Amazon Product Photography: A Professional Guide to Boost Sales

Amazon is not just a marketplace, it's a digital showcase of fierce competition. In this huge arena, customers can't touch your product; the only thing they trust is your visuals. While a bad photo can make even the best quality product unsellable, photo of a professional productcan convince the customer to buy in seconds.

As LUX Production Istanbul and BerlinWith our studios in Istanbul, Turkey and more than 20 years of experience, we offer visual solutions that will take your brand to the top on Amazon.

“Hello, I am Burak Bulut Yıldırım. I have been a professional photographer since 2005 and the founder of LUX Production. In our studios in Istanbul and Berlin, We have worked with hundreds of brands entering the Amazon.de (Germany) and Amazon.com.tr (Turkey) markets. The clearest fact we have seen is that you cannot be successful on Amazon with an ‘okay’ visual.

We don't just take photographs; I don't know if anyone knows why your list was suspended., Strategizing for A+ Content and will reduce your return rates a technical partner ensuring color accuracy. This guide is a summary of our 20 years of Amazon experience.”

- Burak Bulut Yıldırım, E-commerce Visual Strategist (Amazon Expert)

Why Visuals Determine the Fate of Sales on Amazon

In online shopping, visuals replace the “touch and feel” experience of a physical store. The customer tries to understand the texture, quality and size of your product through your photos.

• Builds Trust: Clear, bright and detailed photographs send the message to the customer that “we have nothing to hide”.
• Increases Conversion Rate: A set of images showing the product from every angle answers all the questions the customer has and makes it easier for them to click the “Add to Cart” button.
• Reduces Return Rates: “It was not like the image” complaint is the biggest problem. Professional photos that accurately reflect the color and size of the product manage customer expectations.

Amazon Product Photo Standards: 5 Golden Rules to Follow

Amazon's visual rules are strict and failure to follow them could result in your listing being suspended. Here's what you need to know:

1. High Quality and Clarity: No Bargain! (1600px Requirement)

Customers want to zoom in when viewing a product online. A blurry or poorly lit photo creates instant distrust.

• Resolution Requirement: The long edge of images for Amazon's zoom feature to work flawlessly at least 1600 pixels should be.
• Perfect Focusing: The entire product must be sharp and clear.
• Correct Color and Light: Professional studio lighting reflects the true color of the product. False colors are the most common cause of returns.

Key Visual Rule #2: Play the Game by the Rules

This is the most important rule. The main image is the first photo that appears in search results.

• Pure White Background: Background necessarily pure white (RGB 255, 255, 255, 255) must be white. Off-white or shades of gray are not acceptable.
• Product Area: Ürün, çerçevenin en az %85’ini doldurmalıdır.
• Prohibited Content: Marketing texts such as “Discount”, “New Product”, company logos or website addresses are strictly prohibited in the main image.

3. Multiple Angles and Details: Don't Leave Questions in the Customer's Mind

A single photo is never enough. You need to strategically use all 7-9 image slots that Amazon offers you.

• 360 Degree Promotion: Provide basic visuals showing the front, back, sides and top of the product.
• Detail (Close-up) Shots: What sets your product apart from the competition? Is it the quality of the material, a special stitch or the texture of a button? Show these details.
• Scale and Dimension: To make the size of the product clear, show it next to a known object (such as a hand).

4. Context and Story: Lifestyle and the Power of Infographics

While the main image follows the technical rules, the other 6-8 images are your storytelling and persuasion space.

• Lifestyle Photos: Show how your product is used in real life. Show a backpack in the mountains, a coffee machine in a modern kitchen.
• Infographics: Describe the product's technical features, benefits or usage steps with visuals enriched with text and icons. Captures even customers who don't read the product description.

These visuals don't just sell products, they offer a way of life. Especially Amazon A+ Content (Advanced Brand Content), such enriched visuals directly impact sales.

5. "Can't I just shoot with my phone?" - ROI of Professional Shooting

Yes, modern phones have great cameras. But professional product photography is not just about a good camera. Light control, color accuracy, compositional consistency and post-production (decoupe, retouching) are critical details.

• Getting Professional Service: In a highly competitive market, it's your best option. It saves you time, guarantees compliance with the rules and, most importantly, generates sales-generating visuals that increase the value of your brand.
• Receiving Training: If you want to manage your own shoots in the long term, getting the right training is essential.

Are you ready to realize your project? We are with you in Istanbul and Berlin

Adding product images to Amazonis a sales strategy, not an upload process. Investing in your images is one of the smartest investments you can make for your success on Amazon. To stand out from your competitors, build customer trust, and steadily increase your sales, your images need to be professional, persuasive, and in line with the rules.