LUX Production
Campaign & Brand Production
Concept development, art direction, model and venue organization, still life, lifestyle, photo and video production under one roof. We offer solutions at different scales, from white background product shooting to full-scale campaign production.
Reference Projects
EXAMPLES OF ALL THE WORKS WE HAVE PRODUCED
Cosmetics, jewelry, shoes, bags, bicycles and different product groups You can see selected cases from campaign and brand productions below.
Ashley Joy - Cosmetics
Ashley Joy Cosmetics In the cosmetic photo shoot and video production works we carried out for cosmetics, we offered creative and application-oriented solutions tailored to the needs of the brand. As LUX Production, cosmetic product shoot, advertising photography, campaign shoots with photomodels, venue and decoration organization, video production and post production In the projects below, we produced high quality campaign content that highlighted the brand's products and visual identity.
Still Life - Decorated photos
Life Style - Photos with Models
White Background Cosmetics Product Photos
ASHLEY JOY - Videos (Vertical and Horizontal Format)
Playlist
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Our vision is live
Capy Home - Home Textiles - Towels
Premium towel and home textile brand selling in the American market Capy Home we realized a comprehensive photo and video production that strengthens the perception of the quality of the product. In this project, from white backdrop e-commerce shoots to lifestyle scenes with decor, from studio production to shooting in a real home atmosphere As LUX Production, we have planned a multi-layered visual production process that responds to different needs, renting two separate home locations, working with six photomodels, with set design, styling coordination, photo and video shoots post production and final delivery We managed the whole process on turnkey basis.
Still Life - Decorated photos
Life Style - Photos with Models
White Background Towel Product Photos
CAPY HOME - Videos (Portrait and Landscape Format)
Playlist
Backstage - Behind the Scenes
Deliverable Content
Types of content we can produce
Still Life Photos
Decorated set visuals that emphasize the form, surface and premium perception of the product.
Lifestyle Photos
Campaign visuals that show the product in use and connect with the target audience.
Modeled Campaign Shootings
Shots for jewelry, bags, shoes, cosmetics and other categories that show the scale and use of the product.
Product Videos
Horizontal format videos for website, advertisement, product page and presentation use.
Reels and Vertical Videos
Short vertical content for Instagram, TikTok, YouTube Shorts and advertising campaigns.
Multi-Media Delivery Packages
From the same shot, visual and video sets suitable for different areas of use are prepared.
Overview
The production process from white background to brand story
Successful commercial visual production often starts with standard product photos; strong brand perception is established beyond this. At LUX Production, the process starts with shooting white background product photos and videos suitable for Amazon, Trendyol and similar platforms. It then turns into a more comprehensive campaign production according to the brand's story, product segment, target audience and usage area.
This service is not just about managing the shooting day. With the support of the art director, a concept and moodboard specific to the product group is prepared; model selection, styling, hair-make-up, venue selection when necessary, set construction, studio and outdoor shoots are planned together. Ultimately, the brand will be used for advertising, social media, website, e-commerce and launch use. a multi-format content structure to get it.
Areas of Use
For which needs is this service suitable?
New product launches
When a holistic campaign language is required instead of single visuals for a new collection, season launch or product release.
Premium product perception
Cosmetics, jewelry, bags, shoes and design-oriented products require not only technical accuracy but also a strong brand perception.
Photo + video together
When producing both photos and videos in the same production is more efficient in terms of time, budget and visual integrity.
Use of multiple media
When content from the same shot is required in different formats for e-commerce, social media, advertising, catalog and website.
Process
Our campaign production process
At LUX Production, campaign work is carried out in a planned and controlled process, not with scattered freelance organizations. The team structure, which grows according to the project, is managed under a single visual language and clear delivery standard.
Brief, target and visual language analysis
Product group, target medium, brand tone, price segment and usage areas are evaluated. This stage clarifies the commercial purpose as well as the aesthetic aspect of the shoot.
Concept and moodboard development
Together with the art director, the visual direction appropriate to the story of the product is determined. The lighting character, color palette, framing language, set structure, model type and reference aesthetics are clarified at this stage.
Model, styling and venue organization
When necessary, model selection, styling, hair-makeup, accessories, props and location planning are made. Studio and outdoor shootings are prepared accordingly.
Still life and lifestyle shooting
Decorated still life sets and lifestyle shots are produced in the same campaign language. Both the detail quality and the context of use of the product are explained together.
Photo and video co-production
Horizontal and vertical stills, product videos, reels and short-form content can be produced on the same set. This approach is time and budget efficient.
Post production and final delivery
Selected frames are taken into the retouch process and videos are edited. Final files are prepared for advertising, social media, website, e-commerce and print use. Delivery time is 3-10 working days depending on the scope of the project.
Why Us
Why LUX Production?
- Commercial photography and production experience since 2005, more than 60 brands
- Flexible production network working between Istanbul and Berlin
- Manage white background, e-commerce, video and campaign shots in a single system
- Brand-specific concept development with art direction support
- Planning studio and outdoor shootings under one roof
- Producing photos and videos together in the same campaign language
- Orderly operation structure for retouch, color calibration and final delivery
- 5 Sony full-frame cameras and powerful technical infrastructure with Sony G Master lenses
Frequently Asked Questions
Curiosities
Suitable for brands that are launching new products, want to strengthen brand perception and need more comprehensive visuals for advertising and social media. Especially effective for cosmetics, jewelry, fashion, accessories, bags, shoes and lifestyle products.
Yes. Depending on the nature of the project, photography and video can be produced on the same day, on the same set and with the same production plan. This approach provides significant advantages in terms of time and budget.
Yes, according to need. Model selection, venue finding, styling, hair-make-up and production management on the day of shooting can be included in the scope of the project. The whole process is coordinated by a single team.
White background shooting focuses on catalog and e-commerce needs, with the product at the center and the format suited to the platforms. Campaign production builds a visual world around the product. Lifestyle, still life, models, set design and video all come together in the same structure. If you want to show the product in a simple way, white background is more suitable, and if you want to build brand perception and story, campaign production is more suitable.
Yes. LUX Production is based in Istanbul and Berlin. Production can be planned in different cities and countries according to the project.
Price is determined according to the scope of the production, number of shooting days, crew requirements, number of photos and videos and retouch details. For a clear offer, please send your project brief to bilgi@luxproduksiyon.com.
Start Production Planning
Share your campaign brief,
let's plan together
Tell us about your project for new product launches, brand campaigns, lifestyle shoots, still life sets and photo + video packages.
