Turkey E-Commerce Photo Dimensions and Specifications 2025

Turkey e-commerce photo dimensions, By 2025, marketplaces (Trendyol, Hepsiburada, Amazon TR, N11) will be shaped according to mobile-focused algorithms. The basic rule is that the main image must be 0 on a white background, minimum 1000 pixels (for the zoom feature) and preferably 1500x1500 pixels is that it is square format. Fashion-focused platforms such as Trendyol, on the other hand, 1200x1800px (2:3 vertical) It prioritizes the ratio to maximize screen space on mobile devices.

LUX Prodüksiyon olarak 2005’ten bu yana İstanbul ve Berlin stüdyolarımızda edindiğimiz deneyimle, görsel standartlarının sadece bir “teknik zorunluluk” değil, satış dönüşümünü (conversion rate) artıran en kritik faktör olduğunu görüyoruz. Doğru boyutlandırılmış, renk kalibrasyonu yapılmış ve pazar yeri kurallarına %100 uyumlu görseller, iade oranlarını düşürürken algoritmalarda ürününüzü üst sıralara taşır.

If you're tired of your images being rejected or want to increase your sales, let's take a detailed look at the platform-based up-to-date measurement guide and professional tips below.

Are your sales not what you expected? Are potential customers looking at your products and leaving the page without saying ‘Add to Cart’? The source of the problem is probably in your storefront: your product photosIn online shopping, the only place where the customer can touch and feel the product is with a high-resolution and professional photo. Incorrect dimensions, bad lighting or images that don't follow platform rules can destroy the potential of your products right from the start. This guide is much more than a ‘check-list’. It's a guide to the current technical rules of 2025 and their how to increase your sales is a strategy guide.

E-Commerce Photo Dimensions 2025: Quick Reference Table

If you don't have time or need a quick check, below are the current main visual standards for Turkey's leading marketplaces for 2025:

Platform	Recommended Minimum Size (Pixels)	Aspect Ratio	Main Visual Background
Amazon	1500 x 1500 px	1:1 (Square)	Mandatory White Fund
Trendyol	1200 x 1800 px	2:3 (Vertical - Fashion) / 1:1 (Other)	Mandatory White/Light Gray Fund
Amazon (TR/Global)	1600 x 1600 px (min. 1000px for zoom)	1:1 (Square)	Mandatory Full White (RGB 255)
N11	1000 x 1000 px	1:1 (Square)	Preferably White Background

Expert Note Why Should You Trust This Guide?Hi, I'm Burak Bulut Yıldırım. As LUX Production, with over 20 years of experience and professional studios in both Istanbul and Berlin, we offer customized photo and video production solutions for e-commerce brands. Every image, infographic, and piece of content you see on this site bears the signature of our own team. Our goal is not just to take photos, but to tell your brand's story and apply the rules in this guide. visuals that translate directly into sales to create. Whether you are looking for professional shooting services e-commerce photography course and you want to bring this competence to your team, this guide is written with experience from inside the market.

Since customers cannot physically examine the product, they look for detailed and reassuring visuals to fill this gap. A professional photo makes the customer feel the texture, true color, size and quality of workmanship of the product. This confidence directly affects the click rate on the "Add to Cart" button. Let's take a look at the current technical requirements of Turkey's biggest marketplaces and insider tips on how these rules can boost your sales.

1. What are the Visual Standards that Increase Sales in Hepsiburada?

Photo of e-commerce in Turkey Hepsiburada, one of the first platforms that comes to mind, has very clear rules about visual quality. These standards aim to provide a consistent and professional shopping experience across millions of products on the platform. Here's what you need to know as of April 2025:

Photo Size and Resolution: Why "Bigger" is Better?

• Minimum Dimension: 1200 x 1200 pixels. You should never go below this, even if the platform accepts less.
• Maximum Dimension 3000 x 3000 pixels.
• Our Recommendation: For clarity and seamless zoom experience at least 1500 x 1500 pixels aim for.

Why is it important? High resolution is the lifeblood of Hepsiburada's "Zoom" feature. Customers want to see the stitch quality of a textile, the surface texture of an electronic device or the craftsmanship of a piece of jewelry. A low-resolution, pixelated image does not offer this opportunity and creates distrust. Remember, details sell.

File Format and Size

• Supported Formats: JPEG (.jpg/.jpeg), PNG (.png). For fast loading and quality stability JPEG is almost always the right choice.
• Maximum File Size: Usually 5 MB.

Number of Images: Answer All Customer Questions

• For a product at least 1 main image is mandatory, but it is certainly not enough.
• In total up to 8 pieces you can upload images. Making full use of this right directly increases your sales conversion rate.
• Strategic Use: Different angles (front, back, side, top), important details (zipper, button, logo), showing the moment of use of the product lifestyle photos and leave no question marks in the customer's mind by adding visuals showing the package content.

Background and Quality: The First Rule of Professionalism

• Main Image: The rule is clear: Seamless white background (RGB 255, 255, 255, 255). Gray, off-white or shadowy backgrounds will cause your product to be rejected or look amateurish. This requires professional decoupage (background removal).
• Other Images: You can use different backgrounds in lifestyle shots that reflect the intended use and atmosphere of the product.
• Light is Everything: Images must be clear, homogeneously lit and of professional quality. Poor lighting leads to misperception of product color and high return rates.

Visual Content: Just Make the Product Talk

• The main image should only include the main product you are selling. Logo, price information, text such as "campaign" or additional accessories should never be present.
• Other visuals contain texts that emphasize the features of the product infographics is very effective. For example, you can describe the waterproof fabric or the internal volume of a bag with an infographic.

This one e-commerce photo dimensions and quality rules directly affect your visibility and sales potential on Hepsiburada.

2. What are the Visual Requirements to Stand Out on Trendyol?

Trendyol, one of Turkey's most dynamic marketplaces, places great importance on visual quality, especially in the fashion and lifestyle categories. To be successful on Trendyol, it is necessary to offer aesthetic and inspiring visuals that go beyond technical requirements.

Image Format and Resolution: The Language of Fashion is Vertical

• Supported Formats: JPEG (.jpg/.jpeg), PNG (.png).
• Recommended Size (Especially Fashion): 1200 x 1800 pixels (2:3 Vertical Ratio). On mobile devices, this ratio provides full screen coverage for an immersive experience. A 1:1 square format is also available for other categories.
• Minimum Resolution: While 600 x 800 pixels is acceptable, this size is insufficient for a professional look. Your goal should always be above 1200 pixels.
• Maximum File Size: 5 MB.

Number of Images that can be uploaded: Tell a Story

• For a product up to 8 pieces you can upload images.
• First image (main image)should be a "catalog" photo, usually on a white background, showing the product in the clearest way.
• Other Images: The posture of the product on the model, details from different angles, close-ups showing the fabric texture and the product in a concept lifestyle You should create a unity with your photographs. For example, presenting a dress on a white background, on a model and in a concept photo taken in an elegant place will stimulate the customer's imagination.

Background and Quality: Consistency and Clarity

• Main Image: For almost all categories full white (RGB 255, 255, 255, 255) or a clean background in shades of light gray is mandatory. This ensures the correct perception of the color of the product.
• Light and Focus: Professional studio light is critical for the correct projection of the product's colors. Blurry, out-of-focus or poorly lit photos will be rejected outright.

Case Analysis: One home textiles brand that worked with us presented its bed linen not only in a package, but also in a lifestyle concept of a room laid out on the bed and carefully decorated. This approach allowed the customer to visualize the product in their own home and drove sales. %40’a varan bir artış he brought.

Installation Process and Technical Tips

1. Correct File Naming: Using a structure like `barcode_1.jpg`, `barcode_2.jpg` when uploading images saves lives, especially when working with a large number of products.
2. DPI Value: For screenshots, 72 DPI is technically sufficient. But what really matters is the resolution in pixels. A high pixel value is much more critical than DPI.

'Trending photo size' or 'current e-commerce photo dimensions' speeds up the approval process of your listings and directly affects your sales performance.

3. Golden Rules for Amazon Turkey (and Global)

Global giant Amazon's rules are the strictest and least flexible. However, following these rules paves the way for selling not only in Turkey but also in all markets where Amazon operates (e.g. Amazon.de). Our team in Berlin specializes in visual productions, especially for European brands, in line with Amazon standards.

Types of Amazon Product Images and Their Strategic Importance

1. Main Image: This is the most important product in your storefront. This image appears first in search results.
   • Rule 1: Background absolutely and non-negotiable full white (RGB 255,255,255,255) should be.
   • Rule 2: It should contain only the product being sold; there should be no additional elements such as accessories, text, logos, water stamps, etc.
   • Rule 3: Ürün, fotoğraf karesinin en az %85’ini doldurmalıdır.
2. Secondary Images: This is where you tell the story of your product.
   • Showing different angles, details, dimensions of the product with a reference object (e.g. ruler, hand) scale photosdescribing the features infographics, showing the moment of use lifestyle shots and images showing the package contents are available here.
   • The use of different backgrounds, models or descriptive text in these images is free and highly recommended.

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Technical Requirements for Amazon Images

1. High Resolution and Size:
   • Minimum: Longest edge 1000 pixels must be set. This is mandatory for the zoom feature to be activated.
   • Recommended: The longest side 1600 pixels or more maximizes visual quality and customer experience.
2. Supported Formats:
   • JPEG (.jpg/.jpeg) - It is the format strongly recommended by Amazon.
   • TIFF (.tif), PNG (.png), GIF (.gif) are also accepted, but JPEG is best for web performance.
3. File Naming Standard:
   • The file name is the identity of the product ASIN, UPC, EAN or SKU must begin with. Example: `B00EXAMPLE.MAIN.jpg` or `1234567890.PT01.jpg`.
   • No spaces or special characters should be used. Following this rule guarantees that the images match the product correctly.

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The Key to Success on Amazon: Basic Rules and Tips

• Your images should honestly and clearly represent the product. Misleading images can lead to bad seller reviews and account suspension.
• Marketing texts such as "Discount", "Limited Stock" cannot be included in the images.
• It is critical to provide a variety of visuals showing every aspect of the product to facilitate the customer's decision-making process.

Adhering to Amazon's strict visual guidelines is not just a choice, but a necessity to be able to exist on the platform. This is e-commerce photo dimensionsis the foundation of global e-commerce.

4. Current Visual Standards for N11

n11.comis one of the established players in the Turkish e-commerce market and its visual standards are largely similar to other platforms.

• Minimum Size: Usually 600×600 pixels are requested, but to stand out from the competition at least 1000×1000 pixels we recommend you aim for.
• Maximum File Size: It usually ranges between 2 MB and 5 MB.
• Format: JPEG (.jpg/.jpeg) and PNG (.png) formats are accepted.
• Background The white background is always the safest and most preferred option for a clear view of the product.
• Image Content: The main image should be the product only; there should be no logo, text or other distracting elements.
• Bulk Upload Tips: When bulk uploading products with Excel, make sure that the image file names match your product codes exactly. This will minimize errors during upload.

Similar standards apply to second-hand or boutique product platforms such as Dolap. For the most up-to-date information, it is always best to check the guidelines in the "Seller Panel" or "Help" section of the relevant platform before uploading a product.

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5. Frequently Asked Questions (FAQs) about E-Commerce Photo Sizes

In addition to this detailed guide, here are some common questions you may have and expert answers (Note: This section is supported by the FAQ Schema added to the section of this page).

What is the best photo size for e-commerce?

As a general rule, the best size for e-commerce photos is a 1:1 square ratio is at least 1500 x 1500 pixels. Platforms like Amazon and Hepsiburada require the longest side to be at least 1000-1200 pixels for the zoom feature. High resolution allows the customer to examine the product in detail, which increases trust in your brand.

Why is 1200 x 1800 pixels (2:3 vertical ratio) recommended for Trendyol?

Trendyol, especially in the fashion and apparel categories, offers a full coverage of the mobile device screen. 2:3 (1200×1800 pixels) vertical ratio recommendation. With the vast majority of purchases made on mobile, this ratio provides an immersive experience for the customer and is ideal for showing the full size of the product on the model. In other categories, a 1:1 square format also works well.

Is it mandatory to use white background (decoupage) in product photos?

Yes, it is mandatory for the ‘main image’. Almost all marketplaces, including Hepsiburada, Amazon and Trendyol, require the first image to be a perfect white background (RGB 255, 255, 255). This is to ensure a clean and consistent look across the platform and to make it easier for the customer to focus on the product. The other (secondary) images show the product in use. lifestyle or using concept shots is highly recommended to increase your sales.

‘What is a ’Lifestyle' product photo and how does it affect sales?

Lifestyle photography is photography that shows the product with a model or in its natural environment of use. For example, a stylish room shot where a duvet cover is not only packaged, but also laid out on the bed. These shots help the customer imagine the product in their own life, creating an emotional connection and increasing ‘Add to Cart’ rates, as we've seen in our case studies, %40’a varan oranlarda artırabilir.

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