E-Commerce and Marketplace Photography

E-Commerce Product Photography for Trendyol and Amazon

We photograph your products at our Istanbul studio for Trendyol, Amazon, Etsy, and your own website, capturing main images on a white background, as well as angle shots, detail shots, scale shots, usage shots, and short videos. Send us your product list, and we’ll prepare a quote based on the number of products and the number of shots.

01 · Product and shot plan

We start with 5 images per product

Main image, two angles, close-ups, and scale shots. When the package contents, usage shot, and short video are added, the set totals 8 shots. The shot list is approved before the shoot.

02 · Product Acceptance

We compare the product that arrived by shipping with the list

When the products arrive at the studio, we check the quantity, variations, and packaging against your product list. You can ship from anywhere in Turkey and from Europe.

03 · Color and Background

All variations under the same lighting

We photograph color variations using a single-light setup and a fixed white balance setting. In the main image, the background remains pure white, and the colors appear exactly as they do on the product as it comes out of the box.

04 · File Standard

The Right Frame for Every Platform

Square images for Amazon, vertical images for Trendyol, and cropped images for Etsy. Files are delivered in sRGB and in platform-specific dimensions.

05 · Inspection and Delivery

On-screen control, remote selection

During computer-assisted shooting, we check the framing, focus, and lighting on the screen. You choose from the previews. For standard e-commerce projects, delivery takes 3–10 business days.

06 · Shipping and Reorders

New products meet the same standard

After the photo shoot, we either ship the products to your return address or store them for you, depending on your preference. We add your new products to your catalog using the same lighting, angle, and file standards.

Some of the brands we've shot for e-commerce: Dreamy Rikka, ColorNDrive, Marapon, Pummys, Yamoda, Burnell & Son, and Funnylens (Germany), Artizara, Costumes Club, Haserd, and Roshemart (U.S.), Artchi London and ED by Eda Doğan (U.K.), Zehrai and Reglage (Australia), SKAI Products and Chill Brada (Netherlands), Aveyron, Bonny Silver, Nimu Shop, Poplina, Trio Tekstil, Remar Tekstil, Lusive Shoes, L’axe Cosmetics, Coco Loom, and Flairverse.

3 setsWhite background, staged photos, and staged videos—all on the same day
1 daya scope that other productions might spread out over 2–3 days
3–10 business daysDelivery for standard e-commerce projects
Single productProposal for the marketplace's main image as well

Send us your product list, and we'll prepare a quote

Please list the number of products, their variations, and the platforms where you sell them. Let’s clarify the requirements for a white background, product details, usage shots, and video all in a single proposal.

WhatsApp: +90 532 674 05 89 Phone: +90 532 511 69 92 Email: bilgi@luxproduksiyon.com

From Us: Footage and Infographic for Amazon

WHITE BACKGROUND PHOTO SHOOT FOR AMAZON

Marketplace Visual Guide

Product photos for Trendyol, Amazon and Etsy: which images get clicked, and which get skipped?

Sales on a marketplace begin with the small thumbnail image that appears in search results, even before the product page. First, we’ll explain what a correct and incorrect main image looks like, and then we’ll cover the image dimensions and gallery layout for each platform.

Applying pink hair spray during a personal care product photoshoot featuring a model
A real-life product shot taken on a physical set under studio lighting. On a marketplace, this type of image belongs in the product gallery, not as the main image. The image, decor, set, surfaces, and lighting were not generated by artificial intelligence.
Anatomy of the Main Image

What do the correct and incorrect main images look like?

A correct main image shows one product on a pure white background, filling at least 85% of the frame, with the long edge greater than 1,600 pixels. In incorrect examples, the product is too small, text or badges cover the image, or the background shifts to grayish white around a value of 250.

Correct
A product that fills the framePure white background, single product, thin border around the edges.
Incorrect
Small product in the frameThe product cannot be read in the mobile search results.
Incorrect CAMPAIGN %50
Text and Badge OverlayAmazon does not accept this as the main image and may suspend the listing.
Incorrect 255
Off-white backgroundA grayish-white that looks clean on the screen is not considered pure white.

Things You Can Do Today

  • The main image features a single product, a pure white background, and a thin border around the edges.
  • Keep the long side over 1,600 pixels; zooming works once this size is reached.
  • Shoot all variations using a single lighting setup and a fixed white balance setting.
  • Include a scale reference: show the product in your hand, on a table, or next to a familiar object.
  • Show the contents of the package in a single frame; make sure every item that comes out of the box is visible.

Mistakes That Slow Down Sales

  • Add text, a badge, a frame, a watermark, or a logo to the main image.
  • Show an accessory or decorative item that is not included with the product in the main image.
  • Continuous shooting with automatic white balance; the tones vary from frame to frame.
  • Increasing color saturation; a different product comes out of the box, and it gets returned.
  • Publishing a listing with only one image; unanswered questions turn into messages and returns.
Gallery Floor Plan

Every image in the gallery has a different job

The main image showcases the product, and the following images answer the questions. The three images below were shot in our studio using actual products; each one answers a different question.

Studio photoshoot of shampoo and packaging products featuring physical decorations
Packaging and surface: how the color and material actually look.
Usage and scale drawings of two models of home textile products
Scale and usage: how big the product actually is.
Close-up photo shoot of a piece of jewelry on a model
Detail: surface, shine and craftsmanship; an image that resolves questions that can lead to returns.
The invoice for the photo

Where does poor visual design go wrong?

Three issues: no clicks, clicks that do come in don’t result in cart additions, and purchases that do result in cart additions end up as returns. The first issue is visibility; the second is paid ad clicks; and the third is shipping costs and review ratings.

Search results display

The listing competes with competitors on the same screen using a single small cover image.

Click

If the product isn’t legible in the thumbnail, that’s where the loss begins. Since the marketplace ranking tracks click behavior, visibility also drops.

Shopping Cart

If the dimensions, materials, and package contents are not shown in the image, no decision will be made. The cost of the click generated by the ad has been paid.

After delivery

If the color and scale are set incorrectly in the frame, it will result in return shipping costs, repackaging, and a lower review score.

The diagram shows the flow; the ratios vary by product, category, and price.

Since 2005Production at our Istanbul studio
386Google reviews
More than 10client countries
500+clients

Our Product and E-Commerce Photography Portfolio

The brands selling on the marketplace aren’t limited to a single industry. We’ve created product shots—against white backgrounds, with decor, and featuring models—for categories ranging from cosmetics to home textiles, and from food to fashion, all competing on the same platform.

Brands from product, e-commerce, and marketplace photo shoots

Selected brands from our client projects in the fields of cosmetics and personal care, home textiles and decor, food, fashion, and textiles.

  • Cosmetics product photo shoot: Reference brand logo
  • Logo of a client brand for home textiles and home decor photography
  • Food photography reference brand logo
  • Fashion shoot reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Logo of a client brand for home textiles and home decor photography
  • Food photography reference brand logo
  • Fashion shoot reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Logo of a client brand for home textiles and home decor photography
  • Food photography reference brand logo
  • Fashion shoot reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Logo of a client brand for home textiles and home decor photography
  • Food photography reference brand logo
  • Fashion shoot reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Logo of a client brand for home textiles and home decor photography
  • Food photography reference brand logo
  • Fashion shoot reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Logo of a client brand for home textiles and home decor photography
  • Food photography reference brand logo
  • Fashion shoot reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Logo of a client brand for home textiles and home decor photography
  • Food photography reference brand logo
  • Fashion shoot reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Food photography reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Food photography reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Cosmetics product photo shoot: Reference brand logo

Selected brands from our other customers

A selection of brands from various industries with whom we have collaborated on production and filming projects.

  • NEURONIC logo
  • FORM Button Logo
  • EPHESUS logo
  • Can logo
  • Polisan Home Cosmetics logo
  • UFO logo
  • The Makascım.com logo
  • Özyeğin University logo
  • TripAdvisor logo
  • Türk Telekom logo
  • The Mutlusan Electric logo
  • Borusan EnBW Energy Partnership logo
  • Dorak Holding logo
  • The "VitrA Eczacıbaşı" name under the E.C.A. and SEREL logos
  • ColorNDrive logo
  • The OPRE logo and the slogan "INSULATES THE FUTURE" below it
  • Erdem Davetiye 1980 logo
  • Istanbul People's Theater logo
Customer experiences

What do people who are using an external photography service for the first time have to say?

From the 386 Google reviews published for LUX Production / Burak Bulut Photography Studio on Google, we selected the reviews that best reflect experiences related to e-commerce, online marketplaces, and product photography.

5/5 Google review

Professional and great team. We worked with them in both location and studio shootings, and they determined our needs with their expertise and offered quick solutions and suggestions. We entrust all the processes of both decorated and white background shots of our Dreamy Rikka brand for all domestic and international marketplaces with peace of mind. You will definitely not need to look for a different alternative.

Çiğdem GörelDreamy Rikka Home Textiles
5/5
5/5 Google review

“We’re very pleased with their work. They’re a professional, efficient team that delivers the same high quality on every shoot. We highly recommend them.”

Ugur DuzelAhoy Towels LLC
5/5
5/5 Google review

“They photographed the product images for our e-commerce company with great care, using professional, high-quality photographers. We didn’t even need to edit the photos—they were perfectly composed right from the start. We were very satisfied with this service, which was the first time we’d outsourced this work. Considering the quality of service this studio provides, their pricing is also very reasonable.”

Recep SermetColorndrive Car Touch-Up Paint
5/5
5/5 Google review

“We met while conducting research for a product photo shoot. Even though this was our first time using this type of service, we had no trouble explaining what we needed. We received prompt responses to all our requests throughout the process. The service we received was excellent. We highly recommend them for your needs in this area.”

HEFA LTD
5/5
5/5 Google review

“We worked with this agency on photo and video shoots for our products and were very pleased with the results. We were particularly impressed by their professionalism and creativity during the lifestyle photo shoots featuring models. They also produced exceptionally high-quality work for both our product videos and product photos. They not only accurately reflected our brand’s image but also produced content that supported our sales. I highly recommend them for their work ethic, teamwork, and meticulous attention to on-time delivery. I’d like to thank Simge for managing the entire process so successfully.”

Onur OzgulZoi Heat
5/5
5/5 Google review

“We worked with Lux Production on our product photo shoots. They’re a fast, meticulous, and creative team. We were very pleased with the results—I definitely recommend them. Thank you! 🌿”

Nazlı Ece ÖzbayE Was There Fashion
5/5

Check out the Google reviews

Actual production

Are the product photos for the marketplace taken in person?

Yes. Every product is physically delivered to our studio in Istanbul. Meryem Aydın prepares the actual surfaces and objects for the product presentation, while Burak Bulut Yıldırım sets up the lighting and framing on set. The shoot proceeds in three steps: product inspection, set setup, and lighting adjustment.

Reflections on glossy glass and metal, texture on matte surfaces, and color accuracy on packaging are monitored during the shoot. Burak Bulut Yıldırım has served as a Sony Europe Imaging Ambassador since 2018. The goal is simple: to ensure that the product you see on screen matches the product that comes out of the box in terms of form and material feel.

Photos, videos, and a white background—all on the same day

Stylized photo shoots, stylized video shoots, and white-background shoots are conducted on three separate tracks on the same day. We complete in a single day what other productions might spread out over 2–3 days; the color palette and visual style remain consistent across both photos and videos.

3 setssimultaneous production line
1 dayProduction on 3 parallel lines
A single visual languagethroughout the photos and videos

You can ship your products to our studio from various cities in Turkey and from Europe; the selection, feedback, retouching, and delivery processes are all handled remotely.

Send us your product list, and let’s work together to determine the scope of the shoot

Please share the number of SKUs, the product category, and the target platforms. Let’s consolidate the requirements for the main image on a white background, detail shots, scale, usage, and video into a single plan. You can start with just one product.

You can also contact us by email: bilgi@luxproduksiyon.com

Frame ratio

Why doesn't a single set of files work on all three platforms?

The same photo may appear cropped as a square on Amazon, vertically on Trendyol, and horizontally on Etsy. If the product isn’t centered and isn’t aligned with the edges, it will be cropped in the thumbnail. That’s why, during the shoot, not only the resolution but also the product’s position within the frame and the surrounding white space are determined in advance.

Safe
Square (1:1)The product is fully visible, with a margin around the edges.
Safe
Vertical (4:5)The product is retained in the mobile catalog view.
Being trimmed
Landscape (4:3)Without enough crop margin, the lid and base get cut off.
PlatformThe main visual ruleDimensions and fileA critical issue during filming
AmazonPure white background, one product, no added graphics or text; the product fills at least 85% of the frame.The longer side must be at least 1,000 pixels; 1,600 pixels or more is recommended for zooming, with an upper limit of 10,000 pixels. JPEG is preferred, and sRGB is used.Separate the gallery images that follow a specific rule for their main visuals.
TrendyolThe first image that fits the category, is easy to view on mobile, and clearly shows the product's shape and color.The Seller Help Center specifies a minimum resolution of 600 x 800 pixels at 72 dpi; the file must not exceed 10 MB. Vertical framing is common in the app.Whether the image was taken by the brand or the seller, distinction between variations, true color.
EtsyThe first photo that keeps the product in the center and leaves room for different thumbnail crops.A minimum of 2,000 pixels is recommended for width and height; the first photo must be at least 635 pixels wide. There is space for 10 photos and 1 video per listing.Crop margin, center focus, sRGB color, and the product’s scale in hand or in the space.

For the current rules: Amazon Product Image Guide, Trendyol Product Listing Guidelines and Etsy image requirements. Category and panel rules should be double-checked before publication.

Starter Kit

How many photos should be taken of a product?

It includes 5 photos per product listing: a main image, two angles, one detail shot, and one scale shot. When package contents, a usage photo, and a short video are added, the total increases to 8. Etsy allows 10 photos and 1 video per listing.

ImageThe question asked by the buyerShooting Notes
Main imageWhat exactly is this product?Pure white background, single product, composition that fills the frame, accurate color.
Additional anglesHow are the sides and back?Two additional angles with the same lighting; the label side of the packaged product is photographed separately.
Detail and macroWhat's it made of?Seams, covers, surfaces, fabric; sharpness and reflections are checked in close-up shots.
Scale imageHow big is it?The product is shown in the hand, on a table, or next to a familiar object.
Package ContentsWhat's in the box?All parts in a single frame, complete and neatly arranged.
Product-in-use imageWhere can I use this?Physical props or models are used; the product does not get lost in the background.
Infographic frameWhat are the dimensions and the difference?A space is left in the frame to accommodate the text.
Short videoIs that really true?Movement, texture and mechanism; vertical and horizontal versions are planned separately.
On your own

When is taking photos with a phone enough, and when does it get too expensive?

A smartphone works well for a small number of products with matte or flat surfaces; a tripod, natural light, and a fixed white balance setting are sufficient. However, a smartphone struggles physically when photographing glass, metal, glossy packaging, jewelry, and fabric. The deciding factor is not the budget, but the product’s surface and the number of SKUs.

The reason is technical: the phone compensates for the loss caused by the small sensor through image processing—it merges multiple exposures, brightens shadows, and enhances edge sharpness. On shiny surfaces, this process evens out light reflections and thickens the texture. The second issue is color: since the auto white balance is recalculated for every frame, the tones shift between shots. The third is framing: when a box or bottle is shot up close with a wide-angle lens, it bulges forward due to perspective. The fourth issue is the file format: the range for correction is limited in 8-bit JPEGs; when the background is pushed to 255, the product’s edges become blurred.

The phone will do for now

  • There are few products, and the surface is matte and smooth.
  • You can use a tripod, natural light from a window, and a fixed white balance setting.
  • You can finish the entire series in one sitting, using the same settings.
  • There is no color variation, or it is very limited.
  • First, you'll test the listing and then make an investment based on the data.

The studio pays for itself in no time

  • Glass, metal, glossy packaging, transparent products, and jewelry.
  • Collections with a wide variety of colors.
  • Products such as fabrics, rugs, and towels, where texture and scale are the determining factors.
  • Listings with an allocated advertising budget; you pay per click.
  • Projects in which the same set will be used in the catalog, on the website, and on social media.
Platform Notes

What determines which details are listed on each platform?

Amazon

Separate the main image from the gallery

Text, logos, watermarks, and accessories not included with the product are not permitted in the main image. Horizontal images required for sizing, usage, and A+ Content should be prepared as secondary images.

Trendyol

The image must be one you took yourself

Trendyol requires that images be taken by the brand or seller; if used without permission, the product will be removed from sale. Written permission is required for supplier photos.

Etsy

The first frame determines the thumbnail

A white background is not required, but the subject must be centered. Details regarding materials, scale, packaging, and production will be provided in subsequent images.

The type of product also affects the decision. For metal and stone reflections, Jewelry photo for the marketplace requires different lighting control; for the shoe's shape, sole, and angle of use Tips for Photographing Shoes is also planned.

Actual product, physical set

Are the staged and stylized images actually shot on set?

Yes. When the product arrives at the studio, Meryem Aydın physically sets up the props, floor, background, color, and texture. Burak Bulut Yıldırım and the video team set up the lighting according to whether the surface is glossy, matte, glass, or metal. The following six frames were shot with real products; the decor, set, surfaces, and lighting were not generated by artificial intelligence.

Before and After the Shoot

What should you prepare before shipping a product?

5 pieces of information before the shoot will help speed up the process: SKU and variation list, target platforms, desired shots per product, sample visuals or brand guidelines, and post-shoot return policy.

Brand Requirements

  • List of SKUs, colors, sizes, and variations.
  • Products that are complete, clean, and ironed if necessary.
  • A replacement product in case of breakage or surface damage.
  • Actual accessory information to be displayed with the product.
  • Option to return or store after filming.

Approval, revisions, and delivery

  • During tethered shooting, we check framing, focus and lighting on screen.
  • Previews are shared for image selection.
  • Selected images are prepared for color accuracy, cleanup, perspective and file format.
  • Corrections related to color, formatting, and layout are included in the scope of the project.
  • For standard e-commerce projects, delivery is scheduled within 3 to 10 business days.

What determines the offer?

Project scope, number of products, type of shoot, model and set requirements, and post-production details. The total production plan is determined by the number of SKUs, the number of shots per product, surface complexity, whether a white background or a decorated set is required, infographic shots, video scope, and delivery formats.

Related services and guides

Which pages can you check to get more details on the scope of the shoot?

Let's work together to figure out what kind of shoot you need

Send your product list, target platforms and reference images. We will define the white-background, styled, on-model and video requirements, along with delivery aspect ratios, for your product category.

LIFE STYLE PHOTO SHOOT FOR AMAZON

E-COMMERCE VIDEO SHOOT FOR AMAZON

Frequently Asked Questions

Frequently Asked Questions About Product Photography for Amazon, Trendyol, and Etsy

What should an Amazon product main image look like?

In the main product image on Amazon, the product must be shown as it actually appears, against a plain white background and without any distracting text, logos, watermarks, or graphic overlays. The product should appear prominent within the frame but must not be cropped. Infographics, measurements, usage instructions, and benefit descriptions should be separated from the main image and included in the secondary gallery images.

Is a single size sufficient for Trendyol product images?

No. On Trendyol, the image requirements for the category, product type, and the current upload area in the seller dashboard may vary. The framing does not work the same way for fashion, accessories, cosmetics, home decor, and food products. Before the shoot, separate framing ratios are determined for the main image, vertical catalog view, details, and, if necessary, product shots featuring a model.

Is a white background required for Etsy product photos?

No. A white background is not required for every product on Etsy. The platform recommends that listing images be at least 2,000 pixels wide and tall; it’s important that the first photo be landscape or square, and that the product remains centered in different thumbnail crops. For handmade and decorative items, the material, scale, and context of use may also be shown.

Can the same photos be used on Amazon, Trendyol, and Etsy?

Images from the same photo shoot can be adapted for three platforms, but using a single file directly across all platforms may not yield the desired results. Amazon’s main image is subject to stricter white background rules; on Trendyol, category and mobile catalog views are reviewed; on Etsy, cropping margins, product character, and usage context may be given greater importance.

Is it possible to have a photo shoot by shipping the products?

Yes. You can ship your products from various cities in Turkey and from Europe to our studio in Istanbul. Before shipping, the SKU list, variations, package contents, and target platforms are clearly specified in writing. When the products arrive, a physical inspection is conducted; the selection, feedback, retouching, and final delivery steps are handled entirely remotely.

How long does it take to select and receive the photos after the shoot?

The delivery timeframe is determined based on the number of products, the type of shoot, and the scope of retouching. For standard e-commerce projects, the timeline is typically 3–10 business days; the final selection and delivery schedule are finalized at the start of the project. After the shoot, previews are shared, and the selected images are prepared for color correction, retouching, cropping, and platform-specific formats.

What factors determine the price of product photography for an online marketplace?

Quotes are prepared based on the project scope, number of products, type of shoot, model and set requirements, and post-production details. The total production plan is determined by the number of SKUs, the number of frames per product, surface complexity, whether a white background or a decorated set is required, models, the number of shots allocated for infographics, the scope of the video, and the delivery formats.

How do retouching and revisions work?

During computer-assisted shoots, we check the framing, focus, and lighting on screen; after the shoot, we share previews for selection. The selected frames are retouched for color, surface cleanliness, perspective, framing, and required platform formats. Corrections related to color, cleanliness, and format in the delivered files are included within the scope of the project.

Can photos, videos, and a white background be shot on the same day?

Yes. At our Istanbul studio, we run staged photo shoots, staged video shoots, and product shoots against a white background on three parallel production lines. We complete in a single day what other productions might take 2–3 days to accomplish; we ensure consistent color, product presentation, and framing across all photos, videos, and catalog shots.

Were the product images on this page generated using artificial intelligence?

No. The sample shots on this page were produced using real products, on physical sets, and with studio lighting. Meryem Aydın prepares the actual surfaces and props for the product presentation; Burak Bulut Yıldırım and the video team set up the lighting according to the product. The visuals, decor, set, surfaces, or lighting are not generated by artificial intelligence; the product’s actual shape and texture are preserved.

Let's define the scope for your marketplace product image set

Please provide the number of products, categories, a list of variations, and target platforms. Let’s plan everything—including the main image on a white background, detail shots, framing for infographics, shots featuring props or models, and a short video—all in a single proposal.

We also quote main marketplace images for a single product.

Related pages

Explore the scope of production and the LUX team

Contact and service area

Where are the products shipped?

Istanbul Studio

Meydan Street No. 8B, 34413 Kağıthane, Istanbul, Türkiye

Phone: +90 532 511 69 92
WhatsApp: +90 532 674 05 89
Email: bilgi@luxproduksiyon.com

Berlin and Europe

Projects in the Berlin/Europe service area are planned according to product, team, and production scope. Products can also be shipped to our Istanbul studio from various cities in Turkey and from Europe.

The product photos on this page were created using real products, physical sets, and studio lighting. None of the visuals, props, sets, surfaces, or lighting were generated by artificial intelligence.

The page content was last updated in October 2026.