Advertising and campaign production for brands

Ideal for brands launching new products or collections that require a consistent visual style for advertising, e-commerce, social media, catalogs, and product launches. The scope covers cosmetics, jewelry, fashion, accessories, shoes, handbags, home textiles, sports, food, health, and technology products; planning is tailored to specific needs regarding products, media channels, sets, models, and videos.

Yes. Three teams work on three parallel production lines on the same day: product photography against a white background, staged photography, and staged or model-based video. When the product flow is planned in advance, the photo, video, and packshot files maintain a consistent approach to color, framing, and product presentation.

For each setup, a reference frame is captured using a gray card and a color target. During retouching, white balance and color are adjusted based on this frame. If a physical sample of critical colored packaging or fabric is sent to the studio, the difference is checked on the day of the shoot; if printing is required, the color profile is adjusted separately during the delivery phase.

Yes. Casting, models or hand models, usage rights, location, hair and makeup, styling, set, surfaces, and props are planned by LUX Production. Meryem Aydın handles art direction and product presentation, while Burak Bulut Yıldırım manages lighting, camera work, optics, and the shoot. The scope is outlined in the proposal via a mood board.

White-background photography presents the product in a clean, comparable, and marketplace-ready format. Campaign production creates a broader visual world around the product, incorporating a physical set, models, styling, locations, still life, and video. In many projects, both approaches are planned within the same brief; white-background shots fuel the sales page, while campaign visuals support brand communication.

During computer-assisted photography, we check the framing, focus, and lighting on the screen. We then share options for selection; for the approved shots, we perform product cleanup, color correction, texture adjustments, contouring, and any necessary further retouching. Corrections to color, cleanup, and format in the delivered files are included in the scope of the project.

Yes. You can ship your products from various cities in Turkey and from Europe to our Istanbul studio. Product acceptance, inventory checks, briefs, mood boards, shoot lists, selection, revisions, and delivery are all handled remotely. For fragile and valuable items, we work together to determine the packaging and return procedures before shipment. Productions in Berlin and Europe are planned on a project-by-project basis.

Model usage rights are determined based on the country, medium, duration of the campaign, advertising budget, whether the campaign is organic or paid, and the model’s form of appearance. Photo and video rights may differ. The model’s or agency’s terms and conditions are included in the written proposal and contract prior to the shoot.

No. In the campaign photos we deliver, the product, model, decor, set, surfaces, and lighting are all based on the actual production. Our art director selects product-specific props and physically sets up the background and floor texture; the photography and video team sets up the lighting on set. This ensures that the actual proportions of the packaging design, product color, texture, and model are preserved.

The delivery timeframe is determined based on the number of products, the type of shoot, the number of sets, the scope of photography and video, and the intensity of editing and retouching. For standard e-commerce and product projects, 3–10 business days is a realistic timeframe. For comprehensive campaigns, multi-day shoots, or intensive video projects, a separate schedule is prepared; dates are finalized in writing at the start of the project.

Quotes are prepared based on the scope of the project, the number of products, the type of shoot, model/set requirements, and post-production details. The shoot date, crew size, location, casting, model usage rights, styling, hair and makeup, physical set, number of photos and videos, retouching, editing, and delivery formats all influence the quote. Once the brief is finalized, a written scope of work with defined items is shared.