Advertising & Campaign Production

Advertising and Brand Campaign Production

Brand campaign production is a comprehensive photo shoot process that goes beyond individual product photos to create a brand’s advertising, social media, website, and launch materials all within a unified visual language. LUX Production handles this process—from the concept and mood board stages through to editing and color grading—under the photographer’s direction with a single team.

The process begins with product photography on a white background as needed; depending on the brand’s segment, target audience, and distribution channel, it expands to include lifestyle shoots with models, staged still-life sets, product videos, and vertical Reels content. Since photography and video are planned together within the same brief, the brand receives a multi-format content set from a single production for various channels, ranging from advertising to e-commerce. We work across a variety of categories, including cosmetics, jewelry, shoes, handbags, bicycles, home goods, and food.

2005'In production since 500+ customer 10+ a brand from the country Istanbul studio + Berlin / Europe service area
★★★★★

The models’ professionalism and creativity during the lifestyle photo shoot really impressed us. They not only accurately reflected our brand’s image but also produced content that will boost our sales. I highly recommend them for their meticulous attention to on-time delivery.

onr zgl · Product photos + video / lifestyle campaign
★★★★★

I experienced a truly professional team spirit. You can be sure they will respond flawlessly to all your requests. I would like to thank the team led by Mr. Burak for the work they produced on behalf of my brand.

Volkan Ateş Natural Beauty · Cosmetics photo shoot + video
★★★★★

We had a great experience. The staff was very professional and friendly. We had some photos and videos taken, and they’re all of very high quality. We’re very happy with the results, and we’ll definitely work with you again.

Tarik Buyukseker · Photography and video production

Customer reviews selected from among 386 reviews on Google.

What is it?

What is campaign production?

This project involves concept development, art direction, model and set coordination, still life and lifestyle photography, product videos, editing, and color grading—all carried out under a single production plan. It isn’t limited to a single type of shoot; it establishes the brand’s visual identity.

Who is it for?

Which brands is it compatible with?

For brands launching new products or collections, needing comprehensive visuals for advertising and social media, and looking to strengthen their brand image. It delivers clear results in the cosmetics, jewelry, fashion, footwear, handbags, home goods, and lifestyle categories.

We handle this project not with a scattered group of freelancers, but with a dedicated core team. Lighting setup and filming decisions Burak Bulut Yildirim under his leadership (Sony Alpha Europe Imaging Ambassador, 2018–2026). Art direction, set design, and product presentation in advertising and campaign shoots Meryem Aydın Yıldırım is planned by the LUX team. The LUX team manages the planning, communication, selection, and delivery process.

When necessary, white-background product shots, staged still-life sets, model-based lifestyle shoots, and short product videos can be scheduled simultaneously on the same production day. Once the number of products, the number of sets, and the scope of delivery are finalized, multiple shooting lines are set up within the same day. This structure minimizes time loss, particularly in e-commerce and campaign productions involving a large number of SKUs.

Share your brief for a new product launch, brand campaign, or photo + video package, and let’s work together to develop a production plan.

Get a quote from WhatsApp Product photography services

Reference Projects

EXAMPLES OF ALL THE WORKS WE HAVE PRODUCED

Cosmetics, jewelry, shoes, bags, bicycles and different product groups You can see selected cases from campaign and brand productions below.

Ashley Joy - Cosmetics

Ashley Joy Cosmetics In the cosmetic photo shoot and video production works we carried out for cosmetics, we offered creative and application-oriented solutions tailored to the needs of the brand. As LUX Production, cosmetic product shoot, advertising photography, campaign shoots with photomodels, venue and decoration organization, video production and post production In the projects below, we produced high quality campaign content that highlighted the brand's products and visual identity.

Still Life - Decorated photos
Life Style - Photos with Models
White Background Cosmetics Product Photos
ASHLEY JOY - Videos (Vertical and Horizontal Format)

Playlist

5 Videos
Our vision is live
Capy Home - Home Textiles - Towels

Premium towel and home textile brand selling in the American market Capy Home we realized a comprehensive photo and video production that strengthens the perception of the quality of the product. In this project, from white backdrop e-commerce shoots to lifestyle scenes with decor, from studio production to shooting in a real home atmosphere As LUX Production, we have planned a multi-layered visual production process that responds to different needs, renting two separate home locations, working with six photomodels, with set design, styling coordination, photo and video shoots post production and final delivery We managed the whole process on turnkey basis.

Still Life - Decorated photos
Life Style - Photos with Models
White Background Towel Product Photos
CAPY HOME - Videos (Portrait and Landscape Format)

Playlist

5 Videos
Backstage - Behind the Scenes
Deliverable content

Types of content produced by a single production

From the same shoot, different image and video formats are produced depending on the intended channel. Depending on the brand’s needs, all or some of these formats are combined into a single package.

Still Life

Decorative still life photograph

Visuals created using props and set design that highlight the product’s shape, surface, and packaging appeal.

Lifestyle

Lifestyle photography

Campaign visuals that showcase the product in a real-life context and connect with the target audience.

Modelli

Model campaign photoshoot

Shots for jewelry, bags, shoes, cosmetics and other categories that show the scale and use of the product.

Video

Product and promotional videos

Horizontal format videos for website, advertisement, product page and presentation use.

Vertical

Reels and vertical videos

Short vertical content for Instagram, TikTok, YouTube Shorts and advertising campaigns.

Multi-platform

Multi-format delivery packages

Separate sets from the same photo shoot, suitable for e-commerce, social media, advertising, catalogs, and websites.

The production philosophy, ranging from white fondant to brand campaigns

Commercial visual production often begins with standard product photos; a strong brand image, however, is built beyond that. At LUX Production, the process begins—when needed—with white-background product photos and videos tailored for platforms like Amazon, Trendyol, and similar sites. It then evolves into a more comprehensive campaign production tailored to the brand’s story, the product’s market segment, its target audience, and its intended use.

This service is not limited to simply managing the shoot day. With the support of an art director, a concept and mood board specific to the product line are developed; when necessary, model selection, styling, hair and makeup, location selection, set setup, and both studio and on-location shoots are planned together. The brand is left with a multi-format content structure suitable for use in advertising, social media, websites, e-commerce, and product launches.

Process

Campaign production process

Campaign work is not carried out by disorganized freelance teams, but rather through a planned and controlled workflow. The team structure, which scales according to the project, is managed under a single visual language and clear delivery standards.

Brief, target and visual language analysis

Product group, target medium, brand tone, price segment and usage areas are evaluated. This stage clarifies the commercial purpose as well as the aesthetic aspect of the shoot.

Concept and moodboard development

The visual direction appropriate for the product is determined in collaboration with the art director. The lighting style, color palette, framing style, set design, model type, and aesthetic references are finalized at this stage.

Model, styling and venue organization

When necessary, model selection, styling, hair-makeup, accessories, props and location planning are made. Studio and outdoor shootings are prepared accordingly.

Still life and lifestyle shooting

Decorated still life sets and lifestyle shots are produced in the same campaign language. Both the detail quality and the context of use of the product are explained together.

Photo and video co-production

Horizontal and vertical photos, product videos, Reels, and short-form content can all be produced during the same shoot. This approach saves time and money.

Post production and final delivery

Selected frames are taken into the retouch process and videos are edited. Final files are prepared for advertising, social media, website, e-commerce and print use. Delivery time is 3-10 working days depending on the scope of the project.

Which pull line is for which use?

The typical shooting schedule and delivery format vary depending on the brand’s target platform. The structure below shows how these elements are combined within the same production.

NeedTypical production lineDelivery format
E-commerce and MarketplaceWhite background + cutout, 360° if necessarySquare and vertical product images, short product video
Social media campaignLifestyle + models + vertical videoReels, Shorts, Stories, and Feed Sets
Advertising and LaunchDecorative still life + model-based conceptHigh-resolution images, horizontal promotional video
Catalog and websiteStill life and lifestyle togetherA photo series in a single visual language

Pricing and Quotation Logic

We do not provide a fixed list price for campaign production, as the scope varies from project to project. Quotes are prepared based on the scope of production, the number of shooting days, crew requirements, the number of photos and videos, and post-production details. Once your brief is finalized, we’ll send you a single, all-inclusive quote with a clearly defined scope.

Brands from other cities in Turkey and from Europe ship their products to the Istanbul studio for still life and product-focused shoots; selection, revisions, and delivery are handled remotely. Model-based lifestyle and campaign shoots, on the other hand, are scheduled for the day of the shoot at the Istanbul studio or within the Berlin and European service area. This structure offers a more accessible production model for brands in Europe today.

References

Selected campaign and brand productions

Here is a selection of projects for which we handled the entire production process across the categories of cosmetics, jewelry, fashion, footwear, handbags, bicycles, home goods, and food. A significant portion of our international projects was carried out at our Istanbul studio; with our service network in Berlin and across Europe, this production model now brings us closer to brands across Europe.

Cosmetics & Personal Care
  • Mood Cosmetic: Model-based cosmetic advertising campaign shoots and lifestyle photography for beauty products.
  • Discover Beauty: Photos from a photo-model advertising campaign and a brand promotional video.
  • Volkan Ateş Natural Beauty: Product photo shoots featuring models and cosmetic advertising videos for natural cosmetic products.
Jewelry & Accessories
  • Sculpture Diamond: Product photography for diamonds and jewelry, luxury jewelry photography.
  • Martina Franca JewelryModeled photo shoot and promotional video production for gold and diamond jewelry.
  • BIG SUGAR / Zehrai (Australia): e-commerce videos featuring models, lifestyle photo shoots, and styled concept jewelry shoots.
  • Flesh & Soul (United States): Stylized concept photo shoots and promotional videos for a jewelry collection.
Fashion, Shoes & Bags
  • Balizza: Fashion campaign photo shoots and catalog visuals for women's clothing brands.
  • Franko ArmondiModeled catalog photos and advertising video production for leather jackets and clothing products.
  • Gillie: Styled promotional photos and fashion video shoots for handbag models.
  • Pammys (Germany): Promotional videos featuring models wearing shoes, lifestyle photography, and e-commerce product shots against a white background.
Lifestyle, Sports & Home Goods
  • Licorne Bike (Germany): Outdoor advertising photo shoots featuring models for a bicycle brand, and professional product videos highlighting product details.
  • Haserd (United States): Dynamic outdoor advertising videos for roller skate products, lifestyle advertising photos, and white-background e-commerce images.
  • Soley: Home textiles advertising and promotional photo shoots; photo shoots featuring models and set designs, promotional videos, and Reels.
Food & Beverage
  • Red Crescent: Photo shoot for campaign visuals and promotional materials for mineral waters.
  • Tuborg Turkey: White-background and still-life photography, prop styling, and production.

Related services

Campaign production is an umbrella term that encompasses a range of individual services. If your needs are focused on a single category, you can also proceed directly from the relevant service page.

Main serviceProduct and e-commerce photography CategoryJewelry Photography CategoryCosmetic product shooting CategoryFashion and Textile Photo Shoot CategoryDecorated product shot MarketplaceTrendyol & Amazon Photo Shoot

Start planning your production

Tell us about your project for new product launches, brand campaigns, lifestyle shoots, still life sets and photo + video packages.

Share your brief via WhatsApp Contact

Overview

The production process from white background to brand story

Successful commercial visual production often starts with standard product photos; strong brand perception is established beyond this. At LUX Production, the process starts with shooting white background product photos and videos suitable for Amazon, Trendyol and similar platforms. It then turns into a more comprehensive campaign production according to the brand's story, product segment, target audience and usage area.

This service is not just about managing the shooting day. With the support of the art director, a concept and moodboard specific to the product group is prepared; model selection, styling, hair-make-up, venue selection when necessary, set construction, studio and outdoor shoots are planned together. Ultimately, the brand will be used for advertising, social media, website, e-commerce and launch use. a multi-format content structure to get it.
Frequently Asked Questions

Frequently Asked Questions

For which brands is this service suitable?

It is ideal for brands launching new products or collections, seeking to strengthen their brand image, and needing comprehensive visual content for advertising and social media. It delivers effective results particularly in the cosmetics, jewelry, fashion, accessories, handbags, footwear, home goods, and lifestyle product categories.

Can photography and video be produced together in the same project?

Yes. Depending on the project’s structure, photos and videos can be produced on the same day, on the same set, and according to the same production plan. Horizontal videos, vertical Reels, and still images can all be created from the same shoot. This approach offers significant advantages in terms of time and budget.

Do you also manage the model, location and styling side?

Yes, depending on your needs. Model selection, location scouting, styling, hair and makeup, and production management on the day of the shoot can be included in the project scope. Art direction and set design are handled by Meryem Aydın Yıldırım, while lighting and production management are handled by Burak Bulut Yıldırım. The entire process proceeds under the coordination of a single team.

What is the difference between campaign production and product photography against a white background?

White-background photography focuses on catalog and e-commerce needs; the product takes center stage, and the format is suitable for marketplaces. Campaign production, on the other hand, creates a visual world around the product. Lifestyle, still life, modeling, set design, and video come together within the same framework. A white background is ideal for a minimalist presentation, while campaign production is best suited for building brand perception.

Can we work from outside Istanbul or from abroad?

Yes. For still life and product-focused shoots, products are shipped to the Istanbul studio; selection, revisions, and delivery are handled remotely. Model-based and lifestyle campaign shoots are scheduled for the day of the shoot at the Istanbul studio or within the Berlin and Europe service area. Depending on the project, production can be set up in different cities and countries.

Are Reels and vertical videos also taken from the same footage?

Yes. Within the same production, vertical Reels content for Instagram, TikTok, and YouTube Shorts is planned alongside the horizontal promotional video. Before filming, we clarify which format is required for each platform, so that a multi-channel content set is delivered from a single production.

What is the delivery time?

Under the standard scope, the delivery time is 3 to 10 business days, depending on the project size. The timeframe varies based on the number of products, the number of sets, the scope of video editing, and the level of retouching, and is finalized at the start of the project. Low-resolution frames can be shared first for selection, and the approved frames are processed and delivered.

How is the price determined for campaign production?

The price is determined based on the scope of production, the number of shooting days, crew requirements, the number of photos and videos, and post-production details. To receive a detailed quote, simply send your brief via WhatsApp or to bilgi@luxproduksiyon.com. Once the scope is finalized, we’ll share a single, all-inclusive quote.

Related pages

Main serviceProduct and e-commerce photography CategoryJewelry Photography CategoryCosmetic product shooting CategoryFashion and Textile Photo Shoot

Share your campaign brief

Tell us about your project—whether it’s for new product launches, brand campaigns, lifestyle shoots, still life setups, or photo and video packages—and let’s work together to develop a production plan.

Get a quote from WhatsApp Contact Page