What is Amazon A+ Content and Why is it Important?

Amazon A+ Content (A+ Content) is a powerful marketing tool that allows brand-registered sellers on Amazon to enrich their product listing pages beyond the standard text and images. Its main purpose is to improve the customer experience by showcasing your products in a more attractive, informative and persuasive way, and ultimately to increase sales. Whether you consider working with a professional agency to create this compelling content, or for your own brand Amazon A+ Content If you want to gain the skills to create, it is crucial to understand the potential of this tool.

An effective Amazon A+ Content page usually includes:

• High Quality Images and Videos: Professional photos and engaging videos showing the finest details, different usage scenarios and benefits of your product. As LUX Production, we can produce these visuals for you.
• Detailed Product Descriptions and Storytelling: Rich texts and modules that go beyond standard descriptions to tell the story of the product's features, benefits and your brand.
• Comparison Tables: Tables that help customers make the right decision by clearly showing similar products in your product range or differences with competitor products.
• Brand Story Integration: A special section (above the A+ content) that conveys your brand's identity, values and mission to customers, creating an emotional connection.

When these elements come together, Amazon A+ Content It is no longer just a product page, but a powerful sales and marketing tool for your brand. From an Amazon listing optimization perspective, A+ Content is no longer a luxury, but almost a necessity to stand out from the competition.

Think of it just like landing pages on your own website: You use quality images, videos, graphics and persuasive text to present your product in the best possible light. Because this kind of rich content is the most effective way to increase conversion rates. Amazon A+ Content allows you to do exactly that within the Amazon platform.

Amazon A+ Content and Brand Story

When creating their A+ Content, branded sellers on Amazon typically up to 5 to 7 modules they can use. In addition to this, there are also Brand Story feature is also available. Brand Story is available in the A+ Content section of the product detail page. on is a special area that offers the opportunity to communicate the brand's identity, mission, values and product range in a broader perspective. It aims to create a deeper connection with customers.

Brand Story modules are different from standard A+ modules and usually include brand-focused images (background card, brand logo), text about the brand, links to the store page, and modules showcasing product lines. A successful Brand Story can increase customer trust and loyalty to your brand.

Let's discuss below the general principles and good practice examples for using both A+ Content and Brand Story.

Amazon A+ Content Examples and Good Practices

An effective Amazon A+ Content Things to consider when creating a page:

• Title and First Image: Start strong with modules that usually include a large image and/or caption text (e.g. "Standard Image Caption with Text" at 970×600 pixels). The quality and message of the image is very important.
• Focus on Target Audience: The images and texts used should appeal to the interests and needs of your target audience. Images of happy customers using the product can be effective.
• Turning Features into Benefits: Instead of listing the technical features of the product, emphasize the key benefits these features provide to the customer (convenience, durability, health, etc.).
• Visual Orientation: Most customers don't read long blocks of text. Use plenty of high-quality images, icons and infographics to convey your message.
• Comparison Tables: Use comparison charts strategically to show the differences between your products or your advantages over competitors.
• Highlighting Brand Values: If possible (especially in the Brand Story section), build trust by emphasizing your brand's social responsibility projects, care in production processes or customer focus.
• Mobile Compatibility: Make sure the content also looks good on mobile devices (Amazon usually sets this automatically, but it's worth keeping in mind when designing).
• Alternative Text (Alt Text): Add descriptive and keyworded alt texts to all images you upload. This ensures accessibility for visually impaired users and contributes to your SEO outside of Amazon (Google, etc.).

All of the photos below were shot and edited by LUX Photo Video Production in accordance with Amazon standards. We can produce similar quality images for your brand.

What is Premium A+ Content (A++ Content)?

Premium A+ Content (or A++ Content) is an upgrade of the standard A+ Content with more advanced and interactive features. It allows brands to tell their product and brand story in a much more compelling way.

Some extra features offered by Premium A+ Content:

• Wider Image Modules
• Full Screen Videos (Autoplay or click-to-play)
• Interactive Comparison Tables
• Visual Product Carousels (Rotating images)
• Frequently Asked Questions (FAQ) Module
• More module options and more flexible design possibilities

Who Can Use Premium A+ Content (Eligibility Criteria)

Access to the Premium A+ feature is generally available to those who meet the following criteria Brand Registered possible for sellers (general situation as of April 2025):

1. Inclusion in the Brand Registry Program.
2. You can use the Brand Story feature to share your brand's have published all ASINs in A+ content.
3. In the last 12 months at least 5 A+ Content projects have been approved(Note: Previously 15 units were required, this number may have been reduced, it is important to check the current Seller Central help pages).

Sellers who meet these criteria are usually automatically granted access to the Premium A+ feature by Amazon and see these options in the A+ content manager.

How Much Does Amazon Premium A+ Content Cost?

• Meet the above eligibility criteria Premium A+ Content for Brand Registered Amazon Sellers is currently FREE.
• In the past it was a high-cost invitation-only program for Vendor Central (1P Sellers), but this has changed drastically. Amazon Launchpad members also usually have access to this feature.

Premium A+ Content, like standard A+, appears in the "Product Description" or "From Manufacturer" section on the product listing page.

Amazon Premium A+ Content Examples and Strategies

When using Premium A+, it is important to make the most of interactive modules and video in addition to the best practices of standard A+. Short videos showing how to use the product, interactive charts comparing different features or modules answering frequently asked questions can significantly increase customer engagement and conversion rates.

The right strategy is to use a combination of modules that will best highlight your product's strengths and address potential weaknesses or confusions.

What are the Benefits of Using Amazon A+ Content?

Amazon A+ Content using it brings many tangible benefits to your brand:

1. Increasing Conversion Rates: Zenginleştirilmiş içerik, müşterilerin ürünü daha iyi anlamasını ve güven duymasını sağlar. Amazon’a göre A+ İçerik dönüşüm oranlarını ortalama %5-10 artırabilir. Bazı bağımsız çalışmalar ve satıcı deneyimleri çok daha yüksek artışlar (%200’lere varan) bildirmektedir, ancak bu durum ürüne, kategoriye ve içeriğin kalitesine göre değişir.
2. Better Customer Reviews and Fewer Returns: Customers who receive more and clearer information about the product can manage their expectations more accurately. This can increase positive reviews and reduce return rates due to false expectations.
3. Enhanced Amazon SEO and Discoverability: A+ Text in content modules and alt-text added to images can be indexed by Amazon's search algorithm (A9). This increases the findability of your products in both internal Amazon searches and external search engines such as Google.
4. Brand Recognition and Reliability: A professional and consistent A+ Content and Brand Story makes your brand appear more trustworthy and established, increasing customer loyalty.
5. Competitive Advantage: Your enriched A+ content will be more attractive to potential customers than your competitors' standard listings.

On a competitive platform like Amazon, Amazon A+ Content's strategic utilization is a critical investment for sustainable success.

The Importance of Image Quality for Amazon A+ Content

At the heart of all these benefits: High Quality Images. Amazon A+ Content‘inizin ne kadar etkili olacağı, büyük ölçüde kullandığınız fotoğrafların ve videoların kalitesine bağlıdır. Etsy gibi platformlarda yapılan anketler bile alışveriş yapanların %90’ının satın alma kararında fotoğraf kalitesini son derece önemli bulduğunu gösteriyor; bu oran Amazon için de geçerlidir.

Good A+ visuals:

• Clear and Focused: Every detail of the product must be selectable.
• Reflects the Right Colors: The color the customer sees on the screen should be the same as the product they buy.
• Professionally Illuminated: There should be no harsh shadows or excessive glare.
• High Resolution: It must support zoom and maintain its sharpness.
• Consistent with Brand Identity: It should be in line with the overall brand aesthetic.

Product photography requires technical knowledge and experience. It is important to work with a professional photographer to showcase your products in the best light. If you Amazon A+ Content If you need stunning and standardized visuals for your business, LUX Photo Video Production is happy to help you! To review our services Instagram Account or contact us directly. Also, if you would like to take your own shoots to the next level, you can ask about our trainings on this subject.

Common Module Image Sizes for Amazon A+ Content (Common ones)

The dimensions of Amazon A+ modules may be updated from time to time and may vary depending on the module type. It is always best to refer to the A+ Content Manager tool in Amazon Seller Central for the most up-to-date and precise dimensions. However, here are some commonly used standard module sizes:

• Logo Image (Brand Story): Usually 600 x 180 pixels
• Full Width Background (Brand Story): Usually 1464 x 625 pixels
• Standard Full Width Picture Head (A+): 970 x 600 pixels or 970 x 300 pixels
• Standard Three Images and Text (A+): Each image approximately 300 x 300 pixels
• Standard Single Image and Border Text (A+): Image usually 300 x 300 pixels or 300×400 pixels
• Comparison Chart Visuals: Usually 150 x 300 pixels
• Premium A+ Modules: It can include much more varied and larger sizes (e.g. up to 1464px wide).

Important Note These dimensions are meant to give a general idea. A+ When creating content, it is critical that you adhere to the specific module requirements in Amazon's interface.

Amazon A+ Content you have a good starting point to take your product listings to the next level. If you still have any questions, feel free to contact us!

Amazon A+ Content Contact LUX Photo Video Production to develop your strategy, create professional visuals or receive training on this subject!

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