A beauty campaign photo featuring two models holding a bottle of cosmetics
Cosmetics Campaign · LUX Production
Product photography · e-commerce · advertising · photography and video

Product photography and advertising production in Istanbul

From e-commerce product shots on a white background to model-based campaigns, and from stylized still-life shoots to short product videos, we manage the entire process using the mood board, shot list, and physical set plan approved by your brand.

We’ve been working at LUX Production’s Kağıthane studio since 2005. Products are shipped to the studio from all over Turkey and Europe, and the selection and delivery processes are handled remotely. Quotes are prepared item by item based on the number of products, the type of shoot, model and set requirements, and the scope of post-production.

Since 2005Production at the Istanbul studio
386Google review
More than 10a brand from the country
500+customer
Three lines on the same day

How many sets are worked on together on the same day?

At LUX Production’s Istanbul studio, three production lines operate simultaneously on the same production day: set-based video, set-based photography, and white-background product photography. Since all three lines adhere to the same lighting and color decisions, the photographs, videos, and marketplace images are consistent in their visual style. Work that would otherwise take two or three days elsewhere is completed in a single day.

Main sales images are produced using the actual product, in a physical setting, and with studio lighting. We do not deliver images that synthetically recreate the product’s texture, label, or shape, even if they are labeled as “product photos.”.

3 setsSimultaneous filming line
1 dayPhotos and videos together
A single visual languageLighting and color decisions are shared
An advertising campaign featuring three models and a line of cosmetic products
Consistent lighting, color, and visual language for the cosmetics product lineCosmetics product line · promotional campaign
Our References

Our portfolio of product, campaign, and e-commerce photo shoots

Brands we’ve collaborated with on projects in cosmetics, promotional campaigns, home textiles, and jewelry.

  • Cosmetics product photo shoot: Reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Cosmetics product photo shoot: Reference brand logo
  • Campaign photo featuring the reference brand's logo
  • Campaign photo featuring the reference brand's logo
  • Campaign photo featuring the reference brand's logo
  • Campaign photo featuring the reference brand's logo
  • Campaign photo featuring the reference brand's logo
  • Campaign photo featuring the reference brand's logo
  • Logo of a leading brand for home textiles and home decor photo shoots
  • Logo of a leading brand for home textiles and home decor photo shoots
  • Logo of a leading brand for home textiles and home decor photo shoots
  • Logo of a leading brand for home textiles and home decor photo shoots
  • Logo of a leading brand for home textiles and home decor photo shoots
  • Logo of a leading brand for home textiles and home decor photo shoots
  • Logo of a leading brand for home textiles and home decor photo shoots
  • Jewelry and accessories photo shoot—reference brand logo
  • Jewelry and accessories photo shoot—reference brand logo
  • Jewelry and accessories photo shoot—reference brand logo
  • Jewelry and accessories photo shoot—reference brand logo
  • Jewelry and accessories photo shoot—reference brand logo
  • Jewelry and accessories photo shoot—reference brand logo
  • Jewelry and accessories photo shoot—reference brand logo

Our selected references from various industries

A selection of our clients from the corporate, industrial, food, and fashion sectors.

  • NEURONIC logo
  • TripAdvisor logo
  • Türk Telekom logo
  • The "VitrA Eczacıbaşı" name under the E.C.A. and SEREL logos
  • Polisan Home Cosmetics logo
  • Borusan EnBW Energy Partnership logo
  • Dorak Holding logo
  • Özyeğin University logo
  • ColorNDrive logo
  • UFO logo
  • Erdem Davetiye 1980 logo
  • Istanbul People's Theater logo
  • The Mutlusan Electric logo
  • The OPRE logo and the slogan "INSULATES THE FUTURE" below it
  • FORM Button Logo
  • EPHESUS logo
  • Can logo
  • The Makascım.com logo
  • Fashion shoot reference brand logo
  • Fashion shoot reference brand logo
  • Fashion shoot reference brand logo
Areas of Operation

What projects have we carried out in collaboration with these brands?

The lines below show the types of work we actually do with each brand group. You can click on the lines to go to the relevant service page.

Since 2005, we have worked with brands from more than 10 countries and a total of over 500 clients; the list includes some highly representative examples.

Customer experiences

How do our customers describe the process?

From the 386 reviews posted on Google for LUX Production, we selected the ones most relevant to the services offered on this page. Check out the Google reviews.

5/5 Google review

Professional and great team. We worked with them in both location and studio shootings, and they determined our needs with their expertise and offered quick solutions and suggestions. We entrust all the processes of both decorated and white background shots of our Dreamy Rikka brand for all domestic and international marketplaces with peace of mind. You will definitely not need to look for a different alternative.

Cigdem Gorel Dreamy Rikka Home Textile · Home Textiles and Marketplace
5/5
5/5 Google review

Our trusted partner for corporate photo and video shoots.

Kadir Kuğu PIAPEX E-Commerce Consultant
5/5
5/5 Google review

“From the very first moment I met Lux Production, I truly experienced a ‘professional team spirit’🌟 Once you’ve met this team, there’s no need to look for any other options because you can be sure they’ll meet all your needs flawlessly✅ I’d like to extend my heartfelt thanks to the ’Lux Production Team,’ led by Mr. Burak, for the dazzling and exciting work they’ve created for my brand 👏🤵‍♂️🎩‘

Volkan Ates Natural Beauty Cosmetics · Cosmetics Photo Shoot
5/5
5/5 Google review

“We’re very pleased with their work. They’re a professional, efficient team that delivers the same high quality on every shoot. We highly recommend them.”

Ugur Duzel Ahoy Towels LLC · Home Textiles
5/5
5/5 Google review

“The entire process went smoothly, from the initial stage all the way through to receiving the photos. It’s really hard not to feel at ease when working with Burak Hoca. Besides, it wouldn’t be right for me to comment on Burak Hoca’s experience and talent. I’m very pleased with all of my personal branding and corporate portrait photos, and I love using them across all platforms. I’d also like to thank the entire team once again for their support throughout the process!”

Hakan Şık Profile of a Corporate Executive
5/5
5/5 Google review

“Hello everyone, We at Şahin Metal received assistance from them for our product catalog photos. We’d like to thank them very much for their service, speed, and the amazing photos. Tufan ÖZAY”

Şahin Metal Industry Product catalog photoshoot
5/5
5/5 Google review

"I'm thrilled with this studio. They do excellent work at a very reasonable price. The entire team is very courteous and professional. We will definitely continue working with Burak Bulut."

Cuma Sürücü Glamlens.de · E-commerce, Germany
5/5
5/5 Google review

“It’s a wonderful place where the atmosphere feels less like you’ve gone to a studio and more like they’ve come to your home—a place filled with talented artists so skilled that you’ll want to display every photo they take on a billboard. You can choose them with complete confidence and peace of mind for your portrait, product, and other photo shoots.”

Çağla Cömertgil Portrait and product photography
5/5
Filming Services

What kind of photography service do you need?

We manage product, marketplace, campaign, video, and corporate shoots across six separate production lines, all of which are integrated into the same planning system. Portrait Photography Services It is proceeding separately through its own preparation and guidance process.

Not sure which photography service you need?
Please share the product category, quantity, the platforms where the visuals will be used, and the delivery date; let’s work together to determine the required models, sets, photos, and video content.

Operations and Planning

How does the process work from the brief to delivery?

We align technical and aesthetic decisions with the brand-approved mood board and shoot list; we set aside the shoot day for production.

01

Brief and Usage Analysis

The product’s characteristics, inventory levels, number of SKUs, brand messaging, sales platforms, photo and video formats, and delivery date are analyzed together.

Step outputBasic scope of production
02

Mood Board and Brand Approval

The lighting, set, model, hair and makeup, styling, props, and video sequence are planned using visual references; these are refined through revisions to form the final shot list.

Step outputApproved mood board and production plan
03

Physical production and delivery

The approved layout is implemented on the actual set. Retouching, color consistency, layout adjustments, and platform-specific cuts are completed for the selected frames; standard e-commerce files are delivered within 3 to 10 business days.

Step outputFinal photo and video files
Line 1

Animated video

Continuous lighting, motorized slider and turntable, macro transitions, and focus pull. A set-up that remains stable during movement.

Line 2

Decorated photo

Still life and model shots featuring the same set design and color palette. Magazine-sized visuals for campaigns and social media.

Line 3

Product on a white background

Cutouts, variants, and angle series. Marketplace main images are produced on the same day using the same color reference.

Home Textiles Campaign

When we showcase the product, we also convey the brand’s essence

In the towel and bathrobe collection, the color palette, texture, design motifs, and physical embellishments were coordinated within a single visual language.

A home textiles campaign photo featuring a model using a towel product as if it were a pillow
Towel Product Line · Lifestyle Concept
A photo shoot featuring two models in bathrobes and towels floating in the air
Bathrobes and Towels · Styled Photo Shoot
A photo for a jewelry campaign featuring a gold bracelet and a ring with a green stone against a dark blue background
Jewelry Campaign · Physical Set and Lighting Design
Featured commercial

Ashley Joy Hair Care Product Campaign

A horizontal advertising video that unfolds within the same visual universe as the photograph; it is one of our campaign examples where the product, model, lighting, and narrative style are all carefully orchestrated.

Landscape-oriented promotional video

A campaign concept that illustrates the product’s benefits through model movements and close-up details

You can play the video on this page or You can watch it on YouTube.

Corporate Staff

Photography, video, art direction, and post-production—all under one roof

The structure of the team you'll be working with and our areas of expertise On the LUX Production corporate page you can examine.

Burak Bulut Yıldırım, photographer and producer

Burak Bulut

Founder · Photographer · Producer

Lighting design, optical decisions, product accuracy, and overall technical management.

Meryem Aydın Yıldırım, artistic director and set designer

Mary

Art Director · Set Design

Brand-specific prop selection, physical set design, floor and texture design, and mood board creation.

Süleyman, video and photography production team

Süleyman

Video · Photo

Motion graphics, product demonstration videos, and on-set camera operations.

Kadri, a professional retouching specialist

Kadri

Post-production · retouching

Surface cleaning, advanced skin retouching, color standardization across product lines.

Simge, the production and photography team

Icon

Production · Photography

Operational coordination, customer communication, and management of the set workflow.

Production standard

We preserve the product's true texture on the physical set

We do not use digital effects in our main product images; we photograph the actual product using professional lighting and physical props.

Real product · real set

We are not replacing the product with artificial intelligence

Most of the decorative images you see on similar pages are now produced digitally. These images distort the texture of the packaging, the sheen of the material, and the color accuracy; when the box is opened, the customer notices the difference.

Our art director, Meryem Aydın, selects props specifically for the brand and physically experiments with the background color and texture. The photographer and videographer set up the lighting design on set based on the product’s surface: controlling reflections on glossy glass and metal, and emphasizing texture on matte surfaces. What you see on screen is exactly the same as the product that comes out of the box.

We can only use artificial intelligence tools during the idea-generation or preliminary planning phases. E-commerce product photography standards with Physical still life production You can read about the differences between them on the relevant pages.

Approval, Selection, and Preparation

How does the approval process work during filming, and how do revisions work afterward?

To avoid any surprises during delivery, we make the framing decisions on set and the file selection decisions together during the selection phase.

Confirm on the set, then choose

The framing, focus, and product placement are all approved together on screen during the shoot. For brands working remotely, the set footage is shared the same day, and decisions are made before the shoot is over.

All photos taken are shared in low resolution the next day for selection. The photos you select are retouched and delivered with platform-specific cropping.

Corrections to the delivered files related to color, cleanup, and formatting are addressed within the scope of the project. Requests for new framing, new concepts, or new products that fall outside the scope of the project are planned separately.

Before sending the products to the studio

If the product arriving via shipping can go straight into the set, the shoot day is shortened. Following these five preparation steps eliminates the most common delays right from the start.

  • A clean and complete product. Make sure the packaging, labels, lids, and accessories are all there; fingerprints and dust will slow you down.
  • Ironing and steam for textiles. Wrinkled fabric is smoothed out with an iron, not by mending.
  • Spare units of a critical product. It provides an extra layer of protection for glass, mirror surfaces, and open packaging.
  • Reference image. Two or three images you like will speed up the mood board phase.
  • Channel of use and return preference. Amazon A+, Trendyol, website, or Meta ad information frame; the return preference, meanwhile, determines the post-shoot logistics.
Let's talk about your project

Please share your product category and target channels, and let’s work together to clarify the scope of production

Simply provide the number of products, the desired photo angles, video requirements, distribution channels, and the delivery date. We’ll clarify the type of shoot, set, and model requirements within the same day and prepare a detailed quote item by item.

Leave your textiles in the hands of only the best! Our team of professional photographers and videographers are here to create images that will represent your brand in the best way.

If you want to make a difference in the world of beauty and cosmetics, our team of professional photographers and videographers are very experienced. Let's get your work on billboards.

If you need the perfect jewelry photo and video shoots to dazzle your customers and highlight the charm of your jewelry, you are in the right place!

Selling your products on Amazon and Trendyol is now easier and more effective. We are here to shoot your products and impress your customers with our Amazon product photo and video shooting service.

Frequently Asked Questions

Answers regarding product photography, production, and operational processes

We transparently share the operational and technical limitations your brand needs to be aware of before the shoot. Review our answers regarding pricing, shipping, revisions, and artificial intelligence.

What factors determine the prices for professional photography and product shoots in Istanbul?

The budget is itemized based on product type, number of shots to be taken, number of desired angles, shooting format (white background for e-commerce, physical set, model-based concept), and video requirements. The hair and makeup team, outdoor location, and model usage rights are listed as separate line items in the proposal. The final proposal is always based on the approved mood board and set plan.

How are mood boards and production plans developed?

After reviewing your product brief and references, we’ll create a mood board tailored to your brand. Once every detail—from the background color to the props, and from the balance of light and shadow to the model’s styling—has been documented in writing along with your feedback, the shoot begins. No item enters the set without your approval.

How are your filming and delivery schedules organized?

All photos taken are shared in low resolution the day after the shoot so you can make your selections. Delivery of the final folder varies depending on the number of products, the extent of retouching, and the editing workload; for standard e-commerce files, it is typically scheduled to take between 3 and 10 business days. For comprehensive campaigns and industrial films, the timeline is determined at the outset.

How does the editing and revision process work for submitted files?

The framing, focus, and product placement are all approved on-screen during the shoot; this step minimizes the need for revisions from the outset. Post-delivery corrections related to color, cleanup, and format are addressed within the scope of the project. Requests for new framing, new concepts, or new products are outside the scope and must be planned separately.

Can we ship products from outside Istanbul or from Europe?

Yes. You can ship products to our Istanbul studio from anywhere in Turkey and from European countries. The process of receiving products at the studio, storing them, ensuring a damage-free shooting environment, the approval workflow, and the return shipment to you or your warehouse upon project completion is managed in a professional, organized manner. Selection and delivery are handled entirely remotely.

What is your business model for working with brands based in Berlin or Europe?

Our Istanbul studio serves as the hub for production and filming. For projects in Europe—particularly in Berlin—we rent studios or set up outdoor locations as needed. You can manage the workflow from your home country through online meetings, the digital mood board process, and secure shipping logistics.

Can both product photos and a promotional video be shot on the same shoot day?

Yes. Our studio has the capacity to run three production lines simultaneously on the same day: set-based video, set-based photography, and white-background product photography. Since all three lines follow the same lighting and color schemes, visual consistency is maintained across all materials, and work that would otherwise take two or three days elsewhere can be completed in a single day.

Do you use artificial intelligence (AI) to create commercial photographs?

Your main e-commerce and sales images are shot with your actual physical product, in a physical studio setup, using professional lighting. We may use AI software only when brainstorming composition ideas or for very minor background retouching. We do not deliver any images labeled as photographs that synthetically alter the product’s material, label, or shape.

Do you offer photography training for organizations or individuals?

Yes. We bring over 20 years of field experience to our training programs and have reached more than 6,000 students to date. Whether it’s corporate photography training for company employees or training focused on your brand’s visual director, private photography lesson It is provided with organization-specific content.

What should we provide you with to get the project started and receive a quote?

All we need is the quantity of the product to be photographed, the material (glass, matte, textile, etc.), a visual example that reflects your brand’s style, and information on where the content will be used. If you have a specific design in mind, specifying this from the start will help us establish a much clearer budget. We also prepare quotes for single-product marketplace main images.

Strategic information sources

Guides We Recommend Before Planning a Shoot

Channel measurement standards, e-commerce conversion dynamics, Amazon requirements, and the philosophy of reality are factors that directly influence your project’s budget and file planning.

Institutional depth
The next step

Please send us your product list and intended use, and let’s work together to determine the right type of shoot.

Simply provide the quantity, material, number of angles required, and the channel you plan to broadcast on; we’ll calculate the scope and prepare a detailed quote item by item.

We’re also preparing a proposal for the main image of a single-product marketplace; projects that start small often turn into ongoing work.

LUX Photo Video Production

Istanbul Studio: It is a 5-minute walk from the Levent Metro station and Kanyon Mall.

Street address: Meydan Street No. 8B, 34413 Kağıthane / Istanbul

Berlin and Europe service area: A project-focused model involving studio rentals, open-space setups, and logistics for transporting products to our Istanbul studio. We have developed this for brands in Europe Product photographer in Berlin You can take a look. Professional headshot projects based in Berlin, through our international network, justaheadshot.co is managed through it.

Hotline: +90 532 674 05 89 · Collaboration and brief: [email protected] · Detailed address information: Contact Page

The page content was last updated in August 2026.