Product Photo Dimensions and Sales Boosting Features for E-Commerce Marketplaces (2025 Current Guide)

In online shopping, the customer cannot touch the product, feel its weight or closely examine its quality. There is only one thing that fills this physical void and directly influences the customer's purchasing decision: product photo. Your photo is the most important bridge of trust between what the potential buyer sees on the screen and what they will actually get. A bad photo not only prevents sales, but also damages your brand image. A good photo, on the other hand, acts as a virtual showcase and convinces the customer.

But succeeding on global marketplaces like Amazon, Walmart and eBay requires much more than just taking 'pretty' photos. Each of these platforms has strict, technical rules about how your images should look. These rules are designed to ensure both visual integrity on the platform and the best shopping experience for the customer. In this guide, we'll show you how to turn these technical requirements into opportunities to get ahead of your competitors, not obstacles. Here's how In our studios in Istanbul and Berlin marketplace photo features we implement every day that will boost your sales.

1. Amazon: Conquer the Global Giant with Visuals

As the world's largest e-commerce platform, Amazon is one of the sites that takes visual standards most seriously. A photo of a product listed here must not only meet technical guidelines, but also stand out from millions of competing products. An image of the wrong size or quality can even get your listing suspended.

What are Amazon's Basic Photo Rules?

• Color and Harmony: All photos must be in color. Black and white images are not allowed. Most importantly, the photo must be in full harmony with the product title and description, clearly showing the product you are promising the customer.
• Background and Focus: Background of the main image pure white (RGB: 255, 255, 255, 255) olmak zorundadır. Bu, dikkat dağıtıcı unsurları ortadan kaldırır ve tüm ilgiyi ürüne çeker. Ürün, fotoğraf karesinin en az %85’ini doldurmalıdır.
• Zoom Feature: The longest side of your photos so customers can see product details at least 1600 pixels must be. This activates the "zoom" feature, one of Amazon's most powerful selling tools. The customer's ability to see the stitching, texture or a small detail on a product is a critical factor in reducing return rates.
• Model Usage: If clothing products use models, the model should be standing in the main image. Photos of models sitting, kneeling or in other poses are usually used in supporting images.
• Prohibited Content: It is strictly forbidden to use Amazon logos, badges (such as "Amazon's Choice") or any trademark symbols in the photos. The image must include only the product and its necessary accessories.

Technical Details and File Nomenclature

• File Name The name of the photo file must start with the product's identification information (ASIN, UPC, EAN, etc.). Avoid using spaces, hyphens or special characters in the file name. For example: B08C7L78R3.main.jpg.
• File Extension: Only .jpg or .jpeg formats are accepted. Formats such as TIFF or PNG are not suitable for the main image.

Pro Tip: Success on Amazon does not only depend on the main image with a white background. Demonstrating the use of the product lifestyle photosemphasizing the features of infographics ve farklı açıları sergileyen detay çekimleri, dönüşüm oranlarınızı %50’ye kadar artırabilir. Örneğin, Berlin’de çalıştığımız bir kahve makinesi markası için hazırladığımız lifestyle set, ürünün mutfakta nasıl bir atmosfer yarattığını göstererek satışlarda belirgin bir artış sağladı.

2. Walmart: Visuals that emphasize trust and quality

As one of the world's largest retail chains, Walmart wants to maintain the same professional and reliable image in its online marketplace. That's why their visual guidelines are very clear and focus on quality. If you're selling at Walmart, it's imperative that your photos meet these standards.

Visual Content and File Requirements for Walmart

• Prohibited Content Policy: Your photos cannot violate Walmart's general policies. Images that are obscene, violent, culturally insensitive, or promote illegal products are not acceptable.
• File Formats and Size: JPEG, JPG, PNG, BMP formats are supported. However, animated GIFs are not accepted. Maximum file size 5MBshould not exceed .
• Color and Resolution: All images RGB color format should be used. Print formats such as CMYK are not suitable for the web and can cause colors to appear inaccurate.
• Pixels and Ratio: Recommended size for best results and zoom capability 2200px x 2200px'is the minimum acceptable size. The minimum acceptable size is 1500px x 1500px. Aspect ratio 1:1 (square) should be.
• Background Just like Amazon, Walmart is also looking for key visuals solid white (RGB 255/255/255/255) requires a background.

It is best to focus on your business instead of dealing with these rules. A professional team saves you from this technical burden by preparing high-resolution, sales-oriented photos of your product that are 100% compliant with Walmart standards.

3. eBay: Realistic Photos That Build Trust

eBay is a dynamic marketplace where both new and second-hand goods are sold. Therefore, the main purpose of images on eBay is to build trust with the buyer and honestly reflect the condition of the item. Customers want to see every detail, especially with used items.

eBay's Photo Requirements and Tips

• Number of Photos: For each listing minimum 1, maximum 12 photos you can upload it. The more angles you show your product from, the more you gain the buyer's trust.
• Stock Photo Usage: Catalog (stock) photos only new and never used can be used for products. For used, refurbished or defective products, you must take up-to-date photos of the product itself.
• Watermark and Additional Text: In your photos it is prohibited to use watermarks, logos or any marketing texteBay penalizes such images by relegating them to lower positions in search results.
• Background and Light: Avoid cluttered backgrounds. Make the product stand out simple, plain and usually white or light gray choose a backdrop. Lighting should accurately reflect the color and texture of the product. Overexposure or dark shadows can be misleading.

Technical Specifications

• Dimensions: The longest side of the photos at least 500 pixels should be. The recommended resolution is much higher (1600 pixels and above). The maximum size is 9000 x 9000 pixels.
• File Size and Format: Maximum file size 12 MBis. PNG, JPEG, TIFF, BMP, GIF many formats are supported.
• Quality: If you are uploading an image in JPEG format, make sure that the compression quality 90 and above is good. Poor quality will result in a pixelated and blurred image.

Important Note Your products must be flawless in preparation for the shoot. Wrinkles on clothing, dust on electronic devices or scratches on furniture instantly create a negative perception in the customer's mind. Product preparation before a professional shoot is as critical as the shoot itself.

Turn Technical Rules into Opportunities: Professional Solutions in Istanbul and Berlin

As you can see, each marketplace has its own rules. These technical details can be confusing and time-consuming for brands new to e-commerce. The answer to the question "Can't I take it with my own phone?" is hidden here: Yes, you can, but a photo that doesn't follow these rules may never reach your potential customers, or worse, leave an amateur impression of your brand.

LUX Production we see these rules not as obstacles, but as opportunities to differentiate your brand from your competitors. Istanbul and Berlin tam donanımlı stüdyolarımızda, sadece pazar yerlerinin teknik şartnamelerine %100 uyumlu görseller üretmekle kalmıyor, aynı zamanda ürününüzün hikayesini anlatan, müşteriyi satın almaya ikna eden fotoğraflar tasarlıyoruz.

Contact us to talk about the visual needs of your e-commerce project and learn about our professional solutions to increase your sales. Leave the technical details to us and focus on growing your business.

Contact us for questions or to discuss your project bilgi@luxproduksiyon.com e-mail address or you can contact us at your service around the clock Whatsapp Line you can write to us directly.