Nowadays, e-commerce is the favorite of all of us. For better sales in e-commerce, we have compiled measurements and specifications for e-commerce photography in America because online shopping is very convenient, but what customers cannot do in such a moment is to touch the product before buying it. For this reason, they rely heavily on product photos for the purchase decision. This means that product photos directly influence customers' willingness to buy. 

Photo quality is an important factor in the world of e-commerce to attract customers' attention and get them to buy your products. American e-commerce sites, especially eBay America, Amazon US site and Etsy America, require specific photo sizes and pixel settings. In this blog post, we'll take a detailed look at what e-commerce photos should look like in America.

In short, as online sellers, it is very important to showcase your products in the best way with high quality visuals. As LUX Photo Video Production, we have been shooting decorated, modeled and white background product shots for e-commerce sites for 17 years. If you want to have your products shot in the hands of experienced photographers product photography for e-commercewe can shoot your photos. But first, here are the dimensions and specifications for an e-commerce photo in America...

1. Amazon

Amazon, America's most important e-commerce site, is an American multinational technology company focusing on digital streaming and artificial intelligence. On such a large site, it is important that your photos are of good quality and the right size. Here's what you need to know about e-commerce photography in America:

• Color Photo: The product photo should be in color, not black and white.
• Compliance with Product Title: The photo must match the product title.
• Product Demonstration: The photo should clearly show the product to be sold.
• Product Area: Ürün, fotoğraf karesinin en az %85’ini kaplamalıdır.
• Frontal View: The photograph must show a frontal view of the product.
• Magnification Feature: The longest side of the photo must be 1600 pixels or larger. This allows the product to be zoomed in when hovering over the photo in online shopping.
• Model Photo: If a model is featured in the main image, the model's posture should be upright, not sitting, kneeling or in any other seated position. This rule does not apply to assistive technologies such as prosthetic technologies.
• Photo File Name: The file names of photos uploaded to Amazon should be as follows:
  • Product identification information (ASIN, ISBN-13, EAN, JAN, UPC).
  • The file name must not contain characters such as hyphens (-) or underscores (_). These characters may prevent the file from loading.
  • A 4-character variant code can be added for photos. This code indicates the type of photo.
• File Extension: The file extension of the photo must be .jpg or .jpeg. The type of photo cannot be changed (for example, an indoor photo cannot be converted to TIFF format).
• Amazon Logo and Trademarks: Amazon branding, badges or similar icons such as Amazon, Alexa, Prime, Amazon Smile designs, "Amazon's Choice", "Works with Amazon Alexa", etc. should not be used in product photos.

2. Walmart

Walmart is the world's largest retail grocery chain based in the USA. It is also the world's largest employer with 2.3 million employees. Therefore, it is very important that the uploaded photos are of high quality and meet the criteria. When it comes to e-commerce photography in America, here are the details to be considered for Walmart:

• Content Requirements:

  1. Prohibited Product Policy: Photos must not violate Walmart's prohibited product policies or other policies. This includes but is not limited to the following:
     •  Photographs should not glorify or encourage such content.
     •  Photos must not contain explicit nudes or abusive language.
     •  Photos must not contain obscene material, sexual suggestions or pornographic content.
     •  Photos must not contain culturally inappropriate or insensitive content.

  File Type Requirements:

  • File Format: JPEG, JPG, PNG, BMP (GIF files are not accepted)
  • Color Format: RGB
  • File Name: It is recommended to use a 14-digit GTIN, the product identification number, in the file name.
  • File Size: Maximum 5MB
  • Bit Depth: 8 bits/pixel.
  • Size of Pixels: 2200px x 2200px
  • Minimum Pixels for Zoom: 1500px x 1500px
  • Color Swatch Size: 100px x 100px
  • Aspect Ratio: 1:1 (Square)
  • Background: Must be solid white (RGB 255/255/255).

3. Ebay

Founded in America, eBay is a widely used e-commerce platform around the world. Related to Ebay for e-commerce photo in America: 

General Requirements:

• You must add at least 1 photo for each listing. You can add a maximum of 12 photos.
• Stock photos can only be used for new or unused products. Using more than one stock photo can be misleading.
•  Photos with watermarks should not be watermarked. eBay displays photos with watermarks lower in search results.
•  By showing your product from different angles, you can inspire more trust and interest.
• Product photos should use a plain and plain background.
• For used products, you should use a real photo of the product instead of a stock photo.
• The right lighting should reflect the true appearance of the product.

Technical Requirements:

• Minimum Size: 500 x 500 pixels
• Maximum Size: 9000 x 9000 pixels
• Maximum File Size: 12 MB
• Supported Formats: PNG, JPEG, TIFF, BMP, GIF
• Photo Quality: JPEG quality scale must be 90 and above.

Other Tips:

• Your main listing photo should look professional. This can increase click-through rates.
• Photographs should be free of text, borders or logos.

By following these requirements, you can get more clicks and sales.

4. Etsy

Etsy, founded in the United States in 2005, Etsy is a worldwide online marketplace where people come together to sell and buy products. Etsy is used a lot for selling jewelry online. If you need a jewelry shoot for e-commerce our jewelry shoot pagefor more information. Adding Etsy products for e-commerce photo in America:

General Requirements

• File Type: JPG, PNG, GIF (animated GIF and transparent PNG are not accepted).
• Color Mode: sRGB (Etsy automatically converts all files to this format, so set it in advance).
• File Size: Maximum 1 MB (to increase upload speed).
• Resolution: 72 PPI
• Size: The shortest side must be at least 2000 pixels.

Product Listing Photos

• Minimum Size: Width at least 1000 pixels (for a clear zoom image).
• Recommended Size: 3000 x 2250 pixels.
• Number of Images: Maximum 10, minimum 5 recommended.
• Aspect Ratio: 4:3 recommended.
• Routing: Landscape or square for the first image (prefer the same orientation for all images).

Important Tips

• The First Photo Matters: The first photo that will appear in search results should highlight the best feature of the product.
• Upgrade Quality for Zoom: Photos must be at least 1000 pixels wide, which ensures clarity when zoomed in.
• Ensure Consistency: Using the same size and orientation for all listing photos improves the shopping experience.
• Beware of cropped thumbnails: Choose a horizontal or square image to appear properly in product search results.

These rules and tips can make your products on Etsy look more professional and increase your sales.

The Etsy product upload process requires certain features on platforms like Etsy America or Etsy US. Likewise, on Amazon and eBay, products are expected to be offered with certain features. Selling products in the US requires attention to the right photo dimensions, quality and format.

In conclusion, e-commerce photo sizes and specifications in America are an important part of a successful online sales strategy. By paying attention to the right photo sizes, DPI settings and photo quality, you can effectively showcase your products and increase your sales.

You may also prefer to leave your photos to be taken for e-commerce sites in more confident hands. If you want an e-commerce photo in America, LUX Photo Video Production, with 17 years of experience, makes professional photo shoots to better promote your products. You can contact us at any time! Contact us for your questions or suggestions bilgi@luxproduksiyon.com You can reach us via e-mail. At your service around the clock Whatsapp Line you can contact us directly.