We produce white-background, macro, and stylized still-life shots, as well as product shots on models, campaign imagery, short videos, and 360° content for collections of diamonds, gold, silver, necklaces, rings, earrings, bracelets, watches, and accessories.
Burak Bulut Yıldırım handles lighting, optics, framing, and reflection control; Meryem Aydın Yıldırım plans product presentation, art direction, and the physical integrity of the set. Products can be shipped to our Istanbul studio from various cities in Turkey and from Europe. Selection, feedback, and delivery can be handled remotely.
The number of products, types of jewelry, metal and stone composition, distribution channels, and a sample image are sufficient. Once your product list has been reviewed, we will share the scope and proposal details.
Brands selected from related production sectors that require the presentation of models, campaigns, and accessories alongside their jewelry collections.
A selection of clients from various industries with whom we have collaborated on product, e-commerce, corporate, industrial, and creative production projects since 2005.
From the 386 reviews posted on Google for LUX Production, we selected the reviews that most closely reflect experiences related to jewelry, accessories, photography, and video production.
“Customer service is excellent. They communicate with you one-on-one and do their very best to resolve any issues that arise. That was very important to me. As for the photos, there’s nothing more to say—they’re simply beautiful and elegant. They’re definitely worth the price. We sell jewelry. We had both product shots and decorative photos taken. They turned out truly amazing. Thank you so much ♥️”
“We had a great experience. The staff was very professional and friendly, and they made our experience amazing. We had some photos and videos taken, and they’re all of excellent quality (true works of art). We’re very happy with the results, and we’ll definitely work with you again.”
“We filmed our product videos with LUX Production. The footage turned out great, and I’d like to thank Mr. Burak and his team very much for their support.”
“As an eyewear brand, we are very satisfied with the studio. We’re looking forward to a long-term partnership. Their product photography, attention to detail, and dedication are top-notch. They are true professionals when it comes to photography. We haven’t had any issues so far. We definitely recommend them. We’d like to thank Ms. Meryem and the entire team. You can see a sample of the product photo they took in the attachment.”
At the LUX Production Istanbul studio, we combine four main production formats for jewelry collections into a single shoot: white background and catalog shots, macro detail shots, product-on-model shots, and campaign and short video shoots. 360° rotation shots are planned separately based on the product’s design.
Rings, necklaces, earrings, bracelets, and sets are photographed using a consistent angle, a clean background, and controlled lighting. File requirements for Amazon, Trendyol, Etsy, and the brand’s website are determined upfront.
Macro shots are taken of the stone cut, nail structure, engraving, locking mechanism, and surface texture. When necessary, focus stacking is used to ensure that the product’s critical areas remain in focus.
Use of a hand, neck, ear, or full-body model clearly demonstrates the product’s scale and how it looks on the skin. Hair, makeup, clothing, and pose are approved on the mood board.
Sessions featuring physical sets, models, product movement, and 360° rotations are planned with horizontal, square, or vertical outputs suitable for use in campaigns, social media, catalogs, and e-commerce.
The first selection showcases product scale, reflection control, physical set design, and stonework.
None of the visuals, decor, sets, surfaces, or lighting on this page are generated by AI. Meryem Aydın Yıldırım physically sets up the props, flooring, and background textures according to the collection; the photography and video team manages the metal, stone, packaging colors, and reflections while preserving the product’s true structure.
The types of jewelry, metal and stone composition, quantities, distribution channels, and delivery requirements are determined.
The budget, set design, props, models, framing, video, retouching, and delivery rates are finalized before the shoot.
Customer feedback is incorporated into the plan. The day of the shoot is set aside for implementing the approved production plan.
Yes. At the LUX Production Istanbul studio, jewelry sets are physically built in three steps: prop and surface selection, lighting and reflection testing, and photo and video framing checks. None of the images on this page feature AI-generated sets, surfaces, lighting, or products.
Meryem Aydın Yıldırım prepares the props, backdrop, background color, and texture according to the collection. The photographer and videographer set up the lighting based on the metal’s reflection and the stone’s true color. This ensures that the product seen on screen has the same shape, color, and surface characteristics as the product that comes out of the box.
Jewelry photography proposals are prepared based on 10 key categories: number of products and variants, number of angles, types of shots, surface complexity, model, styling, usage rights, set, retouching, and delivery formats. Rather than a fixed starting price, the approved shoot list serves as the basis for the proposal.
The SKU, color variant, number of angles, and number of takes determine the final number of files based on the shooting duration.
White backgrounds, still life, models, macro shots, short videos, and 360° rotations each require different setups.
Shiny metal, transparent stones, engraving, and macro shots—all of these affect retouching time through light control.
Models, hair, makeup, clothing, art direction, and usage time are included in the coverage.
Props, flooring, backdrops, the support system, and set transitions are planned on the mood board.
Cleaning, color, focus stacking, file ratios, video duration, and schedule are included in the proposal.
Metal and stone surfaces are inspected in three stages: the product surface is prepared, the shape of the light source is adjusted according to the reflection, and macro focus is checked during the shoot. The goal is not to completely eliminate glare, but to ensure that the metal’s form and the stone’s true color remain clearly visible.
Not every set designed for still photography will produce the same results in video. For this reason, sets for both still photography and video are designed with movement, focus transitions, product rotations, and aspect ratios ranging from 9:16 to 16:9 in mind. Consistent still images and short videos can be produced using the same physical set.
In tethered shooting, the framing and focus are confirmed together during the shoot. Final retouching is applied after the selection phase. Corrections related to color, cleanup, and format in the delivered files are addressed within the scope of the project; requests for new sets, framing, or content that fall outside the scope are planned separately.
Please provide the number of products, types of jewelry, metal and stone composition, macro images, models, videos, and distribution channels. Let’s work together to determine the necessary production lines.
Jewelry production proceeds in three main steps: the product list is finalized based on the brief, the mood board and shoot plan are approved, and then the shoot, selection, retouching, and delivery are completed. Creative and operational decisions are not left until the day of the shoot.
Product families, metal and stone specifications, quantities, sales channels, and target timelines are evaluated.
Output: Brief and Scope of WorkLighting, background, set design, models, styling, framing, movement, retouching, and delivery rates are finalized in the visual plan.
Output: mood board and shot listApproved sets are implemented. Selection, surface cleaning, color control, batch consistency, and platform files are completed.
Output: final set of visualsBurak Bulut Yıldırım oversees lighting and cinematography decisions; Meryem Aydın Yıldırım manages product presentation and physical set design; and the LUX team handles video, styling, retouching, and the delivery workflow. If the scope allows, three production lines can operate in parallel on the same day.
Manages lighting, optics, framing, macro focus, reflections, and technical approvals.
Plans for product presentation, props, flooring, backdrops, colors, textures, and the physical set.
The model handles video production, product tracking, selection, post-production, and file delivery.
Photography, video, and e-commerce visuals are produced under the same production plan, adhering to consistent standards for color, framing, and product presentation. In projects where these three elements can be produced in parallel, work that would otherwise take 2–3 days can be completed in just one production day.
Shipping products from Turkey and Europe is planned in five controlled steps: product list, packaging, authorized delivery, studio acceptance record, and return preference. For high-value products, the shipping method and insurance requirements are clarified separately by the brand and the carrier prior to the project.
Main product acceptance and studio production take place at the Istanbul studio, located about a 5-minute walk from the Levent Metro station. Project-based studio or location arrangements can be made for Berlin and Europe.
Brands in Europe can ship their products to Istanbul. The brief, mood board approval, selection, feedback, revisions, and final file delivery can all be managed online.
Our project experience in the jewelry and fine jewelry sector includes product photography, macro photography, still life photography, catalog photography, short videos, and 360° photography.
Product photos featuring models and a product video.
Product photos for custom-designed jewelry.
Catalog and macro photography for handmade jewelry.
Jewelry and campaign images featuring the model.
Model photoshoot and 360° watch strap video.
Photo and video production featuring a model.
Model photos and a short promotional video.
Model and decorative still life photo shoots.
Photos, videos, and social media content.
Promotional and catalog photo shoots featuring the model.
E-commerce, video, and stylized concept shoots.
E-commerce content featuring fashion, lifestyle, and home decor.
This service, LUX Production’s Professional Product Photography Setup It is specifically designed for the jewelry industry.
The set design, surfaces, lighting, and product presentation are all prepared on a physical set. No AI-generated visuals are used during the shoot; the final file preserves the product’s actual shape, metal tone, stone color, and surface texture.
Concept jewelry photo shoot
When you look at jewelry photos, you may often see photos with decor. Because this kind of shooting reflects both the style of your jewelry and the style of your brand. The most logical method to tell customers that your jewelry has a story is to have a concept photo shoot. If you are looking for an experienced jewelry photographer, we believe that we will shoot your jewelry in the best way by relying on our decorated photo shoots that we have been doing for years as LUX Photo Video Production.
Where and how do we realize the concept jewelry photo shoot?
We realize our concept jewelry photographs in our workshop located 6 minutes away from Levent Metro. You can check our contact information for more detailed location. Before shooting your products, we work on the decor according to your product style and your wishes. Because the important thing in shooting with decor is that the decor is suitable for the jewelry and that the decor does not leave the product behind. We prepare the decors that will keep your product in front of the eye and reveal it, and we carry out this work with the best equipment. You can contact us immediately for jewelry shoot prices and more information.
We explain the scope, security, editing, revision, and delivery process before submitting a proposal.
The quote is prepared based on the number of products, product types, number of photos, need for a white background or decorated set, use of models, macro shots, 360° rotations, video scope, level of retouching, and delivery formats. Repeated angles and sets within the same product family can make the production plan more efficient.
Instead of a fixed price list, a project-based quote is prepared. A simple photo shoot of two rings against a white background does not fall under the same scope of production as a multi-piece, styled, decorated, and video-based collection. The quote is finalized once the product list, distribution channels, and delivery expectations are shared.
After reviewing the collection structure, product features, brand language, and distribution channels, a mood board, shoot list, and production plan are prepared. Feedback from the brand is incorporated into these documents; lighting, background, set design, props, models, clothing, framing, video scope, retouching, and delivery ratios are approved prior to the shoot.
Yes. Products can be shipped from various cities in Turkey and from Europe. For high-value products, the delivery method, list of accepted items, authorized representative, packaging, return policy, and registration procedure are determined prior to the project. Shipping insurance is not automatically included; if required, it is arranged separately with the brand and the carrier.
Main production takes place at the Istanbul studio, located about a 5-minute walk from the Levent Metro station. Project-based studio or location arrangements can be made for Berlin and Europe. Brands in Europe can ship their products to Istanbul; the process—including the brief, mood board approval, selection, feedback, and delivery—can be managed remotely.
White-background product shots present the product in a simple, comparable, and e-commerce-friendly way. Stylized still life photography creates an atmosphere that aligns with the collection’s colors, materials, and campaign messaging. In many projects, both types of photography are prepared together within the same mood board and production plan, but they serve different sales channels.
For necklaces, earrings, rings, bracelets, and jewelry sets, model photography is preferred to show the product’s scale on the body, how it’s worn, and how it looks against the skin. Whether to use a hand model, face model, or full-body model is determined during the mood board phase based on the product type, target audience, styling, and distribution channels.
360° rotation shots can be used for rings, watches, bracelets, pendant charms, brooches, and products featuring intricate craftsmanship. The deliverables can be planned as a rotating product video, a looping animation, or various file formats compatible with the platform. Securing the product to the mount and determining the rotation axis are evaluated prior to the proposal.
Yes. When the scope allows, three parallel production lines can operate on the same day: product photography on a white background, decorated still life, and model or video shoots. Both photography and video follow the same mood board, color scheme, and product presentation decisions. This allows a scope that would otherwise span 2–3 days to be completed in a single production day.
No. The product, decor, flooring, surfaces, and lighting on this page are set up on an actual physical set. Meryem Aydın Yıldırım sets up the props and set according to the collection; the photography and video team adjust the reflections, stone color, and metal tones on set. The final image preserves the product’s true form and material characteristics.
Dust, fingerprints, minor surface blemishes, and defects caused by photography are removed. The stone’s color, metal tone, product shape, engraving, clasp, and authentic design details are preserved. Focus stacking is applied to macro shots when necessary; the main sales image is not altered in a way that would make the product appear different from its physical state.
During the shoot, framing and focus are checked on the tethered screen, and final retouching is applied to the selected shots. Corrections related to color, cleanup, and format in the delivered files are addressed within the scope of the project. If requests for new sets, framing, models, or content arise outside the approved mood board, the scope will be planned separately.
The delivery timeframe is planned at the start of the project based on the number of products, type of shoot, level of detail, model, video, and scope of retouching. For most standard product photography projects, delivery typically takes 3–10 business days. For extensive collections, the final selection and delivery schedule are prepared separately in the proposal and production plan.
Please share the information below and a sample image. Let’s use this brief to define the scope of production. We’re also preparing a proposal for the main image of a single-product marketplace listing.
+90 532 674 05 89 · [email protected] · Istanbul studio and Berlin/Europe service area
The page content was last updated in July 2026.