E-Commerce Photo Dimensions and Sales Boosting Features for German Marketplaces (2025 Current Guide)

The underlying promise of online shopping is convenience. But this convenience comes at a price: Your customers can't touch, feel the weight or closely inspect the quality of the product they are considering buying. The only thing that fills this physical void is your product photos. Therefore, your customers decide whether or not to add a product to their cart based entirely on the visuals. This situation, professional e-commerce photography not a choice, but an absolute necessity in a competitive market like Germany.

As an online seller, showcasing your products in the best possible way on Germany's giant marketplaces directly affects your sales. An image of the wrong size or low quality not only violates the platform rules, but also directs the potential customer to your competitor. As LUX Production In our studios in Berlin and Istanbul We've shot countless shoots for German brands and Turkish entrepreneurs opening to the European market. With this experience, we've compiled the current photo measurements of Germany's leading e-commerce platforms and professional tips on how to turn these technical details into sales.

Why Technical Details Directly Affect Your Sales?

Pixel sizes, file formats and background rules may seem boring. But behind each rule lies a commercial logic that influences customer psychology and buying behavior:

• Building Trust: Clear and consistent visuals that comply with the platform's rules create the perception that your brand is professional and trustworthy.
• Better Visibility: Algorithms tend to favor products with high-quality images that follow the rules.
• Increasing Conversion Rate: Photos with "zoom" feature, which allow the customer to see the product from every angle and show the details clearly, eliminate indecision and increase the purchase rate.
• Reducing Refund Rates: Photographs in the right colors that reflect the product in all its reality significantly reduce the "not what I expected" complaint and therefore the return rates.

Let's take a look at the specific requirements of Germany's largest marketplaces and how you can turn these rules in your favor.

1. Amazon.de: German Market Leader

In Germany, as in the rest of the world, Amazon is the engine of e-commerce. The success of a product listed here depends largely on the quality of its images and its compliance with Amazon's strict guidelines. A successful Amazon product photography here's what you need to know:

Amazon Visual Specifications

• Minimum Resolution: The longest edge of the image must be at least 1000 pixels (this is a critical threshold for the zoom feature to be active).
• Recommended Resolution: For best results and detailed zooming 2000 x 2000 pixels (1:1 square format) is ideal.
• Maximum Resolution: The longest edge of the image must not exceed 10,000 pixels.
• Background A pure white (RGB 255, 255, 255, 255) background is mandatory for main images.
• Product Area: Ürün, fotoğraf çerçevesinin en az %85’ini kaplamalıdır.
• Supported Formats: JPEG (preferred), TIFF, PNG, GIF.
• Maximum File Size: 10 MB.
• Main Images: It should not contain any graphics, text, logos or watermarks other than the product itself. Only the product being sold must be clearly displayed.
• Additional Images: Different angles of the product, details, packaging, showing the moment of use lifestyle photos and infographics describing their features can be used in this area.
• Visual Nomenclature: File names must start with the product identifier (ASIN, EAN, UPC) (e.g: B08XYZABCD.MAIN.jpg).

Pro Tip from LUX Production

The most powerful selling tool on Amazon is the "zoom" feature. Customers want to see the texture of a fabric, the ports of an electronic device or the craftsmanship of a piece of jewelry. Images under 1000 pixels won't work and your conversion rate will drop. Also, while the "pure white background" rule may seem simple, it's almost impossible to achieve in home shoots. Gray or off-white tones can get your listing suspended and make your product look amateurish. We make your products look flawless on Amazon with special lighting and decoupage techniques in a studio environment.

2. Otto.de: Germany's Powerful Local Giant

Based in Hamburg, Otto is one of Germany's most established and trusted e-commerce platforms. It is particularly strong in the fashion, furniture and home electronics categories. Otto's visual standards aim to maintain the platform's clean and consistent aesthetic.

Otto Visual Technical Specifications

• Main Image Resolution: Generally, a minimum of 500×1000 pixels and a maximum of 4500 pixels are required. It may vary from category to category.
• File Format: JPG or PNG only. RGB should always be used as the color mode.
• Background Main image, decoupled (cut) and must take place on a completely white background. Shadows or reflections are generally not allowed.
• Product Size: Ürün, görselin yaklaşık %85’ini kaplamalıdır.
• Exception: For apparel, images taken on the model can be the main image, but in this case, the background should be neutral and not distracting.
• More detailed information can be found in Otto's own post from the technical information booklet you can reach.

Pro Tip from LUX Production

Otto, özellikle “dekupe” konusunda çok hassastır. Ürünün kenarlarının kusursuzca kesilmesi ve arka planın tamamen temiz olması gerekir. Örneğin, bizimle çalışan bir mobilya markasının satışları, ürünlerinin doğru dekupe ve farklı açılardan çekilmiş detay fotoğraflarıyla platforma yüklenmesinin ardından ilk çeyrekte %25 artış gösterdi. Çünkü müşteri, mobilyanın her detayını net bir şekilde görerek güvenle sipariş verebildi.

3. Zalando: Where the Heart of Fashion Beats

Zalando is Europe's largest online fashion retailer and brand image is everything. To succeed here, your products must look like something straight out of a fashion magazine. The technical rules are designed to maintain this high quality standard.

Zalando Visual Specifications

• Visual Ratio: Absolutely. 1:1.44 (width x height) should be.
• Minimum Size: 762 x 1100 pixels.
• Recommended Optimum Size: 1800 x 2600 pixels.
• Maximum Size: 6000 x 9000 pixels.
• File Format: JPEG only
• Color Mode: RGB.
• Background A light and neutral shade of gray (Medium Gray - RGB 240, 240, 240) is mandatory. White or colored background is not acceptable.
• Styling: Items must be clean, ironed and flawless. Clothing is usually displayed on professional models and combined with shoes (except underwear).
• Shadow and Reflection: Not permitted. Lighting must be homogeneous.

Pro Tip from LUX Production

At Zalando, photography is not just about showing the product, but creating an object of style and desire. The right model selection, professional styling and, most importantly, achieving Zalando's signature "medium gray" background is critical. This background ensures that all products look consistent across the platform. Our team in Berlin knows Zalando's aesthetic expectations and technical requirements very well, so they are the ones who bring sales for your brand. lookbook and e-commerce shoots realizes it.

4. eBay.de: A Platform for Diversity and Trust

eBay is still a very popular marketplace in Germany for both new and second-hand goods. The main purpose of the images here is to give the buyer honest and clear information about the condition of the product.

eBay Visual Specifications

• Minimum Photo Size: Photos must be at least 500 pixels on the long side. But to stand out from the competition 1600 pixels recommended.
• Prohibitions Stock photos that do not reflect the product (especially for second-hand products), added borders, marketing texts or watermarks of any kind are strictly prohibited.
• General Rule: The photograph should show the product as it is, with all its details (including any defects). It is essential to help the buyer make an informed decision.

Pro Tip from LUX Production

On eBay, trust is everything. Especially if you're selling a used or refurbished item, high-resolution photos that clearly show every corner of the item, even small scratches, increase the likelihood of a sale. This transparency shows the buyer that you are an honest seller and reduces the risk of negative feedback. Remember, on eBay, a professional photo sends the message "I can trust this seller".

5. AliExpress: Global Giant on the German Market

AliExpress also appeals to a significant audience in Germany with its affordable products. While the visual requirements are more flexible than on other platforms, it is possible to stand out with quality visuals.

AliExpress Visual Specifications

• Maximum File Size: 5 MB for JPEG and PNG formats.
• Minimum Size: At least 750 (width) x 360 (height) pixels.
• Recommended Size: For better image quality 2000 x 2000 pixels recommended. If images are large, they are automatically compressed by the platform.

In addition to photos of your products, you can also create a transparent picture of your production processes industrial shots or reflecting the professionalism of your business location shoots you can also strengthen your brand image. For more detailed information specific to Amazon "Everything You Need to Know to Add Product Images to Amazon!" you can take a look at our article titled.

Are You Ready to Take Your Brand to the Top in the German Market?

As you can see, each platform has its own rules and these rules hold the key to success. Instead of drowning in technical details, put your energy into growing your business. With over 17 years of experience, LUX Production is ready to showcase your products with sales-oriented and professional visuals that meet all the requirements of Germany's largest marketplaces.

Contact us today for visuals that will tell your brand's story in the most effective way in our studios in Berlin and Istanbul. Book a free consultation to discuss your project and goals.

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