Cosmetics Photography and Video Production in Istanbul
Prices for Cosmetic Product Photography
The price of a cosmetic product photo shoot is determined based on the number of products, the type of shoot, the need for a physical set, the use of models, the scope of the video, and the level of retouching. With 21 years of industry experience, LUX Production combines white-background shots, decorated still life, product shots on a model, and short videos into a single production plan.
Since 2005Production at the Istanbul studio
386Google review
More than 10a brand from the country
500+customer
For an initial evaluation, the number of products, product groups, distribution channels, and 2 or 3 sample images are sufficient. General Product photography and video production You can also review its scope.
Actual product and physical set: We photograph the products on this page in our studio, set up the scene using real props, and adjust the lighting to suit the product’s surface. We do not generate the images using artificial intelligence; we preserve the product’s shape, color, label, and texture in the photograph.
Our Portfolio of Cosmetics and Personal Care Photo Shoots
Selected brand logos from projects in the fields of cosmetics, dermocosmetics, perfume, hair care, and personal care.
Selected brands from our other customers
A selection of our photography and video production projects from various industries.
How do our customers rate our cosmetics and product projects?
From among the 386 reviews written on Google for LUX Production, we selected the 8 customer experiences that best reflect the process of cosmetic and product photography and video production. The reviews highlight aesthetic quality, communication, on-time delivery, the harmony between photos and videos, and the experience of brands using production services for the first time.
“From the very first moment I met Lux Production, I truly experienced a ‘professional team spirit’🌟 Once you’ve met this team, there’s no need to look for any other options because you can be sure they’ll meet all your needs flawlessly✅ I’d like to extend my heartfelt thanks to the ’Lux Production Team,’ led by Mr. Burak, for the dazzling and exciting work they’ve created for my brand 👏🤵♂️🎩‘
“We filmed our product videos with LUX Production. The footage turned out great, and I’d like to thank Mr. Burak and his team very much for their support.”
“We worked with this agency on photo and video shoots for our products and were very pleased with the results. We were particularly impressed by their professionalism and creativity during the lifestyle photo shoots featuring models. They also produced exceptionally high-quality work for both our product videos and product photos. They not only accurately reflected our brand’s image but also produced content that supported our sales. I highly recommend them for their work ethic, teamwork, and meticulous attention to on-time delivery. I’d like to thank Simge for managing the entire process so successfully.”
“We’re very pleased with their work. They’re a professional, efficient team that delivers the same high quality on every shoot. We highly recommend them.”
“A studio I found entirely online and reached out to—they gave me an amazing experience. You can contact them with complete confidence for any project in this field; we were very satisfied with our product photos and videos. Special thanks to Ceren, Meryem, and Süleyman—it was a real pleasure working with you all. 🌸 P.S.: They also have the sweetest cat in the world—I’m giving it a five-star rating too. 🐈”
“The owner, Burak, and his team are fantastic—all you have to do is place your products in front of their magical lenses.”
I was looking for a quality service for product photography. Fortunately, our path intersected with Lux Production. From the first communication to the last moment, they made me feel that they worked with interest and care. I would like to thank the whole Lux Production team, especially Ms. Ceren.
“We met while conducting research for a product photo shoot. Even though this was our first time using this type of service, we had no trouble explaining what we needed. We received prompt responses to all our requests throughout the process. The service we received was excellent. We highly recommend them for your needs in this area.”
Why is the actual product important in a cosmetics photoshoot?
Three key elements must be preserved in cosmetic photography: the shape of the packaging, the product’s true color, and its surface texture. A physical set with controlled lighting showcases the actual product the customer will purchase, rather than AI-generated renderings; details such as the label, cap, liquid, and pigments can be verified during the shoot.
How do photos, videos, and the white background all come together on the same day?
If the number of products and set preparation allow, our three teams can work on three separate production lines on the same day. Photography, video, and white-background production are carried out using a consistent visual style; the scope of work that other productions might spread over two or three days can be consolidated into a single day’s shooting schedule.
3 setssimultaneous production line
1 dayparallel production plan
a single visual languagephotos, videos, and white background
What is a cosmetic product photo shoot?
This involves photographing the product for sales, advertising, and promotional channels using a white background, a physical set, product shots on a model, close-ups of texture details, and short video clips. Each shot is composed with consideration for the product’s surface and the channel on which it will be published.
Why isn't one type of photo enough?
The e-commerce main image clearly identifies the product; the stylized square image establishes the brand’s world; the use of a model demonstrates scale and application; and the video conveys movement and the product experience. The right mix is selected based on the product family and the campaign’s objective.
Let's clarify the scope of the shoot based on your product list
Please send us the number of products, variants, desired photo types, video requirements, and sample images. Let’s plan the model, physical set, shoot date, retouching, and delivery process all within the same proposal.
How are prices for cosmetic product photo shoots determined?
The price for a cosmetic product photo shoot is calculated based on six main factors: number of products, number of shots, type of shoot, surface complexity, creative production, and scope of post-production. A quote is prepared based on the project scope, number of products, type of shoot, model/set requirements, and post-production details.
Product code, variant, and angle
The number of products, color or size variations, and the desired number of shots per product determine the workload for both photography and retouching.
White background, set, model, and video
Lighting, crew, preparation, and delivery are planned separately for each format. Reusing the same angles within the same product family can speed up production.
Glass, metal, and glossy plastic
A special lighting setup is installed on the surface to check the reflection, transparency, label, cap, and appearance of the liquid.
Physical set and props
The background, set, product arrangement, props, model, hair, makeup, clothing, and usage rights are included in the scope of the proposal.
Color, Cleaning, and Retouching
Labels, packaging, liquids, pigments, and surface appearance are cleaned; color consistency is ensured across the product line.
Ratio, format, duration, and channel
File sizes required for the web, marketplaces, advertising, social media, and print are planned using the 9:16, 1:1, and 16:9 aspect ratios.
Which types of beauty photo shoots can be produced together?
In a cosmetics project, four basic formats can be produced together: a main product image on a white background, a still life with physical props, product application on a model, and a short product video. After reviewing the product line and distribution channel, the necessary formats are selected; it is not necessary to use all formats for every product.
E-commerce and Product Page
- Product photos on a white background and with a cutout
- Front, back, side, cover, and packaging details
- Consistent framing and color across variants
- Separate files for the marketplace and the website
Promotions and Usage
- Still life with physical objects, the background, and props
- Product usage on the model, details about hands, skin, and hair
- Product movement, application, and package opening
- Vertical and horizontal short video edits
How are glass, glossy packaging, and product texture inspected?
Three checks are performed simultaneously on glossy cosmetic packaging: the nature of the reflection, the legibility of the label, and the accuracy of the product color. Light sources are not directed directly at the surface; reflection areas are shaped, polarization is used when necessary, and consistency is maintained between the initial shot and retouching using reference colors.
During filming
- Creating Volume with Edge Lines in Glass and Metal
- Density, color, and bubble control in transparent liquids
- Balancing glare and readability on the cover with the label
- Reference color checks for foundation, blush, and pigments
In post-production
- Removing dust, scratches, fingerprints, and packaging defects
- White balance and color matching in the product family
- Retouching without destroying the actual surface texture
- Separate sharpness settings for web, print, and advertising files
True set standard
We do not use artificial intelligence to create product designs or packaging. The physical structure of the product forms the basis of the photograph. Any necessary cleaning and retouching is performed on the actual product photograph; the label, color, and texture are not altered in a way that deviates from the brand’s approved look.
How are products shipped from another city or from Europe?
Product acceptance from Turkey and Europe is carried out in 5 steps: product list, shipping plan, product acceptance inspection, remote photo approval, and final delivery. LUX Production handles the shoot at its Istanbul studio; brands in Berlin and across Europe can manage the project brief, selection, and revision process online.
01
Product list and distribution channels
Product codes, variants, desired shots, video requirements, sample images, and the target delivery date are shared.
OutputPreliminary Scope and Proposal
02
Shipping and Product Receiving
Products are shipped in protective packaging. Upon opening the box, the quantity, variant, condition for damage, labels, and surface condition are checked.
OutputProduct Acceptance Record
03
Mood board and shot list
The background, set, props, model, shots, camera movements, retouching, and delivery specifications are submitted to the client for approval.
OutputApproved production plan
04
Shooting, selection, and retouching
Physical sets are built, products are shot, selection files are shared, and final retouching is completed on the approved shots.
OutputSelected final shots
05
Delivery and Product Returns
Files are prepared according to their intended use. The storage method for products—whether for return or future use—is determined at the start of the project.
OutputChannel-compatible delivery
How can photography, video, and white-background production all be combined in a single day?
With the right number of products and the appropriate level of preparation, three shooting lines can operate on the same day. Video equipment such as continuous lighting, motorized sliders, and rotating platforms is planned in advance to facilitate movement; the photo set and video set share the same color, surface, and set design choices.
Line 1White background and main product images
Line 2Still life photographs with physical sets
Line 3Model or product video
Burak Bulut Yildirim
Burak Bulut Yıldırım, a professional photographer since 2005, specializes in lighting, optics, framing, reflections, and product surface treatments. He served as a Sony Alpha Europe Imaging Ambassador from 2018 to 2026.
Meryem Aydın and the production team
Meryem Aydın oversees creative direction, set design, physical backdrops, flooring, and the preparation of props. The photography, video, modeling, hair, makeup, product styling, and delivery teams work together according to the approved production schedule.
Shooting approval, selection, and revision process
The mood board, shot list, and sample frames are approved prior to production; framing and focus are checked together during the shoot. Selection files are shared after the shoot, and final retouching is applied to the selected frames. Corrections related to color, cleanup, and format in the delivered files are addressed within the scope of the project; new requests outside the scope are planned separately.
What information should you submit for the proposal?
A product list, variants, the desired number of photos and videos, distribution channels, model requirements, sample images, and the target delivery date are sufficient to get started. We’ll work together to fill in any missing details during the initial assessment.