The Secret to Boosting Sales in the US Market: 2025 Amazon, Walmart and Etsy Photo Standards

E-ticaret, markanız için coğrafi sınırları ortadan kaldırarak New York’tan Los Angeles’a kadar milyonlarca müşteriye ulaşma fırsatı sunar. Ancak Amerika Birleşik Devletleri gibi devasa ve rekabetçi bir pazarda ayakta kalmak, sadece iyi bir ürüne sahip olmaktan çok daha fazlasını gerektirir. Müşterinin ürününüze dokunamadığı, hissedemediği dijital vitrinlerde, satın alma kararını %90 oranında görseller belirler. Bu nedenle Photo of e-commerce in America mastering standards is not an option, it is a necessity.

Whether you're a brand aiming to break sales records on Amazon or you want to bring your handcrafted goods to American shoppers on Etsy, photo quality can make the difference between a customer clicking "add to cart" and going to your competitor. High-quality and professional product photos not only attract attention, but also build trust and lower return rates. So, what are the rules of this huge market?

As LUX Production, with more than 20 years of experience, we ensure that brands swim safely in international waters. In our studios in Istanbul and Berlin, Amazon, Walmart ve Etsy gibi platformların en güncel ve katı teknik gereksinimlerine %100 uyumlu çekimler gerçekleştiriyoruz. Bu rehberde, sadece kuralları listelemekle kalmayacak, bu kuralların satışlarınızı nasıl doğrudan etkilediğini ve neden profesyonel bir dokunuşun yatırım getirisini katladığını açıklayacağız.

Amazon Product Photography: The Technical Rules That Will Blow Your Sales Away

Amazon is the world's largest marketplace and the most visually disciplined platform. Here, your images are not just pictures, they are the pillars of your product listing. Failure to follow the rules means your product becomes invisible in search results.

MAIN Image: First Impression on your Digital Shelf

The main image is the first thing a customer sees in search results. This image has only one purpose: To get clicks. Amazon's rules on this are non-negotiable:

• Background Absolutely pure white (RGB 255, 255, 255, 255) should be in place. This eliminates distractions and ensures that all products have a consistent, professional look across the platform. Professional decoupe product shot guarantees this standard.
• Content: You must show only and exclusively the main product being sold. Boxes, extra accessories, logos, texts like "Discount" or watermarks are strictly forbidden. The customer needs to clearly see what they are getting.
• Product Fullness: Ürünün, fotoğraf karesinin en az %85’ini doldurması istenir. Bu, ürünün küçük ve kaybolmuş görünmesini engeller, detayların daha rahat seçilmesini sağlar.
• Model Use (Clothing): If a model is used in the clothing category, the model should be standing. This shows the cut and fit of the product most clearly.

Secondary Images: Tell the Product Story

Once the customer clicks on the main image, the persuasion process begins. Your other 8 images are an opportunity to showcase all the advantages and features of the product:

• Lifestyle Shoots: Showing the moment of use of the product lifestyle product shooting photos help the customer to imagine the product in their own life. For example, showing a coffee machine in a modern kitchen emphasizes that it is not just an appliance, but a lifestyle element.
• Infographics: Visuals that describe the dimensions, technical specifications or benefits of the product with text and icons quickly convey complex information.
• Detail and Texture Shots: Especially jewelry photography or textiles, close-up (macro) shots showing the quality of the material and workmanship increase confidence.

Technical Requirements: Details Not to be overlooked

• Resolution: The longest side minimum 1000 pixels is essential for the zoom feature to be activated. Customers want to zoom in and see the details. We ensure that you don't lose quality at least 1600-2500 pixels we recommend you to study.
• Format: JPEG is Amazon's favorite because it offers the best compression and quality ratio.
• File Naming: This is a technical but critical detail. Naming the file in the format required by the platform, such as `ASIN.MAIN.jpg` or `UPC.PT01.jpg`, ensures that the images are uploaded seamlessly to the right product.

Why Amazon needs a Professional Photographer?

Kendi telefonunuzla beyaz bir duvarda çektiğiniz fotoğraf, Amazon’un katı teknik standartlarını (doğru RGB değeri, gölgesizlik, %85 doluluk) karşılamakta genellikle yetersiz kalır. LUX Prodüksiyon olarak biz, sadece fotoğraf çekmiyor, aynı zamanda ürünlerinizin Amazon’da en iyi performansı göstermesi için teknik altyapıyı sağlıyoruz. Örneğin, A client of ours in Berlin aydınlatma ürünleri için yaptığımız renk doğruluğu garantili çekimler, müşteri iadelerini %20 oranında azalttı çünkü alıcılar ekranda gördükleri rengin aynısını teslim aldılar.

Walmart.com Visual Standards: Credibility and Clarity

Walmart, America's retail giant, aims to offer a reliable and clear shopping experience in its online marketplace, just as it does in its physical stores. While its visual standards are similar to Amazon, it has its own expectations.

• Background Like Amazon, for the main image spotless white background highly recommended. This creates a consistent customer experience.
• Resolution and Ratio: Walmart, at least 2000 x 2000 pixels prefer high-resolution images, usually in 1:1 (square) format. This ensures that the product always looks sharp and clear on mobile and desktop devices.
• Content Rules: There is no room for extras such as logo, text, watermark in the main image. The only focus of the photo should be the product.
• Number of Images: Presenting images taken from at least 3-4 different angles helps the customer visualize the product and make a confident purchase decision.

eBay.com Visual Standards: Honesty and Details Win

eBay is a dynamic platform where both new and second-hand goods are sold. Therefore, its visual standards are based on "honesty" and "transparency".

• Real Product Photos: Using stock photos is strictly prohibited, especially if you are selling used products. You must use photos that you have taken yourself, showing the current condition of the product, with all the flaws and details. This is vital for buyer confidence.
• High Resolution: eBay, the longest edge at least 1600 pixels with photos of the product. This allows buyers to examine even the smallest detail of the product.
• Prohibitions Photos should not have borders, text or logos added by the seller. eBay may push listings with such interventions lower in search results.
• Number of Images: Using all 12 free photo rights significantly increases the likelihood of a sale. Show all sides of the product, the inside, labels and any accessories.

Etsy.com Visual Standards: Reflect the Soul of Your Brand

On Etsy, the heart of handmade, vintage and unique products, visuals are more than technical rules; they are the storyteller of your brand.

The Etsy customer wants to feel that they are buying a work of art, a product of passion, rather than an industrial product. Therefore, your photos should be both professional and sincere.

• First Photo (Thumbnail): This is your shop window. To stand out in search results, you usually horizontal (4:3 ratio) or square format, showing the product in a clear and striking way.
• Visual Diversity: Strategically use all 10 photo spaces that Etsy offers.
  • Studio Shooting: A clean photo showing the details of the product clearly.
  • Lifestyle Shooting: A photograph showing the intended use and aesthetics of the product (for example, a handmade necklace on a model).
  • Scale Photo: A photo that makes the size of the product understandable (for example, the position of a wallet in the hand).
  • Detail/Macro Shot: A close-up shot that emphasizes the workmanship and quality of the material.
  • Packaging: Demonstrating the careful packaging you offer to the customer is a powerful incentive for gift recipients.
• Technical Quality: Your photos at least 2000 pixels width to ensure a clear view in Etsy's zoom feature. Working in sRGB color mode is critical for accurate color rendering. Especially in handmade products, color deviations are one of the biggest causes of customer dissatisfaction.

For example, the people who work with us A ceramic artist based in Istanbul ürünlerinin dokusunu ve renk geçişlerini öne çıkaran profesyonel çekimlerimiz sonrası, favori ve sepet ekleme oranlarında %60’lık bir artış gözlemledik. Çünkü doğru fotoğraf, ürünün hikayesini kelimelerden daha etkili anlatır.

The Last Step to Success: Professional Perspective

As you can see, Photo of e-commerce in America publishing is a technical and strategic process that requires mastering the unique dynamics of each platform. High resolution, the right background and compliance with the rules are the foundation of your sales. Adhering to these standards makes your products stand out among tens of thousands of competitors, attracting the attention of potential customers and reinforcing trust in your brand.

Are you ready to take your brand one step forward in the American market? As LUX Production Istanbul and Berlin We are at your side with our fully equipped studios and internationally experienced team. We not only take photos, but also develop a strategy for your brand to reach its target audience with the most accurate visual language.

Discuss your project, Amazon product photography Contact us now for a free consultation to create a customized shooting plan for your project or other platforms. For all your questions about your projects bilgi@luxproduksiyon.com email address or active around the clock Whatsapp Line you can write to us.