Production Outputs and DeliverablesWhat Kinds of Visual Content Are Produced Through a Single Production Process?
Depending on your brand’s strategic marketing needs, all of the following professional content formats—or a specific combination of them—can be integrated under a single production plan.
Still LifeStylized Still Life Photo Shoot
Compositions that highlight the product’s form, material composition, and brand identity through physical decor, the use of props, and specific lighting design.
LifestyleLifestyle and Use Case Photo Shoots
Realistic campaign visuals that place the product within a natural or fictional setting to connect it with the consumer and create context.
ModelliAdvertising Shoot Featuring a Model
Production shots in the fashion, cosmetics, jewelry, and accessories categories that showcase how a product looks on a person, its proportions, and how it is worn.
VideoProduct Introduction and Advertising Videos
High-resolution horizontal videos designed for your website, e-commerce platform, digital advertising channels, and brand launches.
VerticalVertical Social Media Videos (Reels/Shorts)
Dynamic content designed specifically for the vertical format for your Instagram Reels, TikTok, YouTube Shorts, and mobile-focused digital ad campaigns.
Multi-ChannelMulti-Channel Delivery Formats
Multiple file formats optimized specifically for everything from a single photo shoot to e-commerce platforms, social media posts, print catalogs, and outdoor advertising.
From White-Background Product Photography to a Comprehensive Brand Story: The Production Process
Standard commercial visual production processes typically begin with e-commerce product photos shot against a plain background. A brand campaign, however, requires building a much broader, stylized, and aesthetically pleasing visual world around the product. At LUX Production, professional white-background and cutout shots; staged still-life setups; model-driven lifestyle scenes; image-focused advertising photography; and dynamic product promotional videos are all designed through a unified art direction lens.
This service goes far beyond simply coordinating a studio session or a day of shooting. A creative concept and visual direction tailored to your collection are developed; and—depending on the project’s requirements—the professional model casting process, model buyout, styling and style consulting, hair and makeup management, physical set construction, and studio/on-location logistics are planned as a comprehensive package.
Process ManagementHow Does Campaign Production Work?
Strategy, Objectives, and Media Analysis
Your product portfolio, the campaign’s primary objective, brand voice, pricing segment, the channels where the visuals will be published, and the technical delivery formats are clearly defined.
Creative Concept and Art Direction
Agreement is reached on the lighting characteristics, the brand’s color palette, the framing and compositional style, the textures of the physical set’s materials, and the reference images to be used.
Casting, Location, and Set Production
The model selection and legal usage rights are approved; the shoot location, physical set design, hair and makeup team, props, and a detailed shoot day schedule (call sheet) are finalized.
Professional Photography and Video Production
Under the approved plan, still life, lifestyle, and model photo shoots, as well as video production, are carried out in an integrated manner, all adhering to the same aesthetic vision (art direction).
Selection, Video Editing, Color Grading, and Advanced Retouching
The final photo selection is made, and detailed image cleanup and retouching, video editing, music and sound design, and professional color grading are performed.
Optimization, Final Delivery, and Archiving
Master files are delivered as separate exports with distinct technical specifications for use on digital billboards, websites, social media (square/vertical), and print materials.
Need-Based Filming Strategies and Outputs
| Project and Needs | Recommended Production Line | Final Submission Formats |
|---|
| E-commerce and Marketplace Optimization | Product photography on a white/gray background, image cropping, and 360° rotatable visualizations as needed | Square (1:1) and vertical (4:5) web-optimized photos, short looping product videos suitable for e-commerce platforms |
| Social Media and Digital Advertising Campaign | Studio or location-based lifestyle shoots, use of models, and vertical-oriented video editing | 9:16 vertical videos for Instagram Reels and TikTok, along with ad image sets compatible with Stories and the Feed |
| Major Launch and Branding Campaign | A specially decorated still life set design, featuring a professional model, with high-production, cinematic horizontal video | High-resolution images suitable for billboards and outdoor displays, and wide-format promotional videos |
| Comprehensive Brand Catalog and Corporate Website | Simultaneous operation of clean-background e-commerce, still-life detail, and model-based lifestyle setups | Horizontal, vertical, and square corporate photo sets designed for various page layouts (hero banners, etc.) |
Production Budget and Bidding Criteria
For comprehensive brand and campaign productions, rather than a fixed pricing structure, a customized proposal is prepared based on the creative scope and physical requirements of your project. The total number of shoot days, the size of the production crew, model fees, and geographic usage rights (buyout), location budget, custom set design, hair, makeup, and styling management, the number of high-resolution photos and edited videos requested, and the intensity of the retouching process are the key factors that directly shape the budget.
Remote Product Shipping and Logistics: For productions focused primarily on still life, accessories, or clean-background e-commerce shots, you can ship your products directly to our Istanbul studio from anywhere in Turkey or Europe. The commercial value of the products, their fragility, shipping conditions, return logistics, and insurance requirements are all secured by us through a contract or written agreement prior to the shoot.
Filming Location and Service Area: Fashion, textile, and lifestyle campaign productions that require models can be planned at our Istanbul-based studio, which is equipped with the necessary technical infrastructure; at outdoor locations that align with the creative concept; or, depending on your project’s positioning, in Berlin and throughout our service area across Europe.
Brand Campaigns We’ve Produced for Various Industries
Cosmetics, Beauty, and Personal Care
- Mood Cosmetic: Model-based cosmetic image campaigns and texture-focused lifestyle photography.
- Discover Beauty: Digital advertising photos and a corporate brand promotional video featuring a professional model.
- Volkan Ateş Natural Beauty: Product photography featuring models and social media promotional videos for a natural-ingredient cosmetics line.
Jewelry, Diamonds, and Jewelry Design
- Sculpture Diamond: A high-end product photo shoot for a luxury diamond and jewelry collection.
- Martina Franca Jewelry: Styled product photography and detail-focused promotional videos for gold and gemstone jewelry designs.
- Big Sugar / Zehrai: E-commerce product styling videos featuring models, lifestyle and macro-style product shots of silver jewelry.
- Flesh & Soul: Concept photography featuring specially designed sets and rhythmically edited promotional videos for a niche jewelry collection.
Fashion, Textiles, Footwear, and Leather Apparel
- Balizza: New season fashion campaign for women's apparel and production of print and digital catalogs.
- Franko Armondi: A professional e-commerce catalog and horizontal promotional video featuring leather jackets and luxury outerwear.
- Gillie: Detail-oriented promotional photos and dynamic fashion video editing for designer handbag models.
- Pammys: A product showcase/promotional video for women's shoes, street-style lifestyle shots, and a standard e-commerce image set on a white background.
Lifestyle, Sports, Outdoor, and Home Products
- Licorne Bike: Action-focused outdoor campaign photos for the bicycle series and a product video highlighting speed and detail.
- Haserd: Outdoor urban video footage for professional inline skates, lifestyle usage images, and white-background marketplace optimization.
- Soley: Physical set design for the home textiles and bedroom collection, staged photography of sleep and usage scenarios, a promotional video, and a vertical social media archive.
Food, Beverages, and Fast-Moving Consumer Goods (FMCG)
- Red Crescent: High-resolution campaign still-life images suitable for use in digital ads and print materials (POP) for the mineral water portfolio.
- Tuborg Turkey: Clean white-background industrial bottle/can shots, frosted/drip-style still-life compositions, and brand productions focused on physical sets.
Our Other Professional Services
Start Your Production Planning Right Away
Please share with us a brief overview of the collection you plan to launch, the digital and print media you’re targeting, the expected number of images, any model or set requirements you may have, and your project’s target delivery date.
