Cutout · White Background · E-Commerce Main Image

Product Cutout Photography and Photography on a White Background

What is a cutout?

Cutout is the process of digitally separating a product from its background. A white-background shoot, on the other hand, involves photographing the product in a studio against a white or light-colored background. These are not the same process: a white-background image may be delivered with natural shadows; a cutout product, however, can be used on white, transparent, or various design backgrounds.

LUX Production creates white-background, professional cutout, transparent-background, and ghost mannequin photoshoots for e-commerce, catalogs, and online marketplaces. Quotes are prepared based on the number of products, number of angles, surface type, retouching, and delivery format. Products can be shipped to the Istanbul studio from other cities in Turkey and from Europe.

Are you looking for information or a photography service?

Information Highway

Learn the difference between a cutout and a white background

Examine the technical differences between background, natural shadow, transparent file, edge cleaning, and areas of application.

Go to the cutout and white background comparison
Service Road

Create a shoot scope for your product list

Please send the number of products, the number of angles, a sample image, and the sales channel. Let’s clarify the white background, cutout, and delivery formats together.

Review the scope of services and proposal variables
A perfume product photographed against a white background along with its box
Product photography on a white background: the product, packaging, edge lines, reflections, and the relationship with the natural background are all checked together.

Our portfolio of white-background, cutout, and e-commerce photography

Our photography experience, featuring a selection of different surfaces, packaging, and product categories.

Selected brands from our other customers

This product is a selection that spans various industries, ranging from our corporate production, campaigns, and training initiatives.

Our customers' product photography experiences

From among the 386 Google reviews written for LUX Production, we selected the customer experiences most closely related to white-background photography, e-commerce, and product photography.

5/5 Google review

“They photographed the product images for our e-commerce company with great care, using professional, high-quality photographers. We didn’t even need to edit the photos—they were perfectly composed right from the start. We were very satisfied with this service, which was the first time we’d outsourced this work. Considering the quality of service this studio provides, their pricing is also very reasonable.”

Recep Sermet ColorNDrive · E-commerce Product Photography
5/5
5/5 Google review

“We’re very pleased with their work. They’re a professional, efficient team that delivers the same high quality on every shoot. We highly recommend them.”

Ugur Duzel Ahoy Towels LLC · Product Photography
5/5
5/5 Google review

Professional and great team. We worked with them in both location and studio shootings, and they determined our needs with their expertise and offered quick solutions and suggestions. We entrust all the processes of both decorated and white background shots of our Dreamy Rikka brand for all domestic and international marketplaces with peace of mind. You will definitely not need to look for a different alternative.

Cigdem Gorel Dreamy Rikka Home Textiles · Photoshoot with a white background and decorative elements
5/5
5/5 Google review

“Hello everyone, We at Şahin Metal received assistance from them for our product catalog photos. We’d like to thank them very much for their service, speed, and the amazing photos. Tufan ÖZAY”

Tufan Özay Şahin Metal Industry · Product Catalog Photo Shoot
5/5
5/5 Google review

“We were extremely satisfied with the photo shoots for our home textiles. Both the set design and the product presentation were excellent. We’d like to thank the entire team—especially Mr. Burak—for the professionalism and attention to detail they demonstrated throughout the process. Capyhome”

Selim Baytar Capyhome Home Textiles · Decor and Product Display
5/5
5/5 Google review

“We worked with this agency on photo and video shoots for our products and were very pleased with the results. We were particularly impressed by their professionalism and creativity during the lifestyle photo shoots featuring models. They also produced exceptionally high-quality work for both our product videos and product photos. They not only accurately reflected our brand’s image but also produced content that supported our sales. I highly recommend them for their work ethic, teamwork, and meticulous attention to on-time delivery. I’d like to thank Simge for managing the entire process so successfully.”

Onur Ozgul Zoi Heat · Photo and Video Shoot
5/5

Check out the Google reviews

The products on this page were physically photographed in the studio. The product, packaging, texture, shadows, and reflections are not artificially created. Burak Bulut Yıldırım manages lighting and shooting decisions; Meryem Aydın plans the product presentation, background, and physical set integrity prior to the shoot. Retouching is applied in a way that preserves the product’s physical characteristics.

How does the white background and cutout service work?

01

Product and Usage Analysis

The number of products, surface type, number of angles, sales channel, background, and delivery formats are specified.

02

Filming and Set Management

Light, shadow, reflection, edge lines, product ratio, and color are checked during the shoot.

03

Selection, Retouching, and Delivery

The selected images will be delivered once cropping, cleanup, color correction, and platform formatting are complete.

  • Since 2005, with 21 years of industry experience
  • Over 500 customers and brands from more than 10 countries
  • 386 Google reviews
  • Sony Alpha Europe Imaging Ambassador, 2018–2026
  • Acceptance of products shipped from Turkey and Europe
3 sets · 3 teams White-background photos, staged photos, and staged videos can all be produced on the same day
1 day A scope that spans 2–3 days in other production processes can be consolidated into a single plan
A single visual language Color, framing, and product presentation are maintained consistently across both photos and videos

Please send the quantity of the product and a sample image

Please provide the product category, total number of products, number of angles per product, sample image, and the sales channels to be used. Let’s prepare the correct shooting setup for white background, cutout, transparent file, shadow, and platform cropping.

What is the difference between a white-background shoot and a cutout?

White-background photography and image masking are two distinct processes. In the first, the product is photographed against a white or light-colored background; in the second, the outer contour is digitally separated from the background. The choice of method depends on whether a white background, a transparent file, or a specific design requirement is needed.

White-background shoot

The relationship between natural shade and the ground can be preserved

  • The product is photographed against a white or neutral background.
  • Natural shade helps the product settle into the ground.
  • It is usually sufficient for an e-commerce main image.
  • It is not necessary for the product to be completely separated from the background.
Product photography with cutouts

The product can be used against different backgrounds

  • The product is digitally separated from the background.
  • It can be placed on a transparent, white, or colored background.
  • It can be used in catalogs, banners, A+ content, and design projects.
  • Professional retouching is required to make the edges, shadows, and reflections look natural.

To examine the use of fonts, colors, shadows, and e-commerce in more detail, A Detailed Guide to White-Background Photography You can go to that page.

How is the scope of a cutout product photo shoot determined?

The scope of a cutout product photo shoot is determined by seven key variables: number of products, number of angles, surface, shadow, background, retouching, and delivery format. A quote is prepared based on the project scope, number of products, type of shoot, model/set requirements, and post-production details.

Scope variableThe issue that needs to be decidedImpact on the proposal
Number of itemsTotal number of product codes, variants, and colorsIt determines the volume of shooting, file management, and retouching.
Number of anglesFront, back, side, top, detail, and packaging viewsDetermines the number of final frames to be produced per product.
Surface and ReflectionGlass, metal, glossy plastic, transparent or matte surfacesIt changes the lighting setup and retouching time.
ShadowNatural shade, controlled artificial shade, or delivery without shadeDetermines the method for preparing cutouts and composites.
BackgroundPure white, natural white, transparent, or various colorsDefines the scope of the masking and delivery files.
RetouchDust, scratches, labels, stitching, surface, color, and shape correctionsDetermines the post-production time per product.
File formatJPEG, WebP, transparent PNG, and platform-specific croppingSpecifies the set of files to be delivered and the number of versions.

To evaluate the scope of general product photography together professional product photography services you can examine.

How can the quality of the cutout be maintained during filming?

To achieve a clean cutout, the product and background are photographed under separate lighting conditions. Over-illumination of the background can cause light to bleed onto the product’s edges; insufficient separation, on the other hand, can result in fringing and artificial contours during masking. The lighting characteristics, masking method, and color control are selected based on the product’s surface.

  • Reflection lines are created in a controlled manner on glossy, metallic, and glass products.
  • To make the edges of transparent products visible, backlighting or side lighting can be used.
  • For opaque products with sharp edges, the cut path is preferred; for fuzzy and semi-transparent edges, channel or alpha masking is preferred.
  • Color accuracy can be supported by a color reference chart and color-managed display calibration.
  • For mass-produced items, the framing, product scale, spacing, and angle are kept consistent.

How do you create a pure white background for Amazon?

On Amazon, the main product image is prepared with a pure white background, i.e., RGB 255, 255, 255. The lighting for the product and the background is controlled separately; in the final file, the background value, outline, shadow, and the product’s proportion within the frame are reviewed again. For Trendyol and other marketplaces, the current seller panel rules for the respective category are followed.

How is the product prepared on the actual set?

When the product arrives at the studio, its surface, color, packaging, label, and distribution channel are inspected. The white background, lighting, shadows, and reflections are set up on the actual product. The product and packaging images on the page are not generated by artificial intelligence; retouching is applied to ensure the photographed physical product is displayed accurately and clearly.

Burak Bulut Yıldırım oversees lighting, optics, framing, and shooting decisions. For product and campaign projects, Meryem Aydın plans product presentation, set cohesion, and necessary art direction decisions prior to the shoot. The shot list, background, lighting, composition, and retouching approach are not left to the production day.

How does the product shipping, selection, and delivery process work?

The process proceeds in four steps: brief and shot list, product acceptance, on-screen approval, followed by selection and final delivery. For products coming from outside Istanbul and from Europe, the same workflow is managed through shipping, remote approval, and product returns.

01

Brief and shot list

Product codes, number of angles, sales channels, samples, and funding and file requirements are clarified.

02

Product Receiving and Preparation

Incoming products are checked against the list; the surface, packaging, labels, and compliance with specifications are inspected.

03

Focus and linked screen control

Composition, focus, shadows, and reflections are all checked together on the on-camera display during shooting.

04

Selection, Retouching, and Delivery

The selected images are delivered with color correction, retouching, and cropping completed, and formatted for the platform.

Framing and focus are confirmed together on the connected screen during filming. The selection method and delivery schedule are determined at the start of the project. Corrections related to color, cleanup, and format in the delivered files are addressed within the scope of the project. Requests for new angles, new compositions, or post-production work outside the scope of the project are planned separately.

The delivery timeframe is determined based on the number of products, the type of shoot, and the scope of retouching; for standard e-commerce shoots, the selection and delivery schedule is finalized at the start of the project. Depending on the scope of the project, a production timeframe of 3–10 business days is specified in the proposal.

How should you prepare your products for a photo shoot?

  • Please send the products clean, complete, in working order, and ready for filming.
  • Prepare the textile products so that they are ironed, properly sized, and, if possible, in duplicate.
  • Clearly indicate the code or variant name of each product on the packaging.
  • Add the desired angles and sample images to the product list.
  • Please specify the channels of use, such as Amazon, Trendyol, a website, or a catalog.
  • Please let us know in advance whether you prefer to return or store the products after the shoot.

Products from cities outside Istanbul and from Europe can be shipped to the Istanbul studio. The shoot list, selection, revisions, final delivery, and product returns are managed remotely.

How do you prepare for a ghost mannequin shoot?

Ghost mannequin photography allows the garment to be displayed in a three-dimensional, full-bodied form without the model being visible. The product is photographed on the mannequin; additional shots are taken as needed for the inner collar or waist area. Finally, the mannequin is removed, and the images are stitched together to preserve the garment’s natural form.

  • The shoulder, sleeve, collar, waist, and hem lines are adjusted before the shoot.
  • The inner collar or inner waist area is photographed as a separate frame.
  • Ironing, clipping, pinning, and padding ensure that the garment fits properly on the mannequin.
  • It can be used on items such as shirts, jackets, dresses, sweaters, coats, and pants.

If you need to demonstrate how the product is used on the model, modeled product shooting It can also be planned as part of the same project.

Is it possible to shoot three parallel product shoots on the same day?

If the product group and production schedule allow, the LUX team can run the white-background, set-based photo, and set-based video production lines in parallel on the same day. This setup ensures that photo and video production for high-volume products proceeds according to common standards for color, framing, and product presentation.

Line 1

White background and cutout

E-commerce main images, product angles, transparent files, and catalog images.

Line 2

Product photo with props

Still life sets designed according to actual decor, physical surfaces, props, and the brand.

Line 3

Product video

Continuous lighting, motorized sliders and turntables, macro/probe transitions, focus pull, stop-motion, and 9:16 and 16:9 video production.

For marketplace main image requirements and platform-based production Amazon and Trendyol's product image service you can examine.

Let's create the scope of the shoot based on your product list

Please provide the number of products, the number of angles per product, the surface type, a sample image, your background preference, and the platforms to be used. Let’s clarify the requirements for a white background, cutout, transparent file, and retouching.

Frequently Asked Questions About Product Photography with Cutouts

What does “cutout” mean, and what is a cutout product photo shoot?

Cutout is the process of digitally isolating a product from its background with a clean outline. During product photography, lighting, edges, and shadows are set up to suit this process. After the selected frames are retouched, they can be prepared as JPEG or WebP files with a white background, transparent PNGs, or various file versions for use in design.

Is a product photo shoot on a white background the same as a cutout?

White-background photography and cutout are two different processes. In white-background photography, the product is photographed against a light-colored background, and natural shadows can be preserved. In cutout photography, the product is digitally separated from the background. A cutout is prepared separately if a transparent file, a different design background, or a catalog layout is required.

Should every product photo with a white background be cut out?

Not every product photo with a white background needs to be cut out. If the product will be used solely on a clean white background and the natural shadow cast by the product supports this, the original photo file may be sufficient. However, if a transparent background, advertising design, catalog layout, or backgrounds of different colors are required, professional cut-out editing offers greater flexibility.

What factors determine the prices for cutout product photography?

The quote is prepared based on 7 key variables: number of products, number of angles, surface, shadow, background, retouching, and delivery format. The quote is tailored according to the project scope, number of products, type of shoot, model/set requirements, and post-production details. A product list, sample images, and intended usage channel provide sufficient initial information for the quote.

In what formats are cutout product photos delivered?

Images can be prepared in JPEG or WebP format for use on websites and marketplaces. PNG or WebP (which supports an alpha channel) can be used for transparent backgrounds and design applications. Depending on the project brief, separate sets of files with square, vertical, and horizontal crops are delivered for Amazon, Trendyol, or catalogs.

Is a pure white background required for Amazon?

On Amazon, the main product image is prepared with a pure white background, i.e., RGB 255, 255, 255. The lighting for the product and the background is controlled separately; in the final file, the background value, outline, shadow, and the product’s proportion within the frame are reviewed again. For Trendyol and other marketplaces, the current seller panel rules for the respective category are followed.

Is it possible to ship the products to the studio?

Products can be shipped to the Istanbul studio from other cities in Turkey and from Europe. The entire process is managed through the following steps: product list, remote selection, revisions, final delivery, and returns. For fragile, valuable, or multi-part products, the packaging method and return preference must be clarified in writing before shipping.

Does a "ghost mannequin" photo shoot fall under the scope of cutout?

A ghost mannequin is a specialized technique involving cutout and post-production compositing. The garment is photographed on a mannequin. Additional shots are taken for the inner collar or waist; in the final stage, the mannequin is removed and the pieces are composited. This allows the product to be displayed in its three-dimensional, full, and natural form without the mannequin being visible.

How does the retouching and revision process work?

Framing and focus are confirmed together on the connected screen during filming. The selection method and delivery schedule are determined at the start of the project. Corrections related to color, cleanup, and format in the delivered files are addressed within the scope of the project. Requests for new angles, new compositions, or post-production work outside the scope of the project are planned separately.

Can photoshoots with a white background, set designs, and models be done as part of the same project?

If the product group and production schedule allow, three parallel shooting lines can operate on the same day: white background and cutout shots, product photos with props, and product videos with props. Visuals featuring models can also be planned as part of the brief. A shared shoot list ensures that color, framing, and product presentation remain consistent across all channels.

Are product images or backgrounds created using artificial intelligence?

As part of this service, the product, background, surface, lighting, shadows, and reflections are set up on a real physical set. Meryem Aydın oversees product presentation and set integrity, while Burak Bulut Yıldırım manages lighting and shooting decisions. Retouching is applied to accurately depict the color, packaging, and physical form of the photographed product.

Let's clarify the scope of cutouts and white backgrounds

Please provide the product category, number of products, number of angles, sample image, and the platforms to be used. Let’s define the scope of the proposal for white background, transparent files, shadows, retouching, and platform-specific cropping.

We are also preparing a proposal for the main image of the single-product marketplace.

Related services and guides

For the Istanbul studio and the Berlin/Europe service area +90 532 674 05 89 or [email protected] You can access it via...

In the examples on this page, the product, packaging, lighting, shadows, and surfaces were created during an actual photo shoot. The product shown on screen retains the shape and surface characteristics of the physical product that the customer removes from the box.

The page content was last updated in July 2026.