Marketplace image dimensions 2026

Trendyol Image Dimensions 2026: Amazon, Hepsiburada, and E-Commerce Product Photo Dimensions

Trendyol, Hepsiburada, Amazon TR, and n11 do not use the same dimensions or main image guidelines for product images. The required aspect ratio, file structure, white background requirements, and the product’s position within the frame vary by platform. The comparison table below shows the basic requirements for the four marketplaces side by side. When preparing your shooting and export plan, first select your sales channel, then apply the dimensions and main image guidelines in the corresponding column. This approach makes it easier to prepare final files suitable for each platform from a single shoot and to prevent technical incompatibilities before shooting begins.

Marketplace image standards compared

The table below lists aspect ratio, resolution, file type, and file size limits. The "Production Target" rows indicate the delivery standard applied by LUX Production for its multichannel e-commerce shoots.

Sources: The platforms' official APIs and vendor documentation. Last technical review: July 29, 2026.
Platform	Aspect ratio	Minimum and recommended resolution	File type	File limits
Trendyol	2:3 vertical	1200 × 1800 px, 96 DPI. A maximum of 8 images per barcode.	An HTTPS image URL is requested via the API.	The official API documentation does not specify an MB limit.
Hepsiburada	1:1 square, multi-channel production target	No clear minimum is stated in publicly available sources. Our production standard is 1500 × 1500 px.	JPG, JPEG, or PNG. The current format must be confirmed via the seller dashboard.	No official limit on the file size has been published.
Amazon TR	Flexible. The square aspect ratio is the safest format.	At least 1000 px for zooming. The LUX production standard is 1600 px or higher.	JPEG is preferred. TIFF, PNG, and static GIFs are accepted.	There is no specific MB limit in the product image guidelines.
n11	There is no fixed aspect ratio; a square format is recommended.	No minimum pixel dimensions are publicly specified. Our production standard is above 1000 × 1000 px.	JPEG for Excel uploads; an image URL for the REST API.	The panel limit is 2 MB; the REST API upload limit is 10 MB.

For image dimensions for Etsy, Amazon US, and other US platforms, see our separate comparison guide.

Trendyol1200 × 1800 px

Vertical 2:3, 96 DPI. Up to eight images can be uploaded for a single barcode.

Official API

Amazon TRLongest side over 1000 px

The main image must have a pure white background, with the product filling at least 85% of the frame. Our delivery standard is 1600 px or higher.

Official Guide

Hepsiburada1500 × 1500 px

Image requirements are managed in the seller dashboard. A square master file works across categories.

Check the seller dashboard

n111000 × 1000 px or larger

A 2 MB file size limit applies in the panel, and a 10 MB file size limit applies for REST API integration.

Dashboard and API

Since 2005Production at our Istanbul studio

386Google reviews

More than 10client countries

500+clients

E-commerce product photo featuring lipstick products in various colors against a white background — Safe framing for different marketplaces from a single shot. The scene was set up in a real studio; neither the floor, the surface, nor the lighting was generated by AI.

One shoot, four marketplaces

How can I create both 2:3 and 1:1 images from a single shot?

Keep the product within the square area in the center of the frame, leaving equal space at the top and bottom. The same master file is cropped to 1200 × 1800 pixels (portrait orientation) for Trendyol, and to a square format for Amazon TR, Hepsiburada, and n11. One setup, one lighting design, four separate delivery formats.

For a consistent framing standard across SKUs and clothing variants, see our fashion and textile product photography service.

The entire product remains within the square safe area; it is not cropped at the edges.
The space above and below supports the 2:3 vertical crop without making the product smaller.
During square cropping, shadows, reflections, and background transitions remain intact.
The shot list and exported file names match exactly, so variants do not get mixed up.

Let us create images to these specifications

Send us your product list, the number of variations, and your target marketplaces; let’s work together to determine the right type of shoot, set design, and delivery schedule. All needs—including models, props, and white backgrounds—are planned within the same production.

Get a quote on WhatsApp Product photography that meets marketplace standards

Brands we've worked with on e-commerce and marketplace photo shoots

Here are some of the brands for which we have produced catalog and marketplace visuals in the cosmetics, fashion, home textiles, jewelry, and food categories.

Selected brands from our other customers

What do brands say about our marketplace photography?

We selected the reviews most relevant to marketplace and e-commerce photography from 386 Google reviews. All are genuine customer reviews of LUX Production.

5/5 Google review

Professional and great team. We worked with them in both location and studio shootings, and they determined our needs with their expertise and offered quick solutions and suggestions. We entrust all the processes of both decorated and white background shots of our Dreamy Rikka brand for all domestic and international marketplaces with peace of mind. You will definitely not need to look for a different alternative.

5/5 Google review

“We’re very pleased with their work. They’re a professional, efficient team that delivers the same high quality on every shoot. We highly recommend them.”

5/5 Google review

“They photographed the product images for our e-commerce company with great care, using professional, high-quality photographers. We didn’t even need to edit the photos—they were perfectly composed right from the start. We were very satisfied with this service, which was the first time we’d outsourced this work. Considering the quality of service this studio provides, their pricing is also quite reasonable.”

5/5 Google review

“As an eyewear brand, we are very satisfied with the studio. We’re looking forward to a long-term partnership. Their product photography, attention to detail, and dedication are top-notch. They are true professionals when it comes to photography. We haven’t had any issues so far. We definitely recommend them. We’d like to thank Ms. Meryem and the entire team. You can see a sample of the product photo they took in the attachment.”

5/5 Google review

“We worked with this agency on photo and video shoots for our products and were very pleased with the results. We were particularly impressed by their professionalism and creativity during the lifestyle photo shoots featuring models. They also produced exceptionally high-quality work for both our product videos and product photos. They not only accurately reflected our brand’s image but also produced content that supported our sales. I highly recommend them for their work ethic, teamwork, and meticulous attention to on-time delivery. I’d like to thank Simge for managing the entire process so successfully.”

Check out the Google reviews

Three parallel production lines on the same day

Three setups run in parallel in our studio on the same production day: styled video, styled photography, and white background product photography. With cameras, lenses, and studio lighting in place for all three, we can complete in one day work that other companies spread over two or three days. The images share a consistent visual style across all three channels.

This setup directly benefits marketplace catalogs: white background main images, styled secondary images, and 9:16 video share the same lighting style. We plan our full range of product photography services within the same production schedule.

To keep your marketplace main image simple and convey the product’s atmosphere in secondary images, see our styled product photography service.

3 setson the same day, in the same studio

1 daythree-channel production

a single visual languagephotos, videos, and white background

01 Trendyol Product Photography Guidelines

Trendyol Product Photo Dimensions

Last verified: July 2026

To maintain consistency in its catalog architecture, Trendyol requires product images to be 1200 × 1800 pixels at 96 DPI. This size corresponds to a 2:3 aspect ratio, which is optimized for the vertical scrolling experience on mobile devices. Up to eight images can be uploaded for a single product barcode.

In the main image, do not crop the product at the edges; frame it clearly so it can be recognized within the first half-second on a mobile screen.
Save the fabric texture, intended use, detail shots showing scale, and lifestyle scenes to the secondary images.
In catalogs with many variations, if the order of the shot list does not exactly match the order of the exported file names, the wrong color will be assigned to the wrong barcode.

Official document: Trendyol Product Create v2 API and Trendyol Academy Product Image Upload Guide.

Platform Update Note: The "maximum 5 MB, light gray background" warnings that appeared in seller dashboards in previous years are not included as a strict rule in the new API structure. Since category-specific restrictions may apply, be sure to read the quality warnings on the upload screen.

02 Hepsiburada Visual Standards

Hepsiburada Photo Dimensions

Last verified: July 2026

Hepsiburada does not publish an external pixel table; it manages its visual guidelines directly through the "My Partner" dashboard. The quality threshold may vary depending on the product category you wish to list, so your own dashboard is the only reliable source.

A 1500 × 1500-pixel square master file ensures the image displays seamlessly on both web and mobile interfaces.
Use a pure white or light background that does not alter the product's natural color, and export the files in sRGB.
Confirm the final set of rules on the Catalog and Image Gallery screen and publish it.

Vendor checkpoint: Hepsiburada İş Ortağım dashboard.

Previous data notice: The "minimum 1200 × 1200 px" rule circulating online is not confirmed on the platform's public pages as of 2026. When referring to such limits, please use your current seller dashboard as a guide.

03 Amazon TR Image Guidelines

Amazon TR Product Photo Dimensions and White Background Rule

Last verified: July 2026

For Amazon TR listings, the long side of the image, the white background, and the product’s framing are key checkpoints. According to Amazon’s product image guidelines, the long side must be at least 500 pixels; zooming in is supported when the image exceeds 1,000 pixels. LUX Production’s delivery standard for Amazon TR projects is 1,600 pixels or higher.

500 pxThe lower limit at which the listing is accepted. Product details are not legible at this size.
1000 pxZoom is enabled above this threshold. In practice, this is the actual lower limit.
1600 pxOur delivery standard ensures that the fabric texture and metal surface do not appear blurred when zoomed in.

The product must fill at least 85 percent of the frame

That's right. The product fills 85% of the image height, making zoom useful.

Insufficient. Even when zoomed in, there are no details when the product is too small.

The background of the main image must be pure white, i.e., RGB 255,255,255. Logos, non-packaging accessories, watermarks, or graphic text must not appear in the main image.
Accepted formats are JPEG (preferred), TIFF, PNG, and static GIF. Square aspect ratio is the safest format for Amazon TR listings.
In bulk uploads, ensuring that the file name matches the ASIN code (B00EXAMPLE.MAIN.jpg) ensures the automation runs without errors.

Example of a product photo taken against a solid white background for the Amazon TR main image — A solid white background, a product that fills the frame, and sufficient resolution for zooming.

A white background isn't as easy as it looks

In a studio, a white background is created by measuring the lighting difference between the product and background, rather than simply overexposing the background. If it is too bright, product edges lose definition; if it is too dark, a gray halo remains after the cutout. Glass, chrome, and glossy packaging also require controlled reflections.

For this type of main image, see the workflow on our white background and cutout product photography page.

For graphics and comparison modules on your listing, read our Amazon A+ Content image strategy article. For dashboard instructions, our guide to adding product images on Amazon can be read.

Official source: Amazon Product Image Guide.

04 n11 Integration

n11 product image dimensions

Last verified: July 2026

The technical limit on n11 depends on your upload method. While manual uploads are limited to 2 MB per photo and a total of 10 images, the file size limit per URL is increased to 10 MB when using the REST API integration. You may need to prepare two different compressed versions of the same image.

When importing in bulk using Excel, ensuring that images are JPEG files named using the product stock code will eliminate upload errors.
For brands that list on multiple marketplaces at the same time, a square resolution of 1,000 × 1,000 pixels or higher is the most cost-effective production choice.

Official sources: n11 Visual FAQs, n11 API integration and n11 Excel upload guide.

Technical Background Note: The 600 × 600-pixel minimum resolution used in previous years is no longer sufficient for high-resolution mobile screens. View this figure not as a target, but as a quality threshold to avoid.

Beyond Pixel Dimensions

Why might a file with the correct dimensions still look bad?

A resolution of 1200 × 1800 pixels does not necessarily indicate that an image is high-quality. The product’s placement within the frame, the distribution of light across the surface, the accuracy of the white balance, and the lens’s optical performance all influence customer perception more than the pixel count does. There is a direct correlation between a texture that becomes blurry when zoomed in and the return rate.

Resolution and Optics

A high megapixel count alone is not enough. Clear detail when zooming depends on lens sharpness and noise-free texture captured at low ISO. Enlarging a low-resolution image cannot restore fabric fibers or brush marks.

Framing and Aspect Ratio

Trendyol’s 2:3 aspect ratio requirement is intended to take up more space on mobile devices. Brands that sell across multiple channels leave a safe margin around the product during the photo shoot; the same file fits seamlessly into the square format for Amazon TR.

Compression

Poor-quality JPEG compression causes blockiness, particularly in smooth color transitions and textile textures. Resizing the short side to the correct dimensions before compressing the file to the platform limit reduces the file size without losing quality.

Why do the product colors fade after uploading?

Browsers display sRGB. If a file is delivered as Adobe RGB without an embedded profile, saturated tones are reinterpreted within a narrower color space and appear washed out on screen. The color shift is most noticeable in red, magenta, and turquoise.

Delivered with an embedded sRGB profile

Adobe RGB file, without an embedded profile

Same product, same lighting, same frame. The only difference is the color profile. All e-commerce files we deliver are exported with sRGB embedded.

On the web, we talk about pixel width, not DPI. The 72 or 300 DPI setting relates to printing; a browser uses the file’s pixel width and height. Trendyol’s stated 96 DPI does not change the dimensions that matter for its upload check: 1200 × 1800 pixels.

Real set, no synthetic visuals

Every shot is set up on a physical studio set

In LUX photo shoots, no visuals, backgrounds, props, surfaces, or lighting are generated by artificial intelligence. Art director Meryem Aydın physically sources brand-specific accessories and manually sets up the background color and texture. The photography and video team designs the lighting based on the product’s material: controlling reflections on glossy and glass surfaces, and emphasizing texture on matte surfaces.

The stylized images you see on many similar pages are computer-generated. While the result looks impressive on screen, it doesn’t match the actual product you receive. Our standard is simple: what you see on screen is exactly what you get in the box.

E-commerce product photography set up at the LUX Production studio — A real e-commerce set built at the Istanbul Kağıthane studio.

Is it artificial intelligence or a studio shoot?

Can AI-generated images replace real product photos?

AI tools speed up the process of adding a new background to an existing photo or creating concept art. In e-commerce, however, the main image is a commitment to physical reality. Edits that distort the texture of fabric, the sheen of metal, or the true color of an item increase return rates. The risk map below shows where you should stand based on category.

Consumer Confidence Risk	Sectors and Categories	Recommended production strategy
High risk	Cosmetics, jewelry, luxury fashion, beauty	Actual photos of the product are required. Any discrepancies in texture or color will result in a return. AI is limited to environmental and lifestyle background tests.
Moderate risk	Home textiles, furniture, general apparel	The main product reference is recorded in the studio; artificial intelligence is used only to assist with decor variations.
Low risk	Industrial parts, hardware, electronic accessories	As long as the actual product ratios and technical connection points are preserved, large-scale virtual simulations can be created.

For guidance by category, see our analysis of AI and real product photography in e-commerce .

From measurements to the production set

How does a marketplace photo shoot work in the studio?

The required pixel dimensions determine the final delivery format. Lighting strategies, product positioning, model selection, styling, and retouching decisions are all finalized on the studio set. The brand’s visual identity is defined using a mood board prepared prior to production, and the approved concept is fully incorporated into the shot list.

01Product intakeProducts arrive at the studio by courier; we check their surfaces, colors, packaging, and intended sales channels.
02SetupThe lighting is designed based on the materials, and the decor and flooring are physically prepared.
03Photography and live approvalThe framing and focus are both confirmed on the screen during shooting.
04SelectionThe photos will be shared in low resolution the next day—the choice is yours.
05Retouching and ClippingColor correction, cleaning, clipping, and shadow adjustment are performed.
06Platform exportWe export 2:3 vertical and 1:1 square files for each platform, with embedded sRGB profiles.

Three lines at once on the same day

Line 1

Styled video. Continuous lighting, a motorized slider, and a turntable keep the setup consistent throughout the movement. A static photo setup does not necessarily work in motion, so this setup is designed for movement from the start.

Line 2

Styled photography. We produce catalog and advertising images with the same set, color palette, and lighting style.

Line 3

White background product photography. Calibrated background lighting for marketplace main images, with clean edges ready for cutout.

Three setups run in parallel on the same production day, completing in one day work that other companies spread over two or three days. All three channels share one visual style. When models are needed, we plan casting and art direction as part of our product photography with models service.

Product preparation before shipping

The product is clean, scratch-free, and dust-free
The packaging is intact, and the labels are applied straight
The fabric has been ironed, and there are no hanger marks left
One spare of each critical color
Reference images or sample listings, if available
Information on target marketplace and distribution channel

Approval, selection, and revision. We approve framing and focus together during the shoot, so there are no surprises at delivery. Color, cleanup, and format adjustments to your selected images are included in the project scope. For brands outside Istanbul and in Europe, set approvals, image selection, and feedback are handled entirely online.

The quote is prepared based on the project scope, number of products, type of shoot, model and set requirements, and post-production details. The turnaround time is planned based on the number of products, type of shoot, and scope of retouching; for standard e-commerce shoots, the schedule is finalized at the start of the project.

The technical assessments on this page are based on the field experience of Burak Bulut Yıldırım, who has been working in commercial production since 2005. Since 2018, he has been producing training and technical content in the professional equipment sector as a Sony Europe Imaging Ambassador.

The specifications have been finalized; now it's time for production

Please share your product list and the marketplaces you’re targeting; let’s work together to decide which photos should be taken against a white background and which ones should feature props or models.

Get a quote on WhatsApp +90 532 511 69 92

CATEGORY-SPECIFIC PHOTO SHOOT

For cosmetic products, surface control matters as much as image dimensions

For cosmetic packaging, glare, lid texture, transparent surfaces, and color accuracy require a more controlled lighting setup than a standard white-background shoot. In addition to marketplace images, campaign and detail shots can also be produced within the same shoot.

Explore the scope and examples of cosmetic product photography

Quick Answers

Frequently Asked Questions About E-commerce Image Dimensions

Is there a single image size that applies to all e-commerce sites?

No. Trendyol requires 1200 × 1800 pixels with a 2:3 vertical aspect ratio. Amazon requires a long edge above 1000 pixels for zoom and a pure white background for the main image. Hepsiburada and n11 manage their requirements through seller dashboards. We create one master file with the product inside a square safe area, then export separate files for each platform.

Does the image size for Trendyol really need to be 1200 × 1800 pixels?

Yes. According to the Product Create v2 documentation, images must be 1200 × 1800 pixels with a 2:3 aspect ratio; the 96 DPI value is also specified in the same document. Up to eight images can be uploaded for a single barcode. To ensure the mobile listing layout remains intact, you must adhere to this aspect ratio.

Is it required to use a white background for the main product image?

It varies by marketplace. Amazon requires a pure white background—RGB 255,255,255—for the main image and expects the product to fill at least 85 percent of the frame. Trendyol and Hepsiburada may offer category-based flexibility. Still, having the main image on a clean, uncluttered background benefits sales on every platform.

Is DPI or pixel size more important for web images?

The only determining factor on the screen is the file’s actual pixel dimensions. The 72 or 300 DPI values are for printing; the browser does not use this information when displaying the image. Even if the Trendyol document specifies 96 DPI, what allows you to pass the upload check is the width and height values of 1200 × 1800 pixels.

Why do product colors look faded when I upload them to the platform?

Mostly color space mismatches. Browsers read sRGB. If a file is delivered as Adobe RGB without an embedded profile, the saturated red, green, and turquoise tones will appear dull after loading. All e-commerce files we deliver are exported with an embedded sRGB profile.

How do retouching and revisions work?

Composition and focus are confirmed together during the shoot, and low-resolution frames are shared the next day for selection. Color, cleanup, and format-related adjustments to the frames you select are included in the scope of the project.

Can AI-generated images replace real product photos?

In e-commerce, the main image is a commitment to physical reality. Any alterations that distort the fabric’s texture, the metal’s sheen, or the true color will increase the return rate. In LUX shoots, no visuals, backgrounds, decor, surfaces, or lighting are generated by artificial intelligence; sets are physically constructed in the studio.

How many different types of shots can you produce in a single day?

Three setups run in parallel on the same production day: styled video, styled photography, and white background product photography. With cameras, lenses, and lighting in place for all three, we can complete in one day work that other companies spread over two or three days. All three channels share one visual style.

Can I ship my products for a photo shoot, and how long will delivery take?

Yes. Brands outside Istanbul and in Europe ship their products to our studio; set approvals, selection, and feedback are handled digitally. The turnaround time is planned based on the number of products, the type of shoot, and the scope of retouching. Most e-commerce packages are delivered within 3 to 10 business days.

From specifications to production

What type of shoot is right for your product?

The right dimensions don’t dictate which shots to take or how to take them. The marketplace main image requires a white background; secondary images showcase the setting and scale; and for wearable products, a model is essential. The four sections below will guide you to the production workflow that best suits your needs.

MAIN IMAGE Product photography on a white background with a cutout Amazon and marketplace main images, with calibrated background lighting and clean edges ready for cutout. Marketplace Package Product Photography for Trendyol and Amazon Bulk export, variation management, and file naming based on platform specifications. Scale and usage Product photography featuring models Secondary shots that showcase the product’s true scale through casting, styling, and art direction. MAIN SERVICE All product photography services Planning still life, staged, video, and catalog production all within a single production.

Post-production integration

The next step after clarifying the measurements

Amazon A+ Modules A+ Content Visual Design Page module ratios, graphic placement, and mobile-first cropping methods. Amazon integration Steps for Uploading Product Images Main image rules, variation structure, and checks for errors after upload. Production Guide Everything You Need to Know About E-Commerce Photography Concepts, retouching stages, delivery formats, and budgeting principles. Visual technology Artificial Intelligence and Real Photos Categorical risk map, consumer confidence, and appropriate integration scenarios.

Let us prepare images to these specifications

Send us your product list, number of variants, and target marketplaces. Together, we can define the right shoot type, set design, and delivery schedule. We also provide quotes for a single product’s marketplace main image.

Get a quote on WhatsApp Contact and Studio Information

LUX Production, Meydan Street No. 8B, 34413 Kağıthane, Istanbul
Berlin and Europe service area
+90 532 674 05 89
bilgi@luxproduksiyon.com
The marketplace panels and official API documentation were used as references

The page content was last updated in July 2026.