Product introduction video
Vertical or horizontal video formats for Reels, TikTok, e-commerce content, and social media ads.
Explore product video
We create e-commerce catalog, product launch and campaign content at our Istanbul studio. Together, we plan the photography, video, models and sets around your product count, intended channels and delivery needs.
We’ve been working at LUX Production’s Kağıthane studio since 2005. Products are shipped to the studio from across Türkiye and Europe, and the selection and delivery processes are handled remotely. Quotes are prepared item by item based on the number of products, the type of shoot, model and set requirements, and the scope of post-production.
Three main production areas: regular e-commerce and catalog photography, photos and videos for product launches, and corporate photography and video. Product videos and portrait shoots are also featured on their own pages.

Add your new products to your catalog using the same lighting, angle, and file standards. Get a quote based on the number of products and the scope of delivery.
Explore e-commerce photography
Let’s plan styled photography, product-in-use images and short videos for your new product within a single production schedule.
Explore launch and campaign production
Let’s plan your event, interview, facility, and team photo shoots based on your location and production needs.
Explore corporate production
White-background, styled and on-model product photography, with consistent color for e-commerce.
Explore product photographyVertical or horizontal video formats for Reels, TikTok, e-commerce content, and social media ads.
Explore product video
Portrait and headshot sessions for executives, actors, artists and anyone who needs a personal brand portrait.
Explore our portrait servicesNot sure which photography service you need?
Please share the product category, quantity, the platforms where the visuals will be used, and the delivery date; let’s work together to determine the required models, sets, photos, and video content.
At LUX Production’s Istanbul studio, three production lines operate simultaneously on the same production day: set-based video, set-based photography, and white-background product photography. Since all three lines follow the same lighting and color decisions, the photos, videos and marketplace images share one visual style. Work that often takes two or three days is completed in a single day.
We produce main sales images using the actual product, physical sets and studio lighting. We do not present images that synthetically recreate a product’s texture, label or shape as photographs.

Brands we’ve collaborated with on projects in cosmetics, promotional campaigns, home textiles, and jewelry.







































A selection of our clients from the corporate, industrial, food, and fashion sectors.





















The lines below show the types of work we actually do with each brand group. You can click on the lines to go to the relevant service page.
Soley · Eyüp Sabri Tuncer · Durex Türkiye · Türk Kızılay · Yemeksepeti Banabi · Tuborg Türkiye · Yamoda (Germany) · Marapon (Germany) · Artchi London (United Kingdom)
Industrial photography and factory filmsZorlu Enerji · Çolakoğlu Metalurji · İstanbul Marin Türbin · Andritz AG (Austria)
Portraits of CEOs and executivesGoogle Türkiye · PwC · Xiaomi Türkiye · Borusan Enerji · Rhenus Assets & Services (Germany)
Corporate photography trainingMicrosoft · IKEA Türkiye · Siemens · Turkcell · Mavi Jeans · Türkiye İş Bankası · Koç Sistem
Since 2005 we have worked with more than 500 clients from over 10 countries; the list shows a selection.
From more than 380 Google reviews written for LUX Production, we picked the ones closest to this page's services. Check out the Google reviews.
Professional and great team. We worked with them in both location and studio shootings, and they determined our needs with their expertise and offered quick solutions and suggestions. We entrust all the processes of both decorated and white background shots of our Dreamy Rikka brand for all domestic and international marketplaces with peace of mind. You will definitely not need to look for a different alternative.
Our trusted partner for corporate photo and video shoots.
“From the very first moment I met Lux Production, I truly experienced a ‘professional team spirit’🌟 Once you’ve met this team, there’s no need to look for any other options because you can be sure they’ll meet all your needs flawlessly✅ I’d like to extend my heartfelt thanks to the ’Lux Production Team,’ led by Mr. Burak, for the dazzling and exciting work they’ve created for my brand 👏🤵♂️🎩‘
“We’re very pleased with their work. They’re a professional, efficient team that delivers the same high quality on every shoot. We highly recommend them.”
“The entire process went smoothly, from the initial stage all the way through to receiving the photos. It’s really hard not to feel at ease when working with Burak Hoca. Besides, it wouldn’t be right for me to comment on Burak Hoca’s experience and talent. I’m very pleased with all of my personal branding and corporate portrait photos, and I love using them across all platforms. I’d also like to thank the entire team once again for their support throughout the process!”
“Hello everyone, We at Şahin Metal received assistance from them for our product catalog photos. We’d like to thank them very much for their service, speed, and the amazing photos. Tufan ÖZAY”
"I'm thrilled with this studio. They do excellent work at a very reasonable price. The entire team is very courteous and professional. We will definitely continue working with Burak Bulut."
“It’s a wonderful place where the atmosphere feels less like you’ve gone to a studio and more like they’ve come to your home, a place filled with talented artists so skilled that you’ll want to display every photo they take on a billboard. You can choose them with complete confidence and peace of mind for your portrait, product, and other photo shoots.”
We align technical and aesthetic decisions with the brand-approved mood board and shoot list; we set aside the shoot day for production.
We go through the product type, stock and angle count, brand language, sales platforms, photo and video formats and the delivery date together.
We plan the lighting character, background, model, hair and makeup, styling, props and video flow with visual references; after revisions, the plan becomes the final shot list.
We carry out the approved plan on a real set. We then finish retouching, color matching, video editing and platform crops for the selected frames, and deliver standard e-commerce files in 3 to 10 business days.
Continuous light, motorized slider and turntable, macro transitions and focus pulls. A set that stays stable during movement.
Still life and on-model images using the same set and color choices. Magazine-quality imagery for campaigns and social media.
Cutouts, variants, and angle series. Marketplace main images are produced on the same day using the same color reference.
For the towel and bathrobe range, we planned the color palette, texture, model movement and physical sets as a consistent visual whole.



A horizontal ad video in the same visual language as the photographs. In this campaign we planned the product, model, light and edit together.
You can play the video on this page or You can watch it on YouTube.
For the team you will work with and our areas of expertise, see the LUX Production About page for details.

Lighting design, optical decisions, product accuracy, and overall technical management.

Brand-specific prop selection, physical set design, floor and texture design, and mood board creation.

Product videos, motion shots and on-set camera operation.

Surface cleaning, advanced skin retouching, color standardization across product lines.

Operational coordination, customer communication, and management of the set workflow.
We do not use digital effects in our main product images; we photograph the actual product using professional lighting and physical props.
Some of the styled images you see on similar pages are now produced synthetically. These images can misrepresent packaging texture, material sheen and color accuracy; when the box is opened, the customer notices the difference.
Our art director, Meryem Aydın, selects props specifically for the brand and physically experiments with the background color and texture. The photographer and videographer set up the lighting design on set based on the product’s surface: controlling reflections on glossy glass and metal, and emphasizing texture on matte surfaces. What you see on screen is exactly the same as the product that comes out of the box.
We may use AI tools only to develop ideas or make limited adjustments to the background. The standards for cutout e-commerce photography and physical still life production are explained on their respective pages.
Reflection control on packaging, pigment textures, liquid forms and skin applications with models.
Fashion and textilesSocks, clothing, and seasonal collections; consistent styling and color schemes for catalogs, lookbooks, and campaigns.
Home textilesTowels, bathrobes, peştemals, and glassware; catalog and promotional images for export and online marketplaces.
Jewelry and accessoriesGemstone clarity, metallic luster management, macro details, and lifestyle applications.
Food and beveragesPackaged products, beverages, and prepared food; brand and advertising images.
Other industriesTechnology, non-food retail, health products and other commercial concepts for each brand.
All decisions are approved in advance of the shoot, as outlined in the mood board and shoot list. The day of the shoot is when this plan is put into action.
The brand approves the concept, moodboard, set, model and shot list before the shoot. We follow that approved plan on the day, checking framing, focus and lighting on screen while shooting tethered to a computer.
All photos taken are shared in low resolution the next day for selection. The photos you select are retouched and delivered with platform-specific cropping.
Corrections to the submitted files related to color, cleanup and formatting are included in the scope of the project.
If the product arriving via shipping can go straight into the set, the shoot day is shortened. These five preparation steps prevent the most common delays.
Send us the number of products, the desired photo angles, video requirements, distribution channels, and the delivery date. We’ll clarify the type of shoot, set, and model requirements within the same day and prepare a detailed quote item by item.
We shoot clothing, socks and seasonal collections for catalogs, lookbooks and campaigns with consistent styling and color. The same team produces the photos and the video.
In cosmetics and fragrance shoots we control packaging reflections, pigment texture and liquid forms with light; shoots of skin application with models are included.
In jewelry photography we control stone clarity, metal shine and macro detail; photos and video for e-commerce, catalogs and campaigns.
We deliver main images, variants and detail shots for Amazon, Trendyol and Etsy in the ratio and resolution each platform asks for. Amazon A+ content shoots are part of this service.
The questions we hear most before a shoot: pricing, shipping, delivery time, revisions and the use of AI.
The budget is itemized by product type, product count, number of angles, shoot format (white-background e-commerce, physical sets or a concept with models) and video requirements. Hair and makeup, outdoor locations and model usage rights appear as separate items in the quote. The final quote always follows the approved moodboard and set plan.
After reviewing your product brief and references, we’ll create a mood board for your brand. The shoot begins once every detail, from the background color and props to the light balance and the model’s styling, has been documented in writing with your feedback. No item enters the set without your approval.
All photos taken are shared in low resolution the day after the shoot so you can make your selections. Delivery of the final folder varies depending on the number of products, the extent of retouching, and the editing workload; for standard e-commerce files, it is typically scheduled to take between 3 and 10 business days. For larger campaigns and industrial films, the timeline is determined at the outset.
All decisions are finalized before the shoot, based on the approved mood board and shot list; this step minimizes the need for revisions from the outset. Post-delivery corrections related to color, cleanup, and formatting are included in the project scope.
Yes. You can ship products to our Istanbul studio from anywhere in Türkiye and from European countries. We handle receiving the products, storing them, protecting them during the shoot, the approval flow and returning them to you or your warehouse at the end of the project. Selection and delivery run fully remote.
Production and shooting are based at our Istanbul studio. For projects in Europe, particularly in Berlin, we rent studios or set up outdoor locations as needed. You can manage the workflow from your own country through online meetings, the digital mood board process and secure shipping.
Yes. Three shooting lines run in our studio on the same production day: styled video, styled photography and white-background product photography. All three follow the same lighting and color decisions, so the material stays visually consistent, and work that often takes two or three days fits into one.
Your main e-commerce and sales images are shot with your actual physical product, in a physical studio setup, using professional studio lighting. We may use AI software only when brainstorming composition ideas or for very minor background retouching. We do not deliver any images labeled as photographs that synthetically alter the product’s material, label, or shape.
Yes. We bring over 20 years of field experience to our training programs and have reached more than 6,000 students to date. Corporate photography training for company staff, or a private photography lesson for the person who leads your brand’s visuals, is given with content specific to your organization.
The number of products, their material (glass, matte, textile and so on), one visual example of your brand's style and where the content will be used. If you want models, tell us at the start; it lets us set the budget much more precisely. We also quote for a single marketplace main image.
Platform image sizes, Amazon rules, the image types that affect sales, and the difference between real photography and AI renders. These four topics set the budget and the file plan.
Image ratios and resolutions required by Trendyol, Hepsiburada and other Turkish marketplaces.
Global sales standardInfographic modules in A+ content and the image list an A+ shoot needs.
E-commerceProducts on a white background, model-assisted usage, close-up details, and the effects of video on consumer purchasing decisions.
Real photographyThe commercial advantages of real photography that shows the product as it is, compared with synthetic images.
Share the quantity, materials, number of angles and the channels where the images will be used; we will define the scope and prepare an itemized quote.
We also quote single-product marketplace main images; projects that start small often become regular work.
LUX Photo Video Production
Istanbul studio: 5 minutes from Levent Metro and Kanyon Mall.
Street address: Meydan Street No. 8B, 34413 Kağıthane / Istanbul
Berlin and Europe service area: a project-based model built on studio rental, outdoor setups and shipping products to our Istanbul studio. For brands in Europe, see our Product photographer in Berlin guide. We run headshot sessions in Berlin through justaheadshot.co as a separate brand.
Phone: +90 532 511 69 92 · Collaboration and brief: bilgi@luxproduksiyon.com · Detailed address information: Contact page
Last updated: November 2026.
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