Successful Product Photography in E-Commerce: The Key to Boosting Your Sales and Platform Specific Guide

The biggest shortcoming of customers in the online shopping experience is not being able to touch and feel the product. Therefore, product photos play a decisive role in their purchasing decisions. High-quality product images shot at the right standards increase the credibility of your brand, directly affect your customers' buying behavior and significantly increase your sales. Professional e-commerce photography allows you to stand out from your competitors by revealing the power of your digital showcase. As LUX Production, with our studios and team in Istanbul and Berlin, we produce the most effective visuals for your brand and offer solutions suitable for the dynamics of each platform.

So what are the visual expectations of e-commerce platforms and how can you comply with these standards? Here's a comprehensive guide to photo sizes and specifications for the most popular e-commerce sites:

1. Professional Product Photography Standards for Amazon

Amazon, one of the world's biggest e-commerce giants, has strict rules about product images. These rules aim to standardize the customer experience and make shopping easier. To be successful on Amazon, your images must be both technically and aesthetically flawless.

Why Should We Follow Amazon Photo Guidelines?

• Visibility and Ranking: Amazon ranks products that follow its rules and use high-quality images higher in search results.
• Reliability: Professional photos increase the credibility of your brand and reinforce potential buyers' belief in your product.
• Sales Growth: Shots of the right size and specifications help customers better understand the product and speed up the purchase decision.

Basic Visual Requirements for Amazon:

• Color Photo: Product images should not be in black and white, but in colors that most accurately reflect the product. Color accuracy is critical, especially in sectors such as fashion and cosmetics.
• Match with Product Title: The photograph must be exactly the same as the product specified in the product title and must not contain any misleading elements.
• Clear Representation of the Product: The product being sold should be the main focus and clearly visible in the image. Customers should immediately understand what they are buying.
• Product Area: Ürün, fotoğraf karesinin en az %85’ini kaplamalıdır. Bu, ürünün detaylarının daha iyi görünmesini sağlar ve dikkat dağıtıcı unsurları en aza indirir.
• Frontal View The frontal (front) view of the product should be used in the main image. This gives the customer the first and most important impression of the product.
• Magnification Feature (Zoom): The longest side of the photo must be at least 1600 pixels or larger. This high resolution allows customers to zoom in when they hover over the product to examine the details. This is especially essential for products where details are important, such as textiles or jewelry.
• Model Photo Guidelines: If a model is used in the main image, the model's posture should be upright and professional; sitting, kneeling or similar positions are generally not acceptable. However, this rule can be relaxed for ancillary products such as prosthetic technologies.
• File Naming Standards: Filenames of photos uploaded to Amazon must begin with the product's unique identifying information (ASIN, ISBN-13, EAN, JAN, UPC). Special characters such as hyphens (-) or underscores (_) should be avoided in file names, otherwise upload problems may occur. In addition, a 4-character variant code indicating the type of photo can be added.
• Supported File Extension: Photos must be in .jpg or .jpeg format. Other formats (e.g. TIFF) are generally not accepted.
• Amazon Brand Usage: The use of Amazon's trademarks, logos or badges such as Amazon, Alexa, Prime, Amazon Smile designs, "Amazon's Choice", "Works with Amazon Alexa" in product images is strictly prohibited. This is intended to provide an unbiased shopping experience.

Case Analysis: Bir moda markası için yaptığımız Amazon çekimlerinde, tüm bu kurallara titizlikle uyarak ürünlerin detaylarını ve kumaş kalitesini öne çıkardık. Sonuç olarak, markanın dönüşüm oranlarında %25’lik bir artış gözlemledik. Doğru dekupe ve lifestyle çekimlerle ürünlerin hikayesini anlatmak, müşteri sadakatini artırmanın kritik bir parçasıdır.

A sample video for Amazon is shared below. To discover more of our work Our YouTube channel you can visit.

2. Effective Product Photos for eBay

As a global marketplace, eBay brings millions of buyers and sellers together. For e-commerce businesses in the UK, eBay is an important way to reach a wide audience. To stand out on eBay, your product images need to be both attractive and meet the platform's requirements.

How to Succeed on eBay Images:

• Number of Images: It is recommended to include at least 1 photo and no more than 12 photos for each listing. A variety of images showing your product from different angles and details increases customer trust and interest.
• Stock Photo Usage: Stock photos can only be used for new or unused products. For used products, real photos of the product must be used, otherwise the customer may be misled. Avoid using more than one stock photo.
• Watermark Usage: eBay causes photos with watermarks to have low visibility in search results. Therefore, you should avoid using watermarks in your images.
• Background Selection: Using a simple and plain background in product photos makes the product stand out. White or light-colored backgrounds usually work best.
• Correct Lighting: Accurate and balanced lighting that reflects the true color and texture of the product is essential for customer satisfaction. Poor lighting can make the product look different than it actually is.
• Professional Appearance: Making your main listing photo look professional and inviting can significantly increase click-through rates.
• Avoiding Extra Elements: Avoid using additional elements such as text, borders or logos in photos. The focus should always be on the product.

eBay Technical Visual Requirements:

• Minimum Size: 500 x 500 pixels
• Maximum Size: 9000 x 9000 pixels
• Maximum File Size: 12 MB
• Supported Formats: PNG, JPEG, TIFF, BMP, GIF
• Photo Quality: The JPEG quality scale should be 90 and above. This ensures that images do not lose quality due to compression.

Practical Advice: Including a few photos that show your product with a person (lifestyle shot) or in context helps customers better understand the size and use of the product. Especially with lifestyle shoots in our studios in Berlin and Istanbul, we ensure that your brand makes an emotional connection with its target audience.

3. Handmade and Vintage Product Photography for Etsy

Etsy is a global marketplace for handmade, vintage and artistic goods, with a special emphasis on visuals that tell the story and soul of the product. For artisans and small businesses in the UK, Etsy is the ideal platform to showcase their creativity. Not only the product itself is important, but also the labor and art behind it.

Artistic Touch and Technical Details in Etsy Images:

• File Type and Color Mode: JPG, PNG, GIF formats are supported (animated GIF and transparent PNG are not accepted). It is recommended that all images are in sRGB color mode, as Etsy automatically converts files to this format.
• File Size and Resolution: File size should be maximum 1 MB to increase upload speed. Resolution is recommended at 72 PPI.
• Image Size: The shortest edge should be at least 2000 pixels. This ensures that customers can clearly zoom in on product details.

Special Tips for Etsy Product Listing Photos:

• Minimum and Recommended Dimensions: The width should be at least 1000 pixels (for a clear zoom image). The recommended size is 3000 x 2250 pixels.
• Number of Images: A maximum of 10 images can be uploaded, but it is recommended to use at least 5 images. Images that show the product from different angles, in detail and at the moment of use have a positive impact on customer decision-making.
• Aspect Ratio: A 4:3 aspect ratio usually works well.
• Routing: Horizontal or square format should be preferred for the first image. Using a consistent orientation across all images gives your store a professional look.

Additional Tips to Stand Out on Etsy:

• The Importance of the First Photo: The first photo that will appear in search results should highlight the most attractive feature of the product and be eye-catching.
• Zoom Quality: Photos should be at least 1000 pixels wide to ensure that they remain sharp even when zoomed in.
• Consistency: Using the same size and orientation for all listing photos ensures that customers have a more pleasant shopping experience in your store.
• Beware of cropped thumbnails: Choose images in landscape or square format to appear properly in product search results and to avoid cropping.

Response to Customer Objections: "Can't I shoot it with my own phone?" While the personal story of the product is important on such platforms, a professional shot sets your product apart from the crowd. By optimizing critical elements such as lighting, composition and color accuracy, a professional photographer increases the "artistic" value of your product and therefore its perceived value. Our teams in Istanbul and Berlin are experts in creating images that tell your product's story in the most aesthetic and effective way.

4. Folksy: A Visual Guide to the British Handmade Market

Folksy is a UK-based e-commerce platform focused on handmade and designer goods. Folksy offers a dedicated marketplace for UK artisans and encourages images that highlight the authenticity and quality of products. If you are selling your handmade products in the UK, meeting Folksy's visual criteria is critical to reaching potential buyers.

Quality and Originality in Folksy Visuals:

• Image Sizes and Formats: Images can be in square, horizontal or vertical format. They must be at least 642 pixels wide. Supported file formats are JPG or PNG.
• Number of Images: You can add up to 5 images per listing. Folksy Plus sellers can add up to 10 images to each listing. More images allow you to better promote your product.
• File Size: Keeping file sizes below 2.5MB wherever possible will improve your upload speed. Images over 5MB will not be uploaded.
• High Quality Emphasis: Folksy strongly recommends that your product images are of the highest possible quality. This best reflects the craftsmanship and detail of your products.
• Background and Composition:
  • Include a cropped photo of the entire product, taken on a white background. This makes the product itself stand out.
  • As the first or main image, use a photo that shows an environment in which the product is used (a lifestyle shot). Such images help customers to imagine how they would use the product in their own lives.
  • Images with white backgrounds can be placed after the main image.
• Technical Specifications:
  • Save your images in .jpg format.
  • The image resolution should be 300 DPI. This ensures clarity in print quality.
  • Images must be at least 1181 pixels (or 10 cm x 10 cm) in size.
  • The file size of the images must be over 1 MB (images over 5 MB may not be uploaded).
• Media Visibility: Images that meet these requirements increase the chances of your products being featured in the press or on Folksy's social media channels.

Why Professional Shooting? "Why is professional shooting expensive?" Each handmade product is like a work of art. Creating images that reflect their value and story requires not only technical knowledge but also an artistic vision. At LUX Production, we create visuals that capture the spirit of each Folksy product, tell a story and captivate customers. This investment is a critical step for the long-term success of your brand.

In addition to your product photos, industrial shots showing the production process of your products also increase customer confidence. For customers, seeing how the product is made reinforces their belief in the transparency and quality of the brand. This kind of shots, Industrial & Automotive & Industry You can review it on our page.

Professional Solutions to Increase Your Sales

Understanding the dynamics and visual requirements of e-commerce platforms is the foundation of your online success. As LUX Production, we offer professional e-commerce photography and video production services to strengthen your brand's digital presence with 20 years of experience. Whether you are an e-commerce business in Istanbul or Berlin, our team is ready to offer you customized solutions. Contact us to increase your sales and maximize your brand's potential with the best product photography.

Contact us today for a free strategy consultation for your e-commerce project, to see what we have done for similar brands or to get detailed information about our shooting packages!

Contact us for more information and to make an appointment bilgi@luxproduksiyon.com You can reach us via e-mail. At your service around the clock WhatsApp Line You can also contact us directly through our website. In our studios in Istanbul and Berlin, we are ready to tell your brand's story with the most effective visuals!