Product Photography and E-Commerce Product Photography

Prices are not fixed. Quotes are prepared based on the project scope, number of products, number of angles per product, type of shoot, model/styling/set requirements, level of retouching, and video requirements. To receive a detailed quote, simply provide a product list, sample visuals, and intended use.

The delivery timeframe is determined based on the number of products, the type of shoot, and the scope of retouching. For standard e-commerce shoots, the schedule is finalized at the start of the project, and for most projects, the final delivery timeframe is approximately 3–10 business days. The selection and delivery schedule is shared upfront on a business-day basis.

A white background involves photographing the product against a clean, bright surface. Cutout, on the other hand, involves completely separating the product from the background and placing it against a pure white or transparent background. For a clean cutout, the background is lit to be approximately 1.5–2 stops brighter than the product. Marketplace main images typically require a cutout; the two are often produced together in the same shoot.

Yes. Each platform has different guidelines, dimensions, and file requirements for main visuals. The shoot and delivery are planned according to the target platform’s current requirements: the main visual, detail shots, scale, usage, and lifestyle shots are all considered separately.

No. Every frame is produced on a real physical set; no visuals, sets, backgrounds, surfaces, or lighting are generated by artificial intelligence. This is particularly crucial in categories where texture and color accuracy are critical, such as cosmetics, jewelry, food, and textiles. What you see on screen is the product as it comes out of the box.

Yes. On a single production day, video shoots with sets, photo shoots with sets, and product photography against a white background can be planned in parallel across three separate locations with three teams. The product is shipped once, and output is produced for multiple uses; this way, work that other companies spread out over 2–3 days is completed in a single day.

Yes. Short Reels, product demonstration videos, and 360-degree rotating presentations can be produced simultaneously with photography on the same set. Moving content is created using continuous lighting, a motorized slider, and a rotating turntable, along with macro transitions and focus pulls. When photography and video are planned together, both costs and turnaround time are optimized.

It depends on the use case. For a marketplace, the main image, a few detail shots, and a usage/scale image are usually sufficient; for a website or campaign, the number increases. The number of angles and images per product is determined during the briefing phase.

For model shoots, the model, styling, and set requirements are planned according to the project and are listed as separate line items in the proposal. In fashion, jewelry, cosmetics, and lifestyle products, model shoots demonstrate the product’s usability and scale.

The main challenge with these products is managing surface reflections. Unwanted glare is eliminated through diffusion, controlled lighting, and masking. For small products, multiple frames are combined using focus stacking to achieve sharpness from front to back, because at close range, stopping down the aperture beyond a certain point softens the image due to diffraction.

Shooting is done using a color-managed workflow; colors are calibrated using a color checker. sRGB output is prepared for online marketplaces, and wide-gamut output is prepared as needed for print or campaigns. Framing and focus are checked instantly via tethered shooting.

Products can be delivered to the studio in Istanbul in person or by shipping. Projects in Berlin and Europe are planned via remote briefings; the selection, revision, and delivery processes are conducted remotely. Product returns after the shoot are arranged on a project-by-project basis.

Files are delivered in JPEG, PNG, and, when necessary, TIFF or PSD formats. Marketplace-specific dimensions and file sizes are tailored to the project’s needs based on the target platform.

Yes. Our studio is located in Kağıthane, Istanbul; we serve brands targeting the German and European markets through our Berlin office. The process is managed through product shipments, remote briefings, and project-based planning.

We’ll figure it out together. If visuals are needed solely for the sales channel, a white background or marketplace setup is sufficient; if you’re targeting brand storytelling, advertising, and social media, then staged still life shots, model shoots, and campaign production come into play.