Istanbul · Cosmetics · Photography · Video

Cosmetic Product Photography

White-background shots, stylized still lifes with real props, product application on a model, and short videos for serums, creams, lipstick, foundation, perfume, shampoo, sunscreen, hair care, and dermocosmetic products are all produced as part of the same production plan.

After reviewing the number of products, packaging, surface type, desired angle, model or set requirements, usage channel, and scope of retouching, we prepare a customized quote for the project. Products from Turkey and Europe can be shipped to our Istanbul studio; the brief, selection, feedback, and delivery can all be handled remotely.

Please send the quantity of the product and a sample image Browse our cosmetics portfolio

The number of products, product categories, distribution channels, and a sample image are sufficient for an initial assessment. Once your product list has been reviewed, we’ll share the scope of the shoot and the proposal details; we typically respond to your message within the same business day. If you prefer email, [email protected] You can write to that address. Review the price range.

ExperienceSince 2005
Capacity3 parallel lines
Product AcceptanceTurkey + Europe
A cosmetic campaign photoshoot featuring two models showcasing makeup products
Model-based cosmetics campaign. This image illustrates the model-focused production format rather than all the sub-services on this page.
Shooting Formats

Which types of beauty photo shoots can be produced together?

In a cosmetics project, four basic formats can be planned together: white-background pack shots, still lifes with real settings, product-on-model shots, and vertical or horizontal product videos. The product line and distribution channel determine which formats are needed.

01 · E-commerce

White background and packshot

Clean main visuals, angle shots, and detail shots for bottles, tubes, boxes, and variants.

02 · Campaign

Still life with real props

Sets built using brand-specific physical backdrops, floors, props, textures, and controlled lighting.

03 · Usage

Shooting with a model

Pre-approved shots illustrating the relationship between the skin, hair, hands, applicator, and product.

04 · Movement

Vertical and horizontal product videos

Video production for product demonstrations, apps, launch events, and short-form social media content.

First Portfolio Selection

What types of production do real jobs represent?

Hero and the first selection feature five types of proofs: a model campaign, a still life with physical props, a glossy packaging test with water effects, a behind-the-scenes look at a real set, and a close-up of pigment detail. The galleries further down the page showcase a broader project archive.

A stylized still life photo shoot featuring a skincare product in blue packaging, set against a backdrop of pears, flowers, and wood
Skincare product · still life with real decorations
A physical product set photographed against the purple reflections of water in a cosmetic jar
Water effect · glossy packaging inspection
A real behind-the-scenes look at the camera and lighting setup for a cosmetic campaign shoot featuring two models
Model Shoot · Behind the Scenes
Close-up shot of the texture of a copper-toned cosmetic pigment on a white background
Pigment · Color and Texture Details

Actual product, physical set, and controlled lighting

Packaging, surface, texture, color, and reflections are managed separately during the shoot. Meryem Aydın Yıldırım physically prepares the background, setting, and props appropriate for the brand. Burak Bulut Yıldırım oversees decisions regarding lighting, optics, framing, and shooting. The product you see on screen is identical in shape, color, and texture to the product that comes out of the box.

Three parallel production lines

Line 1White background and packshot
Line 2Product photo with props
Line 3Model or product video

If the number of products and set preparation are appropriate, the photography, video, and e-commerce shoots—which could otherwise span 2–3 days if planned separately—can be carried out on the same production day using a consistent visual style.

Pre-shoot approval

How do you create a mood board and a shoot plan?

The planning process proceeds in three steps: the brief and product list are received, the mood board and shoot list are approved, and then the shoot, selection, and delivery take place. The budgets for the set, decor, props, models, framing, video, retouching, and delivery are finalized before the shoot.

1. Brief and Product ListSKU, variant, surface, channel, image type, and delivery requirements.
2. Mood Board and Shoot PlanDecisions regarding the set, decor, props, models, framing, video, and retouching.
3. Pickup, Selection, and DeliveryImplementation of the approved plan, selection, and channel-compatible files.
Alix AvienDermotenBade NaturalEyüp Sabri TuncerTopface CosmeticsAshley JoyNote CosmeticsAnocin
A premium cosmetics shoot with various natural pink and red-toned lipsticks in gold tubes arranged in neat rows on a white background.
Our Customers' Experiences

Selected Google reviews from our cosmetics and product projects

We selected the reviews that best reflect this service from genuine customer reviews posted on Google for LUX Production. The first section includes 3 reviews; the other verified reviews are listed further down the page.

· 5/5 Google yorumu

Cosmetics brand · 5/5

“From the very first moment I met Lux Production, I experienced a true team spirit. I would like to extend my sincere thanks to the LUX team, led by Mr. Burak, for the work they’ve produced on behalf of my brand.”

Volkan Ateş · Natural Beauty

· 5/5 Google yorumu

Product photos and videos · 5/5

“We were very pleased with our product photos and videos. Special thanks to Ceren, Meryem, and Süleyman.”

Bengisu Creek

· 5/5 Google yorumu

Usability on the model · 5/5

“We worked with this agency on photo and video shoots for our products, and we were very pleased with the results. We were particularly impressed by their professionalism during the lifestyle photo shoot with models.”

onr zgl · Google username

Check out all 380+ Google reviews

Scope of the Proposal

How are prices for cosmetic product photo shoots determined?

A proposal for a cosmetic product photo shoot is structured around six main factors: the number of SKUs and variants, the number of angles per product, the allocation of white background, set design, models, or video footage, surface complexity, the need for a creative team, and the scope of delivery, including retouching.

Quotes are prepared based on the scope of the project, the number of products, the type of shoot, model and set requirements, and post-production details. Rather than offering a starting price or a package price, the production items actually required for each product family are evaluated separately.

01 · Product Structure

SKU, variant, and angle

The number of products, color or size variations, and the desired number of shots per product determine the workload for both photography and retouching.

02 · Shot Mix

Product shot, set, model, video

White backgrounds, staged photos, the use of models, and dynamic content each require different teams and preparation.

03 · Surface

Glass, metal, and glossy plastic

The light control required for reflection, transparency, labeling, and the appearance of the liquid varies depending on the product surface.

04 · Creative Production

Set, props, styling, and model

The scope of the license covers the background, props, model, hair, makeup, clothing, and usage rights.

05 · Post-production

Color, Cleaning, and Retouching

The level of intervention required for labels, packaging, liquids, pigments, and color consistency across batches (color grading) is planned separately.

06 · Delivery

Ratio, format, duration, and channel

Web, marketplace, advertising, and print formats, as well as 9:16, 1:1, or 16:9 aspect ratios, affect file preparation.

Continued from the portfolio

How do campaigns, still life, and the use of models come together within the same system?

When campaign images, stylized still lifes, and model shots for the same product family are created using a single mood board, decisions regarding color, texture, props, and framing complement one another. The three images below illustrate this variety in production.

A cosmetic campaign photoshoot featuring the three models alongside Dermoten skincare products
Model group and product family · campaign
A stylized photo shoot for the Ashley Joy skincare product, featuring a honeycomb, seaweed, and green background
Hair care product · set with decorative accents
An outdoor cosmetic campaign photo featuring the model holding a perfume bottle
Perfume and Model · Lifestyle Campaign
Technical production

How are glass, glossy packaging, and product texture inspected?

The inspection is conducted in three stages: the surface and label structure of the packaging are examined; reflection lines are illuminated to highlight the product’s shape; and color and texture references are maintained throughout the photography and retouching process.

Items checked during the shoot

  • Glass bottle, dropper, translucent liquid, and reflection lines
  • Metal lids, glossy plastic, lacquered boxes, and label legibility
  • Foundation, lipstick, powder, pigment, cream, gel, and serum textures
  • Light balance in the same frame for skin, hair, hands, the applicator, and the product

True set standard

Meryem Aydın Yıldırım plans the product presentation, art direction, physical set, and visual cohesion. Burak Bulut Yıldırım makes decisions regarding lighting, optics, and framing based on the product’s surface. The LUX team manages the video, styling, retouching, and delivery workflow within the same production plan.

In the main sales images, the product, decor, and model are photographed in person. The product’s shape, color, and texture are not altered through digital editing.

Remote project management

How are products shipped from another city or from Europe?

Products can be shipped from various cities in Turkey and from Europe to our Istanbul studio, located about a 5-minute walk from the Levent Metro station. The process is completed remotely in four steps: product list, shipping and product acceptance, selection and feedback, and delivery of final files.

Pre-Shoot Checklist

  • Please send a clean, complete product with an undamaged label.
  • Add extra units for products like cream and lipstick that need to be opened to reveal their texture.
  • Match the product family, SKU, and variant list to the package.
  • Specify the distribution channels and the required aspect ratios.
  • Please share the reviews you like and your preference for product returns.

Selection, Delivery, and Schedule

The delivery timeline is planned based on the number of products, the type of shoot, and the scope of retouching. For standard e-commerce shoots, the selection and delivery schedule is finalized at the start of the project. Most standard product shoots can be scheduled within a 3–10 business day timeframe; however, multiple sets, models, video shoots, and extensive retouching may affect the schedule.

A single workflow is used through the project manager for product acceptance, selection, feedback, and delivery. The storage option for returns or future shoots is determined during the briefing phase.

Scope of review and revision during filming

For eligible projects, framing and focus are confirmed simultaneously during tethered shooting (live preview connected to a computer). Selected frames are then shared, and the final files are prepared according to the approved shot list. Corrections related to color, cleanup, and format in the delivered files are addressed within the scope of the project; new requests outside the scope are planned separately.

People and Capacity

Who oversees cosmetics production?

Cosmetics production is organized across three areas of responsibility: Burak Bulut Yıldırım oversees filming decisions; Meryem Aydın Yıldırım handles art direction and product presentation; and the LUX team manages video, styling, retouching, and the delivery workflow.

Burak Bulut YildirimLighting, optics, reflection control, framing, and compositional decisions. Sony Alpha Europe Imaging Ambassador since 2018.
Meryem AydınProduct presentation, art direction, physical set, props, and visual cohesion.
The LUX TeamVideo, styling, retouching, project communication, and a channel-optimized delivery workflow.

Three production lines

Line 1White background, pack shot, and cutout
Line 2Decorative still life photograph
Line 3Model, lifestyle, or product video

Photographs, videos, and e-commerce images are produced under the same production plan, adhering to common standards for color, framing, and product presentation.

2005Start of commercial production
500+Customer and Brand Experience
10+Working with a brand from another country
380+Verified Google customer review
Selected Project Experiences

Cosmetics, Perfume, and Personal Care Recommendations

The current pool of verified references in the cosmetics and related product categories is listed below. After viewing the examples in the initial portfolio selection, you can open the full list of brands with a single tap.

View all selected cosmetics and personal care products
Alix AvienAnocinArsan KimyaAshley Joy Bade NaturalBeauty AmoreCeylinn CosmeticsCyrene Cosmetics DermotenDiscover BeautyDurex TurkeyEstaqua Natural Eyüp Sabri TuncerFunny LensL'axe CosmeticsLucille Cosmetics Mapicnnt CosmeticsMiracle IxirMood CosmeticNatura Keratin Note CosmeticsOdoraPaese CosmeticsR.O.C.S. Toothpaste Roller TurkeySertaç Taşdelen PerfumeShaik PerfumeTopface Cosmetics Turunch CosmeticsVerda RicheVolkan Ateş Natural BeautyWelldermo / Sun Bae OD FASHION UG / AylaREGLAGE PTY LTDShiza Paisley
Project Scope

Let's clarify the scope of the shoot based on your product list

Please send us your product list, packaging or surface type, distribution channels, and a sample image. Let’s work together to determine the white background, decor, model, and video layout.

Submit your product list