Cosmetic product photography is a specialized production process that transforms your lipstick, serum, cream, and personal care products into sales-ready visuals with packaging quality, texture, and shine control. Cosmetic product photography prices are determined based on the number of products, number of sets, whether models are used, video requirements, and target media.
As LUX Photo and Video Production, Burak Bulut Yıldırım and his team have been producing studio and campaign-focused content for cosmetic and beauty brands in our Istanbul and Berlin studios since 2005. Using Sony Alpha bodies, G Master lenses, and professional lighting systems, we focus on reflection control, color accuracy, and fine texture details on glass, metal, and shiny packaging. Our primary priority is to clearly showcase cosmetic-specific qualities such as tone, texture, coverage, and shine in both photography and video.
We plan different framing sets for e-commerce websites, marketplaces such as Amazon, Trendyol, and Etsy, dermocosmetic sales sites, campaign visuals, and social media. Main product visuals, infographic frames, macro details, and short promotional videos can be produced on the same shooting day; selected frames are delivered after color-managed retouching. Below, you can see our cosmetic product photography and promotional video production process, our pricing logic, and our studio infrastructure in detail.
Some of the brands we work with
Fotomodelli & lıfe style COSMETIC SHOTS
WHAT MAKES US DIFFERENT?
Fashion Photographers When taking photos of models wearing cosmetics, it can be difficult to control the brightness and reflection of cosmetic products. The model may look great, but the actual product may appear dark or overly reflective.
Product Photographers When shooting a cosmetic product with a model, the focus is on the product, and the model's face may have incorrect lighting, glare, or unflattering, awkward poses or expressions.
WE Over the past 20 years, we have photographed thousands of people and products for hundreds of our customers; as you can see below. BOTH THE MODELS AND THE PRODUCTS ARE SHINING ✨
Visuals that will increase your sales
With us, it's just a click away!
Visuals that will increase your sales
With us, it's just a click away!
Visuals that will increase your sales
With us, it's just a click away!
Visuals that will increase your sales
With us, it's just a click away!
COSMETIC PRODUCT PHOTO SHOOT
Would you buy a cosmetic product without knowing its correct color or texture? Your target audience probably wouldn't either. That's why a quality cosmetic product photo shoot is so important. If you want to impress your customers without saying a word, LUX Photo and Video Production can make it a reality. When it comes to cosmetic product photo shoots, we have a reputation that you can trust, with experience in shooting each of perfume, nail polish, sunscreen, etc. Our LUX Production team, which has been providing training and consultancy for 18 years on how to take cosmetic product photoshoots, also supports e-commerce company owners with the best cosmetics shooting prices.
Personal Care Product Photography
Your personal care products deserve the best photos. You've spent a lot of time and money developing your products. Now make sure you have the best photos to showcase them. We specialize in beauty, makeup and skincare product photography. At LUX Photo and Video Production, our team of photographers are deeply integrated into the beauty world and understand the latest and best practices to get the perfect shot. With a full team of hairdressers, makeup artists and photographers, we have the resources any business needs to ensure your products are up to date and as beautiful as ever.
health products photo shoot
Health product photography is a complex art that covers many different types of products. For example, you may have products designed to improve and maintain overall health. Do you need beautiful photos for your health drink, vitamin or other health-related products? Work with our team for a smooth process or take it easy. We are always there to help you create a shot list, choose the right backgrounds, angles and set up your shoot for success. As LUX Photo Video Production, whatever you need from our product photography team, we can handle it.
Cosmetic product shooting tips
As a beauty brand, you have a lot to worry about when it comes to photo shoots. Let the LUX Photo Video Production team take the reins and use our expertise in various beauty categories to create the product photo shoot you've always known but never knew how to do on your own. Here are some cosmetic product photography ideas that our team knows and uses very well...
1- Use cosmetic colors well.
From fashion magazines to billboards, there are examples of cosmetic product photo shoots everywhere.
While these eye-catching images require some patience, they are deceptively simple to shoot and don't require a lot of equipment. If you have a light and a background, you have everything you need to get started. There are endless ways to get creative with this type of photography. Why not try creating interesting shapes with different products or experimenting with different color backgrounds? If you can't decide on a cosmetic product photo shoot, you might want to try incorporating the product into the shot for a real advertising style image.
2- Experiment with one color.
Color plays an important role in photography, but instead of opting for bold, juxtaposed colors, why not try a simple monochrome style for a cosmetics photo shoot?
Taking monochrome product images can be a great way to experiment with different approaches to color and develop your understanding of how color can affect the mood and feel of images.
You don't need much to get creative with this idea. Simply experimenting with different backgrounds can completely transform an image. For example, how about trying shooting products on textured card and then smoothing matte acrylic and see the difference?
This idea will also test your lighting skills; shooting monochrome images usually requires good frame lighting (especially when shooting black products on a black background), but you can also get creative with exposure, hardness or softness of light, shadows and mood.
3- Go back to basics and use white backgrounds.
This may sound like a somewhat simplistic idea, but don't underestimate the benefit of going back to the 'basics'.
Creating white backgrounds is not always as easy as it seems, so it's a great test of your lighting skills. It's also an opportunity to perfect your techniques to create the clean, fresh images favored by many cosmetic brands.
If you're already confident in creating white backgrounds, why not go one step further and experiment with interesting shadows, shapes and patterns?
4- Pay Attention to Videos.
Videos are now more important than photos. You can consider video to attract customers' attention and make them trust the product. To review our video shootings as LUX Photo Video Production Our Youtube channel you can visit. You can contact us immediately for Istanbul Product Photography prices.
If you want to learn more about shooting cosmetics, you can check our blog here: 7 Tips for Professional Cosmetics Product Shooting
All styling, photomodel, decor supply, video shootings, photo shootings, photo shootings, edits of the Cosmetics product photo shoot and video examples on this page were made with great passion by the LUX Production team ❤️
Personal Care & Health & Cosmetics Product Photography
Cosmetic product photography is a specialized production process that transforms your lipstick, serum, cream, and personal care products into sales-ready visuals with packaging quality, texture, and shine control. Cosmetic product photography prices are determined based on the number of products, number of sets, whether the shoot is with or without models, video requirements, and target media. As LUX Photo and Video Production, we have been producing studio and campaign-focused content for cosmetics and beauty brands in our Istanbul and Berlin studios since 2005, focusing on reflection control, color accuracy, and texture visibility in glass, metal, and shiny packaging. We establish a consistent visual language by planning different framing sets for e-commerce sites, marketplaces, campaign visuals, and social media within a single production flow.
What do we solve with cosmetic product photography?
In the cosmetics category, your product is sold not only by its “box” but also by its texture, tone, finish, and the sensation it promises. For lipstick, gloss, liquid matte, foundation, serum, cream, mask, roll-on, deodorant, shampoo, and hair care products, we create sets that showcase both the packaging design and the consistency of the contents. We reduce unwanted glare on glass bottles with wide diffusion surfaces that control reflection, black/colored flags, and different lighting schemes, making the logo, label typography, and color blocks legible. We establish a clear hierarchy between the main product image, variation images, usage scenarios, and macro detail shots on the e-commerce page, ensuring that each image has a specific purpose.
Cosmetic promotional films and short video productions
In cosmetic promotional films and short video productions, we focus on the product's movement, interaction with light, and textural behavior. Vertical format Reels and TikTok videos are shot with micro-actions such as the product opening and closing, drop and spill effects, and brush and applicator movements. In the studio environment, we create an intense visual flow that conveys the product's most characteristic features in just a few seconds using sliders, turntables, and macro shots. We deliver these videos in both silent versions that can be placed on the product page and short versions ready for social media with music and typography added.
How are cosmetic product photo shoot prices calculated?
Cosmetic product photography pricing is determined based on the number of products, the number of planned shots per product, the number of sets to be used, whether the shoot involves models or not, video requirements, and the level of retouching to be delivered. Naturally, the production intensity differs between a brand that only wants packshots on a white background and a brand that requests decorated still life sets, model shoots, and campaign visuals. For standard product shoots, we deliver selected frames after color-managed retouching. When you share your product list, examples of visuals you like, and target marketplaces during the initial quote phase, we provide a transparent, itemized cosmetic shoot budget.
Studio infrastructure: reflections, textures, and color accuracy
Cosmetic products present some of the most challenging surfaces for photographers: glass, metal caps, glossy lacquered cardboard, and transparent/semi-transparent contents. In our studios in Istanbul Kağıthane and Berlin, we use a permanent infrastructure set up to manage these challenges, including Sony Alpha bodies, G Master lenses, professional lighting systems, light tents, and large diffusion areas. We operate a color management chain with color-calibrated monitors and reference cards, specifically designed to accurately display foundation and skin product tones. This minimizes the risk of tone shifts and surprises in both digital and print output.
Working process with our Istanbul and Berlin studios
Our workflow is clear and transparent: first, you share your product list, target channels (website, pharmacy/dermocosmetic shelves, Amazon, Trendyol, social media, etc.), and visual expectations with us. We then prepare a short production outline that includes a mood board, set design, framing plan, and the flow of the shoot day. You can ship your products to our Istanbul or Berlin studio, and if needed, you can remotely monitor the set live during the shoot. After the shoot, the photos and videos you select are prepared with the previously agreed-upon retouching levels and delivered as optimized file sets for different platforms.
If you would like to receive a clear price quote for your project or determine your shooting schedule, you can contact our studio in Istanbul or Berlin.
