E-Commerce Photo Measure in America - What are the Features?

E-commerce opens the door to global markets by eliminating borders. However, being successful in highly competitive markets like the United States requires more than just having a good product. Since customers cannot touch the product due to the nature of online shopping, the impact of visuals on their purchasing decisions is enormous. Here's why, Photo of e-commerce in America it is critical to deliver high quality, professional images that meet these standards. Whether you are a business selling products to the US market and looking for a production service that meets these standards, or you want to learn about these international requirements so you can produce your own shoots or specialize in this area e-commerce photography course Whether you are researching, having the right information is key to your success.

Photo quality is a decisive factor in capturing customers' attention, building trust and ultimately getting them to make a purchase. America's leading e-commerce platforms such as Amazon.com, Walmart, eBay and Etsy have their own clear and often strict rules for product images. These rules cover many details such as size, resolution, background, format and content. In this article, Photo of e-commerce in America We will examine in detail what you should pay attention to when shooting on a platform-by-platform basis.

As online sellers, it is imperative that you display your products with high quality visuals at global standards. As LUX Photo Video Production, with more than 20 years of experience, not only in Turkey, but also in international e-commerce platforms (Amazon, Etsy, etc.) with decor, modeled and white background product shots in accordance with the requirements. Your products Photo of e-commerce in America in professional hands, in accordance with their standards, e-commerce product photography services we can support you. Let's take a look at the basic measurements and specifications that apply to the giants of the American market...

1. Amazon.com Visual Standards

As America's and the world's largest e-commerce platform, Amazon.com's visual standards are very clear and adhering to them is critical to the success of your listing (general guidelines as of April 2025):

• MAIN Image Rules:
  • Background Absolutely. full white (RGB 255, 255, 255, 255). Must not contain shadows or other colors.
  • Content: It must show only the main product sold. It must not contain boxes, accessories (if not sold with the product), text, logos, graphics, watermarks or misleading/extra objects.
  • Product Fullness: Ürün, fotoğraf karesinin en az %85’ini kaplamalıdır.
  • Outlook The product should be clear, in focus and professionally lit.
  • Model Use (Clothing): If a model is used in the main image, the model must stand (not sit, kneel, etc. - except for prosthetics).
• Secondary Images:
  • It can show different angles, details, dimensions (scale or scale), uses (lifestyle), features (infographic style) or package content.
  • These images can use different backgrounds, models, text and graphics (but should not be misleading).
  • Up to 9 images can usually be uploaded in total (main + 8 additional).
• Technical Requirements:
  • Size/Resolution: Longest edge minimum 1000 pixels (for the Zoom feature). 1600 pixels or above is highly recommended. Maximum 10,000 pixels.
  • Formats JPEG (.jpg/.jpeg - Recommended), TIFF (.tif/.tiff), PNG (.png), GIF (.gif).
  • Color Mode: sRGB is preferred.
  • File Naming: Very important! File name = Product Identifier (ASIN -preferably-, ISBN, EAN, JAN, or UPC) + Dot (.) + Variant Code (ex: MAIN, PT01, PT01, PT02... PT08, IN01, etc.) + Dot (.) + File Extension (example: .jpg). Example: `B00EXAMPLE.MAIN.jpg`, `1234567890123.PT01.jpg`. There should be no spaces or special characters in the file name.
  • File Size: Maximum 10 MB.
• General Prohibitions: Amazon logos, badges ("Best Seller", etc.), pornographic or offensive content are strictly prohibited.

Follow these rules of Amazon, Photo of e-commerce in America is mandatory for the visibility of your products and customer confidence when publishing.

2. Walmart.com Visual Standards

The online marketplace of Walmart, one of America's largest retail chains, also places great importance on visual quality (general guidelines as of April 2025):

• Background For the main image full white (RGB 255, 255, 255, 255) background is usually mandatory or strongly recommended.
• Size/Resolution:
  • Minimum: Usually 1000 x 1000 pixels.
  • Recommended: A resolution of 2000 x 2000 pixels or higher is preferred for zoom capability and overall quality.
• Aspect Ratio: Usually 1:1 (square) or vertical formats (e.g. 3:4) are preferred. Consistency is important.
• Formats JPEG (.jpg/.jpeg), PNG (.png), GIF (.gif - without animation), BMP. JPEG usually works best.
• Color Mode: RGB.
• File Size: Maximum 5 MB.
• Content Rules:
  • The main image should only be the product; there should be no logo, text, graphic, watermark, border.
  • Photographs should be clear, well-lit and accurately represent the product.
  • Must comply with prohibited product policies and not contain offensive, obscene or inappropriate content.
• Number of Images: Usually at least 2-3 images are recommended, more (different angles, details, lifestyle) is better for the client.

And for Walmart. Photo of e-commerce in America It is important to use clean, high-resolution and appropriate images when publishing.

3. eBay.com Visual Standards

Visual requirements for the US market for eBay, the globally popular auction and selling platform (general guidelines as of April 2025):

• Number of Images: For each listing at least 1 photo mandatory Free of charge maximum 12 photos can be added (more photos are usually better).
• Size/Resolution:
  • Minimum: Longest edge 500 pixels should be.
  • Recommended: Longest edge for better view and zoom 1600 pixels or above is recommended.
  • Maximum Size: It's usually around 9000 x 9000 pixels.
• Quality and Content:
  • Photos should be clear, well-lit and in focus.
  • For used products, the product's own current photos must be used, stock photos cannot be used. Stock photography can be used for new products, but self-shot photos are often more reassuring.
  • In photos there should be no border.
  • Added by the seller no text, logos or graphics.
  • Watermark should not be usedeBay may rank watermarked photos lower in search results.
  • It is recommended that the background is simple and distraction-free (preferably neutral colors or white).
• Technical Requirements:
  • Formats JPEG (.jpg/.jpeg - recommended), PNG (.png), TIFF (.tif/.tiff), BMP (.bmp), GIF (.gif).
  • Maximum File Size: It is usually around 12 MB.
  • JPEG Quality: Must be of high quality (recommended 90 or above).

To be successful on eBay, especially Photo of e-commerce in America When publishing, providing clear, honest and compliant images is critical to gaining customer trust.

4. Etsy.com Visual Standards

As a marketplace for handmade, vintage and authentic products, Etsy's visual standards focus on capturing the spirit of the products, but also have technical requirements (general guidelines as of April 2025):

• Number of Images: For a listing up to 10 photos can be used. It is useful to include as many photos as possible (at least 5 recommended) and from different angles.
• Size/Resolution:
  • Minimum Width: 2000 pixels is recommended (Etsy auto-sizes, but higher resolution preserves quality).
  • Recommended Size: A width of 2700 pixels or more may be recommended for clarity and zoom. Etsy automatically resizes large images to fit different viewing areas.
• Aspect Ratio and Orientation:
  • Etsy accepts different rates but it is recommended that the first photo (thumbnail) be landscape or square to look good in search results. Vertical photos can be cropped in thumbnail.
  • Using a consistent orientation across all images (all horizontal or all vertical) gives a more professional look. A 4:3 ratio is generally recommended.
• Technical Requirements:
  • File Type: .jpg, .png, .gif (Animated GIF or transparent PNG not supported). .jpg usually offers the best web compatibility.
  • Color Mode: sRGB (Etsy converts all images to sRGB, so saving in this mode from the beginning preserves color accuracy).
  • File Size: Although no hard limit is specified, under 1 MB is generally recommended for fast loading, but this size can be exceeded for higher resolution.
• Important Tips:
  • First Photo (Thumbnail): The most striking photo should be the one that best represents the product. A clear image of the product on a clean background is usually preferred.
  • Diversity: Provide a variety of visuals, such as different angles, details, photos showing the scale of the product (e.g. holding it in the hand), the moment of use (lifestyle) and the packaging.
  • Quality: Use well-lit, clear and professional-looking photos.

Etsy, especially Photo of e-commerce in America quality visuals that tell the authenticity and story of the product. It is as important to reflect aesthetics and brand identity as it is to comply with technical requirements. For example, jewelry shoot macro lens and the right light make a big difference in products that require detail.

Conclusion, Photo of e-commerce in America publishing requires mastering the specific technical and content rules of each platform. The right dimensions, high resolution, use of the right background and overall photo quality are essential for a successful online sales strategy. Whether you hire this service professionally or e-commerce photography course and find out for yourself, complying with these standards will make your products stand out from the competition and increase your sales potential.

Do you need photos for e-commerce sites in accordance with US market standards? As LUX Photo Video Production, we are at your side with more than 20 years of experience and mastery of international standards. Contact us for information about our professional shooting services or visual strategies for the American market! For your questions or projects bilgi@luxproduksiyon.com email address or active around the clock Whatsapp Line you can contact us directly.