Scope of ServicesVideo production for e-commerce, social media, and product pages
A product promotional video isn’t limited to a single type of shot. While a brief pan against a white background may be sufficient for some products, other projects require a model, a physical set, usage scenes, macro shots, unboxing footage, and vertical social media versions.
Once the number of products, the number of sets, and the scope of delivery are finalized, multiple shoots—including white-background shots, stylized still lifes, model shoots, photos, and short videos—can be scheduled for the same day.
Types of product videos
- Product promotional video and short product showcase video on a white background
- Decorative still-life videos and product motion shots on a tabletop
- Product, usage, and lifestyle videos featuring a model
- 9:16 vertical video, 4:5, 1:1, and 16:9 formats
- Short explanatory videos for product pages and marketplaces
- Video content produced on the same production day as the photo shoot
Based on which items is the proposal prepared?
- Number of items, dimensions, weight, surface, and preparation requirements
- Video duration, number of scenes, camera movement, and aspect ratios
- Model, hand model, usage rights, location, set design, and props
- Use of editing, color, music licensing, voice-over, subtitles, and text
- Version number, cover image, revision, and delivery formats
- Whether photos, videos, and interactive 360-degree displays are required for the same project
1Project Summary and Shot List
The number of products, category, distribution channel, sample image orientation, delivery rates, timeframe, and technical requirements are clarified.
2Product Receiving and Preparation
The packaging, surface, accessories, missing parts, method of use, and the order of handling and assembly are checked.
3Physical set and filming
Lighting, background, movement, camera angle, and the pace of the production are determined. For suitable projects, the photo and video crews work in parallel.
4Drafting, Revision, and Delivery
The footage is prepared in the approved aspect ratio, duration, and file formats. The number of calendar products is determined in advance based on the scope of the project.
| Applications | Recommended Approach | Planned details |
|---|
| E-commerce product page | A short video with a clean, white background or simple decor | True color, product detail, clarity, and smooth motion |
| Vertical social media | 9:16 shot, quick cut to the product appearing early | Mobile readability, safe text area, and short rhythm |
| Advertisement content | Short versions that highlight the benefit, the moment of use, or the scene's atmosphere | The first frame, visual hierarchy, call-to-action area, and different versions |
| Marketplace and catalog support | Clear photos showing measurements, materials, usage, and details | Category requirements, fund simplicity, and file format |
Delivery schedule: Most standard product video projects can be scheduled to take between 3 and 10 business days. The number of products, the number of sets, editing, audio, text, subtitles, and the number of versions can affect the timeline.
Revision limit: Requests for editing, cut points, color grading, text, and creating different versions from existing footage may fall under the scope of revisions. Requests that require reshooting of a product, model, set, or camera angle are considered new shoots.
