Fashion shoot, is a commercial production process that transforms your seasonal collection into sales-ready visuals with professional models, styling, and lighting; fashion photography prices are determined based on the scope of the collection, the number of shooting days, the location, and the size of the team. As LUX Photo and Video Production, since 2005 We produce lookbooks, catalogs, and e-commerce visuals for textile, ready-to-wear, and accessory brands in Istanbul and Berlin.. Sony Alpha bodies use G Master lenses with professional lighting systems; we focus on color accuracy, fabric texture, and pattern information in both studio and location shoots. We reconfigure lighting and framing for each brand, taking into account differences in patterns, fabrics, and target audiences.
Before the shoot, we clarify your collection, target channels (e-commerce, campaigns, social media), look & feel expectations, and delivery dates together. We then create a clear production flow with mood boards, framing plans, model and styling suggestions; maintaining the same lighting scheme throughout the shoot day, we transform the entire series into a consistent fashion story. During the delivery phase, retouching is applied according to pre-agreed styles; we prepare separate file sets for web, social media, and print. Below, you can review our fashion shoot examples, our textile catalog production process, and our pricing logic step by step. This way, you can use the same fashion language in both your online store and your printed catalogs.
Visuals that will increase your sales
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Fashion Shoot - Textile Clothing Photo Shoot
Fashion photography is a commercial production process that transforms your seasonal collection into sales-ready visuals using professional models, styling, and lighting; fashion photography prices are determined based on the scope of the collection, the number of shooting days, location, and team size. As LUX Photo and Video Production, we have been producing lookbooks, catalogs, and e-commerce visuals for textile, ready-to-wear, and accessory brands in Istanbul and Berlin since 2005. We use Sony Alpha bodies, G Master lenses, and Profoto and Godox lighting systems; we focus on color accuracy, fabric texture, and pattern information in both studio and location shoots. We reconfigure the lighting and framing for each brand, taking into account the differences in patterns, fabrics, and target audiences.
Fashion photography and textile catalog production
For fashion brands, visual language is as critical as the collection itself. In lookbook and catalog shoots, we establish the color palette, styling, and pose flow that convey the brand's seasonal story from the outset. We plan the framing ratios, model energy, and styling intensity according to the collection's target audience, price segment, and sales channels; we create sets that meet the needs of both catalogs and e-commerce as well as social media in a single shoot day.
Differences between lookbooks, e-commerce, and campaign shoots
In lookbook shoots, the focus is on storytelling, movement, and a sense of continuity; the frames are more spacious, and the styling is more layered. For e-commerce shoots, we prefer angles and poses that clearly show the cut, pattern, and fabric texture and can be repeated. For campaign shoots, we work with more ambitious lighting and setups, using resolution and retouch levels that won't cause problems in large prints such as posters and billboards. This way, you get a visual set that tells the story of the same collection in different depths for each medium.
How are fashion shoot prices determined?
Fashion shoot pricing is determined based on the number of products in the collection, the number of shooting days, whether models are used, styling and makeup requirements, studio/location preferences, and the number of frames to be delivered. Since our studio in Kağıthane, Istanbul, has the lighting and backdrop infrastructure ready, production costs can be kept more controlled on studio days. For location, set, or store shoots, additional permits and logistics costs are added to the pricing structure. To establish a clear budget for textile and fashion shoots, we prepare a quick preliminary quote once you share your collection list and target media outlets.
Studio and location options
LUX Photography and Video Production; fully equipped studio facilities in Istanbul and Berlin, specifically designed for textile and fashion shoots. With a wide range of backdrops, a fitting area, product preparation tables, and comfortable workspaces for the team, we have a setup that can handle high volumes, especially during intensive collection shoots. In addition, we can shoot at your brand's own store, showroom, or selected outdoor locations; we set up the lighting plan, taking into account time and seasonal variables.
The fashion shoot process with LUX
The process always begins with a brief: the scope of the collection, its story, target market, and delivery date are clarified. Then, a mood board, shot list, model and styling suggestions, and production flow are created. On the day of the shoot, the team works with a pre-determined shot list; the necessary wide shots, half shots, and detail shots for each product are produced in a systematic manner. In the post-production phase, color profiles and retouch levels are applied in accordance with our quality standards defined in fact.json; delivery sets are prepared in separate formats for web, social media, and print.
If you would like to receive a clear price quote for your project or determine your shooting schedule, you can contact our studio in Istanbul or Berlin.
Visuals that will increase your sales
With us, it's just a click away!
Visuals that will increase your sales
With us, it's just a click away!
What is Fashion Shooting?
Fashion shooting is a type of photography dedicated to showcasing clothing and other fashion items. Fashion shooting is done for advertisements, fashion magazines or online sales. Fashion photography is a field where clothes and fashion are enriched by the presence of exotic locations or accessories. Textile photography or fashion photography requires a great deal of effort. Because the field called fashion is a huge field and customers want to make a difference for their products.
Fashion and textile photo shoot: what to know for a good catalog
The fashion industry is based on a combination of visual arts and business. Therefore, fashion and textile photo shoots are of great importance to promote a brand's products and increase sales. A good photo shoot is a powerful tool that can help sell a product. So, how to do an effective fashion photo shoot? Below you will find a few tips on how to do lookbook and catalog shoots.
1. Lookbook and Catalog Shoots: Fashion photos are usually taken in lookbook or catalog format. So, what is a lookbook? A lookbook is a kind of photo album showcasing a brand's latest collection. Fashion shoots usually revolve around a theme and aim to tell a specific story. On the other hand, catalog shoots are usually product-oriented and show the details of each product.
2. Choosing the Right Clothes: Choosing a dress for a photo shoot is of great importance. The clothes should fit the overall theme of the shoot and the model's personality. Dresses for fashion shoots are usually chosen by a stylist and carefully prepared before the shoot. For textile photos, it is essential to focus on the details of the product.
3. Professional Models and Mannequin Photos: Photographing beautiful models plays an important role in the success of a fashion shoot. Professional models help to showcase a brand's products in the best light.
4. Catalog Shooting Prices: Catalog shoot prices usually vary depending on the duration of the shoot, the experience of the model and photographer, and the equipment used for the shoot. However, a quality photo shoot is an important area for a fashion brand to invest in.
5. What is Fashion Photography? Fashion photography is a type of professional photography that showcases the aesthetic and functional qualities of a garment or accessory. Fashion photography is an important tool to increase the sales of the product.
Conclusion, fashion and textile photo shoots can be an effective marketing strategy that showcases a brand's products in the best light and attracts the attention of consumers. Therefore, it is important to give due importance to the photo shoot process and work with the right professionals. Fashion shoots are a reflection of not only a product but also the overall image and personality of a brand. Therefore, professionalism and creativity are always the most important factors in fashion and textile photo shoots.
The Place of Photography in Fashion
Product photography is important not only for your sales but also for your advertising. As the saying goes, a picture is worth a thousand words; a photograph has the wonderful ability to evoke emotions in its viewer without communicating them verbally. This is indispensable for your marketing. Images are a quick way to get a message across - it doesn't take much time for an image to make an impact on your customer. As we mentioned, of the population are visual learners. To reach as many customers as possible, you should use product photography in your advertising because visuals resonate with them, unlike plain, written ads. In an increasingly visual world, the importance of visual content in marketing has never been greater. Product photography can be used across all marketing channels, such as paid ads and social media accounts.
The importance of having professional product photography in a fashion shoot are as follows:
- They give your customers a clear picture of what they can expect to receive.
- A high-quality image shows that your product is of high quality; it creates a good first impression of your brand.
- You instill trust in your customers so that they buy with confidence from your eCommerce store.
- Photographic images are more attractive than written texts.
- Photos are an excellent way to build your brand identity.
- Photography plays an important role in the decision-making process - it will increase your conversion rate.
- Product photos can be used as a marketing touchstone in all your marketing channels.
- Visuals are more accessible for mobile audiences.
- Professional product photography is much more useful than stock photography.
If you need a fashion shoot and textile photo shoot for your products, contact us immediately. you can reach.Instagram You can review our withdrawals from our account.
About Catalog Shooting & Lookbook Shooting
Tips for Catalog Shooting & Lookbook Shooting
Below we have compiled some tips that can be used in catalog shootings for you. Contact us for professional catalog shooting and lookbook shooting can reachYou can review our shots on this page.
1- Look at Fashion Guide Samples.
A great way to learn how to do a fashion catalog shoot is to check out a few real examples. Almost every fashion brand has a lookbook photo online. Take notes on how each brand executes the lookbook looks. Notice how they mix and match different outfits to create different styles. This way, you will find it easier to figure out which outfits will work for your lookbooks.
You should also look at model poses. Most of them are simple and easy to execute. However, knowing which poses are perfect for your catalog shoot will save you a lot of time in directing people.
2- Use Backgrounds that Complement Fashion.
Finding a great backdrop is very important in fashion photography. Scout for a location that matches the mood of the clothes you are shooting.
If you need to photograph streetwear, it is best to take photos in urban areas. You can look for empty streets or even colorful walls as your background. If you want warmer weather, you can try shooting in a cafe or even inside a house.
Also, don't be afraid to try other locations that other photographers overlook. After all, people can always get tired of seeing walls and streets, so why not show them something unique?
3-Use Natural Light for Creative Images.
Sure, softboxes and flashes look fun to use. But that doesn't mean you can't create professional-looking lookbook photos without them. All you need to do is find some nice lighting around you.
To get the most pleasant light, shoot during sunrise or sunset (aka golden hour). During this time, the sun shines bright orange and makes the skin glow.
4- Keep Poses Simple to Emphasize the Outfit.
Model poses for lookbooks are quite simple. In fact, it's common to see people just standing casually in front of the camera. But that doesn't mean it's not appropriate to photograph your model standing upright. So always pay attention to straight arms and legs.
Ask your subject to bend their elbows or knees slightly. Doing this creates angles that look pleasing to the body. It also makes clothes look more draped and comfortable. Let them interact with the environment. If you see a sofa or a bed in the set, use them.
1- Use cosmetic colors well.
From fashion magazines to billboards, there are examples of cosmetic product photo shoots everywhere.
While these eye-catching images require some patience, they are deceptively simple to shoot and don't require a lot of equipment. If you have a light and a background, you have everything you need to get started. There are endless ways to get creative with this type of photography. Why not try creating interesting shapes with different products or experimenting with different color backgrounds? If you're feeling a bit challenged, you might want to try incorporating the product into the shot for a real advertising style image.
2- Experiment with one color.
Color plays an important role in photography, but instead of opting for bold, juxtaposed colors, why not try a simpler monochrome style?
Taking monochrome product images can be a great way to experiment with different approaches to color and develop your understanding of how color can affect the mood and feel of images.
You don't need much to get creative with this idea. Simply experimenting with different backgrounds can completely transform an image. For example, how about trying shooting products on textured card and then smoothing matte acrylic and see the difference?
This idea will also test your lighting skills; shooting monochrome images usually requires good frame lighting (especially when shooting black products on a black background), but you can also get creative with exposure, hardness or softness of light, shadows and mood.
3- Go back to basics and use white backgrounds.
This may sound like a somewhat simplistic idea, but don't underestimate the benefit of going back to the 'basics'.
Creating white backgrounds is not always as easy as it seems, so it's a great test of your lighting skills. It's also an opportunity to perfect your techniques to create the clean, fresh images favored by many cosmetic brands.
If you're already confident in creating white backgrounds, why not go one step further and experiment with interesting shadows, shapes and patterns?
4- Pay Attention to Videos.
Videos are now more important than photos. You can consider video to attract customers' attention and make them trust the product. To review our video shootings as LUX Photo Video Production Our Youtube channel you can visit. You can contact us immediately for Istanbul Product Photography prices.
If you want to learn more about shooting cosmetics, you can check our blog here: 7 Tips for Professional Cosmetics Product Shooting
