E-Commerce Photo Measurement in Germany - What are the Features?

cosmetics photo shoot

To better showcase your products in online sales, we have compiled measurements and specifications for e-commerce photo in Germany because online shopping is all about convenience but what customers don't have in this case is to touch and feel the product before buying it. Therefore, they rely heavily on product images to make a purchase decision. This means that product photos directly influence customers' buying behavior. Simply put, as online sellers, it is very important to showcase your products in the best possible way with high-quality images for Germany e-commerce sites. Here are the dimensions and specifications for e-commerce photography in Germany...


1. Amazon

Amazon, the most important e-commerce site in Germany as in all other countries, is on the list of the "Five Biggest Companies" based in the USA. On such a large site, it is important that your photos are of high quality and the right size. Here's what you need to know about e-commerce photography in Germany:

  • Amazon recommends using sizes larger than 1000 pixels on a single side.
  • Amazon's recommended minimum image size for the longest edge of the image is 500 pixels.
  • For the longest side of the image, Amazon recommends a maximum image size of 10,000 pixels. This gives a range of 500 pixels to 10,000 pixels per side, which is very wide.
  • Amazon recommends using a 1:1 square image with dimensions of 2000 x 2000. With these optimized dimensions, Amazon allows maximum zoom or an aspect ratio of 5:1.
  • Image zoom capabilities start when the image is at least 1000 pixels on the longest side and 500 pixels on the shortest side.
  • The maximum file size for each image is 10mb.
  • You can use JPEG, TIFF or GIF files, but JPEG is the preferred and best Amazon image file format.
  • It is recommended to crop the photo well with limited white space to maximize the size of the product.


2. Otto


Otto, one of the world's largest e-commerce companies based in Hamburg, Germany, is the second most used e-commerce site in Germany. Otto also has its own dimensions for an e-commerce photo in Germany:

  • The cover photo can be 728×90 in pixels and maximum 200 kB in file size.
  • The file types of ad formats must be HTML5, JPEG, GIF or PNG. Note that Flash files (SWF) are no longer supported by all browsers and versions
  • More detailed information can be found in Otto's own post from the technical information booklet you can reach.


3. Zalando


In order to sell successfully on Zalando, it is very important to use quality photos of your products. Good photos and well-written product descriptions strengthen your brand value on Zalando. Main technical requirements for the best-selling products in Germany: 

  • Aspect ratio (width x height): 1: 1.44 
  • Minimum size: 762 x 1100 pixels 
  • Maximum size: 6000 x 9000 pixels
  • Best application format: 1800 x 2600 pixels 
  • Image Type: JPG/JPEG 
  • Color mode: sRGB
  • The photo should be taken upright (vertical).

Also what to know about e-commerce photo in Germany:

  • The photo should not be overexposed.
  • Background must be white; no colored backgrounds
  •  Avoid shadows and reflections.
  • Products must be clean, without wrinkles, dust, scratches or lint.
  • For clothing, the pulling of garments should be done in shoes, not bare feet (except for underwear and yoga).



4. Ebay


eBay is an important e-commerce site worldwide. Information about Ebay for e-commerce photo in Germany:

  • When you list an item for sale on eBay, you must include at least one image. The first image you add, called a gallery photo, appears next to the title of your item in search results and is the main photo in your listing. You can add up to 12 images.
  • Also check that each file size is no larger than 7MB each. If you are copying from a web address, the photo may be 12MB.
  • Photos should be at least 500 pixels on the longest side, but we recommend aiming for 800-1600 pixels on the longest side. Our photo uploader can take images up to 7MB in size
  • Make sure your image has not expired or been archived. eBay keeps photos for 90 days
  • If you have problems adding photos, make sure you are using one of the accepted file formats (JPEG, PNG, GIF, TIFF or BMP). 

5. Aliexpress


       AliExpress, one of the world's largest e-commerce platforms, is also very popular in Germany. The following information is from Aliexpress's own website.

  • The maximum file size for supported formats (JPEG and PNG) is 5 MB. The minimum size should also be 750 (w) x 360 (h) pixels.
  • Images are compressed if they are too large. Minimum size: 2000 (w) x 2000 (h) pixels, maximum size: 750 (w) x 360 (h)


Apart from your product shots, it will show the production process of your products industrial shots and will show the production location of your products location shoots you can have it done. If you need detailed information about e-commerce product shooting "Everything You Need to Know to Add Product Images to Amazon!" you can check our blog.

You can also choose to leave your photos to be taken for e-commerce sites in more confident hands. If you want e-Commerce photos in Germany, LUX Photo Video Production, with 17 years of experience, makes professional photo shoots so that you can better promote your products You can reach us at any time! Contact us for detailed information and appointment bilgi@luxproduksiyon.com You can send an e-mail to the address. At your service around the clock Whatsapp Lineto write to us.