To better showcase your products in online sales, we have compiled measurements and specifications for e-commerce photo in Germany because online shopping is all about convenience but what customers don't have in this case is to touch and feel the product before buying it. Therefore, they rely heavily on product images to make a purchase decision. This means that product photos directly influence customers' buying behavior. Simply put, as online sellers, it is very important to showcase your products in the best possible way with high-quality images for Germany e-commerce sites. Here are the dimensions and specifications for e-commerce photography in Germany...

1. Amazon

Amazon, the most important e-commerce site in Germany as in all other countries, is on the list of the "Five Biggest Companies" based in the USA. On such a large site, it is important that your photos are of high quality and the right size. Here's what you need to know about e-commerce photography in Germany:

• Minimum Resolution: The longest side of the image must be at least 500 pixels and the shortest side must be 500 pixels.
• Recommended Resolution: 2000 x 2000 pixels (1:1 square format) works best.
• Maximum Resolution: The longest edge of the image must not exceed 10,000 pixels.
• Use of White Space: Ürünün fotoğraftaki alanı en az %85 olmalı, geri kalan %15 beyaz alan olmalıdır.
• Supported Formats: JPEG (preferred format), TIFF, GIF, PNG.
• Maximum File Size: 10 MB.
• Visual Zoom Feature: Images with the longest side of 1000 pixels or more can be zoomed.
• Main Images: White background, clear and professional shots. No graphics, text, logos or watermarks.
• Additional Images: Photos showing details of the product from different angles can be added. Lifestyle (showing the use of the product) and infographic images may also be appropriate.
• Visual Nomenclature: File names should be associated with the product ASIN or barcode (e.g: ASIN_MAIN.jpg).

2. Otto

Otto, one of the world's largest e-commerce companies based in Hamburg, Germany, is the second most used e-commerce site in Germany. Otto also has its own dimensions for an e-commerce photo in Germany:

• Here are the product image requirements for the Otto platform:

  • Main Image Resolution: Minimum 500×1000 px, maximum 4,500 px.
  • File Name: Must not contain special characters or vowels (umlauts).
  • File Format: JPG or PNG. RGB color format must be used. Other formats are not accepted.
  • Image Type: The main image should be a cut-out image and should appear on a white background. There should be no shadows or reflections.
  • Flexibility for Clothing: The main visual cut-out image is not mandatory for apparel products, such images may be used as a supplement.
  • Product Size: Ürün, görselin %85’ini kapsamalıdır.
  • Background: The background should be in light and neutral colors (beige, light gray, white, off-white, etc.).
  • Product Shown in Image: The image must only show the product and must be fully consistent with the product description and variant.
  • More detailed information can be found in Otto's own post from the technical information booklet you can reach.

 3. Zalando

In order to sell successfully on Zalando, it is very important to use quality photos of your products. Good photos and well-written product descriptions strengthen your brand value on Zalando. Main technical requirements for the best-selling products in Germany: 

• Visual Ratio: 1:1.44 (width x height).
• Minimum Size: 762 x 1100 pixels.
• Maximum Size: 6000 x 9000 pixels.
• Best Application Format: 1800 x 2600 pixels.
• File Format: JPEG.
• Color Mode: RGB.
• Shooting Direction: The photo must be taken vertically (top to bottom).
• Overexposure: The photograph should not be overexposed.
• Background: The background should be neutral, avoiding spherical or colored backgrounds.
• Shadow and Reflections: No shadows or reflections.
• Product Cleaning: Products must be smooth, free of wrinkles, dust, scratches or lint.
• Clothing Products: In the stylization of clothing products, it should be combined with shoes, bare feet should not be used (for products other than lingerie and yoga).

 4. Ebay

eBay is an important e-commerce site worldwide. Information about Ebay for e-commerce photo in Germany:

• Minimum Photo Size: Photos must be at least 500 pixels on the long side. Adding more photos is recommended for a successful sale.
• Prohibited Photo Types:
  • Photos that do not accurately represent the product.
  • Placeholder visuals used to convey a message.
  • Stock photos used for damaged, defective or used products.
  • Photos with added borders, text, artwork or marketing materials.
  • Water stamps of any kind, including those containing attributions of ownership.
• General Requirements:
  • Photos should clearly show the condition of the product and help buyers make an informed decision.
  • For listings that violate these policies, eBay may impose sanctions such as listing removal, issuing warnings, restricting activities, or account suspension.

5. Aliexpress

       AliExpress, one of the world's largest e-commerce platforms, is also very popular in Germany. The following information is from Aliexpress's own website.

• The maximum file size for supported formats (JPEG and PNG) is 5 MB. The minimum size should also be 750 (w) x 360 (h) pixels.
• Images are compressed if they are too large. Minimum size: 2000 (w) x 2000 (h) pixels, maximum size: 750 (w) x 360 (h)

Apart from your product shots, it will show the production process of your products industrial shots and will show the production location of your products location shoots you can have it done. If you need detailed information about e-commerce product shooting "Everything You Need to Know to Add Product Images to Amazon!" you can check our blog.

You can also choose to leave your photos to be taken for e-commerce sites in more confident hands. If you want e-Commerce photos in Germany, LUX Photo Video Production, with 17 years of experience, makes professional photo shoots so that you can better promote your products You can reach us at any time! Contact us for detailed information and appointment bilgi@luxproduksiyon.com You can send an e-mail to the address. At your service around the clock Whatsapp Lineto write to us.