Product Promotional Videos That Drive Sales in E-Commerce: The 4 Best Video Types for Your Brand

As competition increases rapidly in the e-commerce world, visual content is the strongest link in the sales funnel as customers cannot touch the products. At this point, professional product promotion films, fills this gap where potential buyers cannot interact with your products.

However, since the dynamics of each product are different, choosing the right video style requires a strategic approach. In this comprehensive article, e-commerce product promotional movies for the 4 most effective types. Our goal is to inspire you for your next project and maximize your e-commerce sales for the future of the world.

“Hello, I'm Burak Bulut Yıldırım. As the founder of LUX Production Over 20 years (since 2005) I produce visual strategies for e-commerce brands with my experience. All video examples in this guide, In our studios in Istanbul and Berlin that we produce, focusing on direct sales and marketplace (Amazon, Trendyol) success.

In e-commerce, video is the most powerful tool that fulfills the customer's need for ‘touch’. Our goal is not only to shoot an aesthetic video, but also to create a conversion-oriented production that will enable your customer to press the ‘Add to Cart’ button with confidence.”

- Burak Bulut Yıldırım, Professional Photographer and Video Strategist

1) Modeled Product Introduction Video: Experience the Product Live

Modeled product promotion videos, creates a magnet effect on e-commerce sites and social media. Especially Jewelry, fashion lookbook shoot, are indispensable for wearable products such as jewelry and textiles. The models directly show how the product fits on the body, the drape of the fabric or the sparkle of the jewelry, giving customers the most realistic understanding of the product.

Why Choose a Modeled Product Video?

• Realism and Connecting: When customers see the product on a model, they can better imagine how it will look on them and create an emotional connection with the product.
• Highlighting Details: A model goes beyond static photographs by showcasing the fine details of a product in a moving context. How a necklace shimmers as it moves, how a dress sways as you walk - these details come to life in video.
• Presenting a Use Case: The models offer visual clues as to the situations in which the product can be used or the lifestyle it can suit.

Cost and Optimization Tips:

Since the model's face is generally preferred to be seen in model shoots, additional services such as hairdressers and make-up artists are included in the budget. However, as LUX Production, we offer flexible solutions for brands with budget constraints. For example, we can make the cost more affordable by choosing product-oriented shoots where the model's face is not visible.

2) Decorated Product Promotion Movie: Storytize Your Product

Decorated product promotion films, By positioning the product within a lifestyle or concept, it aesthetically reflects your brand's message and the product's identity. Seeing a coffee machine on a modern kitchen counter or a skincare product in a relaxing spa-like setting visualizes the experience the product promises.

Why Decorated Product Video is Important?

• Strengthening Brand Identity: Well-chosen decors reflect the aesthetics and values of your brand. It transforms your product from an object into part of an experience.
• Addressing the Target Audience: The décor shows who you have designed your product for and in what context it will be used.
• Storytelling: A product in a setting begins to tell a story on its own.

As LUX Production, we have been working professionally for more than 20 years. Decorated product promotion film shooting we operate in the field. You can watch one of our decorated product promotion movie examples that we have been making for years below:

Decorated Jewelry Promotion Video - LUX Photo Video Production - YouTube

3) 360 Degree Product Promotion Movie: The Power of Virtual Experience

The biggest challenge of e-commerce is that customers cannot physically touch the product. At this point 360 degree product promotion movie, removes this barrier by offering a virtual experience. These videos show the viewer how an object looks from every conceivable angle.

Thanks to technological developments 360 product videos, can be produced at much lower costs than in the past. This means that even SMEs can benefit from this impressive technology.

Why Choose 360 Degree Product Video?

• Increased Confidence: The possibility to see every detail of the product increases customer confidence in the product and reduces return rates.
• Transparency: This approach, which does not hide any product flaws, shows that your brand is transparent and trustworthy.
• Unique Experience: It offers a modern and technological shopping experience that sets you apart from your competitors.
• Platform Compatibility: Especially where details matter Amazon product photography and other marketplaces, 360-degree videos highlight your product.

As LUX Productions, professional 360-degree product shots we produce interactive and impressive videos that reveal every angle of your products.

4) Outdoor Product Promotion Movie: Naturalness and Context

Product photography is not just about studio shots. Some products by their very nature need to be shot outdoors, and such shots emphasize the real-life context and natural beauty of your product.

For Which Products is Outdoor Shooting Suitable?

This includes anything that belongs to or is used outdoors: Cars, garden furniture, outdoor clothing, sports equipment, camping equipment and barbecues.

Also, outdoor shoots for products with natural ingredients (soaps, skincare) or organic foodstuffs are the most effective way to emphasize the “natural” and “eco-friendly” features of the product.

Advantages of Outdoor Shooting:

• Authenticity It presents a more realistic and authentic image by showing the product in its natural environment.
• Providing Context: It clearly shows how and where to use the product.
• Strengthening the Brand Story: Visually support the brand story of products linked to nature or a particular lifestyle.

Frequently Asked Questions About Product Promotion Videos

Conclusion: Professional Video is Essential for E-Commerce Success

As a result, you will use e-commerce platforms professional product promotion films, significantly increases your sales and allows your customers to buy your products with confidence. Customers can only rely on quality photos and videos for products they cannot physically inspect. The better quality and more impressive these images are, the more trust your brand inspires.

As LUX Productions, For over 20 years With the experience we have gained, we realize special, assertive and sales-oriented productions for brands. If you want videos for your products that reflect the spirit of your brand and increase your sales, you are in the right place.