Three e-commerce product pages: jewelry in wood, tube of eye cream on blue background and black curtain with pattern; modern e-commerce shot Berlin

Marketplace product images · Amazon · Trendyol · Etsy

How Should You Create Product Images for Amazon, Trendyol, and Etsy?

For Amazon, Trendyol, and Etsy, a single “beautiful product photo” is not enough. The main image, detail shots, in-use photos, infographics, and short videos must all be planned together, taking into account the product category, the platform’s current guidelines, the mobile view, and purchasing behavior.

Update: July 2026 Reading time: 10 minutes Subject: Marketplace product photo Category: E-commerce Photography

Marketplace product images provide customers with clear information about the product’s color, shape, dimensions, surface, package contents, and intended use. On Amazon, the main image is subject to stricter technical guidelines. On Etsy, the cropping of the first photo and the product’s handmade, boutique, or decorative nature take precedence. On Trendyol, factors such as a white background, vertical framing, detail shots, and the mobile catalog view should be considered together, depending on the category.

This guide explains how to plan your visual set before taking product photos. The goal isn’t just to provide file dimensions. The main objective is for the product to inspire confidence on the marketplace page, avoid creating false expectations, appear clean and easy to read in search and category views, and support the purchase decision.

Short answer: What should a marketplace product image look like in 2026?

  • Amazon: The main image of the product must be clear, authentic, and set against a pure white background, without any text, logos, watermarks, or graphic overlays.
  • Trendyol: The main image should be on a white or plain background, depending on the category, and should be clear enough to be readable in the mobile catalog without causing confusion among product variations.
  • Etsy: The first photo should be a high-resolution image that keeps the product centered, allows for cropping, and accurately represents the colors.
  • Multi-platform: If square, vertical, horizontal, and close-up variations are planned from a single shot, the same product set can be adapted for different markets.
  • Infographic: Information on dimensions, materials, usage, package contents, and benefits should be included in the secondary images, not the main image.
  • Video: Short product videos are particularly useful for products that require a demonstration of usage, scale, tactile feel, glossy surfaces, the drape of textiles, or the operation of mechanisms.

Marketplace product photography service

Send us your product list; let’s work together to determine the scope of the shoot for each platform

When you provide the number of products, category, variations, and sales channels, we determine the appropriate framing for the main image, product details, and infographics—whether on a white background, with props or models, and for short videos—all within a single production plan.

White background and cutout Details and variations Frame for the infographic Decorative and patterned uses Short product video

Amazon, Trendyol, and Etsy do not operate under the same visual approach

Amazon product images are more rule-based. Trendyol images are considered in conjunction with the category, the current fields in the seller dashboard, and the mobile catalog view. In Etsy product photos, however, the product’s true appearance, character, sense of scale, context of use, and handmade or boutique production qualities become more prominent.

PlatformThe logic behind the main imageSecondary imagesA critical issue during filming
AmazonA plain white background, the actual product, and a clear main image without any graphics or watermarks.Details, Usage, Scale, Infographics, Variations, and A+ Content modules.Separate the secondary images that support the sales pitch from the main image that complies with the guidelines.
TrendyolA simple, mobile-friendly image that clearly shows the product's shape and color, organized by category.Side, back, detail, package contents, model shots, and lifestyle photos.Vertical catalog view, variation differentiation, and preservation of the product’s true color.
EtsyThe original, high-resolution photo showing the actual product, materials, and scale.Context of use, dimensions, packaging, close-up texture, decorative scene, and production details.Cropping margin, center focus, color accuracy, and the product’s scale in the hand or in the scene.

How should the minimum set of images for a product be organized?

A strong product page for a marketplace isn’t built with just a single main photo. The main image draws the customer into the product; detail shots reduce the risk of purchase; usage images explain the product’s context; infographics organize information-dense sections; and video demonstrates the product’s movement, scale, or how it’s used.

01

Main image

The product is displayed against a plain background, with the correct color and clear shape. The platform’s main visual guidelines are applied in this image.

  • White or plain background
  • Clean frame
  • The right color
02

Details and variations

The material, texture, cover, stitching, sheen, size, package contents, and color options are illustrated in separate panels.

  • Close-up detail
  • Scale information
  • Variation distinction
03

Usage and video

By displaying the product in hand, on a model, in a setting, or in use, uncertainty regarding the purchase decision is reduced.

  • Lifestyle photos
  • Model-based usage
  • Short product video

Shooting Plan for Amazon Product Images

On Amazon, the main image is the first trust signal for a product in search results and on the product page. The main image and secondary sales images do not serve the same purpose: the main image complies with current category guidelines; secondary images illustrate the product’s benefits, usage, scale, and distinctive details.

Elements to preserve in the main image

  • The product should be shown as it actually is.
  • The fund must be pure, white, and clean; category exceptions must also be checked.
  • The product should be prominently featured in the frame but not fill it entirely.
  • No added text, promotional material, watermarks, borders, or graphic overlays should be used.
  • Accessories not included with the product should not be depicted in a misleading manner.

What can be conveyed through secondary images

  • Product dimensions and package contents.
  • Material, surface, texture, and sense of quality.
  • Use case and scale comparison.
  • Distinction based on different angles, colors, and variations.
  • Horizontal module images for Amazon A+ Content.

When preparing a photo shoot brief for Amazon, the main image, gallery images, infographic panels, and A+ Content modules should be planned as separate file requirements. If these requirements are not taken into account on the same day of the shoot, the product will be uploaded to the platform with incomplete information, even if it was photographed correctly. Before going live, the Seller Central guidelines for the relevant product category should be reviewed again.

Shooting Plan for Trendyol Product Images

Product images on Trendyol should be evaluated in conjunction with the mobile catalog view. The first image should be easy to understand at a glance; detailed images should highlight the product’s materials, usage, color variations, and package contents. Exact measurements, proportions, and category requirements must be verified via the updated seller dashboard and Trendyol Academy before shipment.

Image typeIntended useShooting Notes
Main product imagePresent the product in the catalog in a clear and easy-to-understand way.A plain background, the right color, clear product boundaries, and a frame appropriate for the category are required.
Detail imageTo display information about the product's materials, stitching, lid, surface, or packaging.In close-up shots, sharpness, glare, and color aberrations should be checked.
Model-based usageTo provide suggestions regarding size, fit, body type, usage, or style.Expectations regarding the model, styling, and category should be established from the outset.
Lifestyle imageShow the product in a home, office, bathroom, kitchen, or outdoor setting.The set design should support the product’s sales pitch; it should not overshadow the product.

Shooting Plan for Etsy Product Photos

On Etsy, photos convey much more than just the product’s technical specifications. Listing images should generally show the actual product the buyer will receive through original photos; limited exceptions defined by the platform are considered separately. Materials, craftsmanship, scale, intended use, packaging, and color consistency are key factors for Etsy buyers. The first photo must look good when cropped in different areas.

Eye-Catching Images for Etsy

  • The original photo in which the actual product remains the focal point.
  • A close-up showing the material and texture.
  • The product's scale when held in hand, on a table, or in a room.
  • Packaging or gift wrapping.
  • Distinction between variations and color options.

Things to Avoid

  • The first photo shows the product being cut.
  • The product gets lost due to overly busy decor.
  • Use of heavy filters that alter the true color.
  • Close-up shots that do not provide a sense of scale.
  • A language of color and light that is disconnected from one another.

Pre-shoot marketplace product image checklist

If the product, platform, and file requirements are clarified before the shoot, production will proceed more efficiently. If variations for the same product are needed for Amazon, Trendyol, Etsy, Shopify, and social media, this information should be included in the brief before the shoot.

What the brand needs to prepare

  • Clean, complete, and ready-to-sell samples of the products.
  • List of colors, sizes, styles, and variations.
  • Package contents and technical specifications.
  • Platforms to be used and target country.
  • Examples of competitor or reference visuals.

Items to be specified in the shooting schedule

  • Number of white-background, staged, posed, and lifestyle shots.
  • Space and framing area to be left for the infographic.
  • Square, portrait, landscape, and video format requirements.
  • Set design, styling, model, and location requirements.
  • Number of retouches and final images to be delivered.

What determines the product photography budget for Amazon, Trendyol, and Etsy?

The budget for a Marketplace product photo shoot is not determined solely by the number of products. The type of visuals, surface complexity, need for models, set design, video requirements, infographic preparation, delivery format, and the time required to prepare the products for the shoot all affect the total workload.

Budget line itemWhat does it affect?Example scenario
Number of itemsShooting time, file management, and the amount of retouching.A 20-SKU product line and a 200-SKU product line do not have the same production structure.
Product surfaceThe difficulty of setting up lighting and making adjustments.Shiny jewelry, glass, metal, black plastic, and clear packaging require more careful handling.
Model and stylingProduction team, preparation, shooting schedule, and location.The need for models in the fashion, cosmetics, jewelry, and accessories categories affects the budget.
Set designMaterials, props, background, location, and preparation time.Stylized photography yields better results for home decor, cosmetics, and gift items.
VideoShooting duration, lighting setup, editing, and delivery formats.Different rates may be required for Amazon, Etsy, Trendyol, Instagram, and TikTok.

At LUX Production, marketplace photo shoots are typically briefed based on product category, target platform, number of visuals, model requirements, set design, and video scope. The photos taken during the shoot are shared as low-resolution previews for selection; the selected final images are delivered after professional retouching.

Current rule note: The visual guidelines and category requirements for Amazon, Trendyol, and Etsy may change over time. The shoot plan is prepared in accordance with the platform’s guidelines; the final file dimensions and upload requirements are verified against the brand’s current seller dashboard prior to delivery. Official sources: Amazon Product Image Guide, Trendyol Academy Product Image Guide and Etsy image requirements.

Some of our selected references in this field

Since 2005, LUX Production has worked with hundreds of brands, organizations, and professionals across various industries. The list below features selected examples of our work related to product, e-commerce, white-background, and marketplace imagery.

Products and E-commerce

  • ColorN Drive
  • Yamoda GmbH
  • SKAI Products
  • Artchi London
  • Inter Kitchen / Tantitoni

Marketplace and catalog production

  • Land of the Legends
  • Biggbrands
  • Jlab
  • Makbul Kuruyemiş
  • Coco Loom

Links to related services and guides

The best approach for marketplace visuals is to consider the product category and sales channel together. A white background, stylized shots, product shots with models, and product videos can all be different components of the same photography setup.

FROM US: PHOTOSHOOT AND INFOGRAPHIC FOR AMAZON

E-COMMERCE VIDEO SHOOT FOR AMAZON

WHITE BACKGROUND PHOTO SHOOT FOR AMAZON

Frequently Asked Questions

What should an Amazon product main image look like?

The Amazon main product image should show the product as it actually is, on a plain white background and without any distracting text, logos, watermarks, or graphic overlays. The product should appear sufficiently large within the frame but should not be cropped. Infographics, measurements, and descriptions of benefits should be used in secondary images rather than the main image.

Is a single size sufficient for Trendyol product images?

On Trendyol, the visual requirements for the product feed in the category, product type, and seller panel may vary. The framing guidelines differ for fashion, accessories, cosmetics, home decor, and food products. Therefore, horizontal, vertical, and close-up variations should be planned according to the category before the shoot.

Is a white background required for Etsy product photos?

A white background isn’t required for every product on Etsy. The first photo should be a high-resolution square image that clearly shows the product and includes a margin for cropping. For handmade, decorative, vintage, or boutique items, the context of use, scale, and the feel of the material can often be more descriptive than a white background.

Can the same product photo be used on Amazon, Trendyol, and Etsy?

Photos taken during the same shoot can be adapted for different platforms, but using the exact same file directly on every platform isn’t always the right approach. While Amazon requires a white background and a standard main image, Etsy places greater emphasis on cropping margins and product character. The mobile catalog view for Trendyol should also be checked.

Is an infographic required for a product photo shoot for the marketplace?

Infographics are not required for every product, but they are useful for products that have specific dimensions, materials, package contents, usage instructions, or technical advantages. Infographic elements should not replace the main image. The best approach is to add a simple, readable layer of information over the product photo.

When is a product video required for Amazon, Trendyol, and Etsy?

Product videos are particularly valuable for products that require a demonstration of usage, movement, scale, shiny surfaces, tactile feel, or mechanisms. In categories such as cosmetics, jewelry, home decor, kitchenware, textiles, bags, shoes, and electronic accessories, short videos help customers understand the product more quickly.

Is it possible to have a photo shoot by shipping the products?

Yes. Products can be sent to the studio along with the pre-shoot list, variations, quantities, package contents, and platform target. Once the products arrive, the shoot list is finalized; white-background, detail, styled, model-based, or video shots are categorized according to the production plan.

How does the photo selection and delivery process work after the shoot?

The photos taken during the shoot are shared as low-resolution previews for selection. After the brand makes its selection, the final images undergo a professional retouching process to ensure they meet standards for color, clarity, framing, surface quality, and platform compatibility. Delivery formats can be customized based on the platforms where the images will be used.

How is the price for a marketplace product photo shoot determined?

Pricing is determined based on the number of products and SKUs, the number of frames required for each product, the complexity of the surface, whether a white background or a decorated set is needed, the model and styling, the shots to be prepared for the infographic, the scope of the video, and the delivery formats. To receive a quote, simply share your product list and target platforms.

If the visual guidelines for the platforms change, can the files be redone?

Yes. Platforms may change category rules, cropping behavior, or upload areas. For this reason, the current seller dashboard should be checked before final submission. If the existing footage files are suitable, they can be re-exported to match the new aspect ratio, framing, or resolution; whether new footage is required depends on the scope of the change.

Let's define the scope for your Marketplace product image set

Please provide the number of products, categories, a list of variations, and target platforms. Let’s plan everything—including the main image on a white background, detail shots, framing for infographics, shots featuring props or models, and a short video—all in a single proposal.

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