Advertising and campaign production for brands

Ideal for brands launching new products or collections that require a consistent visual style for advertising, e-commerce, social media, catalogs, and product launches. The scope covers cosmetics, jewelry, fashion, accessories, shoes, handbags, home textiles, sports, food, health, and technology products; planning is tailored to specific needs regarding products, media channels, sets, models, and videos.

Yes. If the number of products, studio space, and crew schedule allow, three teams can work on three parallel production lines on the same day: white-background product photography, staged photography, and staged or model-based video. When the product workflow is planned in advance, the photos, videos, and packshot files maintain a consistent approach to color, framing, and product presentation.

For each setup, a reference frame is captured using a gray card and a color target. During retouching, white balance and color are adjusted based on this frame. If a physical sample of critical colored packaging or fabric is sent to the studio, the difference is checked on the day of the shoot; if printing is required, the color profile is adjusted separately during the delivery phase.

If the project requires it, LUX Production will handle the planning of casting, models or hand models, usage rights, location, hair and makeup, styling, set, surfaces, and props. Meryem Aydın oversees art direction and product presentation, while Burak Bulut Yıldırım manages lighting, camera, optics, and shooting decisions. The scope is outlined in the proposal via a mood board.

White-background photography presents the product in a clean, comparable, and marketplace-ready format. Campaign production creates a broader visual world around the product, incorporating a physical set, models, styling, locations, still life, and video. In many projects, both approaches are planned within the same brief; white-background shots fuel the sales page, while campaign visuals support brand communication.

Composition and focus are controlled in real time via a computer during the shoot. Alternatives are then shared for selection; once approved, the selected shots undergo post-processing to ensure product cleanliness, color, texture, and contour, as well as any necessary further retouching. Corrections related to color, cleanliness, and format in the delivered files are addressed within the scope of the project. Requests for new editing or shoots outside the scope of the project are planned separately.

Yes. Products from various cities in Turkey and from Europe can be shipped to the Istanbul studio. Product acceptance, inventory checks, briefs, mood boards, shoot lists, selection, revisions, and delivery are all handled remotely. Fragility, commercial value, insurance, returns, and shipping terms are specified in writing prior to the shoot. Productions in Berlin and Europe are planned on a project-by-project basis.

Model usage rights are determined based on the country, media platform, duration of the campaign, advertising budget, whether the campaign is organic or paid, and the model’s form of appearance. Photography and video rights may differ. The model’s or agency’s terms and conditions are included in the written proposal and contract prior to the shoot; if a new country or medium is added later, the scope is reassessed.

No. In the campaign photos we deliver, the product, model, decor, set, surfaces, and lighting are all based on the actual production. Our art director selects product-specific props and physically sets up the background and floor texture; the photography and video team sets up the lighting on set. This ensures that the actual proportions of the packaging design, product color, texture, and model are preserved.

The delivery timeframe is determined based on the number of products, the type of shoot, the number of sets, the scope of photography and video, and the intensity of editing and retouching. For standard e-commerce and product projects, 3–10 business days is a realistic timeframe. For comprehensive campaigns, multi-day shoots, or intensive video projects, a separate schedule is prepared; dates are finalized in writing at the start of the project.

Quotes are prepared based on the scope of the project, the number of products, the type of shoot, model/set requirements, and post-production details. The shoot date, crew size, location, casting, model usage rights, styling, hair and makeup, physical set, number of photos and videos, retouching, editing, and delivery formats all influence the quote. Once the brief is finalized, a written scope of work with defined items is shared.