A One-on-One Program in 4 StepsHow do you create a product photography curriculum?
The program is set up in four steps: the objective and distribution channel are determined, the product and equipment are evaluated, a shoot plan is prepared, and the results of the shoot are reviewed together. This ensures that a beginner brand owner and a photographer looking to move into commercial photography do not follow the same curriculum.
1Goal
The purpose is determined: e-commerce, catalog, social media, styled photoshoot, or professional portfolio.
2Products and Equipment
The product's surface, dimensions, color accuracy, camera, lens, lighting, and workspace are evaluated.
3Shooting Schedule
The lighting setup, light direction, angle list, framing, focus method, and scope of editing are prepared.
4Application
The footage is shot, the files are reviewed on the computer, and a working workflow is established.
Technical ScopeWhat topics are covered in product photography training?
The course curriculum can be organized into six technical topics: equipment, lighting, surface, framing, color, and post-production. Each topic is explored in greater depth depending on the product’s distribution channel; for example, a marketplace main image and a stylized campaign shot do not use the same shooting and output standards.
01 · EquipmentCamera, Lens, and Stabilization
Sensor and resolution requirements, focal length, perspective, tripod, remote triggering, and shooting connection.
02 · LightFlash and continuous light
The size, distance, direction, and contrast of the light source; the use of softboxes, diffusers, reflectors, grids, and barn doors.
03 · SurfaceReflection and Texture Control
Controlled transitions, edge definition, and a sense of material on glossy, transparent, metallic, matte, and textured surfaces.
04 · FrameAngle, Ratio, and Series Consistency
Main image, detail shots, usage shots, and scale shots; maintaining camera height and framing consistency across the product family.
05 · ColorWhite balance and color management
Calibration screen, gray card or color target, RAW processing, controlled saturation, and sRGB output for the web.
06 · RetouchingCleaning, trimming, and delivery
Dust and surface cleaning, color correction, layer organization, clipping, shading, resizing, and file naming.
Surface-based methodHow does the approach differ for glossy, matte, and small products?
The surface of an object determines the visible appearance of light before the position of the light source. The following three groups summarize the key differences in decision-making used during the course.
| Product group | The fundamental problem | Method Used | Checkpoint |
|---|
| Shiny and transparent | Environment, camera, and harsh light reflections | Wide diffusion surfaces, flags, controlled edge transitions | A clean and balanced reflection that conveys the form |
| Matte and textured | The surface appears flat and two-dimensional | Side lighting, contrast adjustment, shadow and highlight balance | The Relationship Between Texture, Volume, and True Color |
| Micro and macro | Limited depth of field and minor imperfections | Tripod, precise focus, appropriate aperture, focus stacking if necessary | Sharpness, cleanliness, and the look of natural materials |
Course FormatCan product photography training be done online?
Yes. The online course covers equipment selection, shot analysis, color, Lightroom, Capture One, Photoshop, and workflow. For sections involving lighting setup, reflection control, and hands-on practice with your own products, in-person sessions are more effective. The program can also be structured to incorporate both formats.
OnlineTopics that can be worked on using the screen
- Technical Analysis of Current Charts
- Lightroom, Capture One, and Photoshop
- Equipment and Studio Setup Plan
- Assignment Standards and Portfolio Assessment
Face-to-faceTopics that require hands-on practice
- Selection of Light Source and Shaper
- Glossy Surface and Glare Control
- Product preparation, lighting, and camera angle
- Tethered shooting and real-time file review
Class Day WorkflowCan you work with your own products?
Yes. Working with your own product ensures that the class is directly linked to your daily production. Before the class, product photos, dimensions, surface details, and intended use are shared; during the session, framing, focus, and reflections are checked together on the computer; and at the end of the class, key decisions are summarized so you can replicate the setup later.
Before classProduct and Target Information
Please share a photo of your product, its approximate dimensions, your current equipment, and sample images.
During classSetup and Live Monitoring
Lighting, background, and camera angle are set up; the footage is zoomed in on the screen to assess sharpness, color, and reflections.
At the end of the classRepeatable method
The setup used, critical measurements, lighting setup, and post-production sequence are tailored to your specific workflow.
Commercial production practicesWhat product shoot experience is the training based on?
Burak Bulut Yıldırım and LUX Production have been working with products featuring various surfaces and usage channels since 2005. The following 14 project experiences represent real-world production challenges that can be addressed in class, such as white-background shots, decorated sets, macro photography, packaging, use of models, and product videos.
Cyrene CosmeticsProduct photo with a white background and props
Eyüp Sabri TuncerProduct and concept advertising photo shoots
Topface CosmeticsCatalog and concept product photo shoots
Tuborg TurkeyWhite-background and still-life photography
Yemeksepeti BanabiProduct and promotional images
Artchi LondonStyled, white background, and 360-degree product photography
By Eda Dogan JewelryJewelry photography, video, and decorated set
Marapon GmbHHome Textiles Photography and Video Production
Yamoda GmbHWhite background and lifestyle product photography
ColorN DriveCar Care Products Photo Shoot
HolzaugeDecorative photos and videos of wooden products
SoleyHome textiles, stylized photography and video
Rocs ToothpasteProduct launch and brand image photo shoots
Flesh & SoulJewelry still life and product video
If you're looking for professional photography services Scope of product photography services you can examine.
Student ExperiencesOne-on-one lessons, feedback on lighting, and professional development
These 7 comments focus on tailoring content to specific needs, clear explanations, the amount of practice, and achieving results that can be applied after class.
5/5 · GOOGLE
“First and foremost, he’s very kind and warm-hearted—you’ll feel right at home with Burak Hoca. In terms of technical knowledge, he’s far more skilled than many who simply call themselves ‘photographers,’ and he’s an instructor who’s excellent at sharing his knowledge. He’s great at analyzing the needs of the people he’s working with.”
İLKER AWCI5/5 · GOOGLE
“I took a class from Burak Bulut, whom I consider to be a successful photographer, and started doing children’s photography. During the one-on-one instruction, I had the opportunity to ask everything I was curious about, and thanks to the information he shared, I’m now taking higher-quality photos.”
Sibel Süleymanoğlu5/5 · GOOGLE
“We took a private lesson on lighting from Burak Bulut. By the end of the class, we had no unanswered questions left. We left the workshop having truly internalized the material and practiced enough.”
Ender Yurtoğlu5/5 · GOOGLE
“They offer professional training; Burak Hoca personally oversees the program and teaches everything down to the finest detail. I took modeling and Photoshop classes at the studio. I’ve also attended his workshops a few times.”
Fatih Sezgin5/5 · GOOGLE
“Burak Bulut stands out in photography education thanks to his talent and experience, offering high-quality instruction.”
Barış Cem Şahin5/5 · GOOGLE
“I’d like to thank my instructor, Burak, for helping me go from knowing nothing to being able to achieve so much. Thanks to his dedicated approach and effective teaching style, I’ve now decided to take the second level as well.”
Clarity Diamond5/5 · GOOGLE
“I was a complete amateur, but thanks to you, I’ve come to understand what photography is all about. With your friendly team and professional work, you can have a very productive time and get great results.”
Ege PiaView all 386 Google reviews.
A lesson can be planned even for a single product-related issue
You don’t have to go through the entire program from the beginning. We can tailor the scope of work to focus on a single topic, such as glossy surfaces, white backgrounds, jewelry clarity, color management, Photoshop retouching, or the analysis of your existing photos.