Product Video Production in Istanbul

Product Promotion Videos and Video Production for E-Commerce

What is the scope of a product promotional video? Three main formats are planned around the intended channel: 9:16 Reels, TikTok and Shorts; 16:9 commercials or product films; and rotating product videos on a motorized turntable. The set, lighting, camera movement, models, editing and delivery aspect ratios are defined in one production plan.

Video of a product rotating on a motorized turntable, a format in which the product is continuously recorded with a fixed center and delivered as a playable video file. The studio’s rotating system can handle products weighing up to 130 kg.

Video formatHow does it work?Best use
9:16 vertical videoReels, TikTok, ShortsThe product appears within the first few seconds; the movement, text area, and silent viewing are filmed in a vertical frame.Social media ad, organic short video, product launch
16:9 commercial or product videoThe brand story, product benefits, in-use scenes and detail shots are edited for a horizontal format.Website, YouTube, presentation, digital advertising
Rotating product video on a motorized turntableThe product rotates continuously around a fixed center; the result is a video file that plays.Marketplace, product page, technical product and packaging display
9:16 + 16:9Channel-based framing plan
130 kgProduct capacity of the rotary system
3 setsSimultaneous photo and video production

We also offer video-only shoots. A product video is a standalone service; if you’d like photos, we’ll include them in the same production plan using the same set and lighting. A turntable video and an interactive 360° view are also included in the quote as additional services.

Some of the brands we've filmed for: Bade Natural, Ashley Joy, Anocin, Dermoten, Discover Beauty, Lucille Cosmetics, Natura Keratin, Odora, Verda Riche, Volkan Ateş Natural Beauty, Estaqua Natural, Turunch Cosmetics, Soley, Tiflani, Wearified, Newces, Franko Armondi, Gillie, Otta Silver, Artio, London Accessories, Martina Franca Jewelry, An-San Anahtar, Biggbrands, Ufo, Erkugo, Semavm, Asel Medical, Rosflask, Mossa, Decorex, Foamy, Sacred Artisan, Flycarpets, and international brands such as Licorne Bike, Neuronic, Funnylens (Germany), Haserd, Roshemart (USA), and Kiki Baby (Libya).

360-degree product video: Sertaç Taşdelen Perfume, Atelier Istanbul, Lesband Leather, Costumes Club, Biggbrands, Artchi London.

Corporate promotional and interview video: Enocta Consulting, Ümit Printing, Hypatia Consulting.

A product promotion campaign featuring a model for a cosmetic product
The model, product, and physical set come together in the same shoot plan; the horizontal film and vertical social media footage are planned together before the shoot.
Send your product list via WhatsApp Email: bilgi@luxproduksiyon.com
Six selected projects

Video examples by product category, production scope, and delivery format

The first three examples are video cases with a defined scope; the next three examples illustrate different product and channel requirements. YouTube players are not loaded on the first page load. When you click on a thumbnail, only the video you selected is loaded.

Video Case 01

Bade Natural · Rosemary Series

Brand and product category
Bade Natural · Cosmetics and Personal Care
Scope of Production
Lifestyle photo shoots featuring models and product-focused campaign shoots
Delivered formats
Campaign videos and social media content
Video Case 02

AN-SAN · Industrial Products

Brand and product category
AN-SAN · Industrial Equipment
Scope of Production
Product details, mechanical movement and shots demonstrating how the equipment works
Delivered formats
Product video and explanation of how it works
Video Case 03

Biggbrands · Ear Accessories

Brand and product category
Biggbrands · Electronic Accessories
Scope of Production
Model shots, colored backgrounds, and motorized table shots
Delivered formats
Rotating product video and short social media edit
Selected project

Licorne Bike · Bicycle Promotional Video

Brand and product category
Licorne Bike GmbH · Bicycles
Scope of Production
Studio-based fashion photography scenes, product details under controlled lighting against a black background
Delivered formats
Studio promotional videos and product detail videos
Selected project

Neuronic · Health Product

Brand and product category
Neuronic · Health and personal care product
Scope of Production
In-use demonstrations with models and product-focused promotional shots
Delivered formats
Product promotional video, web and social media versions
Selected project

Relance · Social Media-Focused Product Video

Brand and product category
Relance · Consumer Product
Scope of Production
Social media-first product showcases and short-form content
Delivered formats
9:16 main cut and short social media versions
Selection of relevant brands

10 brands associated with the product video

Instead of a large logo wall, a limited selection focused on campaigns, product videos, cosmetics, health, and industrial products.

Campaign and Advertising Production Portfolio

  • Campaign production: reference brand logo
  • Campaign production: reference brand logo
  • Campaign production: reference brand logo
  • Campaign production: reference brand logo
  • Campaign production: reference brand logo
  • Campaign production: reference brand logo

Customers selected from various industries

  • Neuronic logo
  • ColorNDrive logo
  • Polisan Home Cosmetics logo
  • UFO logo
Selected Customer Reviews

Four genuine reviews similar to the product video

From among 386 Google reviews, we selected the customer experiences most closely related to product video and product photo production.

5/5 Google review

“We worked with this agency on photo and video shoots for our products and were very pleased with the results. We were particularly impressed by their professionalism and creativity during the lifestyle photo shoots featuring models. They also produced exceptionally high-quality work for both our product videos and product photos. They not only accurately reflected our brand’s image but also produced content that supported our sales. I highly recommend them for their work ethic, teamwork, and meticulous attention to on-time delivery. I’d like to thank Simge for managing the entire process so successfully.”

Onur OzgulZoi Heat · Product video and lifestyle photoshoot
5/5 Google review

“We filmed our product videos with LUX Production. The footage turned out great, and I’d like to thank Mr. Burak and his team very much for their support.”

Martina Franca Jewelry, ItalyJewelry · Product Video
5/5 Google review

“A studio I found entirely online and reached out to—they gave me an amazing experience. You can contact them with complete confidence for any project in this field; we were very satisfied with our product photos and videos. Special thanks to Ceren, Meryem, and Süleyman—it was a real pleasure working with you all. 🌸 P.S.: They also have the sweetest cat in the world—I’m giving it a five-star rating too. 🐈”

Bengisu DeresPhyskit Berlin · Product Photos and Videos
5/5 Google review

Our trusted partner for corporate photo and video shoots.

Kadir KuğuPIAPEX E-Commerce Consultant · Photography and Video

Check out all the Google reviews.

YouTube video shoot

YouTube video series tailored to your profession

We record segments explaining your area of expertise at our Istanbul studio and deliver them to YouTube ready for upload, complete with editing, subtitles, and music. You provide the topic and script; we handle the teleprompter, audio recording, set design, and editing.

  • Doctors
  • Lawyers
  • Psychologists
  • Architects
  • Consultants
  • Instructors
01

Teleprompter

Your text scrolls across the screen in front of the camera; you speak without memorizing it and without breaking eye contact.

02

Audio recording

Clear voice recordings with a lapel microphone; no echo or background noise.

03

Minimal decor

A simple background that suits your profession and brand; a consistent look throughout the series.

04

Video editing

Errors are corrected, and the segments are made to flow smoothly; 16:9 YouTube and 9:16 Shorts clips are prepared.

05

Subtitles and music

Subtitles are added for viewers who watch without sound, and music is added for the opening and closing of each episode.

Send your topic list via WhatsApp Phone: +90 532 511 69 92

Our Product Video Shoots Featuring Decorated Items

Our Product Video Shoots Featuring Models

Our corporate promotional videos

To combine a promotional film with executive portraits and office and production-area photography, explore our Corporate Photography and Video Production service.

For projects focused on production lines, machinery and factory premises, explore our Factory promotional video and industrial filming service.

Production plan

How do you plan a product promotional video shoot?

A product promotional video is produced in 6 steps: the product list and distribution channel are reviewed; the creative direction is determined; the physical set is built; the test footage is reviewed; the main shoot is conducted; and the edit and final versions are prepared. If aspect ratios of 9:16, 16:9, 4:5, and 1:1 are required, framing safety is checked during the first test.

  1. Product and Channel Review

    Product codes, dimensions, surface properties, intended use, and distribution channels are compiled into a single list.

  2. Creative Direction and Shot List

    We determine the scene order, the benefits the product will demonstrate, model requirements, text areas and delivery aspect ratios.

  3. Physical Setup

    The background, floor, props, and product placement are set up in the studio using real materials.

  4. Light and Movement Test

    Reflections, texture, camera movement, rotation speed, and focus transitions are checked using a test image.

  5. Shooting and on-screen monitoring

    During tethered shooting, we check framing, focus and lighting on screen.

  6. Editing and delivery versions

    The selected shots are edited, with color, music, text, subtitles and channel aspect ratios prepared according to the agreed scope.

Technical Approach

Which shooting technique is used for which product?

The choice of technique depends on the product’s surface, size, and intended use. For glossy glass and metal, the focus is on reflection control; for matte surfaces, on texture; for jewelry, on macro details; and for mechanical products, on movement and operating principles. Camera movement, lighting, and the background are set up according to these three characteristics.

Product FeatureSet and Lighting ApproachSuitable movement and deliverables
Glass, glossy packaging, and cosmeticsReflective surfaces are shaped in a controlled manner; the label, liquid, and cap are read separately.Slow-motion camera transitions, close-up details, 9:16 and 16:9 product videos
Jewelry and small metal itemsFor macro-scale clarity, small light fields are set up for metal edges and stone surfaces.Macro close-up, use on a model, short social media reel
Matte, textured, and fabric surfacesDirectional light that does not flatten the texture is used; the distinction between color and material is preserved.Surface sweeps, in-use movement, product shots and detail shots
Mechanical and industrial productsThe operating principle, moving parts, and scale are shown in a clear, logical sequence.Motorized camera track, rotation, functional shots and a 16:9 product film
Marketplace and product pageProduct shape, color, and packaging information are recorded using neutral, repeatable lighting.A rotating video, a short product clip, or an interactive 360° series with up to 72 frames

To plan the surface, label and texture presentation of glass and glossy cosmetic packaging together, explore our Cosmetic Product Photography and Video Production service.

Scope and Proposal

What factors determine the price of a product video?

The quote is prepared based on the number of products, the number of scenes and sets, the film’s runtime, delivery formats ranging from 9:16 to 16:9, model and usage rights, set design, camera movement, sound, editing, and the scope of revisions. Without clarifying these items in the product list, a single fixed price does not accurately reflect the scope of production.

Scope itemHow does this affect the offer?Information Needed for Preparation
Number of products and scenesSet changes, shooting time, product preparation, and the number of shots to be filmed are all determined.Product codes, dimensions, variants, and the scenes required for each product
Delivery aspect ratiosThe 9:16, 16:9, 4:5, and 1:1 aspect ratios change the field of view and the number of shots.Information about Instagram, TikTok, YouTube, a website, or a marketplace
Model and usage rightsThe choice of model determines the shooting duration, broadcast region, and duration of use.Countries, duration and media of use, and whether the content will run as paid advertising
Set Design and Movement SystemIt determines the need for a special floor, auxiliary objects, a motorized table, a camera rail, and product mounting.Reference images, brand colors, and the number of different sets requested
Post ProductionThe editing process determines the scope of color grading, cleanup, text, subtitles, music, and voice-over.Final video lengths, number of languages, scripts and delivery date

How should you prepare your products for a photo shoot?

  • Please ship the products in clean, complete, and working condition.
  • Add extra units for delicate or easily scratched items.
  • Place a packing list showing the product codes inside the box.
  • Specify the target broadcast channels and the required aspect ratios.
  • Please share the brand guidelines and any sample videos you like.
  • Please indicate whether you prefer to return the product or have it stored after the shoot.

How does the process work for products shipped via courier?

You can ship your products from various cities in Turkey and from Europe to our Istanbul studio. Product photography and video use a single product intake checklist when planned within the same project.

01Products are received based on the packing list, and a quantity check is performed.
02The mood board, set plan, and shooting schedule are approved before filming begins.
03Selection, editing notes, and revisions are carried out online.
04Final files are submitted; products are returned using the specified method.
Parallel production capacity

How do photography and video production proceed on the same day?

Three shooting lines run on the same day: Line 1 produces styled video, Line 2 styled product photography, and Line 3 white-background e-commerce photography. Shared colors, surfaces and product placement keep the final images and videos visually consistent.

Line 1

Styled product video

The shot is set up with continuous lighting, a motorized camera track, a turntable, and transitions between close-ups and focus changes.

Line 2

Product photo with props

Within the same visual style, the product’s main image, details, and static images suitable for use in campaigns are prepared.

Line 3

White-background e-commerce product photoshoot

Products are photographed in product-code order, recording their form, color and packaging in line with marketplace standards.

We complete the photo and video work—which other production companies might spread out over 2–3 days—in just one day. Decorated product shot and in-use scenes with models are coordinated within the same visual plan before the shoot.

Actual product, physical set

Are the props and set design actually being prepared on set?

Yes. At the LUX Production Istanbul studio, the backdrop, floor, props, and lighting are physically set up. Meryem Aydın oversees the product presentation and set design, while Burak Bulut Yıldırım manages the lighting; the video team handles the shoot and camera movements. The product shown in the video is the actual product as it comes out of the box.

Reflections on glossy packaging, the color of the liquid on a glass surface, edge lines on metal, and the texture of a matte product are all checked during the setup. The set design prepared for moving images is arranged so that it will not be distorted as the camera moves forward or the product rotates.

The product, set, surfaces and lighting are based on physical production; no synthetic sets or AI-generated imagery are used. We extend this approach to set design and in-use scenes within our brand campaign production service.

Studio photoshoot featuring physical surfaces and glass objects for Relance cosmetic products
The cosmetic product, the packaging color, and the glass surface were all illuminated together; reflections and details of the liquid were captured using the actual product.
Close-up of a silver necklace on the model
In the macro jewelry shoot featuring the model, the metal edges, the texture of the chain, and the placement on the skin were highlighted using controlled lighting.
Review and Revision

What do we check during filming?

During computer-assisted filming, we check the framing, focus, and lighting on the screen. We then select the shots to be used and finalize the editing direction. Corrections related to color, cleanup, and formatting in the delivered files are included in the scope of the project.

Three checkpoints to ensure decisions aren't left until after filming

Visual inspection on set Product placement, framing, movement, reflections, and focus are checked before the main shoot begins.
Shot selection and composition The shots, film sequence, pacing and delivery aspect ratios are finalized during selection.
Color, Cleanliness, and Format Any revisions covered by the proposal will be incorporated before the final submission.

Submit your product list and distribution channels

Please share the product codes, dimensions, target platforms, sample videos, and delivery date. Let’s prepare a production plan that includes the type of shoot, number of scenes, set requirements, usage rights, and the files to be delivered.

Send your product list via WhatsApp Email: bilgi@luxproduksiyon.com
RELATED GUIDE

Choose the right video format for your project

360-degree product videos, short Reels, and brand image videos serve different purposes. Before determining the scope of production, you can compare the advantages and use cases of these formats.

Check out the guide to types of product promotional videos

360-Degree Videos

Our 360-Degree Product Videos

Frequently Asked Questions

Frequently Asked Questions About Product Introduction Videos

What factors determine the price of a product promotional video?

The price is determined by the number of products, the number of scenes and sets, the video duration, 9:16 and 16:9 versions, model and usage rights, set design, camera movement, editing, music, voice-over, subtitles, and the scope of revisions. Once the project scope is finalized, the shoot date and the final files to be delivered will be listed separately in the written proposal.

How long does it take to receive the product video?

Standard product video projects are typically scheduled within 3–10 business days. The exact timeline is determined at the start of the project once the number of products, number of scenes, need for models, desired shot variations, and scope of editing have been finalized.

How does the revision process work?

During computer-assisted shooting, we check the framing, focus, and lighting on the screen; the shots to be used in the selection phase and the direction of the edit become clear. Corrections related to color, cleanup, and format are included in the revision process.

Can I ship my products via courier?

Yes. You can ship your products from various cities in Turkey and from Europe to our Istanbul studio. Product acceptance is based on the shoot list; approval, selection, revisions, and file delivery are handled remotely. To mitigate the risk of damage, the need for spare items and the preference for return after the shoot must be specified during the briefing phase.

Can photos and product videos be shot on the same day of production?

Yes. White-background photography, styled photography, and styled or on-model video are produced in parallel across three sets. A shared moodboard, color palette and framing plan keep the photography and video visually consistent.

Are the sets actually built on set, or do you use artificial intelligence?

The background, floor, props, and product surface are physically set up at the Istanbul studio. The product, set, surface, and lighting are based on actual production; synthetic sets or AI-generated imagery are not used in these projects. The packaging texture, product scale, and color are captured using the actual product as it comes out of the box.

Do you provide 9:16 videos for Reels, TikTok, and Shorts?

Yes. Vertical framing, showing the product in the first few seconds, safe text areas and viewing without sound are planned during the shoot. If 4:5, 1:1 and 16:9 versions are also required, camera movement and set margins are planned to accommodate every aspect ratio.

What is the difference between a rotating product video and an interactive 360° view?

In the rotating video, the product is recorded as a continuous stream on a motorized turntable, and the video file is delivered. In the interactive 360-degree view, the product is photographed from up to 72 different angles depending on the project; the user rotates the product on the screen themselves. The rotating system in the studio can handle products weighing up to 130 kg.

Can I book a product video without product photography?

Yes. A product video is a standalone service. If you’d like photos, we’ll include them in the same production plan using the same set and lighting; a turntable video and an interactive 360° view are also included in the quote as additional services.

Do you shoot regular video series for my YouTube channel?

Yes. We produce YouTube video series—starting with a list of topics—for doctors, lawyers, psychologists, architects, consultants, and trainers. Your script is read from a teleprompter, audio is recorded with a lavalier microphone, and minimal set design is tailored to your brand; edited episodes with subtitles and music are delivered in 16:9 YouTube format and 9:16 Shorts format.

Related services

Shoots that can be planned within the same brief

Main serviceProduct photography Physical setDecorated product shot Usage scenarioProduct photography featuring models MarketplaceE-commerce and Marketplace Photography CampaignBrand Campaign Production

Studio and service area

LUX Photo Video Production
Meydan Street No. 8B, 34413 Kağıthane, Istanbul, Türkiye

Projects in Berlin and across Europe are coordinated remotely; filming takes place at the Istanbul studio.

Contact

Phone: +90 532 511 69 92

WhatsApp: +90 532 674 05 89

Email: bilgi@luxproduksiyon.com

Once the product list and target distribution channels are finalized, the appropriate production date will be determined jointly.

Send us your product list, and we'll draw up a production plan

Please share the product codes, sales channels, sample videos, your desired rates, and the delivery date. We’ll prepare a written proposal that includes the type of shoot, set requirements, usage rights, and the files to be delivered.

Request a quote via WhatsApp Email: bilgi@luxproduksiyon.com

The page content was last updated in October 2026.