Amazon Product Photography: A Professional Guide to Boost Sales

Amazon is not only a marketplace, but also a digital showcase for fierce competition. For every brand that wants to stand out in this huge arena Adding product images to Amazonis much more than a simple technical process; it is the cornerstone of your sales strategy. Customers can't touch or test your product; the only thing they trust is your visuals. While a bad photo makes even the highest quality product unsellable, photo of a professional productcan convince the customer to buy in seconds.

Whether you are looking for a sales-oriented photography and video service that complies with Amazon's strict rules, or you want to take your own images to the next level by looking for the answer to the question "How to upload products to Amazon?", this guide is for you. In this article, you will learn how to make a difference on Amazon with visuals, how to keep up to date Amazon photo dimensions and technical requirements, and most importantly, how to turn these images into a sales machine.

Remember, when you enter the bestseller list on Amazon, you will see that the most obvious difference that makes you stand out from your competitors is the visuals. As LUX Production Istanbul and BerlinWith our studios in Istanbul, Turkey and more than 20 years of experience, we offer visual solutions that will take your brand to the top on Amazon.

Why Visuals Determine the Fate of Sales on Amazon

In online shopping, visuals replace the "touch and feel" experience in the physical store. The customer tries to understand the texture, quality, size and every detail of your product through your photos. Therefore, your images are not just pictures, they are ambassadors that reflect the professionalism of your brand and the confidence you have in your product.

• Builds Trust: Clear, bright and detailed photos give the customer the message that "we have nothing to hide". This is a critical trust factor, especially for first-time shoppers.
• Increases Conversion Rate: A set of visuals showing the product from every angle and use case scenario answers all the questions the customer has. With their questions answered, the customer clicks the "Add to Cart" button more easily.
• Reduces Return Rates: The "not as in the image" complaint is one of the biggest problems in e-commerce. Professional photos that accurately reflect the color, size and features of the product manage customer expectations and significantly reduce return rates.

Amazon Product Photo Standards: 5 Golden Rules to Follow

Amazon's visual rules are strict, and failing to follow them could result in your listing being suspended or falling behind in search results. Here's what you need to know before you start shooting:

1. High Quality and Clarity: No Bargain!

When viewing a product online, customers want to zoom in to see every detail. A blurry, pixelated or poorly lit photo creates instant distrust.

• Resolution Requirement: The long edge of images for Amazon's zoom feature to work flawlessly at least 1600 pixels should be visible. This allows the customer to see the texture, stitching or even the finest detail of the product.
• Perfect Focusing: The entire product should be sharp and clear. While depth of field (bokeh) can create an artistic effect, the priority on Amazon is to show the product itself clearly.
• Correct Color and Light: Profesyonel stüdyo aydınlatması, ürünün gerçek rengini yansıtır. Yanlış renkler, en sık karşılaşılan iade nedenidir. Bizimle çalışan bir moda markası, sadece renk doğruluğunu sağlayan çekimler sonrasında iade oranlarında %20’lik bir düşüş yaşadı.

2. Amazon's Tech Guide: Play by the Rules

Before you start shooting, be sure to check Amazon's current "Product Image Requirements" page for your marketplace (Amazon.co.uk, Amazon.de, etc.). These rules are constantly updated.

• Technical Specifications: Learn the file format (JPEG is usually preferred), color mode (always sRGB) and file size limits.
• Main Image Rule: This is the most important rule. Main image necessarily pure white (RGB 255, 255, 255, 255) arka plana sahip olmalıdır. Ürün, çerçevenin en az %85’ini doldurmalı ve üzerinde hiçbir yazı, logo veya ek obje olmamalıdır. Bu, Amazon’daki tüm ürünlerin arama sonuçlarında tutarlı ve temiz görünmesini sağlar.
• Prohibited Content: Marketing texts such as "Discount", "New Product", company logos or website addresses are strictly prohibited in images.

If you don't want to deal with these technical details, Istanbul or Berlin‘deki ekibimiz, projenizi Amazon’un tüm güncel gereksinimlerine %100 uyumlu şekilde teslim etmeyi garanti eder.

3. Multiple Angles and Details: Don't Leave Questions in the Customer's Mind

A single photo is never enough. You should use all 7-9 image slots that Amazon gives you to present the product as a three-dimensional object.

• 360 Degree Promotion: Provide basic visuals showing the front, back, sides, top and bottom of the product. The customer should be able to see all sides of the product as if they were holding it in their hands.
• Detail (Close-up) Shots: What sets your product apart from the competition? Is it the quality of the material, a special sewing technique, the brand of the zipper or the texture of a button? Close-ups showing these details directly increase the perception of quality.
• Scale and Dimension: To make the size of the product understandable, show it next to a familiar object (a hand, a coffee cup) or use an infographic with the dimensions. This prevents returns like "it's smaller than I expected".

Leather wallet image taken from different angles by LUX Photo Video Production

4. Context and Storytelling: Lifestyle and the Power of Infographics

While the main image has to follow technical rules, the other images are your space for storytelling and persuading the customer.

• Lifestyle Photos: Show how your product is used in real life. Show a backpack on a mountain, a coffee machine in a modern kitchen. Customers are more likely to buy when they can imagine the product in their own lives.
• Infographics: Explain the technical features, benefits or usage steps of the product with visuals enriched with text and icons. For example, for a blender, an infographic with information such as "5 Speed Levels", "Stainless Steel Blades", "1.5 Liter Reservoir" will capture even customers who do not read the product description.
  
  

These visuals don't just sell products, but also offer a lifestyle and brand identity. In particular Amazon A+ Content (Advanced Brand Content), such enriched visuals directly impact sales.

5. "Can't I just shoot with my phone?" - ROI of Professional Shooting

Yes, modern phones have great cameras. But professional product photography is not just about a good camera. Light control, color accuracy, compositional consistency and post-production (decoupe, retouching) are critical details that are almost impossible to achieve with an iPhone.

• Getting Professional Service: In a highly competitive market, it's your best option. It saves you time, guarantees compliance, and most importantly, produces images that increase the value of your brand and generate sales. For example, one cosmetics brand that worked with us improved its conversion rate on Amazon after professional shots. %40 artırdı. This is an investment that pays back the cost of shooting within a few weeks.
• Receiving Training: If you want to manage your own shoots in the long run, getting the right training is essential. Learning about lighting, styling and Amazon's expectations for product photography will help you avoid trial-and-error mistakes and wasted time.

Are you ready to realize your project? We are with you in Istanbul and Berlin

Adding product images to Amazonis a sales strategy, not an upload process. Investing in your images is one of the smartest investments you can make for your success on Amazon. To stand out from your competitors, build customer trust, and steadily increase your sales, your images need to be professional, persuasive, and in line with the rules.

Whether you are a brand aiming to expand from Turkey to Europe or Berlin based entrepreneur, LUX Production's expert team is ready to take your project to the next level.

Contact us today to create a custom Amazon visual strategy for your brand and get a quote. Details of your project bilgi@luxproduksiyon.com or you can send an e-mail to WhatsApp Line you can write to us via