Cosmetics Product Photography and Video Prices
The price of a cosmetic product photo shoot is determined based on the number of products, the type of shoot, the need for a physical set, the use of models, the scope of the video, and the level of retouching. With 21 years of industry experience, LUX Production combines white-background shots, decorated still life, product application on a model, and short videos into a single production plan.
For an initial assessment, the product count, product groups, intended channels and 2 or 3 reference images are enough. You can also explore our general Product photography and video production service scope.
Actual product and physical set: We photograph the products on this page in our studio, set up the scene using real props, and adjust the lighting to suit the product’s surface. We do not generate the images using artificial intelligence; we preserve the product’s shape, color, label, and texture in the photograph.
Cosmetics and perfume product photography: photos and promotional videos
Perfume, skin and hair care, makeup and in-use shots with models each need different lighting and sets. We produce e-commerce images, advertising photographs and short product videos on the same production day, using a consistent color and lighting style. We include only the formats you will use in the quote.
Bottle, liquid and box
Perfume photoshoot
We use edge lighting to define the volume of the glass bottle, while ensuring the liquid’s color and the label remain legible. The bottle and box are either photographed together in the same frame or separately.
- Marketplace image on a white background
- Stylized advertising photo
- Bottle and box together
- Short product video
Serum, cream, shampoo
Skin and Hair Care
We showcase the flow of the liquid and the texture of the cream in dropper, pump, and tube packaging. We present the variants within the same product family using the same framing and color scheme.
- Front, rear, and side views
- Close-up of the texture and droplet
- Same frame in the variants
- Web and Marketplace Files
Lipstick, powder, eyeshadow, brush
Makeup and Color Cosmetics
We verify the true color of the pigment using the same reference during both shooting and retouching. The color swatches, texture samples, and packaging images are delivered so that they are consistent with one another.
- Color swatch
- Powder and texture in motion
- Color series order
- Packaging and Applicator Details
For use on the skin, hands, and hair
Product photography and video featuring models
We demonstrate how the product is applied using a model. Close-ups of the hands, skin, and hair, as well as short vertical and horizontal videos, are produced using the same set and lighting.
- Model selection, hair and makeup
- Usage scenario
- Reels and vertical videos
- Advertising and social media images
In the cosmetics and personal care sector, we have produced photos and videos for brands such as Multicosmetic, Ashley Joy Cosmetic, Eyüp Sabri Tuncer, Cyrene Kozmetik, Eczacıbaşı, and Durex. Our portfolio of cosmetic shoots includes Johnson & Johnson, Bade Natural, Topface, Dermoten, Paese Cosmetics, Note Cosmetics, Mood Cosmetic, Discover Beauty, Rocs, Turunch Kozmetik, Verda Riche, Natura Keratin, Roller Turkey, Alix Avien, Arsan Kimya, Beauty Amore, Ceylinn Kozmetik, Estaqua Natural, Funny Lens, L’axe Kozmetik, Lucille Kozmetik, Miracle Ixir, Odora, Sertaç Taşdelen Parfüm, Shaik Parfüm, Volkan Ateş Natural Beauty, Welldermo / Sun Bae, Anocin, Fonex, Zeero, as well as international brands such as Shiza Paisley (UK), Reglage (Australia), and OD Fashion – Ayla (Germany). To explore the video section separately, product demonstration video to the page, for project processes Our Customer Stories you can take a look.
Our Portfolio of Cosmetics and Personal Care Photo Shoots
Selected brand logos from projects in the fields of cosmetics, dermocosmetics, perfume, hair care, and personal care.
Selected brands from our other customers
A selection of our photography and video production projects from various industries.
How do our customers rate our cosmetics and product projects?
From among the 386 reviews written on Google for LUX Production, we selected the 8 customer experiences that best reflect the process of cosmetic and product photography and video production. The reviews highlight aesthetic quality, communication, on-time delivery, the harmony between photos and videos, and the experience of brands using production services for the first time.
“From the very first moment I met Lux Production, I truly experienced a ‘professional team spirit’🌟 Once you’ve met this team, there’s no need to look for any other options because you can be sure they’ll meet all your needs flawlessly✅ I’d like to extend my heartfelt thanks to the ’Lux Production Team,’ led by Mr. Burak, for the dazzling and exciting work they’ve created for my brand 👏🤵♂️🎩‘
“We filmed our product videos with LUX Production. The footage turned out great, and I’d like to thank Mr. Burak and his team very much for their support.”
“We worked with this agency on photo and video shoots for our products and were very pleased with the results. We were particularly impressed by their professionalism and creativity during the lifestyle photo shoots featuring models. They also produced exceptionally high-quality work for both our product videos and product photos. They not only accurately reflected our brand’s image but also produced content that supported our sales. I highly recommend them for their work ethic, teamwork, and meticulous attention to on-time delivery. I’d like to thank Simge for managing the entire process so successfully.”
“We’re very pleased with their work. They’re a professional, efficient team that delivers the same high quality on every shoot. We highly recommend them.”
“A studio I found entirely online and reached out to—they gave me an amazing experience. You can contact them with complete confidence for any project in this field; we were very satisfied with our product photos and videos. Special thanks to Ceren, Meryem, and Süleyman—it was a real pleasure working with you all. 🌸 P.S.: They also have the sweetest cat in the world—I’m giving it a five-star rating too. 🐈”
“The owner, Burak, and his team are fantastic—all you have to do is place your products in front of their magical lenses.”
I was looking for a quality service for product photography. Fortunately, our path intersected with Lux Production. From the first communication to the last moment, they made me feel that they worked with interest and care. I would like to thank the whole Lux Production team, especially Ms. Ceren.
“We met while conducting research for a product photo shoot. Even though this was our first time using this type of service, we had no trouble explaining what we needed. We received prompt responses to all our requests throughout the process. The service we received was excellent. We highly recommend them for your needs in this area.”
Why is the actual product important in a cosmetics photoshoot?
Three key elements must be preserved in cosmetic photography: the shape of the packaging, the product’s true color, and its surface texture. A physical set with controlled lighting showcases the actual product the customer will purchase, rather than AI-generated renderings; details such as the label, cap, liquid, and pigments can be verified during the shoot.
How do photos, videos, and the white background all come together on the same day?
Our three teams work on three separate production lines on the same day. Photography, video and white-background images share a consistent visual style; we complete in one day the scope that other productions may spread over two or three days.
What is a cosmetic product photo shoot?
This involves photographing the product for sales, advertising, and promotional channels using a white background, a physical set, product shots on a model, close-ups of texture details, and short video clips. Each shot is composed with consideration for the product’s surface and the channel on which it will be published.
Why isn't one type of photo enough?
The e-commerce main image identifies the product clearly; a styled photograph establishes the brand’s visual world; using a model demonstrates scale and application; and video conveys movement and the product experience. The right mix depends on the product family and campaign objective.
Let's clarify the scope of the shoot based on your product list
Please send us the number of products, variants, desired photo types, video requirements, and sample images. Let’s plan the model, physical set, shoot date, retouching, and delivery process all within the same proposal.
Email: bilgi@luxproduksiyon.com · Phone: +90 532 511 69 92 · WhatsApp: +90 532 674 05 89
How are prices for cosmetic product photo shoots determined?
The price for a cosmetic product photo shoot is calculated based on six main factors: number of products, number of shots, type of shoot, surface complexity, creative production, and scope of post-production. A quote is prepared based on the project scope, number of products, type of shoot, model/set requirements, and post-production details.
Product code, variant, and angle
The number of products, color or size variations, and the desired number of shots per product determine the workload for both photography and retouching.
White background, set, model, and video
Lighting, crew, preparation, and delivery are planned separately for each format. Reusing the same angles within the same product family can speed up production.
Glass, metal, and glossy plastic
A special lighting setup is installed on the surface to check the reflection, transparency, label, cap, and appearance of the liquid.
Physical set and props
The background, set, product arrangement, props, model, hair, makeup, clothing, and usage rights are included in the scope of the proposal.
Color, Cleaning, and Retouching
Labels, packaging, liquids, pigments, and surface appearance are cleaned; color consistency is ensured across the product line.
Ratio, format, duration, and channel
File sizes required for the web, marketplaces, advertising, social media, and print are planned using the 9:16, 1:1, and 16:9 aspect ratios.
Which types of beauty photo shoots can be produced together?
In a cosmetics project, four basic formats can be produced together: a main product image on a white background, a still life with physical props, product application on a model, and a short product video. After reviewing the product line and distribution channel, the necessary formats are selected; it is not necessary to use all formats for every product.
E-commerce and Product Page
- Product photos on a white background and with a cutout
- Front, back, side, cover, and packaging details
- Consistent framing and color across variants
- Separate files for the marketplace and the website
Promotions and Usage
- Still life with physical objects, the background, and props
- Product usage on the model, details about hands, skin, and hair
- Product movement, application, and package opening
- Vertical and horizontal short video edits
How are glass, glossy packaging, and product texture inspected?
Three checks are performed simultaneously on glossy cosmetic packaging: the nature of the reflection, the legibility of the label, and the accuracy of the product color. Light sources are not directed directly at the surface; reflection areas are shaped, polarization is used when necessary, and consistency is maintained between the initial shot and retouching using reference colors.
During filming
- Creating Volume with Edge Lines in Glass and Metal
- Density, color, and bubble control in transparent liquids
- Balancing glare and readability on the cover with the label
- Reference color checks for foundation, blush, and pigments
In post-production
- Removing dust, scratches, fingerprints, and packaging defects
- White balance and color matching in the product family
- Retouching without destroying the actual surface texture
- Separate sharpness settings for web, print, and advertising files
True set standard
We do not use artificial intelligence to create product designs or packaging. The physical structure of the product forms the basis of the photograph. Any necessary cleaning and retouching is performed on the actual product photograph; the label, color, and texture are not altered in a way that deviates from the brand’s approved look.
How are products shipped from another city or from Europe?
Product acceptance from Turkey and Europe is carried out in 5 steps: product list, shipping plan, product acceptance inspection, online mood board approval, shoot, and final delivery. LUX Production handles the shoot at its Istanbul studio; brands in Berlin and across Europe can manage the project brief, selection, and revision process online.
Product list and distribution channels
Product codes, variants, desired shots, video requirements, sample images, and the target delivery date are shared.
Shipping and Product Receiving
Products are shipped in protective packaging. Upon opening the box, the quantity, variant, condition for damage, labels, and surface condition are checked.
Mood board and shot list
The background, set, props, model, shots, camera movements, retouching, and delivery specifications are submitted to the client for approval.
Shooting, selection, and retouching
Physical sets are built, products are shot, selection files are shared, and final retouching is completed on the approved shots.
Delivery and Product Returns
Files are prepared according to their intended use. The storage method for products—whether for return or future use—is determined at the start of the project.
How can photography, video, and white-background production all be combined in a single day?
Three camera lines operate simultaneously on the same day. Video equipment such as continuous lighting, motorized dollies, and rotating platforms is planned in advance to facilitate movement; the still photography set and the video set share the same color, surface, and set design choices.
Burak Bulut Yıldırım
Burak Bulut Yıldırım, a professional photographer since 2005, manages decisions regarding lighting, optics, framing, reflections, and product surfaces. He has served as a Sony Europe Imaging Ambassador since 2018.
Meryem Aydın and the production team
Meryem Aydın oversees creative direction, set design, physical backdrops, flooring, and the preparation of props. The photography, video, modeling, hair, makeup, product styling, and delivery teams work together according to the approved production schedule.
Shooting approval, selection, and revision process
The mood board, set, model, and shoot list are approved before the shoot. During computer-assisted shoots, we check the framing, focus, and lighting on screen. We share the selection files after the shoot and apply final retouching to the selected images. We make any necessary adjustments to color, cleanup, and format in the delivered files as part of the project.
What information should you submit for the proposal?
A product list, variants, the desired number of photos and videos, distribution channels, model requirements, sample images, and the target delivery date are sufficient to get started. We’ll work together to fill in any missing details during the initial assessment.
Clear Answers About Prices and the Process for Cosmetic Product Photography
The price is determined not only by the number of products but also by the types of photos and videos to be produced, the number of sets, the need for models and crew, the complexity of the surface, retouching, and the delivery structure. The answers below explain the most common decision points we encounter before providing a quote.
What factors determine the pricing for cosmetic product photo shoots?
Quotes are prepared based on the number of products, the desired number of shots per product, the need for a white background or a physical set, the use of models, the scope of the video, surface complexity, the level of retouching, and delivery formats. Reusing common sets with recurring angles within the same product family can make production timelines and crew scheduling more efficient.
Do you have a price list for a ready-made cosmetics photoshoot?
Instead of a fixed-price list, a project-based quote is prepared. The 12 products to be photographed against a white background do not fall under the same scope of production as the 12 products that require a model, a physical set, texture details, a short video, and extensive retouching. The quote will be finalized once the product list and distribution channels are shared.
How do you create a mood board and a shoot plan?
After reviewing the product family, packaging surfaces, brand style and intended channels, we prepare a moodboard, shot list and production plan. The background, surfaces, props, model, hair, makeup, framing, camera movement, retouching level and delivery aspect ratios are submitted for client approval before shooting begins. This approval reduces scope changes on the shoot day.
Can we ship products from outside Istanbul or from Europe?
Yes. We accept products from various cities in Turkey and from Europe. The process—which includes steps such as product listing, secure shipping, product acceptance inspection, online mood board approval, photo shoot, selection, revisions, delivery, and product returns—can be conducted remotely. Brands based in Berlin and across Europe can use the Istanbul studio for photo shoots.
Is the filming taking place in Istanbul or Berlin?
Main studio production takes place in Kağıthane, Istanbul. A service area model is used for Berlin and Europe; products can be shipped to the Istanbul studio, or on-site production in Europe can be arranged if the project requires it. The physical address of the Berlin studio is not disclosed; the scope and location are determined during the proposal phase. Remote selection and revision steps are conducted online.
How is glare controlled on glass, metal lids, and glossy packaging?
Reflections in glass and glossy packaging are shaped to show the product’s volume rather than removed entirely. Large soft surfaces, flags, edge lighting and, when needed, polarization are used. Label legibility, metal cap edges, the density of transparent liquids and product color are checked separately during the shoot.
Can a beauty photoshoot and a short video featuring the model be produced on the same day?
Yes. Three teams work on three separate production lines on the same day: white-background photography, photography with physical sets, and on-model photography or video. Continuous lighting and movement equipment are planned in advance so the photos and videos share consistent set design, colors and surfaces.
How long is the delivery time?
The turnaround time is determined based on the number of products, the type of shoot, and the scope of retouching; for standard e-commerce shoots, the selection and delivery schedule is finalized at the start of the project. For most projects, a 3- to 10-business-day timeframe is available. The schedule for projects requiring more extensive set design, models, video work, or advanced retouching is determined separately during the proposal phase.
How do retouching and revisions work?
The mood board, set, model, and shoot list are approved before the shoot. During computer-assisted shoots, we check the framing, focus, and lighting on the screen. After the shoot, we share the selection files and apply final retouching to the selected images. We make any necessary adjustments to color, cleanup, and format in the delivered files as part of the project.
Is artificial intelligence used in images of cosmetic products?
We do not use artificial intelligence to create the product itself, its packaging, or its physical setup. The examples on this page were photographed using real products, real props, and studio lighting. Post-production is applied to remove dust, scratches, surface imperfections, and to adjust color balance and clean up labels; the product’s shape and true texture are preserved. The goal is to present the product for sale accurately and reliably.
Pages that round out the scope of your cosmetics project
If your product’s surface, intended use, or sales channel requires a different area of expertise, you can navigate to the relevant type of photography on the pages below.
How can you get a quote for your cosmetics collection?
Please send us your product list, distribution channels, and sample images. It’s okay if some details aren’t finalized at this stage; we’ll work together to clarify the photos, videos, models, sets, and scope of delivery for each product family.
Istanbul Studio
Meydan Street No. 8B, 34413 Kağıthane, Istanbul, Türkiye
Phone: +90 532 511 69 92
WhatsApp: +90 532 674 05 89
Email: bilgi@luxproduksiyon.com
Berlin and Europe service area
Brands in Europe can ship their products, or on-site production can be arranged if the project requires it. The address of the open studio in Berlin is not published.
Send us your product list, and we'll put together a quote
You can start with the number of products, photo types, video requirements, and 2 or 3 reference images. We can conduct an initial scope assessment even without preparing a detailed presentation. We also prepare quotes for single-product marketplace main images.
The page content was last updated in October 2026.