A beauty campaign photo featuring two models holding a bottle of cosmetics
Cosmetics campaign · LUX Production
Product photography · e-commerce · advertising · photography and video

Product photography and advertising production in Istanbul

We create e-commerce catalog, product launch and campaign content at our Istanbul studio. Together, we plan the photography, video, models and sets around your product count, intended channels and delivery needs.

We’ve been working at LUX Production’s Kağıthane studio since 2005. Products are shipped to the studio from across Türkiye and Europe, and the selection and delivery processes are handled remotely. Quotes are prepared item by item based on the number of products, the type of shoot, model and set requirements, and the scope of post-production.

Since 2005Production at our Istanbul studio
380+Google reviews
10+client countries
500+clients
Our Services

What kind of photography service do you need?

Three main production areas: regular e-commerce and catalog photography, photos and videos for product launches, and corporate photography and video. Product videos and portrait shoots are also featured on their own pages.

Not sure which photography service you need?
Please share the product category, quantity, the platforms where the visuals will be used, and the delivery date; let’s work together to determine the required models, sets, photos, and video content.

Three lines on the same day

How many sets can run at the same time?

At LUX Production’s Istanbul studio, three production lines operate simultaneously on the same production day: set-based video, set-based photography, and white-background product photography. Since all three lines follow the same lighting and color decisions, the photos, videos and marketplace images share one visual style. Work that often takes two or three days is completed in a single day.

We produce main sales images using the actual product, physical sets and studio lighting. We do not present images that synthetically recreate a product’s texture, label or shape as photographs.

3 setsSets running in parallel
1 dayPhotos and videos together
A single visual languageLighting and color decisions are shared
An advertising campaign featuring three models and a line of cosmetic products
Consistent lighting, color, and visual language for the cosmetics product lineCosmetics product line · promotional campaign
Our references

Our portfolio of product, campaign, and e-commerce photo shoots

Brands we’ve collaborated with on projects in cosmetics, promotional campaigns, home textiles, and jewelry.

  • Cosmetics product photo shoot: Reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Campaign photo featuring the reference brand's logo
  • Campaign photo featuring the reference brand's logo
  • Campaign photo featuring the reference brand's logo
  • Campaign photo featuring the reference brand's logo
  • Campaign photo featuring the reference brand's logo
  • Campaign photo featuring the reference brand's logo
  • Logo of a client brand for home textiles and home decor photography
  • Logo of a client brand for home textiles and home decor photography
  • Logo of a client brand for home textiles and home decor photography
  • Logo of a client brand for home textiles and home decor photography
  • Logo of a client brand for home textiles and home decor photography
  • Logo of a client brand for home textiles and home decor photography
  • Logo of a client brand for home textiles and home decor photography
  • Jewelry and accessories photo shoot: reference brand logo
  • Jewelry and accessories photo shoot: reference brand logo
  • Jewelry and accessories photo shoot: reference brand logo
  • Jewelry and accessories photo shoot: reference brand logo
  • Jewelry and accessories photo shoot: reference brand logo
  • Jewelry and accessories photo shoot: reference brand logo
  • Jewelry and accessories photo shoot: reference brand logo

Our selected references from various industries

A selection of our clients from the corporate, industrial, food, and fashion sectors.

  • NEURONIC logo
  • TripAdvisor logo
  • Türk Telekom logo
  • The "VitrA Eczacıbaşı" name under the E.C.A. and SEREL logos
  • Polisan Home Cosmetics logo
  • Borusan EnBW Energy Partnership logo
  • Dorak Holding logo
  • Özyeğin University logo
  • ColorNDrive logo
  • UFO logo
  • Erdem Davetiye 1980 logo
  • Istanbul People's Theater logo
  • The Mutlusan Electric logo
  • The OPRE logo and the slogan "INSULATES THE FUTURE" below it
  • FORM button logo
  • EPHESUS logo
  • Can logo
  • The Makascım.com logo
  • Fashion shoot reference brand logo
  • Fashion shoot reference brand logo
  • Fashion shoot reference brand logo
Areas of operation

What work have we done with these brands?

The lines below show the types of work we actually do with each brand group. You can click on the lines to go to the relevant service page.

Since 2005 we have worked with more than 500 clients from over 10 countries; the list shows a selection.

Customer experiences

How do our customers describe the process?

From more than 380 Google reviews written for LUX Production, we picked the ones closest to this page's services. Check out the Google reviews.

5/5 Google review

Professional and great team. We worked with them in both location and studio shootings, and they determined our needs with their expertise and offered quick solutions and suggestions. We entrust all the processes of both decorated and white background shots of our Dreamy Rikka brand for all domestic and international marketplaces with peace of mind. You will definitely not need to look for a different alternative.

Çiğdem Görel Dreamy Rikka Home Textile · Home Textiles and Marketplace
5/5
5/5 Google review

Our trusted partner for corporate photo and video shoots.

Kadir Kuğu PIAPEX E-Commerce Consultant
5/5
5/5 Google review

“From the very first moment I met Lux Production, I truly experienced a ‘professional team spirit’🌟 Once you’ve met this team, there’s no need to look for any other options because you can be sure they’ll meet all your needs flawlessly✅ I’d like to extend my heartfelt thanks to the ’Lux Production Team,’ led by Mr. Burak, for the dazzling and exciting work they’ve created for my brand 👏🤵‍♂️🎩‘

Volkan Ates Natural Beauty Cosmetics · Cosmetics Photo Shoot
5/5
5/5 Google review

“We’re very pleased with their work. They’re a professional, efficient team that delivers the same high quality on every shoot. We highly recommend them.”

Ugur Duzel Ahoy Towels LLC · Home Textiles
5/5
5/5 Google review

“The entire process went smoothly, from the initial stage all the way through to receiving the photos. It’s really hard not to feel at ease when working with Burak Hoca. Besides, it wouldn’t be right for me to comment on Burak Hoca’s experience and talent. I’m very pleased with all of my personal branding and corporate portrait photos, and I love using them across all platforms. I’d also like to thank the entire team once again for their support throughout the process!”

Hakan Şık Corporate executive portrait
5/5
5/5 Google review

“Hello everyone, We at Şahin Metal received assistance from them for our product catalog photos. We’d like to thank them very much for their service, speed, and the amazing photos. Tufan ÖZAY”

Şahin Metal Industry Product catalog photoshoot
5/5
5/5 Google review

"I'm thrilled with this studio. They do excellent work at a very reasonable price. The entire team is very courteous and professional. We will definitely continue working with Burak Bulut."

Cuma Sürücü Glamlens.de · E-commerce, Germany
5/5
5/5 Google review

“It’s a wonderful place where the atmosphere feels less like you’ve gone to a studio and more like they’ve come to your home, a place filled with talented artists so skilled that you’ll want to display every photo they take on a billboard. You can choose them with complete confidence and peace of mind for your portrait, product, and other photo shoots.”

Çağla Cömertgil Portrait and product photography
5/5
Operations and planning

How does the process work from the brief to delivery?

We align technical and aesthetic decisions with the brand-approved mood board and shoot list; we set aside the shoot day for production.

01

Brief and usage analysis

We go through the product type, stock and angle count, brand language, sales platforms, photo and video formats and the delivery date together.

Step outputBasic scope of production
02

Mood board and brand approval

We plan the lighting character, background, model, hair and makeup, styling, props and video flow with visual references; after revisions, the plan becomes the final shot list.

Step outputApproved mood board and production plan
03

Physical production and delivery

We carry out the approved plan on a real set. We then finish retouching, color matching, video editing and platform crops for the selected frames, and deliver standard e-commerce files in 3 to 10 business days.

Step outputFinal photo and video files
Line 1

Styled video

Continuous light, motorized slider and turntable, macro transitions and focus pulls. A set that stays stable during movement.

Line 2

Styled photo

Still life and on-model images using the same set and color choices. Magazine-quality imagery for campaigns and social media.

Line 3

Product on a white background

Cutouts, variants, and angle series. Marketplace main images are produced on the same day using the same color reference.

Home textiles campaign

We show the product and build the brand's feel at the same time

For the towel and bathrobe range, we planned the color palette, texture, model movement and physical sets as a consistent visual whole.

A home textiles campaign photo featuring a model using a towel product as if it were a pillow
Towel product line · lifestyle concept
A photo shoot featuring two models in bathrobes and towels floating in the air
Bathrobes and towels · styled photo shoot
A photo for a jewelry campaign featuring a gold bracelet and a ring with a green stone against a dark blue background
Jewelry campaign · physical set and lighting design
Featured campaign video

Ashley Joy hair care campaign

A horizontal ad video in the same visual language as the photographs. In this campaign we planned the product, model, light and edit together.

Horizontal ad video

A campaign edit that shows the product's benefit through model movement and close-up detail

You can play the video on this page or You can watch it on YouTube.

Our team

Photography, video, art direction and post-production under one roof

For the team you will work with and our areas of expertise, see the LUX Production About page for details.

Burak Bulut Yıldırım, photographer and producer

Burak Bulut Yıldırım

Founder · photographer · producer

Lighting design, optical decisions, product accuracy, and overall technical management.

Meryem Aydın, artistic director and set designer

Meryem Aydın

Art director · set design

Brand-specific prop selection, physical set design, floor and texture design, and mood board creation.

Süleyman, video and photography production team

Süleyman

Video · Photo

Product videos, motion shots and on-set camera operation.

Kadri, a professional retouching specialist

Kadri

Post-production · retouching

Surface cleaning, advanced skin retouching, color standardization across product lines.

Simge, the production and photography team

Simge

Production · photography

Operational coordination, customer communication, and management of the set workflow.

Production standard

We preserve the product's true texture on the physical set

We do not use digital effects in our main product images; we photograph the actual product using professional lighting and physical props.

Real product · real set

We don't put AI in place of the product

Some of the styled images you see on similar pages are now produced synthetically. These images can misrepresent packaging texture, material sheen and color accuracy; when the box is opened, the customer notices the difference.

Our art director, Meryem Aydın, selects props specifically for the brand and physically experiments with the background color and texture. The photographer and videographer set up the lighting design on set based on the product’s surface: controlling reflections on glossy glass and metal, and emphasizing texture on matte surfaces. What you see on screen is exactly the same as the product that comes out of the box.

We may use AI tools only to develop ideas or make limited adjustments to the background. The standards for cutout e-commerce photography and physical still life production are explained on their respective pages.

Approval, selection and preparation

When is approval granted, and how does the revision process work?

All decisions are approved in advance of the shoot, as outlined in the mood board and shoot list. The day of the shoot is when this plan is put into action.

Confirmation before the shoot, selection after the shoot

The brand approves the concept, moodboard, set, model and shot list before the shoot. We follow that approved plan on the day, checking framing, focus and lighting on screen while shooting tethered to a computer.

All photos taken are shared in low resolution the next day for selection. The photos you select are retouched and delivered with platform-specific cropping.

Corrections to the submitted files related to color, cleanup and formatting are included in the scope of the project.

Before sending the products to the studio

If the product arriving via shipping can go straight into the set, the shoot day is shortened. These five preparation steps prevent the most common delays.

  • A clean and complete product. Make sure the packaging, labels, lids, and accessories are all there; fingerprints and dust will slow you down.
  • Ironing and steam for textiles. Wrinkled fabric is smoothed with an iron, not in retouching.
  • Spare units of critical products. They act as a backup for glass, mirrored surfaces and open packaging.
  • Reference image. Two or three images you like will speed up the mood board phase.
  • Usage channel and return preference. Tell us whether the images are for Amazon A+, Trendyol, your website or Meta ads; your return preference sets the post-shoot logistics.
Let's talk about your project

Send us your product group and target channels, and we'll define the production scope together

Send us the number of products, the desired photo angles, video requirements, distribution channels, and the delivery date. We’ll clarify the type of shoot, set, and model requirements within the same day and prepare a detailed quote item by item.

We shoot clothing, socks and seasonal collections for catalogs, lookbooks and campaigns with consistent styling and color. The same team produces the photos and the video.

In cosmetics and fragrance shoots we control packaging reflections, pigment texture and liquid forms with light; shoots of skin application with models are included.

In jewelry photography we control stone clarity, metal shine and macro detail; photos and video for e-commerce, catalogs and campaigns.

We deliver main images, variants and detail shots for Amazon, Trendyol and Etsy in the ratio and resolution each platform asks for. Amazon A+ content shoots are part of this service.

Frequently asked questions

Answers on product photography, production and operations

The questions we hear most before a shoot: pricing, shipping, delivery time, revisions and the use of AI.

What factors determine the prices for professional photography and product shoots in Istanbul?

The budget is itemized by product type, product count, number of angles, shoot format (white-background e-commerce, physical sets or a concept with models) and video requirements. Hair and makeup, outdoor locations and model usage rights appear as separate items in the quote. The final quote always follows the approved moodboard and set plan.

How are mood boards and production plans developed?

After reviewing your product brief and references, we’ll create a mood board for your brand. The shoot begins once every detail, from the background color and props to the light balance and the model’s styling, has been documented in writing with your feedback. No item enters the set without your approval.

When are the files delivered after the shoot?

All photos taken are shared in low resolution the day after the shoot so you can make your selections. Delivery of the final folder varies depending on the number of products, the extent of retouching, and the editing workload; for standard e-commerce files, it is typically scheduled to take between 3 and 10 business days. For larger campaigns and industrial films, the timeline is determined at the outset.

How do retouching and revisions work after delivery?

All decisions are finalized before the shoot, based on the approved mood board and shot list; this step minimizes the need for revisions from the outset. Post-delivery corrections related to color, cleanup, and formatting are included in the project scope.

Can we ship products from outside Istanbul or from Europe?

Yes. You can ship products to our Istanbul studio from anywhere in Türkiye and from European countries. We handle receiving the products, storing them, protecting them during the shoot, the approval flow and returning them to you or your warehouse at the end of the project. Selection and delivery run fully remote.

How do you work with brands based in Berlin or elsewhere in Europe?

Production and shooting are based at our Istanbul studio. For projects in Europe, particularly in Berlin, we rent studios or set up outdoor locations as needed. You can manage the workflow from your own country through online meetings, the digital mood board process and secure shipping.

Can both product photos and a promotional video be shot on the same shoot day?

Yes. Three shooting lines run in our studio on the same production day: styled video, styled photography and white-background product photography. All three follow the same lighting and color decisions, so the material stays visually consistent, and work that often takes two or three days fits into one.

Do you use artificial intelligence (AI) to create commercial photographs?

Your main e-commerce and sales images are shot with your actual physical product, in a physical studio setup, using professional studio lighting. We may use AI software only when brainstorming composition ideas or for very minor background retouching. We do not deliver any images labeled as photographs that synthetically alter the product’s material, label, or shape.

Do you offer photography training for organizations or individuals?

Yes. We bring over 20 years of field experience to our training programs and have reached more than 6,000 students to date. Corporate photography training for company staff, or a private photography lesson for the person who leads your brand’s visuals, is given with content specific to your organization.

What should we provide you with to get the project started and receive a quote?

The number of products, their material (glass, matte, textile and so on), one visual example of your brand's style and where the content will be used. If you want models, tell us at the start; it lets us set the budget much more precisely. We also quote for a single marketplace main image.

Guides

Guides we recommend before planning a shoot

Platform image sizes, Amazon rules, the image types that affect sales, and the difference between real photography and AI renders. These four topics set the budget and the file plan.

Corporate
The next step

Send us your product list and intended use, and we'll choose the right type of shoot together

Share the quantity, materials, number of angles and the channels where the images will be used; we will define the scope and prepare an itemized quote.

We also quote single-product marketplace main images; projects that start small often become regular work.

LUX Photo Video Production

Istanbul studio: 5 minutes from Levent Metro and Kanyon Mall.

Street address: Meydan Street No. 8B, 34413 Kağıthane / Istanbul

Berlin and Europe service area: a project-based model built on studio rental, outdoor setups and shipping products to our Istanbul studio. For brands in Europe, see our Product photographer in Berlin guide. We run headshot sessions in Berlin through justaheadshot.co as a separate brand.

Phone: +90 532 511 69 92 · Collaboration and brief: bilgi@luxproduksiyon.com · Detailed address information: Contact page

Last updated: November 2026.