Product Photography and Video Production · Istanbul

Product photography: e-commerce, marketplace, and advertising production

At LUX Production, we produce product photos with white backgrounds and set designs, model shoots, and product videos for brands at our Istanbul studio. Products are physically delivered to our studio. We tailor the scope and proposal based on the number of SKUs, distribution channel, set and model requirements, and the scope of retouching and delivery.

Please send us your product list and a sample image Explore our product portfolio

Please send us the SKU number, product category, distribution channels, and a sample image. Let’s work together to determine the appropriate type of shoot and the scope of the proposal.

Real product, real set: We photographed the products you see on this page in physical sets. We created the sets and surfaces using real materials and set up the lighting in the studio. None of the images were generated using artificial intelligence. We preserved the products’ true shape, color, and texture.

Since 2005 386 Google reviews Brands from more than 10 countries 500+ customers Capacity for 3 parallel sets

Cosmetics campaign photos shot with two models for Bade Natural — Model Shoot and Campaign Photoshoot · Bade Natural, 2023

Product Photography Experience

Our portfolio of home lifestyle and accessory photoshoots

A selection of 20 client logos from projects in home textiles, home decor, accessories, jewelry, and food.

A production history spanning more than 20 years

Selected brands from our other customers

35 client logos spanning various industries from our photography, video, and production projects.

Our Customers' Experiences

Why Choose LUX Production for Product Photography?

From among the 386 Google reviews published for LUX Production / Burak Bulut Photography Studio on Google, we selected the five customer experiences that most closely match our product photography and video services.

5/5 Google review

Professional and great team. We worked with them in both location and studio shootings, and they determined our needs with their expertise and offered quick solutions and suggestions. We entrust all the processes of both decorated and white background shots of our Dreamy Rikka brand for all domestic and international marketplaces with peace of mind. You will definitely not need to look for a different alternative.

5/5 Google review

“They photographed the product images for our e-commerce company with great care, using professional, high-quality photographers. We didn’t even need to edit the photos—they were perfectly composed right from the start. We were very satisfied with this service, which was the first time we’d outsourced this work. Considering the quality of service this studio provides, their pricing is also very reasonable.”

5/5 Google review

“Customer service is excellent. They communicate with you one-on-one and do their very best to resolve any issues that arise. That was very important to me. As for the photos, there’s nothing more to say—they’re simply beautiful and elegant. They’re definitely worth the price. We sell jewelry. We had both product shots and decorative photos taken. They turned out truly amazing. Thank you so much ♥️”

5/5 Google review

“As an eyewear brand, we are very satisfied with the studio. We’re looking forward to a long-term partnership. Their product photography, attention to detail, and dedication are top-notch. They are true professionals when it comes to photography. We haven’t had any issues so far. We definitely recommend them. We’d like to thank Ms. Meryem and the entire team. You can see a sample of the product photo they took in the attachment.”

5/5 Google review

“We were extremely satisfied with the photo shoots for our home textiles. Both the set design and the product presentation were excellent. We’d like to thank the entire team—especially Mr. Burak—for the professionalism and attention to detail they demonstrated throughout the process. Capyhome”

Check out the Google reviews

Some brands only need a main image for the marketplace. For some projects, we combine a styled photo, a model, and a video all within the same campaign production. The Impact of Product Photos on Sales The guide explains which visual is used at which decision-making stage. The following types of shots will help you choose the right scope.

Can photos, videos, and a white background be shot on the same day?

Yes. If the project scope allows, we conduct product shoots—including staged photography, staged video, and white-background product shots—at our Istanbul studio using three separate teams and three parallel sets. We complete a scope that other productions might spread over 2–3 days in just one day, while maintaining a consistent color palette and framing style.

3 sets · 3 teamsParallel production in 1 dayA unified visual language in photography and video

Types of shots

What type of shoot is right for your product?

Depending on your needs, we use the six main production types either separately or within the same project: white background and cutout, product photos with decor, product usage shots with models, marketplace sets, campaign videos, and product videos. We include the required deliverables for Amazon, Trendyol, Hepsiburada, Etsy, Reels, TikTok, and YouTube in the same shoot brief.

E-commerce

White background, cutout, and ghost mannequin

For the catalog and product page, we photograph the product on a clean background with controlled lighting. When necessary, we prepare transparent PNG files and ghost mannequin images.

Explore the white background service

Brand content

Product photo with props

We select the appropriate background, floor, and props based on the product. We set up the lighting on set for social media, launch, and advertising photos.

Check out the photo shoot with the set design

Usage and scale

Modeled usage shot

We photograph fashion, textiles, cosmetics, jewelry, handbags, shoes, and accessories either on a model or in real-life usage scenarios.

Check out the model shoot

Marketplace

Amazon and Trendyol

We prepare the main image, close-up details, scale shots, and usage shots in accordance with platform guidelines. We also address the Amazon A+ content scope as part of the same plan.

Check out the footage from the marketplace

Launch

Brand campaign

We plan the art direction, model selection, styling, and physical set. We prepare the main campaign image and the formats required for various advertising channels.

Review the campaign production

Animated content

Product video and 360°

We are preparing 9:16, 1:1, and 16:9 aspect ratios. Depending on the project, we use a motorized pan system, a turntable, macro shots, focus tracking, and stop motion.

Watch the product video

If you're not sure about the type of shot: Please send us your product list, distribution channels, and a sample image. Let’s determine whether a white background, props, a model, or a video is needed, and let’s also clarify the delivery formats together.

Submit your product list

A selection of real projects

Examples of product, e-commerce, and advertising photoshoots

Here you can see various types of photo shoots from projects in cosmetics, home textiles, jewelry, fashion, footwear, and food. For a wider selection, his photo and video portfolio Take a look.

Product photoshoot featuring physical props for the Ashley Joy cologne — Styled product photo · Cosmetics and perfume · Ashley Joy, 2025

A product shoot featuring Capy Home towels in a real-life home setting — Styled product photoshoot · Home textiles · Capy Home, 2026

Promotional photo shoot featuring a model wearing Miror Studio jewelry — Jewelry Campaign Featuring a Model · Miror Studio, 2026

Real product, physical set, and controlled lighting: Meryem Aydın is planning the product presentation; she is physically setting up the backdrop, floor, and props. Our video team, led by Burak Bulut Yıldırım, is setting up the lighting on set according to whether the surface is glossy, matte, glass, or metal. In this collection, we used real products, physical props, sets, and surfaces. None of the images were generated using artificial intelligence. The product you see on screen is based on the actual shape, color, and texture of the product as it comes out of the box.

PRODUCT & PACKSHOT

STILL LIFE & DECORATIVE

LIFESTYLE & FASHION

DETAIL, TEXTURE & MACRO

Actual production

Are the product photos with props really shot on set?

Yes. At LUX Production, we prepare staged shoots at our Istanbul studio in three physical steps: we select objects and surfaces that suit the product, set up the actual set, and shape the lighting according to the product. Every image on this page was shot using real products, physical props, sets, and surfaces. We set up the lighting in the studio; we did not generate any images using artificial intelligence.

Synthetic images are also used in the market under the heading of “stylized product photography.” These images can alter the texture of the packaging, the product’s actual proportions, and color accuracy. We physically bring every product into the studio and set up the shoot using real materials.

Meryem Aydın selects props that complement the brand; she sets up the background, floor, color, and texture on set. Together with Burak Bulut Yıldırım, our video team sets up separate lighting arrangements that control reflections on glossy glass and metal while preserving the texture on matte surfaces.

The product you see on the screen is based on the actual shape, color, and texture of the product as it comes out of the box.

A perfume campaign for Bates Parfume, shot on a real set with two models — Model Campaign · Cosmetics and Perfume · Bates Parfume, 2023

A photo shoot of Heykel Diamond jewelry on a model under controlled studio lighting — Jewelry on a model · Sculpture: Diamond, 2020

Product photoshoot featuring Relance Beauty shampoo, featuring physical surfaces and objects as props — Stylized product photo · Cosmetics · Relance Beauty, 2025

Product photo of the Tiflani children's shoe showing the actual model — Product photo shoot featuring child models · Shoes · Tiflani, 2024

Lookbook photoshoot featuring two models for the Smyrna textile collection — Lookbook and Catalog · Fashion · Smyrna, 2021

Food photography shoot featuring physical props for the Land of Legends taco presentation — Stylized product photo · Food · Land of Legends, 2026

3 parallel production lines

How do three production lines operate on the same day?

If the project is suitable, our three teams work on three separate tracks on the same day: product photography against a white background, staged photography, and staged or model-based video. We complete in a single day what other production teams might spread out over 2–3 days, while maintaining a consistent color palette and product presentation style across all photos, videos, and white-background shots.

Line 1White background and catalog shot

We plan the SKU workflow and product angles; we shoot against a pure white background, with controlled lighting and for cutouts.

Line 2Product photo with props

We set up the physical surface, props, and color palette; we adjust the flash lighting according to the product.

Line 3Video with decorations or special effects

We plan the continuous lighting, the product’s path of movement, and the model’s positioning; we set up the video set for either vertical or horizontal shots.

We're setting up the video rig from scratch for the shot: Depending on the project’s needs, we use a motorized sliding system, a turntable, macro or probe lens changes, focus adjustments, and stop motion. A static set designed for still photography may prove insufficient once movement begins. We incorporate continuous lighting and the path of movement into the initial set plan, and set up the same set so that it appears natural in both 9:16 and 16:9 video formats.

Sectoral scope

Which industries do we work with for product photography?

Since 2005, we have been photographing cosmetics, home textiles, fashion, jewelry, food, medical, and industrial products. Because the surface, scale, usage, and delivery channel vary across each category, we tailor the lighting setup, set, model, and retouching plan to each specific product.

Cosmetics and personal careEye-catching packaging, application, product model, product photos with decorative elements, and a short product video.

Home textiles and decorTexture, volume, usage scenarios, styled shots, and the white-background product line.

JewelryMacro details, stone and metal reflections, application on the model, and a 360-degree view.

Food and PackagingPhysical appearance, surface texture, color, controlled reflection, and product family composition.

Fashion and AccessoriesCatalog with models, mannequins, outdoor shots, shoes, bags, and vertical video.

Medical and industrial productsScale, technical details, color accuracy, white background, and use case.

Production workflow

What are the steps involved in a product photo shoot?

At our Istanbul studio, we manage product shoots in 8 steps: shoot brief, product acceptance, visual direction board, technical approval, shoot, selection, retouching, and delivery. The detailed workflow Our filming process You can also see it on that page.

01 · Shooting Summary

Product and distribution channel

We clarify the product quantity, variations, target market, number of images, and delivery rates in writing.

02 · Product Acceptance

Inventory and Surface Inspection

We inspect the packaging, piece integrity, size, color, and reflectivity; we determine the return plan after the shoot.

03 · Plan

Visual storyboard and shot list

We plan the angles, background, set design, props, and model. We add the daily product flow, along with the video shots, to the shot list and submit it to you for approval.

04 · Technical Approval

Light and delivery criteria

We finalize the white background, framing, color, sharpness, aspect ratio, and scope of retouching before the shoot.

05 · Filming

Production of the Approved Plan

We are implementing the plan you approved. When necessary, we conduct photo and video shoots on parallel tracks, adhering to the same product presentation standards.

06 · Election

Low-resolution presentation

We'll share the alternative shots the next day in low resolution. We'll retouch the files you've selected for the final version.

07 · Post-production

Retouching and Color Management

We perform product cleanup, color corrections, contouring, background removal, clipping, and any necessary focus blending.

08 · Delivery

Final files by channel

We prepare final files in web, marketplace, advertising, and print sizes. Depending on the project, we deliver them in JPEG, PNG, TIFF, or PSD formats.

How can filming, editing, and revisions be kept under control?

During tethered shooting, we check the framing, focus, and lighting on the computer screen. For projects in which you participate, the framing and focus are approved together during the shoot. For projects we manage remotely, we specify the approval process in the shooting plan.

During filmingWe check the framing, reflections, focus, and product presentation.

After the shootWe offer a selection of alternative images in low resolution.

In the submitted filesWe address corrections related to color, cleanup, and formatting as part of the project. We schedule new requests that fall outside the scope separately.

Shipping and Preparation

Can I ship products from outside Istanbul?

Yes. You can ship your products to our Istanbul studio from various cities in Turkey and from Europe. We manage the brief, selection, revisions, and delivery remotely. For projects that require on-site production, Product Photography in Berlin We also plan the scope of services. For standard e-commerce photo shoots, the final timeline is typically 3–10 business days; we’ll confirm the exact date with you at the start of the project.

Please send the products clean, in working condition, and with all parts included; iron any textile items. For surfaces that are easily damaged, include a spare item if possible. Create a product list where the SKU codes match the contents of the box. Please specify the reference image and the Amazon, Trendyol, website, catalog, or advertising channel to be used. Enter the angle per product and the expected number of final files. Please let us know in advance whether you prefer shipping, in-person delivery, or storage after the shoot.

In-person delivery: We are sharing the transportation guidelines for our Istanbul studio, with Levent Metro and Kanyon as reference points. For fragile, valuable, or insured shipments, we will clarify the packaging, pickup, and return procedures with you in writing before the shoot.

Scope of the Proposal

How are prices for professional product photography determined?

We prepare product photography proposals based on 10 key variables: number of SKUs and variations, surface, angle, shoot type, set, model, styling, usage rights, video, and post-production. We budget each type of shoot based on its specific production scope; white-background shoots and model-based campaigns involve different line items.

Bid line item	What does it affect?	Information required for the shoot summary
Number of products and variations	Set schedule, shooting duration, and final file size	SKU list, color, size, and packaging combinations
Surface and physical form	Light and retouching time on glass, metal, glossy, matte, or transparent surfaces	Material, dimensions, and the physical condition of the product
Number of sets and finals	Shooting and processing time per product	Main image, macro detail, scale, and 360° coverage
Type of shot	Studio space, equipment, crew, and setup time	White background, cutout, decorated, patterned, or promotional
Set Design and Art Direction	Set production, procurement of props and surfaces	Visual direction board, color palette, physical backdrop, and props
Model Selection	Model credit, proof, crew, and usage rights	Model profile, hand/face/full-body shots, and countries of use
Style, Hair, and Makeup	Expert, preparation, and product presentation time	Expectations regarding clothing, accessories, and appearance
Usage Rights	Media, country, and broadcast duration for projects featuring models	Digital, print, local, or international use
Video	Continuous lighting, motion system, editing, sound, and number of versions	Duration, 9:16 / 1:1 / 16:9 aspect ratios and platforms
Retouching and Delivery	Cleaning, cropping, color correction, advanced retouching, and delivery schedule	JPEG, PNG, TIFF, PSD, and due date

Quotes are prepared based on the scope of the project, the number of products, the type of shoot, model and set requirements, and post-production details.

Delivery channels

On which platforms are product images used?

For a single production, we can prepare different aspect ratios and files for six channel groups: marketplace, brand store, digital advertising, social media, catalog, and trade show/launch. We plan the framing and crop margins separately for each channel in the shot list.

Amazon and marketplaces

Product page images

Main image, A+ Content, close-up, scale, and usage shots.

E-commerce site

Category and Product Details

Consistent color, high-quality zoom, and cropping margins that fit the interface.

Digital advertising

Meta and Google Ads

Horizontal, square, and vertical campaign layouts with space left for text.

Social media

Posts, Carousels, and Reels

Short video content in 1:1, 4:5, and 9:16 aspect ratios.

Corporate and B2B

Catalog, Dealers, and Trade Shows

High-resolution files with approved print dimensions and color profiles.

Launch and Outdoor

PR, banners, and OOH

Main images designed with resolution, framing, and licensing scope in mind for a wide range of uses.

Technical production

How do you photograph shiny, transparent, and small items?

We control reflections caused by diffusion on glass, metal, and glossy packaging. For small products, we use macro photography and focus stacking when necessary. We control color for color-critical products using computer-assisted photography and reference color management. For the web, we primarily use sRGB; for print, we prepare the approved output profile.

Glare control

Glass, metal, and glossy packaging

Diffusion panels, light-blocking surfaces, and controlled light passages reveal the product’s volume and material.

Macro clarity

Small products and details

If the depth of field is insufficient, we combine different focal points into a single frame using the focus-stacking method.

Color accuracy

Screen and Print

We verify the product color using a computer-connected camera, a reference color, and the target output profile.

The difference between a white background and a cutout: For white-background photography, we photograph the product against a lit background. During the cutout process, we separate the product from the background using a path or mask. If a transparent PNG or a pure white background is required, white background and cutout area Take a look.

CosmeticsCosmetics and Perfume Photo Shoot JewelryJewelry, Accessories, and Watch Photography FashionTextile, bag, and shoe photo shoot Home and LifeHome Textiles and Decor Photo Shoot FoodFood, Beverage, and Packaging Photography

People and the Team

Who makes the decisions regarding product photography?

Burak Bulut Yıldırım is in charge of cinematography and lighting, while Meryem Aydın oversees product presentation and the physical set. We are planning the video, styling, retouching, and delivery workflow in collaboration with the LUX team. Burak Bulut Yıldırım served as a Sony Alpha Europe Imaging Ambassador from 2018 to 2026.

Photo.

Burak Bulut Yildirim

He manages lighting, optics, framing, and color. He has been working in commercial production since 2005.

Arts Management

Meryem Aydın

Manages product presentation, the selection of props, the background, the floor, the texture, and the visual cohesion of the physical set.

Production

The LUX Team

He manages the video production workflow, including styling, camera assistance, retouching, file preparation, and delivery.

Frequently Asked Questions

Clear Answers About Product Photography

The 16 topics we discuss most frequently regarding proposals, delivery, shoot types, product shipping, models, video, usage rights, retouching, and revisions.

How are product photography prices determined?

Pricing is determined based on the number of products and their variations, surface and dimensions, the number of angles/final shots per product, white background, decor, model, video, styling, usage rights, level of retouching, and delivery time. For a detailed quote, please provide a product list, distribution channels, sample visual direction, and target date.

When will the product photos be delivered?

Alternative photos will be shared in low resolution the next day for selection. The final delivery of selected images is scheduled based on the number of products, type of shoot, retouching, and video scope; standard e-commerce shoots can typically be completed within 3–10 business days. The exact schedule is determined in writing before the project begins.

What is the difference between a white background and a cutout?

In white-background photography, the product is photographed against an illuminated white or neutral background; shadows and the background are controlled on set. In a cutout, the product is separated from the background using a path or mask after the shoot. If a transparent PNG or a pure white background is required, both processes can be planned together within the same project.

Are the images formatted to be compatible with Amazon, Trendyol, and Etsy?

Yes. The main image, close-ups, scale shots, usage shots, and lifestyle shots are prepared in accordance with the target platform’s technical and content guidelines as of the project date. Since platform requirements may change, dimensions, aspect ratios, backgrounds, file types, and size limits are double-checked when creating the shot list, and final deliverables are organized accordingly.

Are the images generated by artificial intelligence?

No. None of the products, props, sets, surfaces, or lighting in the images on this page or in the product images we deliver to our customers are generated using artificial intelligence. The photos are taken using real products, physical sets, real models, and controlled lighting. This ensures that the shape of the packaging, the product’s color and texture, and the actual proportions on the model are preserved.

Can multiple types of shoots be done on the same day?

Yes. If the number of products, studio space, and crew schedule allow, white-background photos, staged photos, and product videos can be shot simultaneously on three parallel sets on the same day. Which sets will be set up together, the product workflow, and daily capacity are determined during the proposal phase; a consistent color scheme and product presentation standard are maintained for both photos and videos.

Is a product video being filmed along with the photos?

Yes. Vertical product videos, horizontal product videos, rotating product videos, and interactive 360-degree view photo shoots can all be planned as part of the same production. The script, duration, aspect ratios (9:16, 1:1, and 16:9), editing, audio, subtitles, and the number of versions to be delivered are included in the written plan prior to filming.

How many angles or photos are taken of a product?

The number varies depending on the intended use. For a marketplace, a main image, close-up shots, scale shots, and usage shots may be required; for a website, catalog, or campaign, the variety of shots may increase. The number of angles to be shot per product, the number of alternatives, and the number of final files to be delivered are clearly specified in the shoot list and the proposal.

Is the model included in the product photo shoot?

Unless otherwise specified in the client’s shoot brief, LUX Production handles model selection. The model or hand model, hair and makeup, styling, and usage rights are separate variables in the proposal. The country of use, media platform, duration, scope of advertising, and the model’s appearance are specified in the proposal and contract prior to the shoot.

How do you photograph shiny and reflective products?

For glass, metal, jewelry, and glossy packaging, diffusion surfaces, light-blocking flags, and, when necessary, multiple masks are used. The goal is not to eliminate reflections entirely, but rather to create transitions that accurately convey the product’s shape and material. For small products, if the depth of field is insufficient, focus stacking is used to combine different points of focus into a single frame.

Do the colors appear accurately on screen and in print?

Shooting is conducted using a color-managed workflow, and a reference color is used when necessary. An sRGB profile is typically prepared for the web and marketplaces, while an approved output profile is created for print or campaigns. The final appearance also depends on the display, browser, paper, and print profile used; the target medium is determined during the briefing phase.

How do I get the products to the studio?

Products can be delivered to the Istanbul studio in person or via shipping. For in-person delivery, directions using Levent Metro and Kanyon as landmarks will be provided. The shipping list, packaging, fragility, receipt, post-shoot returns, and, if necessary, insurance terms are clarified in writing prior to the shoot; for valuable products, the delivery method is planned separately.

What file formats do you accept?

Files can be prepared as JPEG, PNG, and, when necessary, TIFF or PSD, depending on the project’s requirements. Pixel dimensions, aspect ratio, color profile, transparent background, file size, and naming convention are determined prior to shooting based on the specific platform—whether it’s a marketplace, website, digital ad, social media, or print medium.

Do you work outside Istanbul or in Europe?

Yes. Products from various cities in Turkey and from Europe can be shipped to the Istanbul studio; the brief, selection, revisions, and delivery are handled remotely. If on-site shooting is required in Berlin or elsewhere in Europe, the project is planned using a local studio, crew, or location as needed. Product safety, shipping, and return procedures are specified in writing prior to the shoot.

How do you decide whether you need a marketplace image or a campaign photo?

If the primary need is for a product listing and sales page, the marketplace support package with a white background takes priority. If the goal is a brand launch, advertising, or social media, stylized product photos, product shots on a model, video, and campaign production are added. Many brands can combine these two needs into a single shoot summary and a shared shoot plan.

How does the editing and revision process work?

Product cleanup, color correction, contouring, background adjustments, clipping, and the retouching specified in the brief are applied to the selected frames. Corrections to the final files related to color, cleanup, and format are addressed within the scope of the project; requests for new compositions, different sets, additional angles, or manipulations outside the scope are planned separately. The revision process is clearly defined in writing during the proposal phase.

Preparing the shoot summary

Three Guidelines to Help You Decide on a Shoot

You can compare platform dimensions, the Amazon A+ Content structure, and the differences between real photos and AI-generated images before requesting a quote.

Market DimensionsTrendyol, Hepsiburada, Amazon, and E-commerce Image Dimensions Amazon A+Amazon A+ Content Visual Planning Guide Visual confidenceIs it an AI-generated product image or a real product photo?

Customer examples on this page

Return to the relevant production scope

Marketplace · Home TextilesDreamy Rikka White background · Industrial productColorN Drive Jewelry · Design · DecorMülkiye Çınar Jewelry

Send us your product list, and let's finalize the quote

Please send us your product list and the information below. Let’s finalize the visual storyboard, shot list, production plan, and details regarding models, sets, and video requirements, as well as the scope of delivery, in writing before the shoot. We’re also preparing a proposal for the main product image for a single-product marketplace listing.

Quantity of Product / SKUProduct categoryDesired types of shotsNumber of angles/final per productChannels of useModel / set design / video requirementsTarget delivery dateI'll attach the sample image to this chat.

The result you see upon product delivery is based on actual production. The product, set design, set, surfaces, and lighting are not generated by artificial intelligence; the scene is shot using a physical set and controlled lighting.

Send us your product list, and let's clarify the scope Send the product list via email

Istanbul studio and contact address: Meydan Street No. 8B, 34413 Kağıthane, Istanbul, Turkey. Products can be delivered in person or by mail.
Phone / WhatsApp: +90 532 674 05 89 · Email: [email protected]
Berlin and the European service area: Products can be shipped to Istanbul, or filming can be planned as a project-based European production, depending on the needs.

The page content was last updated in July 2026.