A Visual Guide to E-Commerce in Canada

E-Commerce Image Dimensions in Canada: A 2026 Guide for Amazon.ca, Walmart, eBay, and Shopify

If a brand that sells to Canada needs a single file system, 2200×2200 px square main working file It’s a safe starting point. This size specifically meets Walmart Canada’s current 2200×2200 px requirement; it’s also suitable for generating the necessary channel variations for Amazon.ca, eBay.ca, Shopify, Etsy, and Google Merchant Center from the same image.

Since 2005product and advertising photography

386Google review

More than 10A Brand Experience from the Country

500+customer

A Guide to Product Photography for Canadian E-commerce Sites and Marketplaces — Creating marketplace and store visuals for product brands entering the Canadian market in a single shoot maintains consistency across all files.

Short answer

What should the pixel size be for e-commerce product photos in Canada?

A 2200×2200-pixel square master file is the safest common starting point for multiple sales channels. Walmart Canada requires 2200×2200 px images directly; Shopify considers 2048×2048 px suitable for square product images, Etsy recommends at least 2000 px, and Google Merchant Center recommends 1500×1500 px or larger.

Main working file

2200×2200 px square

It leaves enough workspace to create platform-specific crops, compressions, and file variations from a single shot.

Main image

Show the product in detail

On Amazon.ca and Walmart, ensuring that the product is easily readable in the main images and adhering to background and framing guidelines is critical.

Color and file

sRGB-based delivery

Setting up color management using sRGB for web and marketplace deliveries yields more predictable results across different screens and platforms.

The product is filmed on a real set; the set is not generated on screen

In product shoots at LUX Production, the product, set design, floor, surfaces, and lighting are all set up on a real physical set; none of these elements are generated using artificial intelligence. Art director Meryem Aydın physically prepares the props, background, floor color, and texture according to the brand’s specifications; the lighting for photos and videos is designed on set to preserve the product’s true surface.

Our Portfolio of Home Textiles and Decor Photography

In e-commerce, accurately conveying texture, color, scale, and the feel of a product is particularly crucial for home textiles and home decor items.

Our selected references from various industries

A selection from our client portfolio across various commercial photography sectors, including products, fashion, cosmetics, and jewelry.

Customer experiences

E-commerce and Product Photography: What Are Our Customers Saying?

A selection of experiences directly related to product photography, domestic and international marketplaces, white-background shots, stylized photography, and photo and video production, drawn from among 386 Google reviews.

·5/5 Google review

Professional and great team. We worked with them in both location and studio shootings, and they determined our needs with their expertise and offered quick solutions and suggestions. We entrust all the processes of both decorated and white background shots of our Dreamy Rikka brand for all domestic and international marketplaces with peace of mind. You will definitely not need to look for a different alternative.

·5/5 Google review

“We’re very pleased with their work. They’re a professional, efficient team that delivers the same high quality on every shoot. We highly recommend them.”

·5/5 Google review

“They photographed the product images for our e-commerce company with great care, using professional, high-quality photographers. We didn’t even need to edit the photos—they were perfectly composed right from the start. We were very satisfied with this service, which was the first time we’d outsourced this work. Considering the quality of service this studio provides, their pricing is also very reasonable.”

·5/5 Google review

“As an eyewear brand, we are very satisfied with the studio. We’re looking forward to a long-term partnership. Their product photography, attention to detail, and dedication are top-notch. They are true professionals when it comes to photography. We haven’t had any issues so far. We definitely recommend them. We’d like to thank Ms. Meryem and the entire team. You can see a sample of the product photo they took in the attachment.”

·5/5 Google review

“We worked with this agency on photo and video shoots for our products and were very pleased with the results. We were particularly impressed by their professionalism and creativity during the lifestyle photo shoots featuring models. They also produced exceptionally high-quality work for both our product videos and product photos. They not only accurately reflected our brand’s image but also produced content that supported our sales. I highly recommend them for their work ethic, teamwork, and meticulous attention to on-time delivery. I’d like to thank Simge for managing the entire process so successfully.”

Check out the Google reviews

Examples of actual shots

How should the product appear in images with a white background and marketplace images?

The main product image should show the product as objectively and comparably as possible. In a product photo series, product scale, negative space, reflections, and color consistency are maintained; depending on the category, information such as packaging, texture, certifications, or variant details can be included in additional images.

A cosmetic product photographed against a white background along with its packaging — For cosmetic products, the packaging, label, trim line, and natural shadow are inspected together.

Cosmetic skincare product with a pump dispenser on a white background — Label readability is maintained in the same frame despite reflections on the shiny pump and dark packaging.

E-commerce image featuring a textile product and certification information on a white background — On a textile product, the product form and the certification and information sections can be separated using an additional visual layout.

Three parallel sets can be filmed on the same day

For extensive product lines, product shoots featuring stylized video, stylized photography, and white-background shots can be conducted on three separate lines on the same day. This ensures that photos, videos, and marketplace main images are created using a consistent visual style; production that might otherwise span 2–3 days can be completed in a single shoot day.

3 setsstaged video, staged photo, white background

1 daycapacity for parallel production

a single visual languageA Consistent Approach to Photography and Video

How do you plan a pitch deck for the Canadian market?

First, the sales channels and SKU list are determined; then, for each product, the main image, details, usage instructions, scale, and—if applicable—video requirements are identified. At the LUX Production studio in Istanbul and within its Berlin/Europe service area, the company clarifies this file structure before filming to produce the necessary platform variations from a single shoot.

You can ship your products to the studio. Once the number of products, the number of variants, the channels to be used in Canada, and the delivery format have been finalized, a shoot plan will be created; selection, revisions, and delivery can be handled remotely.

Get a quote from WhatsApp Check out our product photography services

Technical Plan

What image dimensions do the major e-commerce platforms in Canada require?

As of August 2026, no single minimum standard adequately covers all channels. Walmart Canada requires 2200×2200 px; eBay accepts a minimum of 500×500 px and recommends approximately 1600×1600 px; Shopify considers 2048×2048 px suitable for square product images; Etsy recommends a minimum of 2000 px.

Channel	Current technical threshold	Practical Workbook	Important note
Amazon.ca	Images with a long side of at least 500 px; images over 1,000 px support zooming. The long side must not exceed 10,000 px.	2000×2000 or 2200×2200 px	The main image must be pure white; the product must fill at least of the frame. Text, logos, borders, and watermarks must not be used.
Walmart Canada	2200×2200 px, 1:1, sRGB, 8-bit, maximum 5 MB. Minimum 1000×1000 px for zooming.	2200×2200 px	The main product image should feature a simple and clear presentation; avoid graphics, text, and decorative elements unrelated to the product.
eBay.ca	At least 500×500 px; approximately 1600×1600 px is recommended. Maximum 12 MB per file.	1600×1600 to 2200×2200 px	Aspect ratios of 1:1 or 16:9 work well. Do not include badges, logos, copyright notices, or watermarks; the actual condition of the used product must be shown.
Shopify	Product and collection images must be up to 5000×5000 px or 25 megapixels; the file size must be less than 20 MB.	2048×2048 or 2200×2200 px	For square product images, 2048×2048 px generally yields good results. A consistent aspect ratio is important in the collection view.
Etsy	For list images, a minimum width and height of 2000 px is recommended; the first image should be at least 635 px.	2000×2000 or 2200×2200 px	The first image must be landscape or square; leave a safe area around the product for cropping the thumbnail.
Google Merchant Center	Effective January 31, 2027, all products must be at least 500×500 px. Until that date, the minimum size requirements are 100×100 px for non-apparel items and 250×250 px for apparel items.	1500×1500 px or larger; 2200×2200 px in the shared file	Google recommends a resolution of 1500×1500 px or higher for better performance across all listing formats. The file should not exceed 64 MP or 16 MB.

The advantage of 2200×2200 px is not that you “upload the same file everywhere.”. The goal is to produce separate deliverables for each channel—including the main image, additional images, cropping, and file size requirements—from a single high-quality source file.

Amazon.ca

What rules apply to the main product image on Amazon.ca?

The main product image must be on a plain white background, and the product must fill at least of the frame. The current Amazon Canada guidelines specify a minimum width of 500 px for the long side; images wider than 1,000 px support zooming. Text, logos, borders, watermarks, and graphics not related to the product should not be used in the main image.

The background should be set to RGB 255/255/255 (pure white).
The product must be shown clearly and in its entirety; it must not be cropped out of the frame.
The main image must not contain any text, logos, borders, watermarks, or campaign graphics.
JPEG is the preferred format; check which other formats are supported based on the category and the upload tool.
A 2200×2200 px working file provides sufficient bleed for zooming and other marketplace variations.

Walmart Canada

2200×2200 px is a mandatory requirement

The Walmart Canada guidelines dated February 2026 clearly specify 2200×2200 px, 1:1, sRGB, 8-bit, and a 5 MB size limit. The zoom threshold is 1000×1000 px.

eBay.ca

Work toward the recommended size instead of the minimum

500×500 px is the minimum technical requirement. eBay recommends approximately 1600×1600 px; product defects and the item’s actual condition must be visible, and no marketing graphics should be added to the image.

Shopify and Etsy

Keep the trim allowance

On Shopify, a 2048×2048-pixel square image provides a strong foundation. On Etsy, images of 2000 pixels or more are recommended; you should leave a safe area around the product to account for thumbnail cropping.

Google Merchant Center

How is Google’s January 31, 2027, image update affecting Canadian sellers?

Starting January 31, 2027, a minimum resolution requirement of 500×500 px will apply to all product images. As of August 2026, the old minimum size requirements remain at 100×100 px for non-apparel products and 250×250 px for apparel; however, Google has been displaying warnings for images smaller than 500×500 px since July 2026.

Google also recommends a size of 1500×1500 px or larger for better results across all listing formats. The product should occupy approximately to of the frame; promotional text, watermarks, or distracting overlays should not be added to the image. Therefore, rather than planning the new shoot based on the old minimums, it’s safer to meet the 2027 threshold now.

By product type

The same pixel size does not mean the same shooting setup for every product category

File size can be standardized; however, lighting, lens selection, framing, surface control, and additional visual requirements vary depending on the product. The breakdown below helps streamline the pre-shoot planning for an e-commerce product set intended for the Canadian market.

Product type	Priority during filming	Need for additional visuals	Risk
Cosmetics and Skincare	Packaging color, label legibility, glossy surface inspection	Cover, texture, usage, size	Glare and color shift
Jewelry and Accessories	Distinguishing between metal, stone, and fine details	Macro, scale, and model-based usage	Reflections and artificial-looking highlights
Fashion and Textiles	Color, Texture, Form, and Pattern	Front, back, detail, and model shots	Differences in tone and inconsistent framing
Home textiles and decor	Scale, material, and context of use	Details, environment, package, and dimensions	Flattening of the texture and incorrect perception of scale
Electronics and technical products	Surface, connection points, screen, and form	Angle, port, usage, and package contents	Loss of detail and unwanted reflections on black surfaces

Preparing for the shoot

What information should be prepared before the Canadian e-commerce shoot?

If these 5 points are clarified before the shoot, unnecessary retakes per product will be significantly reduced: List of SKUs and variants, sales channels, primary and secondary image roles, the product’s physical condition, and the return policy for products after the photo shoot. If there are reference images, these are also included in the photo shoot plan.

Prepare the products so that they are clean, complete, in working order, and ironed if necessary.
For products that are prone to scratches or packaging damage, include a spare item.
Please specify which channels to use from among Amazon.ca, Walmart, eBay.ca, Shopify, Etsy, and Google.
Compile information on color, size, packaging, and variants for each SKU into a single list.
If there are any reference images or a brand guide, please share them before the shoot.
Clarify in advance whether you prefer to return, store, or dispose of the products after the shoot.

Actual production

How are staged e-commerce images produced on a real set?

At LUX Production, props, sets, surfaces, and lighting are physically constructed; no sets or surfaces generated by artificial intelligence are used. Art director Meryem Aydın prepares the props, background, floor color, and texture based on the product and brand; Burak Bulut Yıldırım and the video team set up the lighting on set, taking into account reflections, texture, and movement.

Reflection control on glossy glass, metal, and lacquered surfaces; texture differentiation on matte products; and edge and volume definition in transparent packaging are all part of the photography process. The goal is to ensure that the product you see on screen remains consistent with the actual product that comes out of the box in terms of color, surface, and material.

A product shoot for personal care products, featuring physical set design and controlled lighting — Personal care product, physical ground, and controlled background separation.

A photo of a cosmetic product styled with colorful physical props — Cosmetic product, background, and props selected to match the brand.

Still life photograph of a food product arranged on a physical set — In food photography, presentation, the sense of freshness, and the texture of the product are established on the physical set.

Soap and personal care products photographed with physical props — Texture, content associations, and material relationships in personal care products.

A home and home decor product photographed in a physical setting — For home and decor products, scale and context of use are shown together.

Product photography of a water bottle set up on a colorful physical backdrop — In the colorful product set, the sense of form, surface, and movement is created through shared light.

A photo of a decorated cosmetic product styled with props — In a concept product photoshoot, the color palette and physical setup complement the product.

Line 1

Animated video

The setup includes a continuous light source capable of tracking movement, a motorized camera slide, and a turntable, along with macro or probe lens transitions, focus transitions, and, when necessary, a frame-by-frame animation approach.

Line 2

Decorated photo

A physical set is constructed based on the brand’s color scheme, background, props, and product surfaces; framing and detail variations of the same scene are then photographed.

Line 3

Product photography on a white background

For the marketplace's main images, a white background line that displays the product form in a clean and repeatable manner can run alongside them.

Having all three lines operational on the same day results in two outcomes: Photos, videos, and images with white backgrounds all maintain a consistent visual style; production that different teams might spread out over 2–3 days can be completed in a single day of shooting for suitable projects.

Approval and Delivery

How is the editing and revision process managed?

The framing and focus are confirmed together during the shoot; then the project moves on to the selection and retouching phase. The delivery timeframe is determined based on the number of products, the type of shoot, and the scope of retouching; for standard e-commerce shoots, the selection and delivery schedule is finalized at the start of the project. Delivery within the appropriate scope can be scheduled within 3–10 business days.

Corrections to the delivered files related to color, cleanup, and formatting are addressed within the scope of the project; new requests outside this scope are scheduled separately. This ensures that the revision phase focuses on the final technical cleanup of the previously approved visuals, rather than on debates about “what was shot?”.

Istanbul and Europe

Can brands that sell to Canada have their product photoshoots done in Turkey or Europe?

Yes. LUX Production can prepare e-commerce image sets based on a 2200×2200 px resolution for the Canadian market at its Istanbul studio and within its Berlin/Europe service area. When products arrive via shipping, a shoot schedule is set up based on the number of products, SKUs, channel list, and visual roles; selection, revisions, and delivery can be handled remotely.

Istanbul studio: Meydan Street No. 8B, 34413 Kağıthane, Istanbul, Turkey. The address of the open studio in Berlin will not be published; the service area is planned to cover Berlin and Europe.

Official sources

Where can you check the marketplace's visual requirements?

Since platforms may change their technical requirements, be sure to check the current help page for your product category before uploading. This guide was updated in August 2026 based on the following official platform resources.

Amazon.caMain image, framing, and pixel guidelines Walmart CanadaImage dimensions, color space, file size, and zoom level eBayMinimum, recommended dimensions, and photography guidelines ShopifyProduct image size and file limits EtsyList image dimensions and thumbnail cropping Google Merchant Center2027 Minimum Dimension Change

Related services

What types of shoots can be planned together for the Canada e-commerce project?

Product photography on a white backgroundMarketplace main images and cutout files Product photo with propsBrand description and additional product images Product photography featuring modelsUse, scale, and life context Product introduction video9:16 and 16:9 video requirements Our Filming ProcessPlanning, setup, selection, and delivery workflow E-commerce Photography GuideThe General Framework for Product Visual Planning

Let’s prepare a single-shot file tailored to your Canadian sales channels

We prepare a quote based on the scope of the project, the number of products, the type of shoot, model/set requirements, and post-production details. Once you provide us with your sales channels, the number of SKUs, and the visual roles you need, we’ll clarify which shoots can be co-produced and which channel variations are required.

Get a quote from WhatsApp Send an email

PRODUCT THAT INCREASES SALES FROM OUR E-COMMERCE SHOOTS:

Frequently Asked Questions

Frequently Asked Questions About E-Commerce Product Image Dimensions in Canada

What is the safest size for e-commerce product photos in Canada?

If you plan to use multiple sales channels, a 2200×2200 px square working file is a safe starting point. This size meets Walmart Canada’s current 2200×2200 px requirement and provides enough space to create the necessary cropped versions and file variations for Amazon.ca, eBay.ca, Shopify, Etsy, and Google Merchant Center from the same high-quality image.

Is a white background required for product photos on Amazon.ca?

The main product image on Amazon.ca must have a pure white background, and the product must fill at least of the frame. The main image must not contain any text, logos, borders, watermarks, or graphics unrelated to the product. According to the current Amazon Canada guidelines, the minimum length for the longer side is 500 px; images over 1000 px support zooming.

What should the pixel size be for product photos on Walmart Canada?

Walmart Canada’s February 2026 visual guidelines require a 2200×2200 px square file. The image must be prepared in a 1:1 aspect ratio, in the sRGB color space, and at 8 bits; the file size must not exceed 5 MB. The specified minimum size for zooming is 1000×1000 px. Therefore, it is practical to set up the shared e-commerce working file at 2200×2200 px.

Is the minimum size sufficient for product photos on eBay.ca?

eBay accepts a minimum size of 500×500 px, but recommends an image size of approximately 1600×1600 px and enforces a 12 MB limit per file. Aspect ratios of 1:1 or 16:9 work well in most layouts. The main image should clearly show the product; badges, logos, copyright notices, and watermarks should not be included. For used items, the actual condition must be visible in the photo.

What is Google Merchant Center’s 2027 visual update?

Starting January 31, 2027, Google Merchant Center will require that all product images be at least 500×500 px. As of August 2026, the previous minimum size requirements of 100×100 px for non-apparel products and 250×250 px for apparel will remain in effect, but a warning will be issued for images smaller than 500×500 px. Google also recommends 1500×1500 px or larger for better performance.

Can the same project file be used for both Shopify and Etsy?

Yes. A 2200×2200 px square image file is suitable for creating variations for Shopify and Etsy. Shopify notes that 2048×2048 px typically yields good results for square product images; Etsy recommends a minimum of 2000 px for listing images. It’s also important to leave a safe area around the product due to Etsy’s thumbnail cropping.

How does the editing and revision process work?

The framing and focus are approved together during the shoot; then the project moves on to the selection and retouching phase. The turnaround time is planned based on the number of products, the type of shoot, and the scope of retouching; for suitable projects, a 3- to 10-business-day timeframe may be used. Color corrections, cleanup, and format adjustments are included in the scope of the delivered files; new requests are planned separately.

Does LUX Production create its product images using artificial intelligence?

No. In product shoots at LUX Production, the product, props, set, surfaces, and lighting are set up in a real physical environment; they are not generated by artificial intelligence. Art director Meryem Aydın physically prepares the props, background, and floor texture according to the brand’s specifications; Burak Bulut Yıldırım and the video team design the lighting on set to preserve the product’s true surface.

Can we shoot photos against a white background, staged photos, and a product video all on the same day?

Yes, on suitable, large-scale projects, three parallel production lines can operate on the same day: set-based video, set-based photography, and white-background product photography. This allows all three sets to proceed using a common visual language, and work that might otherwise be spread over 2–3 days in other productions can be completed in a single day on suitable projects. The number of products and the complexity of the sets determine the capacity plan.

Related guides

Rethink your visual assets as you expand into other markets

U.S. E-commerce MetricsProduct image requirements for the U.S. market UK E-commerce MetricsVisual Plan for Sales Channels in the United Kingdom E-commerce Metrics in GermanyProduct Image Guide for the German Market Amazon A+ Content GuidePlanning Additional Image Fields on the Product Page

Offer

Let’s plan your product photos and videos tailored for the Canadian market

Please provide details on your sales channels, the number of products and SKUs, product variants, whether you need images with a white background or decorated backgrounds, and any video requirements, if applicable. Let’s clarify before the shoot which shots can be shot for multiple channels, which files need to be prepared specifically for each channel, and the delivery format.

Quotes are prepared based on the scope of the project, the number of products, the type of shoot, model and set requirements, and post-production details.

We are also preparing a proposal for the main image of the single-product marketplace.

Get a quote from WhatsApp +90 532 674 05 89 [email protected]

Istanbul StudioMeydan Street No. 8B, 34413 Kağıthane, Istanbul, Turkey

Berlin and EuropeBerlin/Europe service area, product shipping, and remote selection process

Shooting approachReal physical set, real set design, controlled lighting, and accurate reproduction of the product’s colors and surfaces

In product shoots at LUX Production, the product, props, set, surfaces, and lighting are not generated using artificial intelligence; they are prepared on a physical set. Photography, video, and white-background production can proceed simultaneously on three parallel sets for suitable projects; the goal is to ensure that the product seen on screen remains consistent with the actual product taken out of the box.

The page content was last updated in August 2026.