E-Commerce Photo Dimensions and Sales Boosting Features for German Marketplaces (2025 Current Guide)

In online shopping, your customers cannot touch the product, feel its weight or closely examine its quality. The only thing that fills this physical void is your product photos. This is the situation, professional e-commerce photography not a choice, but an absolute necessity in a competitive market like Germany.

As LUX Production In our studios in Berlin and Istanbul We've shot countless shoots for German brands and Turkish entrepreneurs opening to the European market. With this experience, we've compiled the current photo measurements of Germany's leading e-commerce platforms and professional tips on how to turn these technical details into sales.

“Hello, I am Burak Bulut Yıldırım. I have been a professional photographer since 2005 and the founder of LUX Production. In our studios in Berlin and Istanbul, We act as a strategic bridge especially for Turkish brands entering the German market (Amazon.de, Otto, Zalando).

This guide is not just about technical measurements; it is a summary of 20+ years of experience. We explain why Zalando wants a ‘gray’ background and not a ‘white’ background, Amazon's sensitivity to the ‘pure white’ (255,255,255) rule, and how it directly affects your conversion rates we know. Our job is to get your listing approved and increase your sales.”

- Burak Bulut Yıldırım, E-commerce Visual Strategist (Germany Market Expert)

Why Technical Details Directly Affect Your Sales?

Pixel sizes, file formats and background rules may seem boring. But behind each rule lies a commercial logic that influences customer psychology and buying behavior:

 
• Building Trust: Clear and consistent visuals that comply with the platform's rules create the perception that your brand is professional and trustworthy.
 
• Better Visibility: Algorithms tend to favor products with high-quality images that follow the rules.
 
• Increasing Conversion Rate: “Photos with ”zoom" eliminate indecision and increase the purchase rate.
 
• Reducing Refund Rates: Photos in the right colors that reflect the product in all its reality significantly reduce the “not what I expected” complaints and return rates.

1. Amazon.de: German Market Leader

Amazon is the driving force of e-commerce in Germany. A successful Amazon product photography here's what you need to know:

Amazon Visual Specifications

 
• Recommended Resolution: For best results and detailed zooming 2000 x 2000 pixels (1:1 square format) is ideal.
 
• Minimum Resolution: The longest edge for the zoom feature to be active at least 1000 pixels should be.
 
• Background Mandatory for main images pure white (RGB 255, 255, 255, 255) background should be used.
 
• Product Area: The product must cover at least of the photo frame.
 
• Formats JPEG (preferred), TIFF, PNG.
 
• Main Images: It must not contain any graphics, text or logos other than the product itself.
 
• Additional Images: Different angles of the product, details, showing the moment of use lifestyle photos and infographics describing their features should be used in this area.

Pro Tip from LUX Production

The most powerful selling tool on Amazon is the “zoom” feature. Customers want to see the texture of a fabric or the craftsmanship of a piece of jewelry. With images under 1000 pixels, this feature doesn't work. Also, the “pure white background” rule is impossible to achieve in home shoots. Gray tones can cause your listing to be suspended. We make your products look flawless on Amazon with special lighting and decoupage techniques in a studio environment.

2. Otto.de: Germany's Powerful Local Giant

Based in Hamburg, Otto is one of Germany's most established e-commerce platforms. It is particularly strong in the fashion, furniture and home electronics categories.

Otto Visual Technical Specifications

 
• Resolution: Generally, a minimum of 500×1000 pixels and a maximum of 4500 pixels are required.
 
• File Format: JPG or PNG only. RGB should always be used as the color mode.
 
• Background Main image, decoupled (cut) and must take place on a completely white background. Shadows are not allowed.
 
• Product Size: The product should cover approximately of the image.
 
• Exception: For apparel, images of the model can be the main image, but the background should be neutral.

3. Zalando: Where the Heart of Fashion Beats

Zalando is Europe's largest online fashion retailer and brand image is everything. To succeed here, your products have to look like something straight out of a fashion magazine.

Zalando Visual Specifications

 
• Visual Ratio: Absolutely. 1:1.44 (width x height) should be.
 
• Recommended Optimum Size: 1800 x 2600 pixels (Minimum: 762 x 1100 pixels).
 
• File Format: JPEG only. Color Mode: RGB.
 
• Background A light and neutral shade of gray (Medium Gray - RGB 240, 240, 240) mandatory. White or colored backgrounds are not accepted.
 
• Styling: Products must be clean, ironed and flawless. Clothing is displayed on professional models.

Pro Tip from LUX Production

Photography at Zalando is about creating an object of desire. The right model selection, professional styling and, most importantly, Zalando's signature “medium gray” background are critical. Our team in Berlin knows these aesthetic expectations and technical requirements of Zalando very well, so we have a team of experts who bring sales for your brand. lookbook shoots realizes it.

4. eBay.de: A Platform for Diversity and Trust

eBay is still a very popular marketplace in Germany. The main purpose of images here is to give the buyer honest and clear information about the condition of the product.

eBay Visual Specifications

 
• Recommended Size: To stand out from the competition 1600 pixels (long edge) is recommended (Minimum: 500 pixels).
 
• Prohibitions Added borders, marketing text or watermarks of any kind are strictly prohibited.
 
• General Rule: The photograph must show the product as it is, with all its details (including any defects). Transparency is essential.

5. AliExpress: Global Giant on the German Market

AliExpress also appeals to a significant audience in Germany with its affordable products. While image requirements are more flexible, it is possible to stand out with quality images.

AliExpress Visual Specifications

 
• Maximum File Size: 5 MB (JPEG, PNG).
 
• Recommended Size: For better image quality 2000 x 2000 pixels is recommended.

For more information exclusive to Amazon “Everything You Need to Know to Add Product Images to Amazon!" you can take a look at our article titled.

Are You Ready to Take Your Brand to the Top in the German Market?

As you can see, each platform has its own rules and these rules hold the key to success. Instead of drowning in technical details, put your energy into growing your business. With over 17 years of experience, LUX Production is ready to showcase your products with sales-oriented and professional visuals that meet all the requirements of Germany's largest marketplaces.