Product video · E-commerce · Reels · 360 degrees

Product Promotion Video Shooting

Product demonstration videos capture the product’s usage, surface, dimensions, material feel, and other details critical to the purchasing decision, presenting them in a short, easy-to-understand, and platform-appropriate video format. At LUX Production, product videos are planned for use on e-commerce pages, marketplaces, Instagram Reels, advertising creatives, product launches, and 360-degree rotating product presentations.

Products can be shipped to our Istanbul studio from various cities in Turkey and from Europe. The process—from the brief and product acceptance to the shot list, set preparation, editing, revisions, and delivery—can be managed remotely. Burak Bulut Yıldırım oversees lighting and shooting decisions; Meryem Aydın Yıldırım contributes to the process by focusing on product presentation, set aesthetics, and visual consistency.

Commercial photography since 2005 500+ customer experiences Brands from more than 10 countries Istanbul studio, Berlin and Europe service area

For a quote, please provide the number of products, product category, distribution channel, video format, any model or set design requirements, and your expected delivery date.

What is it used for?

Shows the product in action

Information such as movement, how an object is used, details of opening and closing, texture, brightness, dimensions, and how it feels in the hand—which a single photograph cannot convey—is perceived more clearly in a video.

Where is it used?

Marketplaces, websites, and social media

Videos can be produced in various aspect ratios for Amazon, Trendyol, website product pages, Instagram Reels, TikTok, YouTube Shorts, ad creatives, and launch content.

How do you plan it?

Photos and videos together

If necessary, product shots against a white background, a staged still-life set, lifestyle shoots with models, and a short product video can all be scheduled to run concurrently on the same production day.

Scope of Services

Video production for e-commerce, social media, and product pages

A product promotional video is not limited to a single type of shot. For some products, a short product showcase video against a white background is sufficient; for other projects, it may require a model, set design, usage scenes, macro shots, handheld shots, unboxing footage, and a vertical version for social media.

LUX Production doesn’t operate with the mindset of a small studio confined to a single type of shoot; instead, it works with a team structure capable of planning white-background shots, staged still lifes, model-based lifestyle photography, and short product videos—all within the same brief. Once the number of products, the number of sets, and the scope of delivery are finalized, multiple shooting lines can be set up on the same day.

Types of shots

  • Product promotional video and short product loop video on a white background
  • Stylized still-life product video, campaign set, and desktop product motion shots
  • Product demonstration videos, how-to videos, and lifestyle scene production
  • Instagram Reels, TikTok, YouTube Shorts, and story formats
  • Short explanatory videos for marketplace and website product pages
  • Video content scheduled for the same production day as the photo shoot

What is the basis for preparing the proposal?

Quotes are prepared based on the scope of the project, the number of products, the type of shoot, model and set requirements, and post-production details.

  • Number of items, dimensions, weight, surface, and preparation requirements
  • Video aspect ratio: 9:16, 1:1, 4:5, 16:9, or platform-specific dimensions
  • Scope of work: models, hand models, locations, set design, props, and styling
  • Editing, color grading, music, subtitles, number of versions, and revisions
  • Whether photos, videos, and 360-degree content are all required for the same project
1

Brief and list

The number of products, category, distribution channel, sample video language, dimensions, delivery expectations, and technical constraints are clarified.

2

Product Acceptance

When the product arrives at the studio, the packaging, surface, accessories, missing parts, and shooting order are checked. Shipments outside Istanbul and to Europe can be sent via freight.

3

Set and shoot

Lighting, background, movement, camera angle, and the pace of the shoot are determined. If necessary, photo and video shoots run concurrently on the same day.

4

Production and Delivery

The selected footage is edited to the aspect ratios required by the platform. The delivery schedule is finalized at the start of the project based on the number of products and the scope of the editing work.

ApplicationsRecommended video approachPoint to note
E-commerce product pageA short, clean video with a white background or simple set design that showcases the productClarity of product details, true-to-life color, sharpness, smooth motion
Instagram Reels and TikTok9:16 vertical shot, fast-paced opening, product appears within the first secondA frame that’s easy to read on a mobile screen, a fast pace, and subtitles when needed
Advertising creativeShort versions that highlight the product’s benefits, the moment of use, or the set’s atmosphereFirst frame, product name, visual hierarchy, and variation creation
Marketplace and catalog support contentClear photos that show the product’s dimensions, materials, usage, and detailsCategory rules, simplicity of the design, visual clarity, file format

For standard e-commerce shoots, the selection and delivery schedule is finalized at the start of the project. For most product video projects, the delivery schedule is set within a range of 3 to 10 business days; the number of products, the number of sets, and the scope of the shoot may affect this timeframe.

Our 360-Degree Product Videos

Photomodel shoot in the studio

LIFE STYLE VIDEO SHOOT

6 Videos

LIFESTYLE VIDEO ON LOCATION

Outdoor Video Shooting

Our Video Shoots with Set Design in the Studio

Decorated Video Shooting

Our Studio Photo Shoots

Photomodel shoot in the studio

360-degree product video and Reels shoot

Show the product without cropping it to a single frame

A 360-degree product video allows viewers to examine the product from every angle. Reels and short social media videos, on the other hand, showcase the product in a fast-paced, vertical format optimized for mobile screens. Both types of content can be produced for the same product, but the filming approach differs.

360-degree product promotion video

In 360-degree shoots, the product is displayed on a rotating system under constant lighting. Depending on the project, a rotation sequence based on photos or video can be created with up to 72 angles. This setup enhances the perception of detail in products such as shoes, bags, home decor items, jewelry, perfume, small household appliances, toys, and packaged goods.

  • Ability to work with a rotating hoist system capable of lifting loads of up to 130 kg
  • Interactive file that can be rotated with the mouse pointer, or automatically rotating video/GIF output
  • White background, black background, or a simple background option appropriate for the category
  • Lighting arrangement based on the product surface, reflection, and material properties

Reels, Stories, and social media product videos

When shooting Reels, the goal is for the product to be understood within the first second. For this reason, a vertical frame, a quick product showcase, legible details, a clear opening shot, and a duration suitable for the platform are incorporated into the shoot plan from the very beginning.

  • Preparing 9:16 vertical video, 4:5 feed, 1:1 square, and 16:9 landscape versions
  • Product usage sequence, handhold, package opening, and macro close-up
  • The ability to create short video variations on the same day as the photo shoot
  • Batch content production for advertising creatives, product launches, and the brand’s social media calendar

A real team, a real set, a well-considered technical decision

The shoot utilizes the latest professional Sony Alpha camera and lens systems. Burak Bulut Yıldırım’s tenure as a Sony Alpha Europe Imaging Ambassador (2018–2026) is featured on this page not as a marketing claim, but as a testament to the technical decision-making discipline he has developed through his expertise in lighting, lenses, visual language, and training.

In product video projects, Meryem Aydın Yıldırım oversees the process regarding product presentation, color balance, prop usage, and visual consistency on set. The goal is for the product to have a consistent visual language so that it appears to be part of the same family in both photos and videos.

Selected product, video, and e-commerce references

Product-video experience across various industries

The following brands represent selected project experiences in the context of product photography, product videos, model-based lifestyle shoots, staged still lifes, 360-degree content, or campaign production.

Germany Funnylens

Creative advertising photos, video solutions, and product demonstration videos on a white background for a contact lens brand.

Germany Licorne Bike GmbH

Outdoor advertising photo shoots featuring models for a bicycle brand, and product detail videos against a black background.

Germany Marapon GmbH

Styled lifestyle e-commerce photoshoots and decorated photo and video content for home textiles.

Germany Pammys

Product showcase videos, lifestyle photos, and white-background e-commerce content for the footwear industry.

England Artchi London

Stylized concept photos, interactive 360-degree product videos, and white-background shoots for home decor products.

England By Eda Dogan Jewelry

Styled e-commerce photos, videos, and concept jewelry content featuring models for a jewelry brand.

Netherlands Flycarpets

Product promotion video shooting for carpet models.

America Costumes Club

Catalogs featuring children's costumes, e-commerce photos, and promotional videos.

America Haserd LLC

Outdoor advertising videos, lifestyle photos, and white-background e-commerce content for roller skate products.

America Roshemart LLC

Advertising video for kitchen products, white-background and concept e-commerce product photoshoots.

Australia REGLAGE PTY LTD

Production of model-based e-commerce photos and videos, as well as concept product shots with set design, for a cosmetics brand.

Turkey Soley

Photo shoots featuring models, stylized photo shoots, promotional videos, and Reels content for home textiles.

Turkey Sertaç Taşdelen Perfume

Promotional photos and a 360-degree product video for the perfume bottle and packaging.

Turkey Dermoten

Model application photos and a product demonstration video for dermocosmetic products.

Turkey Rosflask

Modeled lifestyle photography and promotional video shooting for thermos products.

Turkey Still Ofis Teknokonfor

Product photography and promotional video for office furniture and ergonomic chairs.

360-Degree Videos

Reels Videos

REELS SHOT

3 Videos

Reels Videos

Frequently Asked Questions

Clear Answers About Product Promotion Video Shoots

The following questions cover the topics most frequently asked by product brands prior to a quote: pricing structure, lead time, product shipping, format, model, 360-degree photography, and coordinated planning of photos and videos.

What is product promotion video shooting?

A product demonstration video showcases the product’s usage, details, materials, dimensions, and other visual information that is important for the purchasing decision in a short video format. Different versions can be created for e-commerce product pages, marketplaces, social media, ad creatives, and launch content.

What factors affect the price of a product video?

Quotes are prepared based on the scope of the project, the number of products, the type of shoot, model and set requirements, and post-production details. A simple video with a white background for a single product does not involve the same workload as a video featuring models, set design, multiple scenes, and delivered in several platform formats.

Can we ship products from outside Istanbul or from Europe?

Yes. Brands from various cities in Turkey and from Europe can ship their products to the studio. The product acceptance, brief, shoot list, selection, revision, and delivery processes can all be handled remotely. We do not use a specific street address in Berlin; instead, we operate within Berlin and Europe as our service area.

How many days is the delivery time?

The delivery timeframe is determined based on the number of products, the type of shoot, and the scope of retouching. For standard e-commerce shoots, the selection and delivery schedule is finalized at the start of the project. For most product photography projects, a timeframe of 3–10 business days is a realistic estimate.

Can the photos and product video be shot on the same day?

Yes. If the number of products, the number of sets, and the crew schedule allow, white-background product photography, product photography with props, lifestyle shoots with models, and short product videos can be scheduled to run concurrently on the same production day. This approach is particularly effective for e-commerce projects with a large number of SKUs.

For which products is a 360-degree product video suitable?

360-degree photography may be preferred for shoes, bags, jewelry, perfume, toys, small household appliances, home decor items, packaged cosmetics, accessories, and products where the surface is a key feature. The product’s weight, balance, reflective surface, and handling method are checked before the shoot.

Do I need to shoot separate footage for Instagram Reels and TikTok?

Most of the time, yes. A vertical video can be created by cropping a horizontal product video; however, for best results, the 9:16 aspect ratio should be considered during filming. The product’s appearance in the first second, the text area, hand movements, and readability on a mobile screen are all planned from the start.

Are models, hand models, set decorations, and props provided?

Depending on the project, we can plan for models, hand models, set design, props, and product presentations. These requirements are clarified before the proposal is submitted. In the cosmetics, jewelry, apparel, home textiles, footwear, accessories, and kitchenware sectors, models or product usage scenes can help make the product more understandable.

Can different video formats be created for the marketplace and the website?

Yes. Versions with different aspect ratios—such as 9:16, 4:5, 1:1, and 16:9—can be created from the same footage. The delivery format is determined based on the technical requirements of the platform where the content will be used. If necessary, a cover image, short text, subtitles, and versions with different durations are also planned.

How does the revision process work?

The scope of the revision is determined during the proposal phase. Typically, the process focuses on the storyboard, cut points, color balance, basic text layout, and version requirements. Requests that require changes to the product, model, set, or camera angle are evaluated separately as part of a new shoot.

You can submit a brief for your product video

If the number of products, product category, sample video, platform to be used, format requirements, model or set design expectations, and delivery date are known, we can prepare a more precise quote. If any information is missing, we’ll first work with you to clarify the scope of the shoot.

Phone and WhatsApp: +90 532 674 05 89 · Email: bilgi@luxproduksiyon.com