Marketplace product images · Amazon · Trendyol · Etsy

How Should You Create Product Images for Amazon, Trendyol, and Etsy?

When preparing product photos for Amazon, Trendyol, and Etsy, a single “beautiful product photo” is not enough. The main image, detail shots, usage photos, infographics, and short videos must be planned according to each platform’s technical guidelines, mobile display, and purchasing behavior.

Update: June 2026 Reading time: 9 minutes Subject: Marketplace product photo Category: E-commerce Photography

Marketplace product images provide customers with clear information about the product’s color, shape, dimensions, surface, package contents, and intended use. On Amazon, the main image is subject to stricter technical guidelines. On Etsy, the cropping of the first photo and the product’s handmade, boutique, or decorative nature take precedence. On Trendyol, factors such as a white background, vertical framing, detail shots, and the mobile catalog view should be considered together, depending on the category.

This guide explains how to plan your visual set before taking product photos. The goal isn’t just to provide file dimensions. The main objective is for the product to inspire confidence on the marketplace page, avoid creating false expectations, appear clean and easy to read in search and category views, and support the purchase decision.

Short answer: What should a marketplace product image look like in 2026?

Amazon: The main image of the product must be clear, authentic, and set against a pure white background, without any text, logos, watermarks, or graphic overlays.
Trendyol: The main image should be on a white or plain background, depending on the category, and should be clear enough to be readable in the mobile catalog without causing confusion among product variations.
Etsy: The first photo should be a high-resolution image that keeps the product centered, allows for cropping, and accurately represents the colors.
Multi-platform: If square, vertical, horizontal, and close-up variations are planned from a single shot, the same product set can be adapted for different markets.
Infographic: Information on dimensions, materials, usage, package contents, and benefits should be included in the secondary images, not the main image.
Video: Short product videos are particularly useful for products that require a demonstration of usage, scale, tactile feel, glossy surfaces, the drape of textiles, or the operation of mechanisms.

Amazon, Trendyol, and Etsy do not operate under the same visual approach

Amazon product images are more rule-based. Trendyol images are designed with the category and mobile catalog views in mind. In Etsy product photos, however, the product’s character, sense of scale, context of use, and the perception of it being handmade or boutique-made become more prominent.

Platform	The logic behind the main image	Secondary images	A critical issue during filming
Amazon	White background, product-focused, clear product presentation without graphic overlays.	Details, Usage, Scale, Infographics, Variations, and A+ Content modules.	Separate the secondary images that support the sales pitch from the main image that complies with the guidelines.
Trendyol	A simple, mobile-friendly image that clearly shows the product's shape and color, organized by category.	Side, back, detail, package contents, model shots, and lifestyle photos.	Vertical catalog view, variation differentiation, and preservation of the product’s true color.
Etsy	The first high-resolution photo showing the product's design, materials, and size.	Context of use, dimensions, packaging, close-up texture, decorative scene, and production details.	Cropping margin, center focus, color accuracy, and the product’s scale in the hand or in the scene.

How should the minimum set of images for a product be organized?

A strong product page for a marketplace isn’t built with just a single main photo. The main image draws the customer into the product; detail shots reduce the risk of purchase; usage images explain the product’s context; infographics organize information-dense sections; and video demonstrates the product’s movement, scale, or how it’s used.

Main image

The product is displayed against a plain background, with the correct color and clear shape. The platform’s main visual guidelines are applied in this image.

White or plain background
Clean frame
The right color

Details and variations

The material, texture, cover, stitching, sheen, size, package contents, and color options are illustrated in separate panels.

Close-up detail
Scale information
Variation distinction

Usage and video

By displaying the product in hand, on a model, in a setting, or in use, uncertainty regarding the purchase decision is reduced.

Lifestyle photos
Model-based usage
Short product video

Shooting Plan for Amazon Product Images

On Amazon, the main image is the first trust signal for the product in search results and on the product page. The main image and secondary sales images do not serve the same purpose. The main image follows the guidelines; secondary images illustrate the product’s benefits, usage, and distinctive details.

Elements to preserve in the main image

The product should be shown as it actually is.
The background should be pure white and clean.
The product should be prominently featured in the frame but not fill it entirely.
Text, logos, promotional material, watermarks, and graphic overlays should not be used.
Accessories not included with the product should not be depicted in a misleading manner.

What can be conveyed through secondary images

Product dimensions and package contents.
Material, surface, texture, and sense of quality.
Use case and scale comparison.
Distinction based on different angles, colors, and variations.
Horizontal module images for Amazon A+ Content.

When preparing a photo shoot brief for Amazon, the main image, gallery images, infographic panels, and A+ Content modules should be planned as separate file requirements. If these requirements are not taken into account on the day of the shoot, the product will be uploaded to the platform with incomplete visuals, even if it was photographed correctly.

Shooting Plan for Trendyol Product Images

On Trendyol, product images should be evaluated in conjunction with the mobile catalog view. The first image should convey the product’s key features at a glance; detailed images should highlight the product’s materials, usage, color variations, and package contents.

Image type	Intended use	Shooting Notes
Main product image	Present the product in the catalog in a clear and easy-to-understand way.	A plain background, the right color, clear product boundaries, and a frame appropriate for the category are required.
Detail image	To display information about the product's materials, stitching, lid, surface, or packaging.	In close-up shots, sharpness, glare, and color aberrations should be checked.
Model-based usage	To provide suggestions regarding size, fit, body type, usage, or style.	Expectations regarding the model, styling, and category should be established from the outset.
Lifestyle image	Show the product in a home, office, bathroom, kitchen, or outdoor setting.	The set design should support the product’s sales pitch; it should not overshadow the product.

Shooting Plan for Etsy Product Photos

On Etsy, a photo conveys much more than just the product’s technical specifications. Materials, craftsmanship, scale, intended use, packaging, and color consistency are all key factors that influence an Etsy buyer’s decision. The first photo must look good when cropped in different ways.

Eye-Catching Images for Etsy

The first photo with the product in the center.
A close-up showing the material and texture.
The product's scale when held in hand, on a table, or in a room.
Packaging or gift wrapping.
Distinction between variations and color options.

Things to Avoid

The first photo shows the product being cut.
The product gets lost due to overly busy decor.
Use of heavy filters that alter the true color.
Close-up shots that do not provide a sense of scale.
A language of color and light that is disconnected from one another.

Pre-shoot marketplace product image checklist

If the product, platform, and file requirements are clarified before the shoot, production will proceed more efficiently. If variations for the same product are needed for Amazon, Trendyol, Etsy, Shopify, and social media, this information should be included in the brief before the shoot.

What the brand needs to prepare

Clean, complete, and ready-to-sell samples of the products.
List of colors, sizes, styles, and variations.
Package contents and technical specifications.
Platforms to be used and target country.
Examples of competitor or reference visuals.

Items to be specified in the shooting schedule

Number of white-background, staged, posed, and lifestyle shots.
Space and framing area to be left for the infographic.
Square, portrait, landscape, and video format requirements.
Set design, styling, model, and location requirements.
Number of retouches and final images to be delivered.

What determines the product photography budget for Amazon, Trendyol, and Etsy?

The budget for a Marketplace product photo shoot is not determined solely by the number of products. The type of visuals, surface complexity, need for models, set design, video requirements, infographic preparation, delivery format, and the time required to prepare the products for the shoot all affect the total workload.

Budget line item	What does it affect?	Example scenario
Number of items	Shooting time, file management, and the amount of retouching.	A 20-SKU product line and a 200-SKU product line do not have the same production structure.
Product surface	The difficulty of setting up lighting and making adjustments.	Shiny jewelry, glass, metal, black plastic, and clear packaging require more careful handling.
Model and styling	Production team, preparation, shooting schedule, and location.	The need for models in the fashion, cosmetics, jewelry, and accessories categories affects the budget.
Set design	Materials, props, background, location, and preparation time.	Stylized photography yields better results for home decor, cosmetics, and gift items.
Video	Shooting duration, lighting setup, editing, and delivery formats.	Different rates may be required for Amazon, Etsy, Trendyol, Instagram, and TikTok.

At LUX Production, marketplace photo shoots are typically briefed based on product category, target platform, number of images, model requirements, set design, and video scope. All photos taken during the shoot are shared in low resolution the next day for selection; the selected final images are delivered after professional retouching.

Some of our selected references in this field

Since 2005, LUX Production has worked with hundreds of brands, organizations, and professionals across various industries. The list below features selected examples of our work related to product, e-commerce, white-background, and marketplace imagery.

Products and E-commerce

ColorN Drive
Yamoda GmbH
SKAI Products
Artchi London
Inter Kitchen / Tantitoni

Marketplace and catalog production

Land of the Legends
Biggbrands
Jlab
Makbul Kuruyemiş
Coco Loom

Links to related services and guides

The best approach for marketplace visuals is to consider the product category and sales channel together. A white background, stylized shots, product shots with models, and product videos can all be different components of the same photography setup.

ServiceProduct Photography ServiceProduct photography on a white background with a cutout ServiceProduct Photography with Props ServiceProduct photography featuring models ServiceProduct introduction video GuideEverything You Need to Know About E-commerce Photography GuideAdding a product image to Amazon GuideAmazon A+ Content Guide

FROM US: PHOTOSHOOT AND INFOGRAPHIC FOR AMAZON

E-COMMERCE VIDEO SHOOT FOR AMAZON

LIFE STYLE PHOTO SHOOT FOR AMAZON

WHITE BACKGROUND PHOTO SHOOT FOR AMAZON

Frequently Asked Questions

What should an Amazon product main image look like?

The Amazon main product image should show the product as it actually is, on a plain white background and without any distracting text, logos, watermarks, or graphic overlays. The product should appear sufficiently large within the frame but should not be cropped. Infographics, measurements, and descriptions of benefits should be used in secondary images rather than the main image.

Is a single size sufficient for Trendyol product images?

On Trendyol, the visual requirements for the product feed in the category, product type, and seller panel may vary. The framing guidelines differ for fashion, accessories, cosmetics, home decor, and food products. Therefore, horizontal, vertical, and close-up variations should be planned according to the category before the shoot.

Is a white background required for Etsy product photos?

A white background isn’t required for every product on Etsy. The first photo should be a high-resolution square image that clearly shows the product and includes a margin for cropping. For handmade, decorative, vintage, or boutique items, the context of use, scale, and the feel of the material can often be more descriptive than a white background.

Can the same product photo be used on Amazon, Trendyol, and Etsy?

Photos taken during the same shoot can be adapted for different platforms, but using the exact same file directly on every platform isn’t always the right approach. While Amazon requires a white background and a standard main image, Etsy places greater emphasis on cropping margins and product character. The mobile catalog view for Trendyol should also be checked.

Is an infographic required for a product photo shoot for the marketplace?

Infographics are not required for every product, but they are useful for products that have specific dimensions, materials, package contents, usage instructions, or technical advantages. Infographic elements should not replace the main image. The best approach is to add a simple, readable layer of information over the product photo.

When is a product video required for Amazon, Trendyol, and Etsy?

Product videos are particularly valuable for products that require a demonstration of usage, movement, scale, shiny surfaces, tactile feel, or mechanisms. In categories such as cosmetics, jewelry, home decor, kitchenware, textiles, bags, shoes, and electronic accessories, short videos help customers understand the product more quickly.

Is it possible to have a photo shoot by shipping the products?

Yes. Products can be sent to the studio along with the pre-shoot list, variations, quantities, package contents, and platform target. Once the products arrive, the shoot list is finalized; white-background, detail, styled, model-based, or video shots are categorized according to the production plan.

How does the photo selection and delivery process work after the shoot?

All photos taken during the shoot are shared in low resolution the next day for selection. After the brand makes its selection, the final images undergo a professional retouching process to ensure they meet standards for color, clarity, framing, texture, and platform compatibility. Delivery formats can be customized based on the platforms where the images will be used.

Plan your Marketplace product image set before the photo shoot

If you need different visual formats of the same products for Amazon, Trendyol, Etsy, Shopify, or social media, structuring the photo shoot brief based on the product category and sales channel will yield better results.

Please contact us for a shoot brief Review the filming process

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