DefinitionWhat is Amazon A+ Content?
Amazon A+ Content is a modular content area used on the product detail page in place of the standard product description. Brand owners or authorized sellers can use this area to describe the product’s usage, technical details, dimensions, materials, product family, and brand context in a more visual format.
A+ Content is used on product pages to address the key questions on customers“ minds. It provides visual and textual answers to questions such as ”How big is the product?“, ”How is it used?“, ”How does it differ from a similar model?“, ”What is the material quality like?“, and ”Is this brand reliable?”.
Who uses it?
Brands covered by the Brand Registry, professional sellers, authorized brand representatives, and eligible seller roles.
What should be added?
High-quality visuals, explanatory text, comparison tables, videos, carousels, and brand story modules.
What doesn't it solve?
A+ content alone cannot compensate for a weak main image, incorrect pricing, incomplete product information, or negative customer reviews.
The difference between Standard A+, Premium A+, and Brand Story
Amazon A+ Content is not a single format. On-page product descriptions, brand stories, and the enhanced module experience each serve different purposes. If this distinction isn’t properly established, the A+ area may look visually rich but won’t sufficiently support the purchasing decision.
| Content type | Its primary purpose is | Visual requirements | When is priority given? |
|---|
| Standard A+ Content | Turn product features into benefits; explain how to use the product and its details. | Details, usage, dimensions, materials, package contents, comparison images. | If the product page looks basic but incomplete, or if the customer has technical questions. |
| Premium A+ Content | Showcase the product with a larger visual area, video, hotspots, a carousel, and advanced interactivity. | Larger compositions, short videos, storyboard visuals, and asset sets designed for interactive module logic. | If the brand is suitable, or if the product price or level of competition calls for a more compelling visual presentation. |
| Brand Story | To tell the brand’s story, convey its values, showcase its product family, and highlight its trust signals. | Brand profile, production context, product family, images of the founder or workshop/studio. | If brand awareness is low or if the goal is to drive cross-selling within the product family. |
Implementation note: A brand story is not a substitute for A+ Content. A brand story introduces the brand; A+ Content explains the product. Strong results on an Amazon product page are often achieved by designing these two elements within the same visual system but with different messages.
What images are needed for A+ content?
The shooting plan for A+ Content should be conceived on a broader scale than a standard product shoot. The main image showcases the product; A+ Content, on the other hand, presents the visual evidence customers need to make a decision.
01Detailed photos
It reflects the material, stitching, surface, cover, button, fastener, hardware, interior space, and perception of quality.
- Cosmetic packaging texture
- Jewelry: Gemstones and Craftsmanship Details
- Bag zipper, stitching, interior compartment
02Lifestyle images
It shows the product’s real-life context of use. The customer relates the product to a scene from their own life.
- Home, bathroom, desk, sports, and office use
- Use with a model or hand model
- Sense of scale and ergonomics
03Explanatory charts
By combining photos, icons, and short text, it makes technical information easy to read at a glance.
- Dimensions and Capacity
- Feature-Benefit Alignment
- Model Comparison
Is a white background sufficient for an Amazon A+ photo shoot?
Product photos on a white background are required for the main listing, but they are often not sufficient for A+ Content. The A+ section requires additional images that explain the product’s usage, materials, and customer benefits.
Is a lifestyle photoshoot required?
It is not a requirement for every product. However, if scale, usage, target audience, or emotional connection are important factors, lifestyle visuals offer a distinct advantage within A+ Content.
How do you select modules and create a visual layout plan?
Amazon A+ modules operate according to a fixed visual structure: some modules require horizontal banners, others work better with square detail images, and still others are suited to a comparison table format. For this reason, a design module plan should be created before starting the shoot.
| Need | Appropriate image type | Caution During Filming | Design risk |
|---|
| Explain the product's main benefit | Wide horizontal banner or product usage scene | Space should be left for the text overlay area. | The product is cropped or obscured by text on mobile devices. |
| Showcasing materials and quality | Macro details, textured light, surface shots | Color accuracy and controlled lighting should be the top priorities. | Excessive glare or incorrect white balance. |
| Explaining scale and usage | Model, handheld model, desktop, or indoor use | Product dimensions should not be misrepresented. | The image looks nice, but it doesn't describe the product. |
| Compare models | Product family and variation images | The angle, lighting, and framing should be consistent across all products. | The differences become impossible to discern from the table. |
| Creating a video for Premium A+ | Short product usage video, animated details, demo | The video should demonstrate the product's benefits in 5–10 seconds. | The video is just like a brand film; it doesn't address the product issue. |
Measurement warning: A+ image dimensions should be verified based on the selected module and the A+ Content Manager interface in the country account. As a common starting point for design, a width of 970 px can be used for standard modules, while a wider 1464 px workspace can be considered for Premium A+; Amazon’s in-module warnings should be followed before the final export.
WorkflowThe filming and design process for Amazon A+ Content
A+ Content creation isn’t just about taking photos. Customer objections on the product page, module order, product family, the need for visual descriptions, and delivery formats must all be planned together.
01Brief and page diagnosis
The ASIN, product category, target market, current product page, and competitor pages are analyzed.
02Module Map
It is determined which information will be presented in a banner, which in the details section, and which in a table or video.
03Shot list
White background, details, lifestyle, measurements, model, hand model, set design, and video requirements are identified.
04Photo and Video Production
Lighting, lenses, angles, backgrounds, props, and color management are set up according to the product category.
05Design and Adaptation
Images are cropped to fit the A+ modules, and typography and explanatory text are added.
06Delivery and Inspection
It is exported according to the module dimensions, and the risk of mobile cropping and file size are checked.
Common Mistakes When Creating Amazon A+ Content
A+ content is often compromised by poor image selection, excessive text, module incompatibility, and mobile cropping issues. The following errors should be checked before publication.
Things to Avoid
- Convert the product page into a general brand brochure.
- Add a long caption to each image.
- Not taking mobile cropping areas into account.
- Displaying a product's size or color differently than it actually is.
- Mixing stock images with the real product experience.
- Repeat the same message in the heading, bullet points, and A+.
Pre-publication review
- Does each module address a single customer question?
- Are the product details clearly visible in close-up?
- Aren't the measurements and usage scenario misleading?
- Doesn't the text put too much strain on the image?
- Does a comparison chart really make it easier to decide?
- Do the files comply with Amazon’s current format and weight limits?
Guides and services for Amazon product images
A+ Content is just one part of an Amazon product page. The main image, white background, product detail shots, video, and marketplace standards should all be considered together.
