Amazon Product Photography: A Professional Guide to Boost Sales
Amazon is not just a marketplace, it's a digital showcase of fierce competition. In this huge arena, customers can't touch your product; the only thing they trust is your visuals. While a bad photo can make even the best quality product unsellable, photo of a professional productcan convince the customer to buy in seconds.
As LUX Production Istanbul and BerlinWith our studios in Istanbul, Turkey and more than 20 years of experience, we offer visual solutions that will take your brand to the top on Amazon.
Amazon Image Guidelines: Quick Reference Table (2025 Current)
| Rule | Necessity | Why is it important? | 
|---|---|---|
| Main Image | Pure White Background (RGB 255, 255, 255, 255). No logo, no text. | Consistency in search results and validation of your listing. | 
| Resolution (Zoom) | Long edge at least 1600 Pixels (px). | The customer zooms in on the product and sees the details (trust). | 
| Product Area | Ürün, çerçevenin en az %85’ini doldurmalı. | Clear and large appearance of the product, professional perception. | 
| Format / Color Mode | JPEG, TIFF or PNG. Color mode sRGB It must be. | Correct colors (return reduction) appear on all devices. | 
| Image Types | Fill all slots (7-9 pieces). | Decoupage + Lifestyle (use) + Infographic (benefit) = Persuasion. | 
Amazon Guide: Table of Contents
- Expert Note: Why Us on Amazon?
- Why Visuals Determine the Fate of Sales on Amazon
- Vaka Analizi: %40 Dönüşüm Artışı
- Amazon Product Photo Standards: 5 Golden Rules
- 1. High Quality and Clarity (1600px Requirement)
- 2. Main Visual Rule (Pure White Background)
- 3. Multiple Angles and Detail (Leave No Question)
- 4. Context and Story (Lifestyle & Infographic)
- 5. Return on Investment (ROI) of Professional Shooting
- Frequently Asked Questions About Amazon Shoots
- Conclusion Bring Your Project to Life
“Hello, I am Burak Bulut Yıldırım. I have been a professional photographer since 2005 and the founder of LUX Production. In our studios in Istanbul and Berlin, We have worked with hundreds of brands entering the Amazon.de (Germany) and Amazon.com.tr (Turkey) markets. The clearest fact we have seen is that you cannot be successful on Amazon with an ‘okay’ visual.
We don't just take photographs; I don't know if anyone knows why your list was suspended., Strategizing for A+ Content and will reduce your return rates a technical partner ensuring color accuracy. This guide is a summary of our 20 years of Amazon experience.”
- Burak Bulut Yıldırım, E-commerce Visual Strategist (Amazon Expert)
Why Visuals Determine the Fate of Sales on Amazon
In online shopping, visuals replace the “touch and feel” experience of a physical store. The customer tries to understand the texture, quality and size of your product through your photos.
- Builds Trust: Clear, bright and detailed photographs send the message to the customer that “we have nothing to hide”.
- Increases Conversion Rate: A set of images showing the product from every angle answers all the questions the customer has and makes it easier for them to click the “Add to Cart” button.
- Reduces Return Rates: “It was not like the image” complaint is the biggest problem. Professional photos that accurately reflect the color and size of the product manage customer expectations.
Case Study: Conversion Increase with Professional Visual
A cosmetics brand working with us revamped their amateur visuals with professional, Amazon-compliant studio shoots (decoupage, lifestyle and infographic). Conclusion: The list's conversion rate on Amazon in the first month %40 arttı. This is a net return on investment (ROI) that recovers the cost of shooting in a few weeks.
Amazon Product Photo Standards: 5 Golden Rules to Follow
Amazon's visual rules are strict and failure to follow them could result in your listing being suspended. Here's what you need to know:

1. High Quality and Clarity: No Bargain! (1600px Requirement)
Customers want to zoom in when viewing a product online. A blurry or poorly lit photo creates instant distrust.
- Resolution Requirement: The long edge of images for Amazon's zoom feature to work flawlessly at least 1600 pixels should be.
- Perfect Focusing: The entire product must be sharp and clear.
- Correct Color and Light: Professional studio lighting reflects the true color of the product. False colors are the most common cause of returns.
Key Visual Rule #2: Play the Game by the Rules
This is the most important rule. The main image is the first photo that appears in search results.
- Pure White Background: Background necessarily pure white (RGB 255, 255, 255, 255) must be white. Off-white or shades of gray are not acceptable.
- Product Area: Ürün, çerçevenin en az %85’ini doldurmalıdır.
- Prohibited Content: Marketing texts such as “Discount”, “New Product”, company logos or website addresses are strictly prohibited in the main image.
3. Multiple Angles and Details: Don't Leave Questions in the Customer's Mind
A single photo is never enough. You need to strategically use all 7-9 image slots that Amazon offers you.
- 360 Degree Promotion: Provide basic visuals showing the front, back, sides and top of the product.
- Detail (Close-up) Shots: What sets your product apart from the competition? Is it the quality of the material, a special stitch or the texture of a button? Show these details.
- Scale and Dimension: To make the size of the product clear, show it next to a known object (such as a hand).

4. Context and Story: Lifestyle and the Power of Infographics
While the main image follows the technical rules, the other 6-8 images are your storytelling and persuasion space.
- Lifestyle Photos: Show how your product is used in real life. Show a backpack in the mountains, a coffee machine in a modern kitchen.
- Infographics: Describe the product's technical features, benefits or usage steps with visuals enriched with text and icons. Captures even customers who don't read the product description.
These visuals don't just sell products, they offer a way of life. Especially Amazon A+ Content (Advanced Brand Content), such enriched visuals directly impact sales.

5. "Can't I just shoot with my phone?" - ROI of Professional Shooting
Yes, modern phones have great cameras. But professional product photography is not just about a good camera. Light control, color accuracy, compositional consistency and post-production (decoupe, retouching) are critical details.
- Getting Professional Service: In a highly competitive market, it's your best option. It saves you time, guarantees compliance with the rules and, most importantly, generates sales-generating visuals that increase the value of your brand.
- Receiving Training: If you want to manage your own shoots in the long term, getting the right training is essential.
Frequently Asked Questions About Amazon Shoots
What is Amazon A+ Content (Advanced Brand Content) and how does it relate to images?
A+ Content allows merchants with brand registration to customize the product description section with rich images, lifestyle photos, infographics and comparison charts. Apart from standard product photos, this tells the story of your brand and significantly increases conversion rates. As LUX Production, we also produce strategic visual content for A+ Content.
Do you also make product videos for Amazon?
Description. The use of video in Amazon listings is one of the top drivers of sales. We produce product videos that show the product in use (unboxing, lifestyle) or 360 degree rotating product videos. These videos allow the customer to ‘experience’ the product and build trust.
What determines the prices of Amazon product shots?
Pricing depends on the number of products, type of shot (decoupage, lifestyle, infographic), techniques required (e.g. focus stacking), post-production time and additional requirements such as A+ Content/video. For a clear quote, we need to know the details of your project.
My products are outside Berlin or Istanbul, can we still work?
Absolutely. Our studios are located in Istanbul and Berlin. We work with brands from all over Europe, especially Germany and Turkey. You can safely ship your products to our studios. We manage the whole process online.
Are you ready to realize your project? We are with you in Istanbul and Berlin
Adding product images to Amazonis a sales strategy, not an upload process. Investing in your images is one of the smartest investments you can make for your success on Amazon. To stand out from your competitors, build customer trust, and steadily increase your sales, your images need to be professional, persuasive, and in line with the rules.
Let's Launch Your Brand's Amazon Strategy
Whether you are a brand aiming to expand from Turkey to Europe (Amazon.de) or Berlin based entrepreneur, LUX Production's expert team is ready to take your project to the next level.




