01 · Prices and PlansPersonal Branding and Portrait Photography Packages
The packages on this page are designed for entrepreneur portraits, consultant portraits, academic portraits, author portraits, LinkedIn profile photos, personal website profile photos, and use in PR materials. All three sessions are planned and conducted by Burak Bulut Yıldırım.
The scope of the package is clear.
Package prices cover portraits that individuals will use for their own professional visibility. Advertising campaigns, brand collaborations, sponsored content, and third-party commercial use are licensed separately.
A brief and controlled update
60-Minute Personal Portrait Session
10,000 TL
A short photo session for those who want to update their professional profile photo in a controlled setting.
Included
- 60-minute shoot
- 3 professionally retouched final photos
- 1 main outfit / look
- A basic set of shots for a LinkedIn or website profile photo
- Brief pre-shoot preparation guidelines
- Pose, expression, lighting, and framing
- Online Election Gallery
- Delivery of high-resolution JPEGs optimized for the web
Most PopularMain usage set
90-Minute Personal Brand Profile
15,000 TL
LinkedIn is the main package for those who want multiple options for their personal website, press kit, and professional social media.
Included
- 90-minute shoot
- 6 professionally retouched final photos
- 2–3 outfits / looks
- Different framing options for LinkedIn, personal websites, and PR photo shoots
- Guidance on clothing and intended use before the shoot
- Various expression, background, and portrait style options
- Online Election Gallery
- Delivery of high-resolution JPEGs optimized for the web
Extensive personal brand archive
120-Minute Personal Brand Profile
22,000 TL
For those who want different looks, different uses, and a broader archive of personal brand imagery—all in a single session.
Included
- 120 minutes of filming
- 10 professionally retouched final photos
- Up to 4 outfits / looks
- Different sets of shots for profile photos, the website, speaker profiles, press kits, and media kits
- A wider range of lighting, backgrounds, framing, and expressions
- Brief visual briefing before the shoot
- Delivery of high-resolution JPEGs optimized for the web
Additional servicesOptional additional services
The following services can be added to a portrait session. On the general portrait page, we do not list hair and makeup as part of the main package; if needed, they are arranged separately before the shoot.
RetouchFinal photo with additional retouching: 1,500 TL per photoYou can select additional items beyond the number included in the package.
PreparationProfessional makeup: 8,500 TLNatural and camera-friendly preparation before a shoot with HMUA.
PreparationProfessional hair preparation: 8,500 TLTo ensure the hair style appears controlled within the light and frame.
Full preparationHair + makeup: 14,000 TLHair and makeup prep in a single session.
Delivery24–48 saat hızlı final teslim: +%30If the publication, press, or submission deadline is approaching, the shoot is scheduled in advance.
CalendarTakvim dışı / öncelikli tarih: +%25It is considered for urgent needs outside of the scheduled dates.
StylingStyling support: depending on the projectClothing selection is planned based on visual appeal and intended use.
LocationShoots outside the office, hotel, or studio: priced separatelyFor on-location shoots, location, transportation, and setup requirements are taken into account.
ContentsShort vertical video / behind the scenes: depending on the projectShort promotional videos or social media content can be created to boost personal brand visibility.
Reservation, Delivery, and UseWhat You Need to Know Before Making a Purchase Decision
Dates and Reservations
The Istanbul calendar opens at specific times of the year, in accordance with the Berlin–Istanbul work schedule. A advance payment is required to confirm the date, and the remaining balance is due on the payment date. Date changes are evaluated based on the applicable calendar.
Delivery
The day after the shoot, all the photos taken will be shared in a low-resolution online gallery so you can make your selection. From the gallery, you’ll choose the final photos included in your package and add any additional ones if you’d like. The retouched final photos will be delivered within 3–5 business days after you’ve made your selection.
Right of Use
Package prices cover portraits that individuals will use to enhance their professional visibility: LinkedIn, personal website, resume, speaker profile, press kit, media kit, and social media profile. Advertising, sponsored content, and third-party commercial use are licensed separately.
02 · ScopeWho is this shoot for?
This session is designed for people who want to present themselves not with a random profile photo, but through controlled lighting, proper posing, and a consistent visual style. The goal is not to produce a one-off photo, but to create a set of personal brand portraits that will serve you well for years to come—from LinkedIn to your personal website.
Suitable profile
- Entrepreneurs and founders
- Consultants and independent professionals
- Academics and researchers
- Authors and Speakers
- Professionals who publicly represent their field of expertise
- Those who prepare press/PR materials
- For those looking for a strong portrait for their LinkedIn profile, personal website, and media kit
Who shouldn't take this test?
- Passport-sized, passport, and ID photos
- Weddings, engagements, family, maternity, couples' photo shoots
- Tinder / dating app profile
- Instagram / Influencer-Style Photo Shoot Package
- Affordable, fast, same-day pickup
LUX Production’s personal portrait photo shoots in Istanbul are designed for individuals who need a professional image and public representation.
03 · DifferenceThe difference between a personal portrait and a personal brand photo
A traditional personal photo shoot often focuses on producing a few shots where the subject looks their best. A personal branding photo shoot, however, considers the individual’s expertise, professional standing, and public image as a whole. For this reason, before the shoot, it is clarified exactly how the photos will be used on LinkedIn, a personal website, a speaker profile, a press kit, or for PR purposes.
Burak Bulut Yıldırım’s approach to portraiture is not based solely on documenting the face. It focuses on revealing the subject’s professional standing, character, and need for representation. His experience with lighting, developed across advertising, fashion, corporate portraiture, and fine art photography, creates a controlled yet personalized portrait style in these shoots.
Burak Bulut Yildirim, a portrait, advertising, and fashion photographer based between Istanbul and Berlin, has been producing professional photography since 2005. From 2018 to 2026, he served as a Sony Alpha Europe Imaging Ambassador, focusing on education, public speaking, and portrait photography. Portrait sessions in Istanbul are scheduled on select dates for individuals with professional needs.
04 · UsageFor which applications is the shoot planned?
A single portrait rarely stays in just one place. When planned properly, the same photo can be used in various aspects of your professional image.
- Portraits suitable for use as LinkedIn profile and cover photos
- Personal website profile photo
- Press release, PR photo shoot, and media kit
- Speaker, Conference, and Event Profile
- Visibility as a consultant, trainer, and entrepreneur
- Academic Profile and University Page
- Book, Author, and Publisher Profiles
- Interview and publication images
- Resume, portfolio, and professional social media profile
- Horizontal/vertical aspect ratios for web, print, and presentation files
05 · TechnicalWhat makes a good professional portrait?
A powerful portrait is not a moment captured by chance. When the direction of the light, the camera’s distance from the face, the framing, and the expression all work together, the result is a photograph that can represent the subject for years to come. The following four points largely explain why a portrait works or why it falls short.
Light and facial features
A single, soft, and directional light source defines facial features without washing them out. The intensity, direction, and balance of the light directly determine how the chin, cheekbones, and gaze are perceived. Flat, undirected light flattens the face, while uncontrolled, harsh light hardens the shadows.
Focal length and distance
Distortions in facial proportions are caused not by the lens, but by the camera’s distance from the face. Since a longer focal length allows the photographer to step back, facial features are captured more balanced. In full-frame terms, the range between 85 and 135 mm is known as the classic portrait range. Close-ups taken with a wide-angle lens, on the other hand, make the face appear larger and more prominent.
Frame and background
Eye level, shoulder angle, and the contrast between the background and the face all guide where the viewer’s gaze will go. A simple and uncluttered background keeps the focus on the person.
Expression and gaze
Even the best technical setup won’t work with the wrong expression. During filming, direction is provided through breathing, eye contact, and subtle facial expressions. The goal isn’t a memorized smile, but the person’s natural, recognizable self.
06 · PreparationHow do you prepare for a shoot?
A brief preparation leads to immediate results. The following points are reviewed together before the shoot. None of these are mandatory rules; they are all adapted to your specific purpose.
- Simple, solid-colored, and unbranded clothing generally lasts longer
- Shiny fabric, busy patterns, and large logos distract from the face
- The relationship between clothing color and skin tone, background, and personal brand language is considered in advance
- Including a few top alternatives makes it easier to create variety within the same session
- Hair and shave appointments are scheduled based on the shoot date
- If you wear glasses, you might want to consider anti-reflective lenses or a frame without lenses for the shoot
- A well-rested face makes a noticeable difference in the light
- Sharing the intended use (LinkedIn, website, PR, speaker profile) in advance helps clarify framing decisions
07 · ProcessThe filming process
01Before the shoot
- The intended use is clarified
- Reference images are reviewed
- A clothing recommendation is made
- Select a studio / office / location
- The date is checked for validity
02During filming
- Lighting and Background Setup
- Guidance Based on a Person's Posture
- Multiple expressions and shots
- Clothing variations
- A soothing yet controlled flow
03After the shoot
- An online election gallery is being prepared
- The selected photos are retouched
- Delivery is made in accordance with the intended use
- Horizontal, vertical, and square usage requirements are taken into account
Guide · Choosing the Right Type of PortraitWhich portrait session is right for you?
This page serves as the main framework for individuals who need to build their personal brand visibility and professional presence. If your specific need is for a clear corporate application, an album or stage identity, or an audition submission, the relevant subpage will provide a more appropriate path.
Personal Brand Profile
If you’re an entrepreneur, consultant, academic, author, speaker, or independent professional in need of a strong set of main headshots that can be used across various platforms, this page is for you.
Portrait of a Businessperson/Executive
If you are planning a LinkedIn profile, company website, board of directors page, corporate press kit, or team photo shoot A portrait of a businessperson and executive The page provides a clearer overview.
Delivery · Selection, Retouching, and FormattingHow are portrait photos selected and delivered?
Selection Logic
After the photo shoot, an online selection gallery will be shared. In the gallery, you’ll see the available shots and select the final photos included in your package. If you’d like, you can add additional retouched final photos to your package.
Delivery Logic
All photos taken are shared the next day in a low-resolution online gallery for you to choose from. The final shots you select are naturally retouched and delivered as high-resolution JPEGs and web-optimized JPEGs.
Checklist · Pre-shootThings You Need to Clarify Before Your Appointment
A little preparation before the shoot helps ensure that the portrait session goes more smoothly. The items below are not mandatory; they are a practical checklist to help guide you.
- Primary uses for the photos: LinkedIn, personal website, press, speaker profile, media kit
- Desired overall tone: warmer, more serious, more editorial, calmer, or stronger
- Clothing options: solid-color tops, jackets, shirts, black/white/neutral options
- Avoid last-minute changes to your hair, beard, makeup, and accessories
- Reference images: examples of portraits you like and don't like
- Please notify us in advance if the use of a logo, brand color, or corporate identity is required
- Specify whether the photos are to be used in landscape, portrait, or square orientation
- Since dates in Istanbul are limited, please share your publication or delivery schedule early