A beauty campaign photo featuring two models holding a bottle of cosmetics
Cosmetics Campaign · LUX Production
Product photography · e-commerce · advertising · photography and video

Product photography and advertising production in Istanbul

From e-commerce product shots on a white background to model-based campaigns, and from stylized still-life shoots to short product videos, we manage the entire process using the mood board, shot list, and physical set plan approved by your brand.

21 years2005–2026 commercial production experience
380+Verified Google customer review
2–3 setsSimultaneous photo and video capabilities on the same day
An advertising campaign featuring three models and a line of cosmetic products
Consistent lighting, color, and visual language for the cosmetics product lineCosmetics product line · promotional campaign
Filming Services

Choose the filming service that best suits your needs

We manage product, marketplace, campaign, video, and corporate shoots using the same planning system. Portrait shoots, however, follow a separate process with their own unique preparation and direction.

Not sure which photography service you need?
Please share the product category, quantity, the platforms where the visuals will be used, and the delivery date; let’s work together to determine the required models, sets, photos, and video content.

★ 4.9380+ verified Google reviewsCheck out all the Google reviews
· 5/5 Google reviewHome textiles and marketplace

“You definitely won’t need to look for any other options.”

Çiğdem Görel · Dreamy Rikka Home Textiles
· 5/5 Google reviewE-commerce · Germany

“I’m thrilled with this studio.”

Cuma Sürücü · glamlens.de
Corporate References

Selected examples from the brands we work with

The list below shows the actual areas of operation where we collaborate with brands.

Since 2005, we have worked with more than 500 organizations from over 10 countries; the list includes some highly representative examples.

Operations and Planning

A three-step workflow from brief to delivery

We align technical and aesthetic decisions with the brand-approved mood board and shoot list; we set aside the shoot day for production.

01

Brief and Usage Analysis

The product’s characteristics, inventory levels, number of SKUs, brand messaging, sales platforms, photo and video formats, and delivery date are analyzed together.

Step outputBasic scope of production
02

Mood Board and Brand Approval

The lighting, set, model, hair and makeup, styling, props, and video sequence are planned using visual references; these are refined through revisions to form the final shot list.

Step outputApproved mood board and production plan
03

Physical production and delivery

The approved edit is applied to the actual footage. Retouching, color grading, editing, and platform cuts are completed on the selected frames, and a folder ready for broadcast is delivered.

Step outputFinal photo and video files
Home Textiles Campaign

When we showcase the product, we also convey the brand’s essence

In the towel and bathrobe collection, the color palette, texture, design motifs, and physical embellishments were coordinated within a single visual language.

A home textiles campaign photo featuring a model using a towel product as if it were a pillow
Towel Product Line · Lifestyle Concept
A photo shoot featuring two models in bathrobes and towels floating in the air
Bathrobes and Towels · Styled Photo Shoot
A photo for a jewelry campaign featuring a gold bracelet and a ring with a green stone against a dark blue background
Jewelry Campaign · Physical Set and Lighting Design
Featured commercial

Ashley Joy Hair Care Product Campaign

A horizontal advertising video that unfolds within the same visual universe as the photograph; it is one of our campaign examples where the product, model, lighting, and narrative style are all carefully orchestrated.

Landscape-oriented promotional video

A campaign concept that illustrates the product’s benefits through model movements and close-up details

You can play the video on this page or You can watch it on YouTube.

Corporate Staff

Photography, video, art direction, and post-production—all under one roof

The structure of the team you'll be working with and our areas of expertise On the LUX Production corporate page you can examine.

Burak Bulut Yıldırım, photographer and producer

Burak Bulut

Founder · Photographer · Producer

He oversees lighting design, optical mathematics, product accuracy, and key technical decisions.

Meryem Aydın Yıldırım, artistic director and set designer

Mary

Art Director · Set Design

We handle brand aesthetics, physical decor setup, visual cohesion, and mood board creation.

Süleyman, video and photography production team

Süleyman

Video · Photo

Motion graphics, product demonstration videos, and on-set camera operations.

Kadri, a professional retouching specialist

Kadri

Post-production · retouching

Surface cleaning, advanced skin retouching, color standardization across product lines.

Simge, the production and photography team

Icon

Production · Photography

Operational coordination, customer communication, and management of the set workflow.

Production standard

We preserve the product's true texture on the physical set

We do not use digital effects in our main product images; we photograph the actual product using professional lighting and physical props.

Real product · real set

We are not replacing the product with artificial intelligence

Main e-commerce and advertising images are produced using the actual physical product and professional lighting. We do not present images that synthetically alter the product’s material, label, or shape with a photo caption.

We can only use artificial intelligence tools during the idea-generation or preliminary planning phases.

E-commerce product photography standards with Physical still life production You can read about the differences between them on the relevant pages.

Organizational satisfaction

How do our business partners describe the production process?

The following reviews were selected from verified 5-star Google reviews. The full list In Google reviews, project reports in customer stories you can examine.

Product and video production · 5/5

"We worked with them on photo and video shoots for our products, and we were very pleased with the results. We were particularly impressed by their professionalism and creativity during the lifestyle photo shoot with models. I highly recommend them for their work ethic, teamwork, and meticulous attention to on-time delivery."

Onur Ozgul · Zoi Heat
Product photoshoot · Berlin-based brand · 5/5

“A studio I found entirely online and reached out to—they gave me an amazing experience. You can contact them with complete confidence for any project in this field; we were very satisfied with our product photos and videos.”

Bengisu Deres · Physkit Berlin
E-commerce · Germany · 5/5

“They photographed the product images for our e-commerce company with great care, using professional, high-quality photographers. … Considering the references from this studio, which provides such excellent service, their photography rates are also quite reasonable.”

Recep Sermet · ColorN Drive
Jewelry production · Australia · 5/5

“We had a great experience. The staff was very professional and friendly, and they made our experience amazing. … We are very happy with the results, and we will definitely work with you again.”

Tarik Buyukseker · Zehrai Jewellery, Big Sugar Pty Ltd
Corporate Portraits and Personal Branding · 5/5

“The entire process went smoothly, from the initial stage all the way through to receiving the photos. … I’m very happy with all of my personal branding and corporate portrait photos, and I love using them across all platforms.”

Hakan Şık · Portrait of a Corporate Executive
In-house corporate training · 5/5

“We organized some fantastic photography workshops for KoçSistem employees. You can get the most professional and friendly training there—I always recommend it...”

Orkun Dursun · KoçSistem
Let's talk about your project

Please share your product category and target channels, and let’s work together to clarify the scope of production

To request a quote, simply provide the number of products, the desired photo angles, any video requirements, the distribution channels, the delivery date, and, if available, sample brand visuals.

Leave your textiles in the hands of only the best! Our team of professional photographers and videographers are here to create images that will represent your brand in the best way.

If you want to make a difference in the world of beauty and cosmetics, our team of professional photographers and videographers are very experienced. Let's get your work on billboards.

If you need the perfect jewelry photo and video shoots to dazzle your customers and highlight the charm of your jewelry, you are in the right place!

Selling your products on Amazon and Trendyol is now easier and more effective. We are here to shoot your products and impress your customers with our Amazon product photo and video shooting service.

Frequently Asked Questions

Answers regarding product photography, production, and operational processes

We transparently share the operational and technical limitations your brand needs to be aware of before the shoot. Review our answers regarding pricing, shipping processes, product deliveries, and AI integration.

What factors determine the prices for professional photography and product shoots in Istanbul?

Budgeting is done item by item based on product type, the number of shots to be taken, the number of angles requested, the shooting format (white background for e-commerce, physical set, model-based concepts), and video requirements. Hair and makeup artists to be included in the team, as well as contracts for the use of outdoor locations or models, are transparently itemized within the proposal. The final proposal is always based on the approved mood board and set plan.

How are mood boards and production plans developed?

After reviewing the product brief and references you’ve shared with us, we’ll present a mood board that aligns with the spirit of your brand. Based on your feedback, every detail—from the background color to the props, and from the balance of light and shadow to the model’s styling—is laid out in writing, and the shoot begins only after this is approved.

How are your filming and delivery schedules organized?

The raw photos taken will be sent to you digitally the very next day after the shoot so you can make your selections. Delivery of the final folder typically takes 3–10 business days for standard e-commerce files, though this may vary depending on the number of products, the intensity of color correction (retouching), and the editing workload. For comprehensive campaigns or industrial films, a custom schedule is established from the outset.

Can we ship products from outside Istanbul or from Europe?

Absolutely. You can ship products to our Istanbul studio from anywhere in Turkey and from European countries. The entire process—from receiving and storing the products at the studio, to ensuring a damage-free shooting environment, managing the approval workflow, and returning the products to you or your warehouse upon project completion—is handled in a professional and organized manner.

What is your business model for working with brands based in Berlin or Europe?

Our Istanbul studio serves as the main hub for our operations and shoots. However, for projects across Europe—particularly in Berlin—we can arrange studio rentals or organize outdoor shoots tailored to the specific needs of the production. Through online meetings, digital mood board processes, and secure shipping logistics, we enable you to manage the workflow from your home country.

Can both product photos and a promotional video be shot on the same shoot day?

Yes. Thanks to our large studio capacity, we can shoot 2–3 different sets simultaneously, provided they fall within the scope of the project. This way, while e-commerce shots with a white background are being produced, still life concepts or dynamic product videos tailored for Reels/TikTok can be recorded right next to them. This ensures visual consistency across all materials while saving time.

Do you use artificial intelligence (AI) to create commercial photographs?

Our top priority is to maintain credibility. That’s why your main e-commerce and sales images are photographed using your actual physical product, in physical settings, and with professional studio lighting. We may use AI software to save time when brainstorming composition ideas or making very minor background retouches. However, we will never present you with any image labeled as a photograph that synthetically alters the product’s material, label, or shape.

Do you offer photography training for organizations or individuals?

Yes, we’re building on our more than 20 years of industry experience through training. Our training programs, which have reached more than 6,000 people, are designed for company employees; Corporate Photography Training Courses or one that focuses solely on your brand’s visual identity private photography lesson It is provided with content that is entirely specific to the organization.

What should we provide you with to get the project started and receive a quote?

All we need is the quantity of the product to be photographed, its material (glass, matte, textile, etc.), a visual example that reflects your brand’s style, and information on where the content will be used (Amazon A+, website, Meta Ads). If you have a specific request involving a model, please let us know—this will help us create a much clearer budget plan.

Strategic information sources

Guides We Recommend Before Planning a Shoot

Channel measurement standards, e-commerce conversion dynamics, Amazon requirements, and the philosophy of reality are factors that directly influence your project’s budget and file planning.

Institutional depth

LUX Photo Video Production

Istanbul Studio: Located just a 5-minute walk from the Levent Metro station and Kanyon Mall.

Street Address: Meydan Street No. 8B, 34413 Kağıthane / Istanbul

Berlin and the European Network: A project-based model that includes studio rentals, open-space setups, and logistics for transporting products to the Istanbul studio. Prepared for our global business partners Guide to Product Photographers in Berlin You can take a look. Professional headshot projects based in Berlin, through our international network, justaheadshot.co is managed through it.

Hotline: +90 532 674 05 89 · Collaboration and Brief: [email protected] · Detailed Address Information: Contact Page

Our website was last updated on July 16, 2026.