“We worked with this agency on photo and video shoots for our products and were very pleased with the results. We were particularly impressed by their professionalism and creativity during the lifestyle photo shoots featuring models. They also produced exceptionally high-quality work for both our product videos and product photos. They not only accurately reflected our brand’s image but also produced content that supported our sales. I highly recommend them for their work ethic, teamwork, and meticulous attention to on-time delivery. I’d like to thank Simge for managing the entire process so successfully.”
Food Photography and Professional Food Photography
Food photography and videography involves creating photographs and videos that accurately showcase products for restaurant menus, takeout, café and bakery display cases, beverages, packaged foods, grocery store items, and advertising campaigns. LUX Production has been carrying out these projects since 2005 from its Istanbul studio, serving clients in Berlin and across Europe.
A shoot plan isn’t based solely on the number of plates or products. We consider whether the visuals will be used on a menu, in e-commerce, in advertising, or on social media; whether the restaurant or the product will be the focus; and whether decor, food preparation, and video are required. This information determines the price, the shoot date, and the scope of delivery.
Burak Bulut Yıldırım makes decisions regarding lighting, lenses, and framing. Meryem Aydın manages art direction, prop selection, and set consistency for product and campaign projects. Packaged products can be shipped to our Istanbul studio from various cities in Turkey and from Europe; selection, revisions, and delivery can be completed remotely.

Do we use artificial props in food photography?
No. At LUX Production, the products, props, surfaces, sets, and lighting used in food and beverage photography are physically prepared; no elements are generated using artificial intelligence. As a result, the texture of the packaging, portion size, color, and ingredients accurately represent the product as it appears on screen.
Our Food and Beverage Photography Portfolio
Selected brands from our restaurant, beverage, bakery, nuts, honey, olives, and packaged food projects.
Selected brands from our other customers
A selection of our work spanning various industries, including product, advertising, e-commerce, and corporate production projects.
What are people saying about our products and production process?
From among the 386 Google reviews written for LUX Production and Burak Bulut Photography Studio, we selected the reviews that best reflect experiences related to product photography and photo and video production.
“We’re very pleased with their work. They’re a professional, efficient team that delivers the same high quality on every shoot. We highly recommend them.”
“We were extremely satisfied with the photo shoots for our home textiles. Both the set design and the product presentation were excellent. We’d like to thank the entire team—especially Mr. Burak—for the professionalism and attention to detail they demonstrated throughout the process. Capyhome”
I was looking for a quality service for product photography. Fortunately, our path intersected with Lux Production. From the first communication to the last moment, they made me feel that they worked with interest and care. I would like to thank the whole Lux Production team, especially Ms. Ceren.
Can photos, videos, and white-background shots be taken on the same day?
Yes. Depending on the project, video shoots with set design, photo shoots with set design, and product photography against a white background can be conducted on the same day across three separate sets. This way, work that might otherwise take other productions 2 or 3 days can be completed in a single day of shooting, using a unified visual style under shared lighting and art direction.
What is a food photoshoot?
Food photography doesn’t just make the dish look appealing; it showcases the portion size, texture, temperature, freshness, and presentation in a way that’s tailored to the sales channel. Different shots are prepared for the menu, takeout, the website, social media, and advertising.
Why is professional food photography important?
Before tasting the product, customers evaluate the portion size, packaging, and ingredients based on the photo. Proper lighting and color management enhance confidence in ordering from a restaurant menu, improve product clarity in e-commerce, and strengthen a brand’s visual consistency in marketing campaigns.
Let's determine the right type of shoot for your meal or food product
Please send us your product list, intended use, preference for a restaurant or studio, and sample images. Let’s work together to clarify the details regarding photos, videos, decor, and the scope of delivery so we can prepare a customized quote for your project.
Quotes are prepared based on the scope of the project, the number of products, the type of shoot, model and set requirements, and post-production details.
What kinds of food and culinary photo shoots do we do?
We organize our services into six main categories: restaurant menus, pastries and desserts, packaged foods, decorative items, and short videos showcasing the restaurant’s atmosphere. The lighting, setup, camera angles, and final deliverables are determined separately for each category.
How are plates and portions displayed?
The dishes on the menu are photographed in a way that conveys their actual portion sizes. Clean, easily comparable shots are prepared for takeout, the online menu, and the printed menu.
How can texture and freshness be preserved?
For pastries, desserts, chocolate, coffee, and baked goods, the cross-section, creaminess, shine, crumb texture, perceived temperature, and plate presentation are all evaluated together.
Can the product and the label be read in the same frame?
For nuts, honey, olives, olive oil, canned goods, beverages, and dietary supplements, the legibility of the label is balanced with the product’s appetizing appearance.
How do you set it up based on the brand?
Plates, surfaces, fabrics, glasses, tableware sets, and natural materials are arranged together in a physical display according to the brand’s colors. The same decorative template is not used for every product.
What is filmed in video content?
Sauce pouring, beverage pouring, close-ups, package opening, serving, product use, and table setup can be planned in 9:16 or 16:9 aspect ratios.
How can you convey the atmosphere of a restaurant?
Table settings, interior design, the bar, the view, the pace of service, and the staff can all be addressed within the same production as the food photography.
What factors determine the price of a food photography shoot?
Five main factors determine the price: the number of dishes or products, the type of shoot, the location, set preparation, and the scope of the video. A restaurant menu, a food product against a white background, a decorated promotional image, and video content do not all require the same amount of time or crew.
| Bid line item | Coverage effect | Information You Need to Provide |
|---|---|---|
| Meals and number of items | Preparation determines the number of takes, shooting time, the number of final files, and the amount of retouching required. | How many plates, drinks, packaged products, and final visuals do you want?. |
| Applications | Delivery rates vary depending on the frame size for menus, takeout, e-commerce, social media, and advertising. | The channels where the images will be published and, if necessary, the platform dimensions. |
| Venue or studio | On-location restaurant photography and in-studio product photography of packaged items require different logistics and lighting setups. | Venue address, kitchen access, prep area, or shipping plan. |
| Set and food preparation | Plates, surfaces, fabrics, tableware, decor, and food styling all influence the scope of production. | Brand colors, sample images, existing service equipment, and the desired atmosphere. |
| Video Scope | The shooting schedule, continuous lighting, camera equipment, editing, duration, and number of takes are planned. | Expectations for Reels, product videos, service videos, unboxing videos, or campaign videos. |
How does a food photoshoot work?
The process consists of four steps: determining the intended use, preparing the set, on-screen approval during filming, and final delivery. The output format is clarified with the person responsible for each stage before filming begins.
Applications
Depending on the need—whether for a menu, takeout service, website, e-commerce, social media, or advertising—the required horizontal, vertical, and square aspect ratios are determined.
Setup
The meal sequence, product family, plate, surface, prop, background, packaging, and video movements are incorporated into the shot list.
Filming and Approval
The camera operates when connected to a computer. The frame, focus, labeling, portion size, and lighting are controlled via the large screen during filming.
Selection and delivery
The selected images are retouched; the files are prepared for use in menus, on the web, on marketplaces, on social media, in catalogs, and in advertisements.
How can you minimize the risk associated with approval, editing, and revision?
Composition and focus are confirmed on a connected computer screen during the shoot. Selected frames are delivered after retouching. Corrections related to color, cleanup, and formatting are addressed within the scope of the project; new requests received after the shoot that fall outside the initial scope are planned separately.
What should you prepare before shipping food products?
Check these 6 points before shipping: clean and complete product, spare units, up-to-date packaging, intended use, sample image, and return preference. Proper preparation reduces product changes and waiting time on the day of the shoot.
Product and Packaging Inspection
- Choose packaging that is undamaged, unsoiled, and from the latest design.
- Please send replacement products for those at risk of melting, breaking, or deforming.
- Check the label orientation, the cap, the expiration date, and the list of variations.
Shipping and Delivery Information
- Describe how the images will be used in menus, e-commerce, social media, or advertising.
- Add the examples you like, the brand colors, and the desired aspect ratios.
- Please indicate your preference regarding the return, storage, or disposal of products after filming.
What does the Real Set protect in food and packaging?
The physical set preserves the product’s true color, the texture of the packaging, the portion size, and its reflection. Meryem Aydın prepares the background, floor, props, and surfaces for product and campaign shoots in accordance with the brand’s guidelines; Burak Bulut Yıldırım and the video team set up the lighting based on the product’s material.
Reflections are controlled on glossy packaging, glass bottles, and metal containers; for matte, dusty, or textured surfaces, lighting is selected that does not distort the material’s texture. The product, decor, surface, set, and lighting are not generated by artificial intelligence. For motion shots, continuous lighting, a motorized camera dolly, a turntable, macro transitions, focus transitions, and stop-motion options are prepared.
A static set that works in photography doesn’t always work in moving images. For this reason, the video set is designed from the start to accommodate movement; the same physical set appears consistently in 9:16 and 16:9 videos as well as in high-resolution photographs. The product shown on screen represents the product as it comes out of the box.
Three parallel production lines handle set-based video, set-based photography, and product photography against a white background all on the same day under a unified art direction.
Continuous lighting, rotating turntable, motorized camera movement, macro shots, and vertical or horizontal editing.
Brand-specific physical set, controlled reflections, texture highlights, and campaign shots.
Consistent perspective, color, scale, product family, and file standards for e-commerce.
How do you choose the lighting and angle for a food photo shoot?
The angle is chosen based on the product’s structure: from above for pizza and table settings; for burgers, bottles, and cake slices, a lower angle may be more effective. The lighting should highlight the texture, sheen, and sense of warmth without making the food look dry.
The shoots utilize the latest professional Sony Alpha camera and lens systems, along with controlled lighting and color management. Burak Bulut Yıldırım’s experience as a Sony Alpha Europe Imaging Ambassador from 2018 to 2026 is not merely a marketing claim here, but rather the foundation for disciplined decisions regarding lighting, lenses, color, and technical choices.
What filming services can be added to the project?
What information should you submit for the proposal?
Please send us the number of meals or products, the intended use, the shooting location, the required number of photos and videos, sample images, and delivery specifications. Let’s work together to fill in any missing details and determine the exact scope of production.
The LUX Effect in Food Shooting
Straightforward Answers About Food Photography
Before submitting a proposal, it is necessary to determine the number of meals or products, the area of use, the filming location, set requirements, the scope of the video, and the delivery format. The answers below summarize the key considerations that restaurants and food brands most frequently encounter when making decisions.
What factors determine food photography prices?
Pricing is determined based on the number of dishes or products, the type of shoot, the choice of restaurant or studio, set preparation, food styling, the scope of the video, and the post-production workload. Menu shoots, products packaged against a white background, decorated campaign visuals, and Reels videos each require different durations, crews, and equipment.
Do you do food photography for restaurant menus?
Yes. We can produce food photography suitable for use in printed menus, websites, ordering platforms, and social media for restaurants, cafes, bakeries, hotels, and takeout brands. Depending on the project, shots capturing the venue’s atmosphere, table settings, moments of service, staff, and beverages can also be included in the same photo shoot.
Can we ship food products to the studio?
Yes. Packaged food, beverages, nuts, honey, olives, olive oil, canned goods, and dietary supplements can be safely shipped to our Istanbul studio. Product acceptance, online consultations, shoot planning, selection based on screen shots, revisions, and final delivery can all be handled remotely. The return policy after the shoot is determined at the outset.
Should food photography be done at a restaurant or in a studio?
If the menu, the restaurant’s atmosphere, and the dining experience are the focus, on-site photography is more suitable. For packaged food, product lines, white-background shots, decorated table settings, and promotional visuals, a studio setting yields more controlled results. When deciding between the two options, factors such as the intended use, kitchen access, product durability, and the number of sets required are evaluated.
Can we also shoot a food video or a Reels clip?
Yes. Shots of sauce being poured, drinks being poured, cross-sections, package openings, product usage, serving, and table setup can be included in the short video plan. Content can be produced in 9:16, 16:9, or square aspect ratios. When photos and videos are planned together on the same production day, the set design, lighting, and art direction share a common visual language.
Does this include food styling and set props?
Requirements are determined based on the scope of the project. The selection of plates, surfaces, backdrops, fabrics, tableware, glasses, cutting boards, natural materials, and decor is finalized during the proposal phase. The brand may provide the existing tableware, or the set may be prepared by the LUX team. Projects requiring a dedicated food stylist are also included in the team and budget plan.
How many days is the delivery time?
The turnaround time is determined based on the number of dishes or products, the type of shoot, video editing, and the scope of retouching. For standard product and food shoots, the selection and delivery schedule are finalized at the start of the project. For most product shoots, 3–10 business days is a realistic timeframe; extensive campaigns and video projects are scheduled separately.
How does the retouching and revision process work?
The camera operates while connected to a computer; framing and focus are controlled via the screen during filming. After selecting shots from the approved footage, color correction, cleanup, and formatting are applied. Corrections related to these aspects in the delivered files are addressed within the scope of the project. Requests for new scenes or editing that fall outside the initial scope are planned separately.
Do you use AI-generated decor in your visuals?
No. The food, packaging, decor, floor, surfaces, and lighting are all set up on a physical set; no AI-generated products or sets are used in the delivered visuals. This method preserves the portion size, label details, packaging texture, and product color. The product the customer sees on screen represents the physical product they purchase.
Can photos, videos, and white-background shots be taken on the same day?
Yes. Depending on the project, stylized video shoots, stylized photo shoots, and product photography against a white background can be conducted on three parallel tracks on the same day. This structure consolidates production that could otherwise be spread over 2 or 3 days into a single shoot day. Thanks to a unified art direction and lighting plan, the menu, e-commerce, and social media assets appear consistent with one another.
The connection between the actual product and the delivery image
The fundamental principle remains the same even at the end of the shoot: the food, packaging, set design, surfaces, and lighting are all physically prepared. Since no AI-generated products or set designs are used, the colors, textures, and portion sizes seen on screen accurately represent the actual product.
Which pages can you review before the shoot?
Let’s create a scope of work for your food and beverage products
Please let us know how many dishes or products you’d like to photograph, where the images will be used, whether the shoot will take place at a restaurant or in a studio, your video requirements, and any sample images you have. Let’s work together to determine which sets are needed and prepare a customized quote for your project.
We’re also preparing a proposal for the main visual of a single-item packaged food product; even if your first order is small, that shouldn’t stop you from reaching out.
The page content was last updated in August 2026.



























































