More Than Just a Shoot: How Are Brand Projects Managed at LUX Production?
Professional photo and video production isn’t just about setting up good lighting or using a high-quality camera. Understanding the brand, assembling the right team, preparing the product, managing the shoot, and ensuring the delivery process runs smoothly are all part of the same chain.
At LUX Photography and Video Production, we have been producing commercial shoots since 2005. Whether it’s product, fashion, jewelry, textiles, home goods, or e-commerce projects, what keeps us going is managing the entire process—from pre-shoot preparations to the final delivery of files—in a professional and transparent manner.
On this page, you’ll find examples of projects we’ve carried out with some of our clients from various industries. We don’t apply the same template to every brand; the product type, sales channel, target market, budget, design requirements, level of decoration, and delivery format vary from project to project.
The examples of ByEdaDoğan, Marapon, and Artizara demonstrate how remote client management, product shipping, studio shoots, location scouting, model selection, set usage, staged shoots, model shoots, white-background shoots, and video production can all be planned together.
What Do We Do Differently During the Filming Process?
Professional results aren’t achieved solely during the shoot. The brief, mood board, product preparation, crew planning, lighting setup, shooting sequence, selection gallery, and final delivery are all parts of the same whole.
Brief and Objectives
We clarify where the product will be sold, what types of visuals it requires, and which language the brand is targeting.
Visual planning
The mood board, shot list, model and set design requirements, aspect ratios, and distribution channels are determined.
Film Production
Photo and video shoots in the studio, on set, or on location are conducted using equipment and lighting appropriate for the product category.
Selection and delivery
All photos taken are shared in low resolution for selection; the final selected shots are delivered after retouching.
Examples of Selected Customer Processes
As LUX Production, we began the filming process under the ByEdaDoğan brand in 2021. Since the brand manages its operations from the UK, we planned the shoot remotely. Through video calls, messaging, and phone calls, we clarified the brief, product priorities, and visual direction; the products were then shipped to our studio.
We developed six different projects for Ms. Eda’s products. Before each project, we created a mood board to define the desired atmosphere, lighting style, model requirements, and distribution channel. During this process, we produced jewelry photoshoots with models, product photoshoots on a white background, jewelry photos with props, stop-motion animations, videos featuring models, and product promotional videos with props.
Photo.
Styled jewelry photoshoots with white backgrounds and decorative elements.
Video
Stop-motion, model-based videos, and product demonstrations featuring sets.
Process
Remote briefing, product shipment, online approval, and delivery.
We first worked with Marapon in 2022 on a photo shoot for various home products. Through meetings with the company’s owner, Mr. Ali, we collaborated to clarify the products’ intended uses, customer expectations, and shooting scenarios. We planned distinct visual concepts for three different product categories.
This project was not limited to studio shoots alone. To demonstrate the real-world use of products such as window film, microfiber cloths, and adhesive paper, home and vehicle locations were scouted, shooting locations were planned, shot lists were prepared, and suitable models were selected for the scenes that required them.
Location
Usage scenarios in the context of homes and vehicles.
Planning
Separate shot lists and shot structures based on product type.
Conclusion
A set of visuals that explains the product's function and demonstrates how to use it.
We began working with Sarah, the founder of the Artizara brand, in 2022. For the brand, which offers modest and business-style apparel produced in Turkey to the U.S. market, it was essential that the products looked just right—both for e-commerce and for the brand’s overall presentation.
We set up two different sets for the shoots. On one hand, we rented a studio and conducted e-commerce and fashion shoots with models, a makeup artist, a hairstylist, and the LUX Production team. On the other hand, in our studio, we produced more controlled visual series using creative lighting setups. This allowed the brand to achieve both a clean product presentation and a more distinctive campaign style.
Model and crew
A scheduled photo shoot with the model, makeup artist, hairstylist, and production team.
Gravitational field
A visual language consistent with the category, bridging the gap between Plato and the studio.
Usage
Visuals for e-commerce, websites, social media, and brand presentation.
The same approach isn’t used for every project. For some brands, it’s sufficient to receive products via shipping and manage the process remotely; other projects require a model, location, set design, studio, vehicle, home location, makeup, hair, and a video crew. Establishing this distinction correctly from the start helps keep both the budget and the outcome under control.
Let’s Work Together to Establish the Right Filming Process for Your Project
If you need to showcase your products against a white background, on a model, in a staged setting, on location, or in video format, the first step is the right brief. We can work together to finalize the shoot plan based on your product category, sales channel, number of SKUs, and target market.
- Email: [email protected] You can send your product category, quantity, and intended use via the link below.
- Instagram: Our work @luxproduction You can follow us on our account.
