Product photography: e-commerce, marketplace, and advertising production

Pricing is determined based on the number of products and their variations, surface and dimensions, the number of angles/final shots per product, white background, decor, model, video, styling, usage rights, level of retouching, and delivery time. For a detailed quote, please provide a product list, distribution channels, sample visual direction, and target date.

Alternative photos will be shared in low resolution the next day for selection. The final delivery of selected images is scheduled based on the number of products, type of shoot, retouching, and video scope; standard e-commerce shoots can typically be completed within 3–10 business days. The exact schedule is determined in writing before the project begins.

In white-background photography, the product is photographed against an illuminated white or neutral background; shadows and the background are controlled on set. In a cutout, the product is separated from the background using a path or mask after the shoot. If a transparent PNG or a pure white background is required, both processes can be planned together within the same project.

Yes. The main image, close-ups, scale shots, usage shots, and lifestyle shots are prepared in accordance with the target platform’s technical and content guidelines as of the project date. Since platform requirements may change, dimensions, aspect ratios, backgrounds, file types, and size limits are double-checked when creating the shot list, and final deliverables are organized accordingly.

Main sales images and videos are shot using the actual product, a physical set, a real model, and controlled lighting. Artificial intelligence may be used for concept development, pre-visualization, or limited post-production support; it must not be used to misleadingly alter the product’s shape, color, texture, packaging, or the actual proportions on the model.

Yes. If the number of products, studio space, and crew schedule allow, white-background photos, staged photos, and product videos can be shot simultaneously on three parallel sets on the same day. Which sets will be set up together, the product workflow, and daily capacity are determined during the proposal phase; a consistent color scheme and product presentation standard are maintained for both photos and videos.

Yes. Vertical product videos, horizontal product videos, rotating product videos, and interactive 360-degree view photo shoots can all be planned as part of the same production. The script, duration, aspect ratios (9:16, 1:1, and 16:9), editing, audio, subtitles, and the number of versions to be delivered are included in the written plan prior to filming.

The number varies depending on the intended use. For a marketplace, a main image, close-up shots, scale shots, and usage shots may be required; for a website, catalog, or campaign, the variety of shots may increase. The number of angles to be shot per product, the number of alternatives, and the number of final files to be delivered are clearly specified in the shoot list and the proposal.

Unless otherwise specified in the client brief, LUX Production handles model and casting arrangements. The model or hand model, hair and makeup, styling, and usage rights are separate variables in the proposal. The country of use, media, duration, scope of the advertisement, and the model’s appearance are specified in the proposal and contract prior to the shoot.

For glass, metal, jewelry, and glossy packaging, diffusion surfaces, flags, controlled lighting, and, when necessary, multiple masks are used. The goal is not to eliminate reflections entirely, but to create transitions that accurately convey the product’s form and material. For small products where the depth of field is insufficient, focus stacking is used to combine images with different points of focus.

Shooting is conducted using a color-managed workflow, and a reference color is used when necessary. An sRGB profile is typically prepared for the web and marketplaces, while an approved output profile is created for print or campaigns. The final appearance also depends on the display, browser, paper, and print profile used; the target medium is determined during the briefing phase.

Products can be delivered to the Istanbul studio in person or via shipping. For in-person delivery, directions using Levent Metro and Kanyon as landmarks will be provided. The shipping list, packaging, fragility, receipt, post-shoot returns, and, if necessary, insurance terms are clarified in writing prior to the shoot; for valuable products, the delivery method is planned separately.

Files can be prepared as JPEG, PNG, and, when necessary, TIFF or PSD, depending on the project’s requirements. Pixel dimensions, aspect ratio, color profile, transparent background, file size, and naming convention are determined prior to shooting based on the specific platform—whether it’s a marketplace, website, digital ad, social media, or print medium.

Yes. Products from various cities in Turkey and from Europe can be shipped to Istanbul; the brief, selection, revisions, and delivery are handled remotely. When on-site shooting in Europe is required, the project is not carried out through a permanent Berlin product studio; instead, it is planned using local teams, studios, or locations in Berlin and across Europe as needed.

If the primary need is for product listings and sales pages, the marketplace support package with a white background takes priority. If the goal is a brand launch, advertising, or social media, elements such as stylized still life, product shots on a model, video, and campaign production are added. Many brands can combine these two needs into a single brief and a shared shoot plan.

Product cleanup, color correction, contouring, background adjustments, clipping, and the retouching specified in the brief are applied to the selected frames. Corrections to the final files related to color, cleanup, and format are addressed within the scope of the project; requests for new compositions, different sets, additional angles, or manipulations outside the scope are planned separately. The revision process is clearly defined in writing during the proposal phase.