How a Modeled Product Shoot Increases Your Sales? Professional Solutions for Istanbul and Berlin

When your customers buy a product online, they can't touch or try it. The only thing that bridges this gap is photos. The key to success in e-commerce is through images that can tell the customer the value of the product in seconds. So, how can we take this process one step further and multiply sales? Answer: modeled product shooting.

A well-constructed modeled shot tells the story of your product and triggers the desire to buy. Especially Amazon, Trendyol and Etsy Professional shots are essential to make a difference in competitive marketplaces.

“Hello, I am Burak Bulut Yıldırım. I have been a professional photographer since 2005 and the founder of LUX Production. In our studios in Istanbul and Berlin, We've shot thousands of shoots for marketplaces like Amazon and Trendyol, and our experience has shown us one thing: Customers trust images with a ‘human touch’ more.

It's a technical necessity to have the product only on a white background (decoupage), but it's the customer's imagination of themselves with that product that brings the sale. This guide is designed to break the perception that ‘modeled shoots are expensive’ and offer ‘human touch’ solutions for every budget.”

- Burak Bulut Yıldırım, E-commerce Visual Strategist

“Modeled Shooting is Expensive” Perception and Return on Investment (ROI)

Many businesses shy away from e-commerce shoots with models, thinking that they are costly. Yes, a professional production includes costs such as models, stylists and makeup artists. However, the real question to ask is not “How much does it cost?”, “What's the payoff?” should be.

The solution is not always to shoot a full campaign. There are budget-friendly but highly effective concepts that add the “human touch” to your photography.

Rule No. 1 of Modeling: The Star is the Product, Not the Model

The most basic rule to remember is this: The star of a good product photo is not the model, but the product itself. The model is a tool that complements the product, gives it life and helps it connect with the target audience. Choosing the wrong model or faulty editing can distract attention away from the product and undermine your sales potential.

The strategy is to balance detailed decoupage photos that show the product itself (technical requirement) with lifestyle shots with models that recreate the moment of using the product (emotional connection).

How to Choose the Right Model and Concept?

The model and concept should be 0 compatible with your product and your target audience. If you sell pet collars, using a human model is pointless. If you sell yoga clothes made of organic cotton, the model's exaggerated make-up prevents you from connecting with your target audience.

The model should reflect the “real” person who will use your product. Finding the right faces for your target market in Istanbul or Berlin that reflect the identity of your brand is our specialty.

4 Types of Model Shoots That Generate Sales (and Budget-Friendly Alternatives)

You don't always need a fully modeled production to bring the human element into your products. “An approach we call ”human touch photography' can create similarly effective results at much lower costs.

1st Hand and Detail Modeled Shots

Especially jewelry, watches, bags, cosmetics perfect for small and detailed products, such as a hand detail showing how the product is held. A hand detail showing how the product is held brings the size and function of the product to life in the customer's mind. This method is much faster and more cost-effective than a full model shot.

2. Still Life (Fictional) e-Commerce Shoots

In this technique, instead of using a real model, the product is displayed in its ideal setting. Photographing a coffee cup on a marble table with a book and croissant next to it sells the customer not only the product but also the “moment” they will have with it. For children's toys, instead of setting up a model, it is very effective to shoot the toy in the concept of a tastefully furnished children's room.

3. Shots where the Model is Ambiguous

In this technique the model is in the frame but out of focus (blurred) or her face is not visible. Thus, all attention is focused on the product. This method allows the customer to put themselves in the model's shoes without getting caught up in the model's identity. It gives very successful results in products such as sports equipment, outdoor products or hobby materials.

4. Ghost Mannequin Shoot

One of the most popular and effective alternatives to modeling ghost mannequin shoot technique. It is ideal for showing the pattern, casting and three-dimensional form of the garment, especially in textiles. In this technique, the product is photographed on a special mannequin and the mannequin is professionally erased in post-production. “This process, known as ”decoupage', involves combining multiple photographs to show details such as the inner label of the garment.

Are You Ready to Bring Your Project to Life? Meet Our Team in Istanbul and Berlin

Can't decide which type of shooting is right for your e-commerce site? Together we can find the most effective solution for your budget and goals. As LUX Photo Video Production Istanbul and Berlin We are ready to take your brand to the next level with our fully equipped studios and professional teams.