E-Commerce Product Photography Guide: 4 Types of Photography to Boost Your Sales in Istanbul and Berlin

Standing out in the ruthless competition of e-commerce is not just about having a quality product. The real issue is how you make that product “touchable” on the potential customer's screen.

In a digital storefront, the product photo is your hardest-working salesperson. Research shows that online shoppers made their purchase decision only by looking at product images and it's showing. This makes it clear how much a poor quality photo costs you.

As LUX Productions, In our studios in Istanbul and Berlin We don't just photograph your brand's products, we turn them into sales tools. With our professional studio services while maximizing the commercial potential of your brand, with our special education programs we guide those who want to specialize in this field.

“Hello, I am Burak Bulut Yıldırım. As a professional photographer and founder of LUX Production since 2005, I am at the center of e-commerce. What you will read in this guide is not just technical information, In our studios in Berlin and Istanbul It's a summary of 20+ years of experience we've applied to brands working for Amazon, Trendyol and global marketplaces.

Remember, photography in e-commerce is not ‘art’, it is ‘commerce’. The goal is not to take beautiful photos, that turn into sales, lowering refund rates ve pazar yeri kurallarına (dekupe, A+ Content) %100 uyan stratejik görseller üretmektir.”

- Burak Bulut Yıldırım, Professional Photographer and E-commerce Visual Strategist

1. Jewelry Photography: Elevate the Perception of Value with Millimeter Details

Jewelry is one of the most challenging categories in e-commerce. When buying a product worth thousands of pounds on a screen, the customer wants to see every detail and be sure of its quality. The sparkle of a diamond or the smooth surface of a metal is directly proportional to the quality of the photo.

Why Professional Equipment is Essential? This is where macro lenses (such as 90mm or 105mm) come in. But the lens alone is not enough. Focus stacking (focus stacking), a technique that combines multiple photographs sharpened at different points on the product to ensure that every millimeter of even a tiny earring is sharp and clear.

The Right Light Strategy: The biggest enemy in jewelry photography is unwanted reflections. Shiny metal surfaces act like mirrors. To control this, we use polarizing filters and special light softening tents.

2. Apparel and Textile Photography: Make the Customer Say "This Looks Good on Me"

In the clothing industry, the customer cannot touch the product, cannot feel the fabric. This is why photography has to replace this tactile experience. Unless the draping, pattern, color and texture of the fabric are accurately reflected, return rates inevitably increases.

Model Shoot (Lookbook/Lifestyle)

Objective: It is about presenting the product in a lifestyle and creating an emotional connection with the customer. The customer buys not just a t-shirt, but the feeling that the t-shirt represents. Fashion lookbook shoots, is especially ideal for showcasing new collections.

Ghost Mannequin Shooting (Ghost Mannequin)

Objective: It is to showcase the pattern and interior details of the product without a distracting pattern. In particular Amazon, Zalando, Trendyol is the most effective method for creating a consistent and clean catalog in marketplaces such as the marketplace. This technique is achieved by shooting the product from different angles and skillfully stitching them together in Photoshop, making the product appear three-dimensional.

Flat Lay

Objective: Creating eye-catching compositions for social media, blogs and email marketing. A flat lay shot combining a pair of jeans with a t-shirt and a pair of shoes can trigger a cross-sell of multiple products instead of just one.

3. Cosmetics and Beauty Products: Gain Confidence with Color and Texture

Cosmetics color accuracy her şeydir. Müşterinin ekranda gördüğü ruj rengiyle eline ulaşan ürün arasındaki en ufak bir fark, iadelerin ve olumsuz yorumların en büyük sebebidir. Profesyonel çekimlerde, kalibre edilmiş ekranlar ve standartlaştırılmış ışık kaynakları kullanarak renklerin %100 doğru yansıtılmasını sağlarız.

For success, both types of shots must be used together:

• Studio Product Shoot: Crisp, clean photos (usually with a macro lens) showing the elegance of the packaging, the texture of the product (e.g. the density of a cream or the pigmentation of a shadow).
• Modeled Practice Shoots: Close-ups showing how the product looks on different skin tones.

Marketing Tip: Incorporating natural extracts from product ingredients (e.g. avocado) into styling visually reinforces your brand's message of naturalness.

4. Furniture and Large Volume Products: Space-Integrated Presentation

If you sell furniture or large home decor items, it is not enough to show the product on a white background. The customer wants to see how that chair would look in their living room. That's why inspiring “lifestyle” shots that are integrated with the space are critical.

Technical Approach: Wide-angle lenses (e.g. 24-35mm) reflect the spaciousness of the space. However, if these lenses are not used correctly, they can cause distortion in the product. By minimizing these distortions, the professional team both makes the space look wider and preserves the form of the product.

E-Commerce Photography Frequently Asked Questions

Conclusion Professional Photography is an Investment, Not an Expense

As you can see, each e-commerce category requires a different visual strategy. When the right equipment, lighting knowledge and styling come together, your product photos go from being a passive display tool to an active marketing force. Remember, high quality images, correctly named and with alt-text, also contributes directly to the SEO performance of your site.